GNTC Group

What GNTC Group does

GNTC Group sh.a. is a family-owned retail and distribution conglomerate headquartered in Veternik, Pristina, Kosovo, founded in 1975 and operating under the joint-stock structure. The company's core business is the Gorenje Department Store (GDS) chain — 29 owned-and-operated physical department stores across Kosovo (6 large-format up to 9,000 m², 8 medium-format, 14 small-format from 700 m²), selling household appliances (Gorenje, Hisense), furniture, electronics, fashion, footwear, toys, sports equipment, and food under exclusive distributorship arrangements with over 100 international brands. The flagship partnership with Gorenje (Slovenia), held since 1996/1999, anchors the company's brand portfolio and category positioning.

Underlying the retail operation is an integrated logistics platform comprising a 15,000 m² main warehouse in Lipjan, secondary facilities in Ferizaj and Lipjan 2 totaling an additional 7,000 m², and GNTC Shipping with customs terminals — sufficient capacity to store more than 20,000 household appliances and support nationwide replenishment. The 75mall.com e-commerce storefront (launched 2019) extends the same assortment online with home delivery, multiple payment options including installments, and daily promotional pricing.

GNTC monetizes almost exclusively through one-time retail transactions (unit pricing, pay-as-you-go) across physical stores and the online channel, supplemented by smaller revenue streams from FaZe Motors (vehicle sales/service), GNTC Invest, GNTC Shipping, GDP/PIB, Hotel Gorenje, and OxyHelp-KS healthcare services. The customer base is the general Kosovo consumer population served through a horizontal, mass-market go-to-market model. FY2025 revenue was €108.7M with 800 employees; the company has guided to €113M for 2026 and targets over 30 stores by 2026-2027.

Name

GNTC Group

Legal name

GNTC Group sh.a.

Website

https://gntc-ks.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

251–500 employees

Short description

GNTC Group is a family-owned Kosovo retailer operating 29 Gorenje Department Stores and the 75mall.com e-commerce platform, distributing appliances, furniture, electronics, and fashion under exclusive international brand partnerships to the general consumer market across Kosovo.

Ownership category

akta.pro rank

Headquarters

HQ city

Pristina

Offices32 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Gorenje Department Store Retail: Revenue from physical retail operations through 29 department stores across Kosovo, selling household appliances, furniture, electronics, fashion, toys, sports equipment, and food items.
2. Online Sales (75mall): E-commerce revenue through www.75-mall.com platform offering same prices as physical stores with daily promotions and multiple payment options.
3. FaZe Motors: Automotive/motorcycle sales and service operations under the FaZe Motors brand.
4. GNTC Invest: Investment operations including Gentlemen's Club, Hotel Gorenje, and other investment ventures.
5. Shipping/Logistics: GNTC shipping services including customs terminals operations and logistics services.
6. GDP (Public Investment): GDP (Public Investment/Business) operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

GNTC Group operates 29 Gorenje Department Stores across Kosovo ranging from 700m² to 9,000m², selling household appliances, furniture, electronics, fashion, toys, sports equipment, and food items from international brands such as Gorenje, Hisense, Xiaomi, and OVS. The company also operates the 75mall.com e-commerce platform for online sales with home delivery and multiple payment options (cash on delivery, credit card, bank transfer, and installments), supported by an integrated logistics network anchored by a 15,000m² main warehouse in Lipjan.

Product overview

GNTC Group is a Kosovo-based family retail business founded in 1975, operating 29 Gorenje Department Stores across Kosovo with sizes ranging from 1,200m² to 9,000m². The company offers a diversified product portfolio including household appliances (Gorenje, Hisense), electronics, furniture (GoCasa), fashion, food, and sporting goods. It operates multiple divisions: Gorenje Department Stores (main retail format), 75Mall online shopping platform, FaZe Motors (automotive), Hotel Gorenje, OxyHelp (healthcare), GNTC Fondi Humanitar (humanitarian), PIB and GNTC Invest (investment), and GNTC Shipping (logistics). The company also cultivates agricultural products through Fidanishtja Aga Aqif nursery and owns numerous proprietary brands including GoCasa, GoBau, GoSmart, GoFit, GoExpress, GoAdventure, and Shoedition.

Differentiator

Problem solved

Functional benefit

Brands

• 75Mall: Online shopping platform launched in 2019, rebranded from previous online store, offers electronics, furniture, fashion and more with multiple payment options
• GNT C Humanitarian Fund
• Hotel Gorenje
• PIB (GDP)
• GNTC Invest
• Poland Furniture
• Faze Motors
• OxyHelp
• GoTek
• Gentre
• GoCarpet Kosovo
• GoCasa
• GoSmart
• GoFit
• GoBau
• GoExpress
• GoAdventure
• ShoeDicion
• GNTC Kalda
• Pelet
• Aga Aqif

Products and services

• Gorenje Department Store (GDS) Open-concept department stores across Kosovo offering household appliances (Gorenje, Hisense), electronics, furniture, fashion, toys, sports equipment, and food items from over 100 international brands. Stores range from 700m² to 9,000m², with 29 locations as of 2026.
• 75Mall E-commerce Platform Online shopping platform offering electronics, furniture, fashion and diverse household products at the same prices as physical stores with daily promotions. Supports multiple payment options including cash on delivery, credit card, bank transfer, and installment plans.
• FaZe Motors (Phase Motors) Motor vehicle sales and service business operated by GNTC Group in Prishtina, providing automotive retail under the FaZe Motors brand.
• Hotel Gorenje Hotel and hospitality services located at the GDS 01 Prishtina headquarters, offering accommodation along with conference and administrative facilities.
• OxyHelp Healthcare and wellness services brand providing oxygen-related health services to consumers.
• GNTC Shipping Shipping and logistics services with customs terminals in Pristina, providing transport and customs clearance support for goods moving into and out of Kosovo.
• Fidanishtja Aga Aqif Agricultural nursery operation cultivating nuts, fruits, and vegetables on 30,000m², supplying produce to retail and wholesale customers.

Quantifiable outcome

• Revenue of 108.6 million euros in 2025
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

17 partnerships are on record, tiered minor, moderate and core.

• Tesy (Bulgaria)minorChannel Partner/ Reseller/ Distributor · 1 January 2024Water heater and heating appliances partnership since 2024.
• Fieldman (Czech Republic)minorChannel Partner/ Reseller/ Distributor · 1 January 2022Technology products partnership since 2022.
• XiaomimoderateChannel Partner/ Reseller/ Distributor · 1 January 2021Electronics and smartphone partnership since 2021.
• Polaris (USA)moderateChannel Partner/ Reseller/ Distributor · 1 January 2020Partnership since 2020 for outdoor and sports equipment products.
• TGB (Taiwan)minorChannel Partner/ Reseller/ Distributor · 1 January 2020Partnership since 2020.
• HisensecoreChannel Partner/ Reseller/ Distributor · 1 January 2019Partnership since 2019 for household appliances including refrigerators, washing machines, and other electronics.
• Cootta (Liechtenstein)minorChannel Partner/ Reseller/ Distributor · 1 January 2018Partnership since 2018.
• Pelengic (Montenegro)minorChannel Partner/ Reseller/ Distributor · 1 January 2017Partnership since 2017.
• CCC (Turkey)minorChannel Partner/ Reseller/ Distributor · 1 January 2016Partnership since 2016.
• PilotminorChannel Partner/ Reseller/ Distributor · 1 January 2015Stationery and writing instruments partnership since 2015.
• BRW (Poland)moderateChannel Partner/ Reseller/ Distributor · 1 January 2014Furniture and home furnishings partnership since 2014.
• Various Macedonian BrandsminorChannel Partner/ Reseller/ Distributor · 1 January 2013Partnership with multiple Macedonian brands including Erinoz, Necoline, and others since 2013.
• Ceps (Belgium)minorChannel Partner/ Reseller/ Distributor · 1 January 2010Partnership since 2010.
• OVS (Italy)moderateChannel Partner/ Reseller/ Distributor · 1 January 2009Fashion brand partnership since 2009 offering fashionable clothing for men, women, and children.
• Prity (Bulgaria)minorChannel Partner/ Reseller/ Distributor · 1 January 2007Home furnishings partnership since 2007.
• DigamaminorChannel Partner/ Reseller/ Distributor · 1 January 1999Long-standing partnership since 1999 for various products.
• Gorenje (Slovenia)coreChannel Partner/ Reseller/ Distributor · 1 January 1996Flagship partnership since 1996. GNTC holds exclusive distributor rights for Gorenje products in Kosovo. The company operates Gorenje Department Stores featuring Gorenje appliances including refrigerators, washing machines, ovens, and dishwashers.

Scale indicators9 records

Recent moves22 records

Expansion highlights5 records

Broad incumbents

• IKEA: Global furniture and home furnishings retailer; comparable on the furniture/home furnishings category that GNTC addresses via GoCasa and BRW partnerships, though far larger and operating a different model.
• Mercator Group: Slovenian-founded regional retailer with stores across the Balkans; comparable broad-line retail format and brand-distribution model though substantially larger and multi-country.
• Best Buy: Global consumer electronics and appliance retailer; comparable on the electronics/appliance SKU mix that GNTC carries via Hisense and Xiaomi partnerships, though at vastly different scale and digital maturity.
• SPAR Kosovo: International franchise supermarket operator active in Kosovo; competes with GNTC for general household spending though focused more on grocery than durable goods/appliances.

Others

• Conad: Italian retail cooperative; thematic reference for the partnership-driven retail model GNTC uses with multiple international brands, though operating a different market and assortment.

Direct peers

• Interex: Kosovo-based retail chain selling household appliances, electronics, and furniture; directly comparable to GNTC's core Gorenje Department Store offering and customer segment.
• Big Shopping Center: Kosovo-based retail chain operating supermarkets and shopping centers; a direct local competitor to GNTC's general merchandise and appliance retail in the same single-country market.

Regional players

• Emka Group: Serbian retail and wholesale chain selling appliances, electronics, and general merchandise; comparable product mix and household appliance focus, serving an adjacent Western Balkans market.
• Idea (Mercator Srbia): Serbian retail chain with general merchandise and grocery assortment; comparable department-store-style offering though primarily Serbian market, useful as a regional benchmark.
• Albi Group: Leading Albanian retail chain with operations across the Western Balkans selling appliances, electronics, and household goods; comparable general merchandise model though primarily Albania-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/GorenjeDepartmentStore
• Facebookfacebook.com/gorenjekosova
• Instagraminstagram.com/gorenjedepartmentstore
• LinkedInlinkedin.com/company/gorenje-department-store

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GNTC Group