Loadshift
Loadshift, founded in 2007, is Australia's largest digital freight marketplace connecting shippers and carriers for heavy haulage and general freight. A subsidiary of Freelancer Limited (ASX:FLN), it operates a web and mobile platform with milestone escrow payments, carrier verification, enterprise tender tools, and managed freight services.
- Company typePrivate
- Founded2007
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Loadshift does
Loadshift, founded in 2007, operates Australia's largest digital freight marketplace, connecting shippers (cargo owners) with carriers (transport providers) for heavy haulage and general freight nationwide. The platform facilitates load posting, competitive quoting, carrier selection, milestone-based escrow payments, and post-delivery settlement across all truck and trailer configurations including semi-trailer, B-double, road train, and oversize loads. Technical architecture comprises a web platform at loadshift.com.au, native iOS and Android applications, an enterprise tender API, and a proprietary milestone payment system that holds funds in escrow until shipper-confirmed delivery.
The product surface is multi-layered: the core marketplace is free to join with fees applied only on transaction completion. Shippers pay a 3.3% (or AUD 5.50 minimum) introduction fee on awarded loads; carriers pay 11% (or AUD 5.50 minimum) commission, reducible to 7% via a AUD 59/month membership subscription. A Managed Service provides white-glove freight coordination for complex moves; an Enterprise Tenders Platform serves high-volume, API-integrated procurement from large corporates; Credit Terms (powered by partner Butn) extend 30/45/60-day "ship now, pay later" financing. Carrier verification covers driver's licenses and public liability insurance, and a dispute resolution layer handles contested payments. Sub-products include a public load board, pilot escort coordination for oversize cargo, and bulk haulage contracts.
As a wholly-owned subsidiary of Freelancer Limited (ASX:FLN), Loadshift benefits from shared corporate governance, API infrastructure, and brand alignment with the Freelancer ecosystem. Customer mix spans long-tail SMB shippers (self-serve) and named enterprise accounts including Boart Longyear, Newcrest, Redpath Mining, Atlas Copco, Tutt Bryant, Liebherr, Beach Energy, Fuelfix, and PepsiCo. Headquarters are in Sydney (Level 37, Grosvenor Place, 225 George Street). Revenue grew 12% year-over-year to AUD 1.8M in H1 2026, and the business achieved a maiden full-year profit in FY 2025, operating with 1-10 employees and a network of 40,000+ verified carriers processing 70,000+ loads and over 120 million kilometres of freight annually.
Loadshift firmographics
Firmographics- Name
- Loadshift
- Legal name
- Loadshift Pty Ltd
- Website
- https://loadshift.com.au
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Loadshift, founded in 2007, is Australia's largest digital freight marketplace connecting shippers and carriers for heavy haulage and general freight. A subsidiary of Freelancer Limited (ASX:FLN), it operates a web and mobile platform with milestone escrow payments, carrier verification, enterprise tender tools, and managed freight services.
- Ownership category
- akta.pro rank
Loadshift industry classification
Industry- Product category
- Digital Freight Marketplace
- NAICS
- Freight Transportation Arrangement (488510), Freight Transportation Arrangement (4885), Specialized Freight Trucking (4842)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Spot Load Boards (Open Marketplace) (TLAEAJAA)
- akta.pro secondary industries
- Truckload (TL) Freight Brokerage (TLADAMAB), Dedicated Lanes & Mini-Bid / RFP Marketplace Platforms (TLAEAJAG)
Keywords
Where Loadshift is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Loadshift business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Marketplace Commission - Shippers: Loadshift charges shippers an introduction fee of 3.3% or $5.50 AUD (whichever is greater) when awarding a load to a carrier. This fee is levied at the time of award.
- Marketplace Commission - Carriers: Non-member carriers are charged 11% or $5.50 AUD (whichever is greater) upon release of payment. Members receive discounted commission rates of 7% instead of 10%.
- Membership Subscription: Monthly membership at $59 AUD provides discounted commissions (from 10% to 7%), direct access to contact shippers, and profile customization options.
- Credit Financing Fees: Loadshift offers 'ship now, pay later' credit terms through partner Butn, charging 2% for 30-day terms, 3% for 45-day terms, and 4% for 60-day terms on total job value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Standard Marketplace - Free Access |
| Transaction based/ take rate | Pay-as-you-go | Shipper Introduction Fee |
| Transaction based/ take rate | Pay-as-you-go | Non-Member Carrier Commission |
| Subscription | Monthly | Monthly Membership |
| Transaction based/ take rate | Multi-year contract | Credit Terms - 30 Days |
| Transaction based/ take rate | Multi-year contract | Credit Terms - 45 Days |
| Transaction based/ take rate | Multi-year contract | Credit Terms - 60 Days |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Loadshift product offering
Product offeringCore offering
Loadshift operates Australia's largest digital freight marketplace connecting shippers needing to move freight with carriers that have available truck capacity. The platform enables shippers to post loads and receive competitive quotes, lets carriers browse and bid on jobs across all truck and trailer configurations, and provides secure milestone-based payments, carrier verification, and a managed service for complex freight movements. It also offers an enterprise tender platform for large-scale transport procurement.
Product overview
Loadshift operates as a digital freight marketplace platform for Australia's heavy haulage transport sector. The core offering is the Loadshift Marketplace, which connects shippers needing freight transport with carriers who have available truck capacity. Additional modules include the Managed Service for end-to-end freight handling with dedicated support, the Loadshift App for mobile access, the Enterprise Tenders Platform for large-scale procurement, the Milestone Payment System for secure fund handling, and Credit Terms in partnership with Butn for financing options. A membership subscription model provides carriers with reduced commission rates. The platform also offers specialized sub-products including a load board, pilot services for oversized loads, and bulk haulage contracts.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 12% revenue growth in H1 2026 to AUD 1.8 million
- +3 more outcomes
Companies that use Loadshift
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles4 records
Loadshift technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Loadshift partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Freelancer Limited (ASX:FLN)coreLoadshift is a wholly-owned subsidiary of Freelancer Limited, an ASX-listed company. Freelancer provides corporate governance, financial control, and shared technology infrastructure including API access. Matt Barrie serves as Executive Chairman of Freelancer Group.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Loadshift competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Loadshift social profiles
Digital presenceLoadshift financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loadshift leadership team
Management profileNumber of profiles
Profiles5 records
Loadshift funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loadshift M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loadshift
What does Loadshift do?
Loadshift operates Australia's largest digital freight marketplace connecting shippers needing to move freight with carriers that have available truck capacity. The platform enables shippers to post loads and receive competitive quotes, lets carriers browse and bid on jobs across all truck and trailer configurations, and provides secure milestone-based payments, carrier verification, and a managed service for complex freight movements. It also offers an enterprise tender platform for large-scale transport procurement.
Is Loadshift a public or private company?
Loadshift is a private company. It is classified as corporate owned and is currently operating.
When was Loadshift founded?
Loadshift was founded in 2007. It employs 1 to 10 people.
Where is Loadshift based?
Loadshift is headquartered in Sydney, Australia, in the Oceania region.
How does Loadshift make money?
Four revenue lines are on record. Marketplace Commission - Shippers are the primary driver. The others are marketplace Commission - Carriers, membership Subscription and credit Financing Fees.
Does Loadshift have an API?
No public API is recorded for Loadshift.
What industry is Loadshift in?
Loadshift's product category is Digital Freight Marketplace. Its primary akta.pro industry code is TLAEAJAA, Spot Load Boards (Open Marketplace), with a secondary code of TLADAMAB, Truckload (TL) Freight Brokerage. Its NAICS code is 488510 and its SIC code is 4731.