Yoder & Frey Auctioneers
Yoder & Frey Auctioneers is a US heavy equipment auction house founded in 1964, conducting unreserved auctions of construction, agricultural, and trucking machinery across regional sites in Florida, Ohio, Texas, and Georgia as part of the Euro Auctions Group.
- Company typePrivate
- Founded1964
- HeadquartersNorth Baltimore, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Yoder & Frey Auctioneers does
Yoder & Frey Auctioneers operates a regional heavy equipment auction platform in the United States, founded in 1964 and headquartered in Kissimmee, Florida with additional auction sites in Findlay (Ohio), Houston (Texas), and Atlanta (Georgia). The company conducts unreserved auctions of industrial plant equipment, construction machinery, trucks, trailers, and agricultural machinery, selling to the highest bidder without minimums or buybacks. Its customers span construction contractors, demolition firms, agricultural operators, fleet managers, logistics providers, and private sellers across multiple US regions.
The company's core technology is a multi-channel auction ecosystem comprising a live online bidding platform with streaming capabilities, a pre-bidding system for advance bids, timed online auctions, and a Daily Marketplace offering Buy Now and Make Offer transactions. The platform differentiates through a 0% internet premium on online bidding versus the industry-standard 3% charged by competitors. Stripe integration handles payment processing, and account management services support off-site auctions, appraisals, and seller relationships. Since 2017, the business has operated as part of the Euro Auctions Group, a global auction operator with sister sites in the UK, Europe, Canada, and the UAE.
Yoder & Frey generates revenue primarily through transaction fees — buyer premiums on winning bids and seller commissions on consigned equipment — across periodic live auctions, online timed auctions, and continuous marketplace activity. Pricing is auction-based with credit card verification required for bidding limits up to $50,000 and deposits scaling bidding limits above that threshold. The company maintains a sales-led go-to-market model with regional auction events, dedicated account managers for enterprise sellers, and a multi-channel marketing presence across social media, industry events, SEO, and PR.
Yoder & Frey Auctioneers firmographics
Firmographics- Name
- Yoder & Frey Auctioneers
- Legal name
- Yoder & Frey Auctioneers LLC
- Website
- https://yoderandfrey.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Yoder & Frey Auctioneers is a US heavy equipment auction house founded in 1964, conducting unreserved auctions of construction, agricultural, and trucking machinery across regional sites in Florida, Ohio, Texas, and Georgia as part of the Euro Auctions Group.
- Ownership category
- akta.pro rank
Yoder & Frey Auctioneers industry classification
Industry- Product category
- Industrial Equipment Auction Services
- NAICS
- Machinery, Equipment, and Supplies Merchant Wholesalers (4238), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)
- SIC
- Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)
- akta.pro secondary industry
- Industrial Real Estate Auctions (BPAJAEAC)
Keywords
Where Yoder & Frey Auctioneers is headquartered
LocationHeadquarters
- HQ city
- North Baltimore
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Yoder & Frey Auctioneers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Auction Commission: Yoder & Frey earns revenue through commissions on auction sales, charging buyers premiums on winning bids. The company operates an unreserved auction policy, selling to the highest bidder without minimums or buybacks.
- Internet Bidding Platform: Free internet bidding platform offering 0% internet premium, differentiating from competitors who charge 3% premiums. Revenue generated through transaction fees rather than platform charges.
- Daily Marketplace: Continuous sales platform for Buy Now and Make Offer transactions outside of traditional auctions, providing ongoing revenue opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Card Verification - Bidding Limit Up To $50,000 |
| Other | Pay-as-you-go | Deposit Payment - Bidding Limit Above $50,000 |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Yoder & Frey Auctioneers product offering
Product offeringCore offering
Yoder & Frey Auctioneers conducts unreserved auctions of industrial plant, construction equipment, trucks, trailers, and agricultural machinery. The company operates live on-site auctions across multiple U.S. locations (Florida, Ohio, Texas, Georgia), online live bidding with a 0% internet premium, pre-bidding, timed online auctions, and a continuous Daily Marketplace for Buy Now and Make Offer transactions.
Product overview
Yoder & Frey Auctioneers operates a multi-platform auction ecosystem for industrial plant, construction equipment, and agricultural machinery. The core offering consists of live online bidding platforms (with 0% internet premium), pre-bidding services, timed online auctions, and a Daily Marketplace with Buy Now/Make an Offer options. The company conducts major regional auction events across Florida (Kissimmee), Ohio (Findlay), Texas (Houston), and Georgia (Atlanta), with each event featuring hundreds to over a thousand lots. Supporting services include off-site auctions, equipment appraisals, and dedicated account management. The platform is part of the global Euro Auctions Group, which also operates sister brands including United Auctions in Canada and Euro Auctions in Europe. The company has conducted unreserved auctions since 1964, selling to the highest bidder without minimums or buybacks.
Differentiator
Problem solved
Functional benefit
Brands
- Y&F Free Internet Bidding: Company's free online bidding platform offering 0% internet premium for bidders.
Products and services
- Live Online Bidding Platform
Quantifiable outcome
- 40% increase in hammer total for Atlanta auction (September 2025 vs June 2025 soft launch)
Companies that use Yoder & Frey Auctioneers
Customer profileSegments4 records
Ideal customer profiles4 records
Yoder & Frey Auctioneers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Yoder & Frey Auctioneers partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Euro Auctions GroupflagshipYoder & Frey joined Euro Auctions Group in 2017, becoming part of a global leader in industrial plant, construction equipment, and agricultural machinery auctions. Euro Auctions operates multiple international auction sites including Leeds (UK), Zaragoza (Spain), Dromore (Northern Ireland), Dormagen (Germany), Mountrath (Ireland), and Abu Dhabi (UAE).
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Yoder & Frey Auctioneers competitors and assessment
Company assessmentDirect peers
- Euro Auctions: Parent company of Yoder & Frey, operating sister auction sites in the UK, Spain, Northern Ireland, Germany, Ireland, and UAE. Directly comparable business model and product categories, and the international network that funnels cross-border bidders to Yoder & Frey's US events.
- BigIron Auctions: US-based online-only auction platform for farm equipment, construction equipment, and trucks. Direct competitor for consignment volume, with a fully digital model that competes against Yoder & Frey's online bidding channels for both buyers and sellers.
- Tractor House: Online marketplace and auction listing service for new and used agricultural tractors, combines, and farm equipment. Directly overlaps with Yoder & Frey's agricultural segment and competes for both buyer attention and seller leads.
- Purple Wave Auction: US online auction company focused on agricultural equipment, construction equipment, and trucks. Competes head-to-head with Yoder & Frey for seller consignment and buyer registration across the Midwest and nationwide digital channels.
- Ritchie Bros. Auctioneers: Global leader in heavy equipment, truck, and agricultural machinery auctions with a strong US presence and large online platform. Directly competes with Yoder & Frey for both buyer registrations and seller consignment volume, including digital bidding infrastructure and post-acquisition IAA vehicle auction capabilities.
- J.J. Kane Auctioneers: US auction house specializing in trucks, heavy equipment, and public-fleet liquidation contracts. Comparable business model and customer segments (fleet managers, municipalities, contractors), competing directly for seller relationships in the US.
- Alex Lyon & Sons Auctioneers: US auctioneer running live and online auctions for construction equipment, trucks, and agricultural machinery across multiple regional sites. Directly comparable in scope and operational model, including multi-ring live auctions and timed online bidding.
- United Auctions (Canada): Sister brand under Euro Auctions Group running heavy equipment auctions across Canada. Same corporate parent, same auction model, and overlapping bidder pools — effectively a regional sibling that competes for North American consignor relationships.
Others
- Copart: Leading online vehicle auction company with some overlap on commercial truck and trailer inventory. While primarily a salvage-auto auctioneer, it competes for commercial fleet remarketing dollars that also feed into Yoder & Frey's trucking segment.
Emerging players
- AuctionTime / Sandhills Global: Online auction platform operated by Sandhills Global covering farm machinery, construction equipment, and trucks. Niche-overlap competitor that aggregates listings across multiple auctioneers, drawing bidder attention away from Yoder & Frey's own marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Yoder & Frey Auctioneers social profiles
Digital presenceYoder & Frey Auctioneers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yoder & Frey Auctioneers leadership team
Management profileNumber of profiles
Yoder & Frey Auctioneers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yoder & Frey Auctioneers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yoder & Frey Auctioneers
What does Yoder & Frey Auctioneers do?
Yoder & Frey Auctioneers conducts unreserved auctions of industrial plant, construction equipment, trucks, trailers, and agricultural machinery. The company operates live on-site auctions across multiple U.S. locations (Florida, Ohio, Texas, Georgia), online live bidding with a 0% internet premium, pre-bidding, timed online auctions, and a continuous Daily Marketplace for Buy Now and Make Offer transactions.
Is Yoder & Frey Auctioneers a public or private company?
Yoder & Frey Auctioneers is a private company. It is classified as corporate owned and is currently operating.
When was Yoder & Frey Auctioneers founded?
Yoder & Frey Auctioneers was founded in 1964. It employs 11 to 50 people.
Where is Yoder & Frey Auctioneers based?
Yoder & Frey Auctioneers is headquartered in North Baltimore, United States, in the North America region.
How does Yoder & Frey Auctioneers make money?
Three revenue lines are on record. Auction Commission is the primary driver. The others are internet Bidding Platform and daily Marketplace.
Who are Yoder & Frey Auctioneers's main competitors?
Direct peers on record are Euro Auctions, BigIron Auctions, Tractor House, Purple Wave Auction, Ritchie Bros. Auctioneers, J.J. Kane Auctioneers, Alex Lyon & Sons Auctioneers and United Auctions (Canada). Copart is listed as an others. AuctionTime / Sandhills Global is listed as an emerging player.
Does Yoder & Frey Auctioneers have an API?
No public API is recorded for Yoder & Frey Auctioneers.
What industry is Yoder & Frey Auctioneers in?
Yoder & Frey Auctioneers's product category is Industrial Equipment Auction Services. Its primary akta.pro industry code is TLABAKAA, Wholesale Vehicle Auctions (Physical & Online), with a secondary code of BPAJAEAC, Industrial Real Estate Auctions. Its NAICS code is 4238 and its SIC code is 5082.