Tuoretie

What Tuoretie does

Tuoretie Oy is a Finnish food logistics specialist founded in 1992 and headquartered in Seinäjoki, Finland, operating as a private limited company (osakeyhtiö, Y-tunnus 0879291-1) with 11–50 employees. The company provides temperature-controlled transportation and frozen distribution services across three primary verticals: food manufacturing and processing, retail and wholesale distribution, and the agricultural sector. Its operations span approximately 24,000 delivery addresses in Finland with international freight handled by land, sea, and air.

The company structures its offering around four registered brand lines sold under a single contract: TuoreKuljetus (domestic scheduled cold-chain transport with daily connections to all Finnish food terminals), TuoreGlobal (international import/export freight with electronic customs clearance and real-time monitoring), TuoreAgri (primary production logistics for feed, animal, and grain transport), and TuoreTieto (an electronic logistics services platform). The TuoreTieto stack combines TT Gateway for message conversion and 24/7 message relay with eRouter for automated distribution control information maintenance, plus a customer service portal for exception handling — all positioned as interoperability infrastructure for B2B trading partners.

Tuoretie operates a relationship-driven, sales-led B2B go-to-market with direct phone and email outreach, dedicated logistics managers per service line, and quote-based pricing tied to customer volumes, routes, and service levels. It is certified under ISO 9001, ISO 14001, and ISO 45001 through the eSalkku certified operating system (Reseni Oy). Ari Olli was appointed CEO effective March 2, 2026. The company has no disclosed parent, no institutional investors, no M&A history, and no public funding rounds in the source material.

Name

Tuoretie

Legal name

Tuoretie Oy

Website

https://tuoretie.fi

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Tuoretie Oy is a Finnish food logistics specialist providing temperature-controlled transportation, frozen distribution, agricultural logistics, and electronic logistics services across ~24,000 Finnish delivery addresses and internationally, serving food manufacturers, retail/wholesale chains, and the agricultural sector.

Ownership category

akta.pro rank

Product category

Food Logistics Services

NAICS

Transportation and Warehousing (48-49)

SIC

Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731), Deep Sea Foreign Transportation Of Freight (4412)

akta.pro primary industry

Chilled / Fresh Transport (Refrigerated) (TLADAHAG)

akta.pro secondary industries

Transport-Integrated Temperature Monitoring (In-Storage to Outbound Loads) (AFAOALAG), Temperature-Controlled Intermodal (Reefer Container/Trailer) (TLADAFAH)

Keywords

• Temperature-controlled transport
• Food logistics services
• Frozen distribution
• Agricultural freight
• International refrigerated shipping

Headquarters

HQ city

Seinäjoki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. TuoreKuljetus (Domestic Transport): Temperature-controlled food transport services including scheduled transfers and distribution to approximately 24,000 delivery addresses across Finland. Revenue generated through logistics service contracts with food industry, wholesale, and retail customers.
2. TuoreGlobal (International Transport): International import and export freight services with temperature-controlled transport by land, sea, and air. Includes electronic customs clearance and real-time schedule and temperature monitoring globally.
3. TuoreAgri (Agricultural Logistics): Comprehensive primary production logistics including feed transport (dry feeds, raw materials, bagged feeds, liquid feeds), animal transport (cattle, pigs, poultry), and grain transport services.
4. TuoreTieto (Electronic Logistics Services): Electronic logistics services including message forwarding, distribution control, customer service portal, and reporting. Offered as a complete package or individual services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Tuoretie Oy provides temperature-controlled food logistics services across Finland and internationally. Its core offerings include scheduled domestic food transport to approximately 24,000 delivery addresses (TuoreKuljetus), international refrigerated freight by land, sea, and air (TuoreGlobal), agricultural primary-production logistics including feed, animal, and grain transport (TuoreAgri), and an electronic logistics services platform for message relay and distribution control (TuoreTieto).

Product overview

Tuoretie offers four core product/service lines: TuoreKuljetus™ (domestic temperature-controlled food transport), TuoreGlobal™ (international logistics), TuoreAgri™ (agricultural logistics), and TuoreTieto™ (electronic logistics services platform). TuoreTieto™ includes sub-products TT Gateway (message relay service) and eRouter (distribution control automation). Services are available as an integrated package or individually, unified by single-contract simplicity, nationwide coverage, and centralized customer service.

Differentiator

Problem solved

Functional benefit

Brands

• TuoreKuljetus™: Scheduled and temperature-controlled food transports in Finland, covering transfer transports to food terminals and distribution to retail and food service customers.
• TuoreGlobal™
• TuoreAgri™
• TuoreTieto™

Products and services

• TuoreKuljetus Domestic scheduled and temperature-controlled food transportation in Finland, covering transfer logistics to all Finnish food terminals and distribution to approximately 24,000 delivery addresses across retail (VK), Food Service (FS), and industrial sectors, handling fresh, dry, and frozen goods.
• TuoreGlobal International transportation services including daily export and import loading from anywhere in the world, handling temperature-controlled shipments by land, sea, and air, with electronic customs clearance and real-time schedule and temperature monitoring globally.
• TuoreAgri Comprehensive agricultural sector logistics covering Finland, including feed transport (dry feeds, raw materials, bagged and liquid feeds) with real-time tracking and transparent operations, and animal transport services for cattle, pigs, and poultry with specialized equipment ensuring standardized transport conditions. ISO 9001 and ISO 14001 certified quality and environmental systems apply.
• TuoreTieto Integrated suite of electronic food logistics services combining message relay (TT Gateway for automated electronic communication between trading partners, including order, invoice, and delivery messages with 24/7 monitoring and interface development), real-time automated distribution control information management (eRouter maintaining up-to-date routing/guidance information without customer-owned maintenance), and a customer service portal for complaint investigation, damage invoicing and credits, additional deliveries and product returns, and reporting. Offered as a complete package or individual services.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• CEVA Logistics: Global 3PL with dedicated temperature-controlled solutions across contract logistics, freight management and finished vehicle logistics. Comparable to Tuoretie's integrated domestic-plus-international cold-chain offering, but at considerably larger scale.
• Geodis: Global contract logistics and freight forwarding group with a dedicated temperature-controlled offering for food, pharma and cosmetics. Comparable to Tuoretie on cross-border cold-chain forwarding and European retail distribution.
• Lineage Logistics: Global temperature-controlled warehousing and integrated cold-chain logistics provider, heavily exposed to food producers and retailers. Comparable end-customers and service overlap with Tuoretie but at global scale and storage-led footprint.
• A.P. Moller-Maersk (Logistics & Services): Integrated container logistics group offering reefer ocean, inland and cold-chain 3PL services. Comparable to TuoreGlobal's international reefer offering and increasingly to inland cold-chain distribution in Europe.
• DSV A/S: Global transport and logistics group headquartered in Denmark with dedicated cold-chain / reefer capabilities. Overlaps Tuoretie's international freight forwarding (TuoreGlobal) and chilled/frozen transport, but at vastly larger scale across multiple modes.
• Americold Realty Trust: World's largest publicly traded temperature-controlled warehousing and logistics REIT. Comparable in cold-chain mission to Tuoretie but asset-heavy in storage rather than transport, and a key indirect competitor for retailer cold-chain RFPs.
• DHL Supply Chain (Deutsche Post DHL): Operates a global cold-chain network spanning transport, warehousing and life-sciences logistics. Comparable to Tuoretie's integrated domestic transport plus international forwarding, but with much broader service portfolio and geographic reach.
• Kuehne+Nagel International AG: One of the world's largest freight forwarders with a dedicated KN Cold Chain / Perishable Logistics offering. Comparable to TuoreGlobal for cross-border reefer flows and to TuoreTieto for visibility and exception-management technology.

Direct peers

• Havi Logistics: Global temperature-controlled supply chain specialist for food service and quick-service restaurants, with a strong presence in Northern Europe. Directly comparable to Tuoretie's combination of food-grade cold chain, electronic visibility and multi-country execution.

Regional players

• PostNord Group AB: State-owned Nordic postal and logistics group offering road, rail and temperature-controlled freight across Sweden, Denmark, Norway and Finland via its Bring and PostNord Logistics units. Comparable regional overlap with Tuoretie's Nordic retail and food distribution focus.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tuoretie