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Southwest Heritage Bank

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uuid000u6eq

Namestring
Southwest Heritage Bank
Legal namestring
Southwest Heritage Bank
Websiteurl
swhbank.com
Company typeenum
Public
Founded yearint
2024
Descriptiontext

Southwest Heritage Bank is a state-chartered, FDIC-insured community bank headquartered in Scottsdale, Arizona, that provides personal and business banking products across a 7-branch footprint in Arizona and New Mexico. The bank was formed in March 2024 from the merger of Bank 34 and Commerce Bank of Arizona under the publicly traded holding company Bancorp 34, Inc. (OTCQB: BCTF), creating what the company describes as the largest community bank headquartered in Arizona. It serves individual consumers, small and medium-sized businesses, non-profit organizations, entrepreneurs seeking SBA financing, and customers aged 55+, with deposit, lending, and treasury management products tailored to each segment.

The bank's product platform spans personal checking (Simple Checking, Reserve Checking, Kasasa CashReward Checking at 1.76% APY, Kasasa CashBack Checking offering 3.00% cash back) and business checking (Small Business, Analysis, Interest Checking, and 501c/Simple Non-Profit variants), savings and money market accounts including a PremiumPlus tier reaching 3.83% APY, and certificates of deposit with terms from 3 to 60 months. Lending products include SBA 7(a) and 504 loans, business lines of credit, term loans, equipment financing, commercial real estate loans, construction loans, and home mortgages, alongside personal and business credit cards. Digital services are delivered through mobile apps (iPhone and Android), online banking with bill pay, remote deposit capture with same-day credit, ACH origination, wire services, and Open Access Connectivity — a data-sharing layer connecting business accounts to third-party aggregators including Akoya, MX, Finicity, Intuit, Stripe, Envestnet | Yodlee, Tink, Morningstar, and Plaid. Treasury management is supplemented by CDARS and Insured Cash Sweep programs for FDIC coverage above the $250,000 standard limit.

The business model is a traditional community-bank interest spread plus fee structure: net interest income from loans and deposit reinvestment, monthly account service fees ($10-$15 on business checking), wire and transaction fees, interchange from Visa debit and credit card programs, and treasury management service revenue. Distribution relies on physical branches in Scottsdale-Kierland, Gilbert, Tucson (Williams Circle), Oro Valley, Green Valley, Las Cruces, and Alamogordo, complemented by online account opening and digital banking channels. The bank is led by Chairman & CEO Ciaran McMullan, President Chris Webster, EVP/CFO Kevin Vaughn, EVP/CCO Paul Tees, and EVP/COO Evan Anderson, with reported headcount of 51-100 employees. No disclosed revenue, funding rounds, or non-public financial statements are available in the source material.

Short descriptiontext

Southwest Heritage Bank is a community bank formed in 2024 from the merger of Bank 34 and Commerce Bank of Arizona, operating 7 branches across Arizona and New Mexico to serve consumers, small businesses, non-profits, and entrepreneurs with deposit, lending, and treasury management products.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersScottsdale, United States
HQ citystring
Scottsdale
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices8 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
community banking, small business lending, SBA loan programs, retail deposit accounts, treasury management services
Industry3 codes
1SBA/Government-Backed & Development Finance Loans
CodeFSAKAGAIPrimaryYes
2Real Estate (Commercial Property, REITs)
CodeFSABACAHPrimaryNo
3Credit Cards & Revolving Credit
CodeFSABAAACPrimaryNo
NAICS code1 code
  • Commercial Banking522110
SIC code1 code
  • State Commercial Banks6022
Product category
Community Banking
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model4 records
1Interest Income
TypeSubscription Recurring
Description

Primary revenue stream from interest earned on loans including commercial real estate loans, SBA loans, business loans, equipment loans, construction loans, home mortgages, and personal loans. Interest is also earned on deposit accounts including money market accounts and certificates of deposit.

swhbank.com
2Fee Income
TypeTransaction Fee
Description

Revenue from account service fees including monthly maintenance fees on checking and savings accounts, transaction fees exceeding free allowance, wire transfer fees, and other banking service charges. Fee schedule is publicly available.

swhbank.com
3Credit Card Fees
TypeTransaction Fee
Description

Revenue from credit card operations including annual fees on certain card products, transaction fees, and interchange income from Visa debit and credit cards.

swhbank.com
4Treasury Management Services
TypeProfessional Services
Description

Fees for business electronic banking, ACH services, wire services, remote deposit capture, and other treasury management services for business customers.

swhbank.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Pricing details7 tiers
1Kasasa CashReward Checking: 1.76% APY up to $50,000 with qualifications
ModelSubscriptionBilling cadenceMonthly
Notes

No monthly service fee, no minimum balance, no penalties when qualifications are met. Requires 12 debit card swipes, e-statement enrollment, and 1 direct deposit or ACH per month.

swhbank.com
2Kasasa CashBack Checking: 3% cash back up to $7.50 per cycle
ModelSubscriptionBilling cadenceMonthly
Notes

No monthly service fee, no minimum balance, no penalties when qualifications are met. Requires 12 debit card swipes, e-statement enrollment, and 1 direct deposit or ACH per month.

swhbank.com
3Simple Checking: No monthly fee, no minimum balance requirement
ModelSubscriptionBilling cadenceMonthly
Notes

$100 minimum to open, no monthly service fee, unlimited transactions, does not earn interest.

swhbank.com
4PremiumPlus Money Market: 2.86-3.83% APY depending on balance tier
ModelSubscriptionBilling cadenceMonthly
Notes

$100,000 minimum to open. Tiered rates from $1,000 to $3,000,000+ balance ranges. $1,000 average daily balance to avoid monthly service fee.

swhbank.com
5Business Checking: $10-$15 monthly service fee
ModelSubscriptionBilling cadenceMonthly
Notes

Small Business Checking $10/month with $500 minimum balance to waive. Analysis Checking $15/month. Free 200 transactions then $0.25 per item.

swhbank.com
6Certificate of Deposit: 2.47-3.35% APY depending on term
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

Terms from 3 months to 60 months. Minimum $1,000 to open. Early withdrawal penalties apply. 6-month CD at 3.35% APY currently highest rate.

swhbank.com
7Credit Cards: $0-$249 annual fee depending on card tier
ModelSubscriptionBilling cadenceAnnual
Notes

Platinum Classic $0 with ID theft and Zero Liability protection. World Elite $249 with cell phone protection up to $800. World $0 with $1=1 point and cell phone protection up to $600.

swhbank.com
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Core offering1 text field

Southwest Heritage Bank is a community bank offering personal and business deposit products (checking, savings, money market, CDs), consumer and commercial lending (SBA loans, business lines of credit, term loans, equipment loans, commercial real estate loans, home mortgages, construction loans, credit cards), and digital banking services (online/mobile banking, mobile deposit, remote deposit capture, ACH, wire, Open Access Connectivity). It operates 7 branches across Arizona and New Mexico and serves individuals, small-to-medium businesses, non-profits, and entrepreneurs.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Southwest Heritage Bank is a community bank offering a comprehensive suite of personal and business banking products organized as a platform-plus-modules architecture. The core banking platform encompasses checking accounts (Simple Checking, Reserve Checking, Kasasa CashReward Checking, Kasasa CashBack Checking for personal; Small Business Checking, Analysis Checking, Interest Checking, Non-Profit Checking variants for business), savings accounts (Simple Savings, Premium Money Market, PremiumPlus Money Market, Business Savings, IOLTA accounts), and lending products (SBA Loans, Business Lines of Credit, Term Loans, Equipment Loans, Commercial Real Estate Loans, Credit Cards, Home Mortgages, Construction Loans). Digital banking services are delivered through integrated modules including Personal and Business Electronic Banking, Mobile Banking with Mobile Deposit, ACH Services, Wire Services, Remote Deposit Capture, and Open Access Connectivity for third-party data integration. The bank also offers Treasury Management services, CDARS/ICS deposit insurance programs, and supplementary services like Visa Debit Cards and 24-hour Telephone Banking. The company emerged from the March 2024 merger of Bank 34 and Commerce Bank of Arizona.

Product and service35 records
1Small Business Checking
CategoryBusiness Checking
Description

Simple business checking account with low balance requirement to avoid monthly service fee and predictable, lower-level transaction volumes. Includes 200 free debit/credit transactions.

2Analysis Checking
CategoryBusiness Checking
Description

Business checking account with earnings credit based on positive average balance to offset service and activity fees.

3Interest Checking
CategoryBusiness Checking
Description

Interest-earning business checking account for profit-based companies with tiered rates starting at $5,000 balance. Includes 200 free transactions.

4Simple Non-Profit Checking
CategoryBusiness Checking
Description

Business checking account for non-profits without 501c designation (associations and clubs) with balance requirements to earn interest and avoid monthly service fees. Includes 200 free transactions.

5501c Non-Profit Checking
CategoryBusiness Checking
Description

Business checking account for non-profits with 501c designation featuring balance requirements to earn interest and avoid monthly service fees. Includes 200 free transactions.

6Premium Money Market (Business)
CategoryBusiness Savings
Description

Business savings account earning interest with $1,000 minimum balance requirement, offering check-writing ability and cash-on-hand access while avoiding monthly service fees.

7PremiumPlus Business Money Market
CategoryBusiness Savings
Description

Premium interest-earning business money market account with $100,000 minimum to open and $1,000 balance to start earning tiered interest. Offers check-writing ability and cash access.

8Business Savings
CategoryBusiness Savings
Description

Business savings account for clients wanting to save money and earn interest with easy access. Features tiered rates starting at $100 balance with $100 minimum to open.

9Business Certificate of Deposit (CDs)
CategoryBusiness Savings
Description

Business CD accounts offering fixed rates higher than regular savings with a wide range of terms available.

10Interest on Lawyers Trust Account (IOLTA)
CategoryBusiness Savings
Description

Specialized trust account for lawyers where interest earned is entrusted to the Arizona Foundation for Legal Services & Education to fund legal and education programs.

11Simple Checking
CategoryPersonal Checking
Description

Basic personal checking account with no minimum average balance or monthly service fee. Does not earn interest with $100 minimum to open and unlimited transactions.

12Reserve Checking
CategoryPersonal Checking
Description

Personal checking account with special benefits for clients 55 and older featuring tiered rates starting at $500 balance, free checks, free paper statements, free stop payments, and half-price safe deposit box.

13Kasasa CashReward Checking
CategoryPersonal Checking
Description

Reward checking account offering 1.76% APY up to $50,000 when qualification requirements are met (12 debit card transactions, e-statement enrollment, and ACH/direct deposit).

14Kasasa CashBack Checking
CategoryPersonal Checking
Description

Reward checking account offering 3.00% cash back on up to $250 in debit card purchases (max $7.50 per cycle) plus up to $25 ATM fee refunds when qualification requirements are met.

15Simple Savings
CategoryPersonal Savings
Description

Basic personal savings account with low balance requirement starting at $100 to earn interest, easy access to funds, and no monthly service charge for minors under 18.

16Personal Premium Money Market
CategoryPersonal Savings
Description

Personal money market account earning tiered interest with $1,000 minimum to open, offering check-writing ability and cash access while avoiding monthly service fees.

17Personal PremiumPlus Money Market
CategoryPersonal Savings
Description

Premium personal money market account with $100,000 minimum to open and $1,000 average daily balance to avoid monthly service fee. Offers tiered rates and check-writing ability.

18Personal Certificates of Deposit (CDs)
CategoryPersonal Savings
Description

Personal CD accounts with fixed rates higher than regular savings, terms ranging from 3 months to 5 years, and $1,000 minimum deposit to open.

19Kasasa CashReward Checking with Saver
CategoryPersonal Savings
Description

Combined checking and savings reward account offering 1.76% APY up to $50,000 on checking and 0.50% APY up to $50,000 on savings when qualification requirements are met.

20Kasasa CashBack Checking with Saver
CategoryPersonal Savings
Description

Combined checking and savings reward account offering 3.00% cash back on checking (up to $7.50 per cycle) and 0.50% APY up to $50,000 on savings when qualification requirements are met.

21Small Business Administration (SBA) Loans
CategoryBusiness Loans
Description

Government-guaranteed loans including SBA 7(a) and 504 term loans and lines of credit for businesses that may have difficulty getting approved. Features lower down payments, longer repayment terms, and higher loan-to-value ratios.

22Business Lines of Credit
CategoryBusiness Loans
Description

Revolving credit lines for long-term or seasonal business needs including seasonal fluctuations, capitalizing on trade discounts, and ongoing updates. Funds are available as needed with interest only on used portions.

23Business Term Loans
CategoryBusiness Loans
Description

Competitive rate term loans for wide range of business expenses including working capital, machinery, inventory, and facility improvements.

24Equipment Loans
CategoryBusiness Loans
Description

Loans for new or used equipment including manufacturing, printing, distribution, and medical equipment. Borrow up to 90% of purchase price, secured by the equipment being financed.

25Commercial Real Estate Loans
CategoryBusiness Loans
Description

Loans to build, buy, or refinance commercial properties with competitive rates, funds disbursed throughout construction schedule, and maximum 75% loan-to-value including fees financed.

26Credit Cards
CategoryCredit Cards
Description

Personal and business credit cards including Platinum Classic, Platinum Payback, Platinum Preferred, World, World Elite, and business cards with various benefits like cash back, reward points, and cell phone protection.

27Home Mortgage Loans
CategoryConsumer Loans
Description

Home purchase, refinance, and construction mortgages including fixed rate mortgages, adjustable rate mortgages (ARMs), FHA loans, and construction loans with local processing and quick decisions.

28Personal Electronic Banking
CategoryDigital Banking Services
Description

Online banking and bill pay service enabling account access, e-statements, balance viewing, fund transfers, loan payments, and mobile banking with mobile deposit.

29Business Electronic Banking
CategoryDigital Banking Services
Description

Business online banking and bill pay service with instant deposit, savings, and loan balance access, detailed account history viewing, fund transfers, stop payments, and mobile banking with mobile deposit.

30Remote Deposit Capture
CategoryTreasury Management
Description

Electronic check deposit service allowing businesses to deposit checks from their office using a desk scanner and internet access, with same-day credit up to 4 pm MST.

31ACH Services
CategoryTreasury Management
Description

Automated Clearing House service for 24/7 outgoing payments including direct deposit payroll, vendor payments, and state/federal tax payments with electronic processing.

32Wire Services
CategoryTreasury Management
Description

Same-day domestic and international wire transfer service initiated online with ability to schedule one-time transfers or create recurring templates.

33Open Access Connectivity
CategoryTreasury Management
Description

Secure data sharing service enabling business account data integration with third-party financial applications through connections with Akoya, MX, Finicity, Intuit, Stripe, Envestnet | Yodlee, Tink, Morningstar, and Plaid.

34CDARS & Insured Cash Sweep Accounts
CategoryTreasury Management
Description

FDIC insurance access services for deposits above the $250,000 limit through Certificate of Deposit Account Registry Service (CDARS) and Insured Cash Sweep (ICS) networks.

35Visa Debit Card
CategoryAdditional Services
Description

Visa debit card for purchases globally and online with direct access to designated account balance. Business customers can issue multiple cards with pre-set employee limits.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership4 partners
Strategic tierCoreTypeTechnology or Integration
Description

Licensed provider of rewards-based checking account platform including Kasasa CashReward and Kasasa CashBack products with qualification-based premium rates and cash back rewards.

2CDARS Network
Strategic tierCoreTypeTechnology or Integration
Description

Certificate of Deposit Account Registry Service network enabling FDIC insurance coverage above $250,000 for large deposits through multi-institution CD placement.

swhbank.com
3ICS (Insured Cash Sweep)
Strategic tierCoreTypeTechnology or Integration
Description

Insured Cash Sweep service enabling FDIC coverage above limits through money market deposit accounts at multiple FDIC-insured institutions.

swhbank.com
Strategic tierMinorTypeOthers
Description

Stock transfer agent and warrant agent maintaining shareholder records for BCTF shareholders. Located at 1 State Street, 30th Floor, New York NY.

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

First Foundation Bank is a relationship-driven community bank serving consumers, small businesses, and commercial clients, with strong specialty mortgage and CRE lending. Its product mix, segment focus, and West Coast/Southwest operating geography are directly comparable to Southwest Heritage Bank.

TypeDirect peer
Description

Glacier Bancorp is a multi-state community bank holding company operating bank charters across the Mountain West and Western U.S. Its model of acquiring and integrating community banks into a single holding company platform closely mirrors the Bancorp 34 / Bank 34 + Commerce Bank of Arizona playbook that produced Southwest Heritage Bank.

TypeDirect peer
Description

Pinnacle Financial Partners is a community/super-community bank focused on relationship-based SMB and consumer banking across the Southeast and Mid-Atlantic. It mirrors SWHB's local decision-making, SBA-style SMB lending, and branch-led growth strategy, making it a strong model for a multi-state community bank expansion path.

TypeDirect peer
Description

Pacific Premier Bancorp is a community-focused bank holding company serving small and middle-market businesses, with strong CRE, SBA, and treasury management offerings. Its West Coast community-bank model and active M&A history provide a close operational and strategic parallel to Southwest Heritage Bank.

TypeBroad incumbent
Description

Western Alliance is a Phoenix-headquartered bank holding company with major operations across Arizona and the Southwest, serving SMBs, commercial real estate, and homeowners. It is the dominant in-state competitor to Southwest Heritage Bank and the natural scale comparison given shared geography and overlapping CRE/SBA lending franchises.

TypeRegional player
Description

TriCo Bancshares operates Tri Counties Bank, a Northern California community bank focused on consumer and SMB banking, CRE lending, and treasury services. While California-based rather than Arizona, its scale, product mix, and relationship-banking model make it a useful size and segment comparable for Southwest Heritage Bank.

TypeDirect peer
Description

CVB Financial, parent of Citizens Business Bank, is a California-based community bank focused on SMB banking, commercial lending, and treasury management. Its concentration on business checking, CRE lending, and relationship banking makes it a direct comparable in product mix and customer segment to Southwest Heritage Bank.

TypeBroad incumbent
Description

National Bank of Arizona is a Zions Bancorporation subsidiary operating across Arizona with full commercial, mortgage, and treasury services. It is a direct in-state incumbent competitor and represents the larger-charter alternative for the same Arizona SMB and consumer customers Southwest Heritage Bank serves.

9Bank of the Southwest (various community banks)
TypeOthers
Description

A composite reference to other small community banks operating in the AZ/NM corridor (e.g., First State Bank, Bank of the Southwest, local credit unions). These institutions compete for the same local deposit and SMB lending pool and represent the price-setter baseline in the markets Southwest Heritage Bank operates in.

TypeOthers
Description

Kasasa is the platform provider for Southwest Heritage Bank's CashReward, CashBack, and Saver rewards checking products. While not a direct competitor, it is a key ecosystem partner whose product roadmap and pricing structure materially shape SWHB's consumer deposit acquisition economics.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers27 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration9 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles12 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Southwest Heritage Bank

Community Bankingswhbank.com

Southwest Heritage Bank is a community bank formed in 2024 from the merger of Bank 34 and Commerce Bank of Arizona, operating 7 branches across Arizona and New Mexico to serve consumers, small businesses, non-profits, and entrepreneurs with deposit, lending, and treasury management products.

What Southwest Heritage Bank does

Southwest Heritage Bank is a state-chartered, FDIC-insured community bank headquartered in Scottsdale, Arizona, that provides personal and business banking products across a 7-branch footprint in Arizona and New Mexico. The bank was formed in March 2024 from the merger of Bank 34 and Commerce Bank of Arizona under the publicly traded holding company Bancorp 34, Inc. (OTCQB: BCTF), creating what the company describes as the largest community bank headquartered in Arizona. It serves individual consumers, small and medium-sized businesses, non-profit organizations, entrepreneurs seeking SBA financing, and customers aged 55+, with deposit, lending, and treasury management products tailored to each segment.

The bank's product platform spans personal checking (Simple Checking, Reserve Checking, Kasasa CashReward Checking at 1.76% APY, Kasasa CashBack Checking offering 3.00% cash back) and business checking (Small Business, Analysis, Interest Checking, and 501c/Simple Non-Profit variants), savings and money market accounts including a PremiumPlus tier reaching 3.83% APY, and certificates of deposit with terms from 3 to 60 months. Lending products include SBA 7(a) and 504 loans, business lines of credit, term loans, equipment financing, commercial real estate loans, construction loans, and home mortgages, alongside personal and business credit cards. Digital services are delivered through mobile apps (iPhone and Android), online banking with bill pay, remote deposit capture with same-day credit, ACH origination, wire services, and Open Access Connectivity — a data-sharing layer connecting business accounts to third-party aggregators including Akoya, MX, Finicity, Intuit, Stripe, Envestnet | Yodlee, Tink, Morningstar, and Plaid. Treasury management is supplemented by CDARS and Insured Cash Sweep programs for FDIC coverage above the $250,000 standard limit.

The business model is a traditional community-bank interest spread plus fee structure: net interest income from loans and deposit reinvestment, monthly account service fees ($10-$15 on business checking), wire and transaction fees, interchange from Visa debit and credit card programs, and treasury management service revenue. Distribution relies on physical branches in Scottsdale-Kierland, Gilbert, Tucson (Williams Circle), Oro Valley, Green Valley, Las Cruces, and Alamogordo, complemented by online account opening and digital banking channels. The bank is led by Chairman & CEO Ciaran McMullan, President Chris Webster, EVP/CFO Kevin Vaughn, EVP/CCO Paul Tees, and EVP/COO Evan Anderson, with reported headcount of 51-100 employees. No disclosed revenue, funding rounds, or non-public financial statements are available in the source material.

Southwest Heritage Bank firmographics

Firmographics
Name
Southwest Heritage Bank
Legal name
Southwest Heritage Bank
Website
https://swhbank.com
Company type
Public
Founded year
2024
Operating status
Operating
Headcount range
51–100 employees
Short description
Southwest Heritage Bank is a community bank formed in 2024 from the merger of Bank 34 and Commerce Bank of Arizona, operating 7 branches across Arizona and New Mexico to serve consumers, small businesses, non-profits, and entrepreneurs with deposit, lending, and treasury management products.
Ownership category
akta.pro rank

Southwest Heritage Bank industry classification

Industry
Product category
Community Banking
NAICS
Commercial Banking (522110)
SIC
State Commercial Banks (6022)
akta.pro primary industry
SBA/Government-Backed & Development Finance Loans (FSAKAGAI)
akta.pro secondary industries
Real Estate (Commercial Property, REITs) (FSABACAH), Credit Cards & Revolving Credit (FSABAAAC)

Keywords

  • Community banking
  • Small business lending
  • SBA loan programs
  • Retail deposit accounts
  • Treasury management services

Where Southwest Heritage Bank is headquartered

Location

Headquarters

HQ city
Scottsdale
HQ country
United States
HQ region
North America

Offices8 records

Markets served

Southwest Heritage Bank business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

  1. Interest Income: Primary revenue stream from interest earned on loans including commercial real estate loans, SBA loans, business loans, equipment loans, construction loans, home mortgages, and personal loans. Interest is also earned on deposit accounts including money market accounts and certificates of deposit.
  2. Fee Income: Revenue from account service fees including monthly maintenance fees on checking and savings accounts, transaction fees exceeding free allowance, wire transfer fees, and other banking service charges. Fee schedule is publicly available.
  3. Credit Card Fees: Revenue from credit card operations including annual fees on certain card products, transaction fees, and interchange income from Visa debit and credit cards.
  4. Treasury Management Services: Fees for business electronic banking, ACH services, wire services, remote deposit capture, and other treasury management services for business customers.

Pricing tiers

ModelBillingPrice
SubscriptionMonthlyKasasa CashReward Checking: 1.76% APY up to $50,000 with qualifications
SubscriptionMonthlyKasasa CashBack Checking: 3% cash back up to $7.50 per cycle
SubscriptionMonthlySimple Checking: No monthly fee, no minimum balance requirement
SubscriptionMonthlyPremiumPlus Money Market: 2.86-3.83% APY depending on balance tier
SubscriptionMonthlyBusiness Checking: $10-$15 monthly service fee
One time/ perpetual licensePay-as-you-goCertificate of Deposit: 2.47-3.35% APY depending on term
SubscriptionAnnualCredit Cards: $0-$249 annual fee depending on card tier

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Southwest Heritage Bank product offering

Product offering

Core offering

Southwest Heritage Bank is a community bank offering personal and business deposit products (checking, savings, money market, CDs), consumer and commercial lending (SBA loans, business lines of credit, term loans, equipment loans, commercial real estate loans, home mortgages, construction loans, credit cards), and digital banking services (online/mobile banking, mobile deposit, remote deposit capture, ACH, wire, Open Access Connectivity). It operates 7 branches across Arizona and New Mexico and serves individuals, small-to-medium businesses, non-profits, and entrepreneurs.

Product overview

Southwest Heritage Bank is a community bank offering a comprehensive suite of personal and business banking products organized as a platform-plus-modules architecture. The core banking platform encompasses checking accounts (Simple Checking, Reserve Checking, Kasasa CashReward Checking, Kasasa CashBack Checking for personal; Small Business Checking, Analysis Checking, Interest Checking, Non-Profit Checking variants for business), savings accounts (Simple Savings, Premium Money Market, PremiumPlus Money Market, Business Savings, IOLTA accounts), and lending products (SBA Loans, Business Lines of Credit, Term Loans, Equipment Loans, Commercial Real Estate Loans, Credit Cards, Home Mortgages, Construction Loans). Digital banking services are delivered through integrated modules including Personal and Business Electronic Banking, Mobile Banking with Mobile Deposit, ACH Services, Wire Services, Remote Deposit Capture, and Open Access Connectivity for third-party data integration. The bank also offers Treasury Management services, CDARS/ICS deposit insurance programs, and supplementary services like Visa Debit Cards and 24-hour Telephone Banking. The company emerged from the March 2024 merger of Bank 34 and Commerce Bank of Arizona.

Differentiator

Problem solved

Functional benefit

Products and services

  • Small Business Checking Simple business checking account with low balance requirement to avoid monthly service fee and predictable, lower-level transaction volumes. Includes 200 free debit/credit transactions.
  • Analysis Checking Business checking account with earnings credit based on positive average balance to offset service and activity fees.
  • Interest Checking Interest-earning business checking account for profit-based companies with tiered rates starting at $5,000 balance. Includes 200 free transactions.
  • Simple Non-Profit Checking Business checking account for non-profits without 501c designation (associations and clubs) with balance requirements to earn interest and avoid monthly service fees. Includes 200 free transactions.
  • 501c Non-Profit Checking Business checking account for non-profits with 501c designation featuring balance requirements to earn interest and avoid monthly service fees. Includes 200 free transactions.
  • Premium Money Market (Business) Business savings account earning interest with $1,000 minimum balance requirement, offering check-writing ability and cash-on-hand access while avoiding monthly service fees.
  • PremiumPlus Business Money Market Premium interest-earning business money market account with $100,000 minimum to open and $1,000 balance to start earning tiered interest. Offers check-writing ability and cash access.
  • Business Savings Business savings account for clients wanting to save money and earn interest with easy access. Features tiered rates starting at $100 balance with $100 minimum to open.
  • Business Certificate of Deposit (CDs) Business CD accounts offering fixed rates higher than regular savings with a wide range of terms available.
  • Interest on Lawyers Trust Account (IOLTA) Specialized trust account for lawyers where interest earned is entrusted to the Arizona Foundation for Legal Services & Education to fund legal and education programs.
  • Simple Checking Basic personal checking account with no minimum average balance or monthly service fee. Does not earn interest with $100 minimum to open and unlimited transactions.
  • Reserve Checking Personal checking account with special benefits for clients 55 and older featuring tiered rates starting at $500 balance, free checks, free paper statements, free stop payments, and half-price safe deposit box.
  • Kasasa CashReward Checking Reward checking account offering 1.76% APY up to $50,000 when qualification requirements are met (12 debit card transactions, e-statement enrollment, and ACH/direct deposit).
  • Kasasa CashBack Checking Reward checking account offering 3.00% cash back on up to $250 in debit card purchases (max $7.50 per cycle) plus up to $25 ATM fee refunds when qualification requirements are met.
  • Simple Savings Basic personal savings account with low balance requirement starting at $100 to earn interest, easy access to funds, and no monthly service charge for minors under 18.
  • Personal Premium Money Market Personal money market account earning tiered interest with $1,000 minimum to open, offering check-writing ability and cash access while avoiding monthly service fees.
  • Personal PremiumPlus Money Market Premium personal money market account with $100,000 minimum to open and $1,000 average daily balance to avoid monthly service fee. Offers tiered rates and check-writing ability.
  • Personal Certificates of Deposit (CDs) Personal CD accounts with fixed rates higher than regular savings, terms ranging from 3 months to 5 years, and $1,000 minimum deposit to open.
  • Kasasa CashReward Checking with Saver Combined checking and savings reward account offering 1.76% APY up to $50,000 on checking and 0.50% APY up to $50,000 on savings when qualification requirements are met.
  • Kasasa CashBack Checking with Saver Combined checking and savings reward account offering 3.00% cash back on checking (up to $7.50 per cycle) and 0.50% APY up to $50,000 on savings when qualification requirements are met.
  • Small Business Administration (SBA) Loans Government-guaranteed loans including SBA 7(a) and 504 term loans and lines of credit for businesses that may have difficulty getting approved. Features lower down payments, longer repayment terms, and higher loan-to-value ratios.
  • Business Lines of Credit Revolving credit lines for long-term or seasonal business needs including seasonal fluctuations, capitalizing on trade discounts, and ongoing updates. Funds are available as needed with interest only on used portions.
  • Business Term Loans Competitive rate term loans for wide range of business expenses including working capital, machinery, inventory, and facility improvements.
  • Equipment Loans Loans for new or used equipment including manufacturing, printing, distribution, and medical equipment. Borrow up to 90% of purchase price, secured by the equipment being financed.
  • Commercial Real Estate Loans Loans to build, buy, or refinance commercial properties with competitive rates, funds disbursed throughout construction schedule, and maximum 75% loan-to-value including fees financed.
  • Credit Cards Personal and business credit cards including Platinum Classic, Platinum Payback, Platinum Preferred, World, World Elite, and business cards with various benefits like cash back, reward points, and cell phone protection.
  • Home Mortgage Loans Home purchase, refinance, and construction mortgages including fixed rate mortgages, adjustable rate mortgages (ARMs), FHA loans, and construction loans with local processing and quick decisions.
  • Personal Electronic Banking Online banking and bill pay service enabling account access, e-statements, balance viewing, fund transfers, loan payments, and mobile banking with mobile deposit.
  • Business Electronic Banking Business online banking and bill pay service with instant deposit, savings, and loan balance access, detailed account history viewing, fund transfers, stop payments, and mobile banking with mobile deposit.
  • Remote Deposit Capture Electronic check deposit service allowing businesses to deposit checks from their office using a desk scanner and internet access, with same-day credit up to 4 pm MST.
  • ACH Services Automated Clearing House service for 24/7 outgoing payments including direct deposit payroll, vendor payments, and state/federal tax payments with electronic processing.
  • Wire Services Same-day domestic and international wire transfer service initiated online with ability to schedule one-time transfers or create recurring templates.
  • Open Access Connectivity Secure data sharing service enabling business account data integration with third-party financial applications through connections with Akoya, MX, Finicity, Intuit, Stripe, Envestnet | Yodlee, Tink, Morningstar, and Plaid.
  • CDARS & Insured Cash Sweep Accounts FDIC insurance access services for deposits above the $250,000 limit through Certificate of Deposit Account Registry Service (CDARS) and Insured Cash Sweep (ICS) networks.
  • Visa Debit Card Visa debit card for purchases globally and online with direct access to designated account balance. Business customers can issue multiple cards with pre-set employee limits.

Companies that use Southwest Heritage Bank

Customer profile

Named customers27 records

Segments5 records

Ideal customer profiles3 records

Southwest Heritage Bank technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Southwest Heritage Bank partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and minor.

  • KasasacoreTechnology or IntegrationLicensed provider of rewards-based checking account platform including Kasasa CashReward and Kasasa CashBack products with qualification-based premium rates and cash back rewards.
  • CDARS NetworkcoreTechnology or IntegrationCertificate of Deposit Account Registry Service network enabling FDIC insurance coverage above $250,000 for large deposits through multi-institution CD placement.
  • ICS (Insured Cash Sweep)coreTechnology or IntegrationInsured Cash Sweep service enabling FDIC coverage above limits through money market deposit accounts at multiple FDIC-insured institutions.
  • Continental Stock Transfer & Trust CompanyminorOthersStock transfer agent and warrant agent maintaining shareholder records for BCTF shareholders. Located at 1 State Street, 30th Floor, New York NY.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Southwest Heritage Bank competitors and assessment

Company assessment

Direct peers

  • First Foundation Bank: First Foundation Bank is a relationship-driven community bank serving consumers, small businesses, and commercial clients, with strong specialty mortgage and CRE lending. Its product mix, segment focus, and West Coast/Southwest operating geography are directly comparable to Southwest Heritage Bank.
  • Glacier Bancorp: Glacier Bancorp is a multi-state community bank holding company operating bank charters across the Mountain West and Western U.S. Its model of acquiring and integrating community banks into a single holding company platform closely mirrors the Bancorp 34 / Bank 34 + Commerce Bank of Arizona playbook that produced Southwest Heritage Bank.
  • Pinnacle Financial Partners: Pinnacle Financial Partners is a community/super-community bank focused on relationship-based SMB and consumer banking across the Southeast and Mid-Atlantic. It mirrors SWHB's local decision-making, SBA-style SMB lending, and branch-led growth strategy, making it a strong model for a multi-state community bank expansion path.
  • Pacific Premier Bancorp: Pacific Premier Bancorp is a community-focused bank holding company serving small and middle-market businesses, with strong CRE, SBA, and treasury management offerings. Its West Coast community-bank model and active M&A history provide a close operational and strategic parallel to Southwest Heritage Bank.
  • CVB Financial / Citizens Business Bank: CVB Financial, parent of Citizens Business Bank, is a California-based community bank focused on SMB banking, commercial lending, and treasury management. Its concentration on business checking, CRE lending, and relationship banking makes it a direct comparable in product mix and customer segment to Southwest Heritage Bank.

Broad incumbents

  • Western Alliance Bancorporation: Western Alliance is a Phoenix-headquartered bank holding company with major operations across Arizona and the Southwest, serving SMBs, commercial real estate, and homeowners. It is the dominant in-state competitor to Southwest Heritage Bank and the natural scale comparison given shared geography and overlapping CRE/SBA lending franchises.
  • National Bank of Arizona (Zions Bancorporation): National Bank of Arizona is a Zions Bancorporation subsidiary operating across Arizona with full commercial, mortgage, and treasury services. It is a direct in-state incumbent competitor and represents the larger-charter alternative for the same Arizona SMB and consumer customers Southwest Heritage Bank serves.

Regional players

  • TriCo Bancshares: TriCo Bancshares operates Tri Counties Bank, a Northern California community bank focused on consumer and SMB banking, CRE lending, and treasury services. While California-based rather than Arizona, its scale, product mix, and relationship-banking model make it a useful size and segment comparable for Southwest Heritage Bank.

Others

  • Bank of the Southwest (various community banks): A composite reference to other small community banks operating in the AZ/NM corridor (e.g., First State Bank, Bank of the Southwest, local credit unions). These institutions compete for the same local deposit and SMB lending pool and represent the price-setter baseline in the markets Southwest Heritage Bank operates in.
  • Kasasa (third-party rewards account provider): Kasasa is the platform provider for Southwest Heritage Bank's CashReward, CashBack, and Saver rewards checking products. While not a direct competitor, it is a key ecosystem partner whose product roadmap and pricing structure materially shape SWHB's consumer deposit acquisition economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Southwest Heritage Bank social profiles

Digital presence

Southwest Heritage Bank compliance and trust

Trust signal

Compliance1 record

Southwest Heritage Bank financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Southwest Heritage Bank leadership team

Management profile

Number of profiles

Profiles12 records

Southwest Heritage Bank funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Southwest Heritage Bank M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southwest Heritage Bank

What does Southwest Heritage Bank do?

Southwest Heritage Bank is a community bank offering personal and business deposit products (checking, savings, money market, CDs), consumer and commercial lending (SBA loans, business lines of credit, term loans, equipment loans, commercial real estate loans, home mortgages, construction loans, credit cards), and digital banking services (online/mobile banking, mobile deposit, remote deposit capture, ACH, wire, Open Access Connectivity). It operates 7 branches across Arizona and New Mexico and serves individuals, small-to-medium businesses, non-profits, and entrepreneurs.

Is Southwest Heritage Bank a public or private company?

Southwest Heritage Bank is a public company. It is classified as public and is currently operating.

When was Southwest Heritage Bank founded?

Southwest Heritage Bank was founded in 2024. It employs 51 to 100 people.

Where is Southwest Heritage Bank based?

Southwest Heritage Bank is headquartered in Scottsdale, United States, in the North America region.

How does Southwest Heritage Bank make money?

Four revenue lines are on record. Interest Income is the primary driver. The others are fee Income, credit Card Fees and treasury Management Services.

Who are Southwest Heritage Bank's main competitors?

Direct peers on record are First Foundation Bank, Glacier Bancorp, Pinnacle Financial Partners, Pacific Premier Bancorp and CVB Financial / Citizens Business Bank. Broad incumbents are Western Alliance Bancorporation and National Bank of Arizona (Zions Bancorporation). TriCo Bancshares is listed as a regional player. Others are Bank of the Southwest (various community banks) and Kasasa (third-party rewards account provider).

Does Southwest Heritage Bank have an API?

No public API is recorded for Southwest Heritage Bank.

What industry is Southwest Heritage Bank in?

Southwest Heritage Bank's product category is Community Banking. Its primary akta.pro industry code is FSAKAGAI, SBA/Government-Backed & Development Finance Loans, with a secondary code of FSABACAH, Real Estate (Commercial Property, REITs). Its NAICS code is 522110 and its SIC code is 6022.

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