Skinius

What Skinius does

Skinius Srl is an Italian dermocosmetics company founded and led by biologist-researcher Dr. Mariagrazia Boniardi under the #cellulefelici ("happy cells") mission, focused on consumers with sensitive and problematic skin (acne, rosacea, seborrheic dermatitis, couperose, menopausal and pregnancy-related skin changes). The company formulates and manufactures its products in Italy using proprietary and patented complexes, organized across nine branded lines covering face, body, hair care, sun protection, and ingestible nutraceuticals, with unit prices ranging from €10 to €147 and bundled protocol kits (€93–€140).

The company's technology and IP stack centers on these proprietary complexes and the trademarked EPYGENIA® skin classification method, which underpins a free online skin test and personalized recommendations. Supporting assets include a published scientific articles and clinical studies library intended to substantiate efficacy claims, and a 4.62–4.96 star average across approximately 396 verified customer reviews on featured SKUs. There is no evidence of AI/ML, app, API, or SDK infrastructure; the digital layer is built on Shopify (skinius.it) and a separate store locator microsite (store.skinius.it).

Skinius operates a dual go-to-market: direct-to-consumer e-commerce on skinius.it with free 48/72-hour shipping in Italy and gift samples per order, plus the "Partner in Shine" pharmacy channel for in-person purchases. Revenue mechanics are pay-as-you-go unit sales plus bundled protocol kits and Beauty Box gift sets, complemented by free Videoconsulto Beauty consultations and the EPYGENIA® skin test as acquisition and conversion levers. The company is privately held, founder-owned, has a paid-in share capital of €10,000, is headquartered in Milan (via Durini, 14) with operations in Pessano con Bornago (via Torricelli, 5/7), and serves only the Italian market with no disclosed institutional investors, funding rounds, or M&A activity.

Name

Skinius

Legal name

Skinius Srl

Website

https://skinius.it

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Skinius Srl is an Italian dermocosmetics company that formulates and sells proprietary, made-in-Italy skincare, haircare, body care, and nutraceutical products targeting consumers with sensitive skin, distributed via DTC e-commerce and a pharmacy partner network in Italy.

Ownership category

akta.pro rank

Product category

Dermocosmetics / Skincare Products

NAICS

Health and Personal Care Retailers (4561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Surface Active Agent Manufacturing (325613)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro industry

PRIMARYCRABAAAF

Dermocosmetics & Medical-Grade Skincare

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYCRABAAAB

Treatment Skincare (Serums, Actives, Acne & Anti-aging)

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYCRABAAAG

Sensitive Skin & Barrier Repair

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYCRABAAAK

Professional/Backbar Skincare (Esthetician & Spa Use)

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYCRADAMAF

Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Health & Hygiene OTC Consumer Goods (First Aid, Oral Care, Personal Health)

Keywords

• Dermocosmetic skincare
• Proprietary skin complexes
• Anti-aging treatments
• Sensitive skin products
• Nutraceutical supplements

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales: Direct-to-consumer sales of dermocosmetic products including skincare (face and body), haircare, and nutraceuticals through the company's e-commerce platform and pharmacy distribution network.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Skinius formulates, manufactures, and sells a dermocosmetic product portfolio in Italy covering face care, body care, sun protection, haircare, and oral nutraceutical supplements, organized into branded lines (THE DOCTOR IS IN, DERMAGENIA, ALUSAC, ALUSEB, PLUSOL, FORTIKER, NUTRACEUTICALS, NATRUX, LIFTNES) built on proprietary and patented complexes. Products are sold directly to consumers via the skinius.it e-commerce platform and through the Partner in Shine pharmacy network, and are accompanied by free digital services including the EPYGENIA® skin test and Videoconsulto Beauty.

Product overview

Skinius is an Italian dermocosmetics company offering a comprehensive skincare, body care, hair care, and nutraceutical product portfolio organized across seven branded lines: THE DOCTOR IS IN (regeneration), DERMAGENIA (antioxidant protection), ALUSAC (purifying/mattifying), ALUSEB (scalp issues), PLUSOL (sun protection), FORTIKER (hair care), and NUTRACEUTICALS (supplements). The portfolio includes individual products like FOSPID Siero Attivo, SCREEN Stick SPF50+, DERMAGENIA DAYLIFE Crema, H2+O Crema Viso Idratante, NOAGY Balsamo Labbra, LIFTNES Patches Riutilizzabili, and NATRUX Crema Corpo, as well as bundled protocol kits (Esfoliante, Corpo Anti-Aging, Doppia Detersione) and gift sets (Beauty Box). The company supplements its product offerings with digital services including the EPYGENIA® skin classification test, Videoconsulto Beauty (online consultation), and a Store Locator for pharmacy retail. All products are dermatologically tested and formulated in Italy with proprietary patented complexes.

Differentiator

Problem solved

Functional benefit

Brands

• THE DOCTOR IS IN: Product line/brand focused on regeneration and doctor-formulated skincare
• DERMAGENIA
• ALUSAC
• ALUSEB
• PLUSOL
• NUTRACEUTICALS
• FORTIKER
• NATRUX
• LIFTNES

Products and services

• THE DOCTOR IS IN Skincare product line focused on skin regeneration and advanced dermatological formulations for anti-aging treatment, sold to individual consumers via skinius.it.
• DERMAGENIA Antioxidant skincare line designed to protect and revitalize skin using proprietary complexes, sold as a collection on skinius.it.
• ALUSAC Purifying and mattifying skincare line for oily and acne-prone skin types, sold as a collection on skinius.it.
• ALUSEB Skincare line targeting seborrheic dermatitis and scalp issues, including shampoo, sold as a collection on skinius.it.
• PLUSOL Sun protection line with SPF products for face and body, including supplements, sold as a collection on skinius.it.
• FORTIKER Hair care line including shampoo, active mask, and supplements for hair restructuring, strengthening, and volumizing, sold as a collection on skinius.it.
• NUTRACEUTICALS Nutraceutical supplement line for skin, hair, nails, and muscle tone support, sold as a collection on skinius.it.
• NATRUX Body care product line including body cream, after-sun cream, and hand cream, sold as a collection on skinius.it.
• LIFTNES Neck and décolleté anti-aging treatment line, sold as a collection on skinius.it.
• FOSPID Siero Attivo Active serum for the face, formulated with proprietary complexes for targeted skin treatment, sold to individual consumers.
• SCREEN Stick SPF50+ Invisible anti-aging SPF50+ sun protection stick for face and body, sold to individual consumers.
• DELIKA Maschera Esfoliante Scrub peeling exfoliating mask for the face, sold to individual consumers.
• NOAGY Balsamo Labbra Lip balm for lip care and protection, sold to individual consumers.
• DERMAGENIA DAYLIFE Crema Regenerating day cream from the DERMAGENIA antioxidant line, sold to individual consumers.
• H2+O Crema Viso Idratante Hydrating face cream for daily moisture, sold to individual consumers.
• NATRUX Crema Corpo Body cream for hydration and after-sun care, sold to individual consumers.
• NATRUX Crema Corpo Doposole After-sun body cream offered as a gift with SPF product purchases, sold to individual consumers.
• LIFTNES Crema Collo Décolleté Seno Anti-aging cream for the neck, décolleté, and chest, sold to individual consumers.
• LIFTNES Patches Riutilizzabili Reusable silicone patches for targeted anti-aging treatment on face and neck, sold to individual consumers.
• MILIS Latte Detergente Cleansing milk for face cleansing and makeup removal, sold to individual consumers.
• Protocollo Esfoliante Bundled exfoliating protocol kit including SCREEN Stick and DELIKA Maschera Esfoliante, sold at a discounted bundled price to individual consumers.
• Protocollo Corpo Anti-Aging Bundled anti-aging body protocol kit, sold at a discounted bundled price to individual consumers.
• Protocollo Doppia Detersione Bundled double cleansing protocol kit for thorough face cleaning, sold to individual consumers.
• FOSPID.IN Integratore Alimentare Oral food supplement for skin support, sold to individual consumers.
• FORTIKER.IN Oral supplement supporting hair and nails from the FORTIKER line, sold to individual consumers.
• TONIFIX.IN Integratore Alimentare Oral supplement for muscle tone support, sold to individual consumers.
• PLUSOL.IN Integratore Alimentare Oral supplement with sun protection benefits from the PLUSOL line, sold to individual consumers.
• CELLULIS.IN Integratore Alimentare Oral supplement targeting cellulitis and water retention, sold to individual consumers.
• FORTIKER Shampoo Hair shampoo from the FORTIKER line for restructuring and strengthening hair, sold to individual consumers.
• FORTIKER Maschera Attiva Active hair mask for deep conditioning and restructuring treatment, sold to individual consumers.
• NATRUX Crema Mani Hand cream from the NATRUX line for hand care, sold to individual consumers.
• Beauty Box Curated gift sets for face, body, and hair categories containing multiple products, sold to individual consumers.
• Tote Bag in Cotone Cotton tote bag offered as a promotional item with orders, sold to individual consumers.
• Test della Pelle | EPYGENIA® Free online skin classification test developed according to the EPYGENIA® dermocosmetic skin classification method to identify skin type and needs and recommend appropriate products.
• Videoconsulto Beauty Online video consultation service for personalized product recommendations and skincare advice provided to individual consumers.
• Partner in Shine Pharmacy Network Network of partner pharmacies across Italy participating in the Partner in Shine program where customers can purchase Skinius products in person, supported by the store.skinius.it store locator.

Quantifiable outcome

• 396 verified customer reviews with high satisfaction ratings (4.62-4.96 stars on featured products)

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Partner in Shine PharmaciescoreChannel Partner/ Reseller/ DistributorSkinius partners with pharmacies across Italy through the 'Partner in Shine' program, allowing customers to purchase products in physical pharmacy locations. The store locator (store.skinius.it) helps customers find the nearest participating pharmacy.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SVR: SVR is a French dermocosmetic laboratory with patented active formulations sold in European pharmacies, targeting sensitive skin, acne, and aging — comparable to Skinius's pharmacy-distributed, patent-backed positioning.
• Ducray: Ducray (Pierre Fabre) is a French pharmacy-channel dermocosmetic brand with scalp/hair care (e.g., Anaphase) and sensitive-skin ranges — directly comparable to Skinius's FORTIKER haircare and ALUSEB scalp lines.
• Rilastil: Rilastil is an Italian dermocosmetic brand (owned by Ganassini) sold primarily through Italian pharmacies with lines targeting sensitive skin, pregnancy, and anti-aging — directly comparable to Skinius in geography, channel, and category.
• Bionike: Bionike (ICIM International) is an Italian dermocosmetic brand sold in pharmacies with allergen-controlled formulations for sensitive and reactive skin — directly comparable to Skinius in Italian pharmacy channel and sensitive-skin positioning.

Broad incumbents

• Eucerin: Eucerin (Beiersdorf) is a dermocosmetic brand with dermatologist-developed ranges for sensitive, acne-prone, and aging skin sold in pharmacies — overlapping Skinius's core category and Italian pharmacy channel.
• Bioderma: Bioderma (NAOS) is a French pharmacy-channel dermocosmetic brand with sensitive-skin and dermatological lines (e.g., Sensibio, Node) — closely comparable to Skinius's sensitive-skin and acne/oily segments.
• La Roche-Posay: La Roche-Posay (L'Oréal) is the global pharmacy-channel dermocosmetic leader with sensitive-skin positioning, dermatologist-developed formulations, and broad anti-acne/anti-aging ranges — overlapping Skinius's category, channel, and use cases at vastly larger scale.
• Avène: Avène (Pierre Fabre) is a French thermal-water-based dermocosmetic brand sold through pharmacies with strong sensitive-skin and dermatological-conditions positioning — directly comparable to Skinius's therapeutic sensitive-skin narrative.
• CeraVe: CeraVe (L'Oréal) is a ceramides-based dermocosmetic brand sold through pharmacies and mass channels targeting sensitive, dry, and acne-prone skin — competing in Skinius's primary use-case segments with much larger marketing reach.

Regional players

• ISDIN: ISDIN is a Spanish dermocosmetic brand with strong sun-protection and skincare ranges sold through pharmacies — overlapping Skinius's PLUSOL SPF and DERMAGENIA anti-aging lines but with a different home market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/skinius
• Facebookfacebook.com/skinius.it
• LinkedInlinkedin.com/company/skinius.it

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skinius