Högl Shoe Fashion
Högl Shoe Fashion is an Austrian premium women's footwear brand (founded 1935) that designs and sells shoes, bags, and accessories via DTC e-commerce, owned retail, franchise, and B2B wholesale across nine European markets.
- Company typePrivate
- Founded1935
- HeadquartersMartfu, Hungary
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Högl Shoe Fashion does
HÖGL Shoe Fashion GmbH is an Austrian premium women's footwear brand tracing its origins to 1935, headquartered in Salzburg, Austria. The company designs, distributes, and sells women's shoes (pumps, ballerinas, loafers, sneakers, espadrilles, sandals, bridal and dirndl shoes), leather handbags and accessories (silk scarves, belts, wallets), and a small apparel line of jackets and blazers. Product differentiation rests on proprietary comfort technologies—Memory Foam insoles, Butterflight ultra-lightweight construction built on the Italian Sacchetto technique, and Softline cushioning—combined with LEATHER WORKING GROUP-certified leather and European manufacturing. The current catalog spans 500+ products, of which 398+ are labeled "Made in Europe" and 506+ are certified under the sustainability program.
Högl Shoe Fashion firmographics
Firmographics- Name
- Högl Shoe Fashion
- Legal name
- HÖGL SHOE FASHION GMBH
- Website
- https://hoegl.com
- Company type
- Private
- Founded year
- 1935
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Högl Shoe Fashion is an Austrian premium women's footwear brand (founded 1935) that designs and sells shoes, bags, and accessories via DTC e-commerce, owned retail, franchise, and B2B wholesale across nine European markets.
- Ownership category
- akta.pro rank
Högl Shoe Fashion industry classification
Industry- Product category
- Women's Footwear
- NAICS
- Luggage and Leather Goods Retailers (458320), Shoe Retailers (4582), Footwear Manufacturing (3162), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Retail-Apparel & Accessory Stores (5600), Footwear, (No Rubber) (3140), Leather & Leather Products (3100)
- akta.pro primary industry
- Luxury Handbags & Leather Goods (CRAAAFAD)
- akta.pro secondary industries
- Luxury Accessories Retail (Leather Goods, Sunglasses, SLG) (CRAKAGAE), Luxury Leather Goods & Handbags (CRAKAFAB)
Keywords
Where Högl Shoe Fashion is headquartered
LocationHeadquarters
- HQ city
- Martfu
- HQ country
- Hungary
- HQ region
- Europe
Offices1 record
Markets served
Högl Shoe Fashion business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: One-time retail sales of women's footwear, accessories, and bags through owned e-commerce platform and physical retail stores. Products include shoes (pumps, ballerinas, loafers, sneakers, sandals), handbags, wallets, belts, scarves, and jackets.
- B2B Wholesale: Wholesale distribution through B2B portal (b2b.hoegl.com) for authorized retailers and franchise partners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Women's Footwear |
| Unit Pricing | Pay-as-you-go | Accessories |
| Unit Pricing | Pay-as-you-go | Handbags |
| Unit Pricing | Pay-as-you-go | Sale Items |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Högl Shoe Fashion product offering
Product offeringCore offering
HÖGL Shoe Fashion designs, manufactures, and retails premium women's shoes, handbags, accessories (scarves, belts, wallets), and select outerwear under the HÖGL brand. The portfolio is anchored on women's footwear (pumps, ballerinas, loafers, sneakers, sandals, espadrilles, bridal, and dirndl styles) differentiated by proprietary comfort technologies including Memory Foam insoles, Butterflight ultra-lightweight construction, Softline padding, and Sacchetto Italian craftsmanship, using LEATHER WORKING GROUP certified leathers with European production.
Product overview
Högl Shoe Fashion is an Austrian luxury women's shoe brand founded in 1935, offering a comprehensive range of high-quality women's footwear, bags, accessories, and jackets. The core product portfolio centers on shoes including Pumps, Ballerinas, Loafers, Sneakers, Espadrilles, Pantoletten, Sandaletten, Slingpumps, Slingballerinas, Slippers, and specialty categories like Bridal Shoes (Brautschuhe), Vienna Edition, Mary Janes, and Traditional Dirndl Shoes. The brand differentiates through proprietary comfort technologies: Memory Foam (cushioned insoles), Butterflight (ultra-light Sacchetto construction), and Softline (extra padding). Beyond shoes, Högl offers leather bags (handbags, clutches, crossbody bags, shoppers), accessories (silk scarves, leather belts, wallets), and select apparel (satin blazers, bomber jackets). The company emphasizes Austrian craftsmanship quality, sustainable materials certified by Leather Working Group, and 'Made in Europe' production.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Shoes (Damenschuhe) Comprehensive range of women's footwear including pumps, ballerinas, loafers, sneakers, sandals, espadrilles, mules, slingbacks, slippers, kitten heels, high heels, Mary Janes, bridal shoes (Brautschuhe), the Vienna Edition, and traditional dirndl shoes; available with proprietary Memory Foam, Butterflight, Softline, and Sacchetto comfort technologies.
- Handbags (Taschen)
- Accessories (Accessoires) Leather accessories including silk scarves (from €49.90), leather belts (from €69.90), and wallets (from €39.90).
- Jackets & Coats (Jacken & Mäntel) Contemporary outerwear including satin blazers and bomber jackets in oversize fits, designed to complement the HÖGL women's footwear and accessories range.
Quantifiable outcome
- 568+ footwear products available across multiple categories
- +2 more outcomes
Companies that use Högl Shoe Fashion
Customer profileSegments1 record
Ideal customer profiles2 records
Högl Shoe Fashion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Högl Shoe Fashion partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Högl Shoe Fashion competitors and assessment
Company assessmentDirect peers
- Tamaris: German women's footwear brand (Wortmann Group) operating comparable omnichannel model with broad European reach, similar price band, and parallel comfort-fashion positioning to Högl.
- Caprice: German premium women's footwear maker with patented comfort technologies (ClimaComfort, OnAir) and European manufacturing footprint that directly parallels Högl's value proposition.
- Gabor: German premium women's footwear brand with comparable comfort-and-elegance positioning, similar DACH distribution model (own stores, wholesale, DTC), and overlapping customer base of women 35–65 seeking all-day-wear shoes.
- Sioux: German premium women's and men's footwear maker with European production heritage and comfort-elegance positioning that closely mirrors Högl's brand DNA.
- Lloyd: German premium leather footwear brand with parallel heritage positioning, similar European production story, and direct overlap on women's comfort-elegance category.
- Ara: German women's comfort footwear brand with similar Gore-Tex-equipped technology positioning, DACH distribution, and target demographic overlap.
- Rieker: Swiss-founded comfort footwear brand with deep DACH and European wholesale presence. Overlaps directly with Högl on the comfort-tech narrative (Rieker's Antistress, lightweight construction) and target demographic.
Broad incumbents
- Geox: Italian premium footwear brand built on a proprietary comfort technology (breathing sole) that competes with Högl on the same technology-led comfort story in the European market.
- Clarks: British heritage footwear incumbent with comparable comfort heritage (nearly 200 years), global multi-channel footprint, and overlapping women's comfort-casual product lines.
- ECCO: Danish premium leather footwear and accessories group with vertically integrated manufacturing, broader international footprint, and overlapping women's comfort category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Högl Shoe Fashion social profiles
Digital presenceHögl Shoe Fashion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Högl Shoe Fashion leadership team
Management profileNumber of profiles
Högl Shoe Fashion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Högl Shoe Fashion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Högl Shoe Fashion
What does Högl Shoe Fashion do?
HÖGL Shoe Fashion designs, manufactures, and retails premium women's shoes, handbags, accessories (scarves, belts, wallets), and select outerwear under the HÖGL brand. The portfolio is anchored on women's footwear (pumps, ballerinas, loafers, sneakers, sandals, espadrilles, bridal, and dirndl styles) differentiated by proprietary comfort technologies including Memory Foam insoles, Butterflight ultra-lightweight construction, Softline padding, and Sacchetto Italian craftsmanship, using LEATHER WORKING GROUP certified leathers with European production.
Is Högl Shoe Fashion a public or private company?
Högl Shoe Fashion is a private company. It is classified as unknown and is currently operating.
When was Högl Shoe Fashion founded?
Högl Shoe Fashion was founded in 1935. It employs 11 to 50 people.
Where is Högl Shoe Fashion based?
Högl Shoe Fashion is headquartered in Martfu, Hungary, in the Europe region.
How does Högl Shoe Fashion make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are B2B Wholesale.
Who are Högl Shoe Fashion's main competitors?
Direct peers on record are Tamaris, Caprice, Gabor, Sioux, Lloyd, Ara and Rieker. Broad incumbents are Geox, Clarks and ECCO.
Does Högl Shoe Fashion have an API?
No public API is recorded for Högl Shoe Fashion.
What industry is Högl Shoe Fashion in?
Högl Shoe Fashion's product category is Women's Footwear. Its primary akta.pro industry code is CRAAAFAD, Luxury Handbags & Leather Goods, with a secondary code of CRAKAGAE, Luxury Accessories Retail (Leather Goods, Sunglasses, SLG). Its NAICS code is 458320 and its SIC code is 5600.