What Applied Technologic Services does

Applied Technologic Services (ATS) is an Israeli-exclusive distributor and technical representative for global precision-measurement manufacturers, founded in 1977 and headquartered in Even Yehuda/Netanya. The company holds exclusive Israeli rights for ZEISS industrial metrology, GOM 3D scanning (a ZEISS company), Vision Research Phantom high-speed cameras, STARRETT vision and material-testing systems, Photonics Industries high-power lasers, Apre Instruments interferometers, Polytec optical metrology, and API laser trackers. Its portfolio is organized into three domains: Production and Quality Assurance (industrial CT, coordinate measuring machines, 3D scanners, ATOS ScanBox automated cells, vision measurement systems); Experiments, Laboratories, and Research (Phantom high-speed cameras, laser illumination, image analysis software, tensile testing machines); and Electro-Optics (interferometers, metrology for aspheric and freeform optics, high-power lasers, laser trackers, optical components).

The company operates a sales-led, direct go-to-market model with account managers and trained application engineers, supported by a showroom in Netanya for live demonstrations, a blog, customer testimonials, and recurring seminars and trade-show participation. Revenue is generated from three streams: capital-equipment hardware sales (ZEISS CMMs, 3D scanners, industrial CT, laser trackers, high-speed cameras); engineering and application services (3D scanning, CT scanning, speed filming, XYZ precision measurement, reverse engineering); and recurring maintenance, calibration, and repair provided through an in-house service laboratory.

Customers include Israeli defense primes (Rafael, Israel Aerospace Industries, Elbit Systems), semiconductor and electronics firms (Intel Israel), consumer-goods manufacturers (SodaStream), aerospace component suppliers (BTL Blade Technology), medical-device manufacturers (TAV Medical, TAG Medical), and academic and research institutions (Technion, Weizmann Institute). Operations are limited to a single geography (Israel); management remains family-owned under second-generation CEO Dror Reiss. The firm is ISO 9001:2015 certified and is a recognized supplier to Israeli defense industries and academic institutions.

Name

Applied Technologic Services

Legal name

אפלייד טכנולוג'יק סרביס בע"מ (Applied Technologic Services Ltd.)

Website

https://ats.co.il

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Applied Technologic Services (ATS) is an Israeli-exclusive distributor and technical representative for global precision-measurement brands (ZEISS, GOM, Vision Research, STARRETT, Photonics Industries, Apre). It sells industrial metrology hardware and provides application engineering and service to Israeli defense, aerospace, medical-device, electronics, and research customers.

Ownership category

akta.pro rank

Product category

Industrial Metrology Equipment

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Optical Instruments & Lenses (3827), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Machine Vision & Optical Sensing (Cameras, 3D vision, LiDAR, illumination) (IMAGAFAB)

akta.pro secondary industries

Test, Measurement & Calibration Equipment Manufacturing Services (ATE, DAQ, metrology electronics) (IMAGAGAH), Precision Metrology, Inspection & Quality (CMM, GD&T) (EDAOAGAD)

Keywords

• Precision metrology equipment
• Industrial CT scanning
• Coordinate measuring machines
• 3D optical scanning
• High-speed imaging cameras

Headquarters

HQ city

Netanya

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Precision Measurement Hardware Sales: Sale of industrial metrology equipment including CMMs, 3D scanners, industrial CT systems, laser trackers, optical metrology instruments, and high-speed cameras sourced from represented manufacturers ZEISS, GOM, Vision Research, Photonics Industries, STARRETT, and Apre.
2. Engineering Services: Application engineering, 3D scanning services, reverse engineering, XYZ precision measurements, and CT scanning services performed by the company's team of application engineers. Services include quality inspection, non-destructive testing, and technical consulting.
3. Maintenance and Repair Services: In-house service and maintenance laboratory providing repair, calibration, and support services in Israel for all represented product lines, generating recurring service revenue.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Applied Technologic Services (ATS) is the exclusive Israeli distributor and authorized representative for leading global precision technology manufacturers (ZEISS, GOM, Vision Research, Photonics Industries, STARRETT, Apre, Polytec, API). The company sells industrial metrology, quality assurance, and electro-optics equipment — including coordinate measuring machines, 3D optical scanners, industrial CT systems, high-speed cameras, interferometers, and laser trackers — and complements these products with application engineering services such as CT scanning, 3D scanning, reverse engineering, and high-speed filming.

Product overview

ATS (Applied Technologic Services) is an Israeli technology solutions provider and exclusive distributor representing leading global manufacturers including ZEISS, GOM (a ZEISS company), Vision Research, Photonics Industries, and Starrett. The company offers an integrated portfolio of metrology, quality assurance, and electro-optics solutions organized around three core domains: (1) Production and Quality Assurance — including Industrial CT systems (ZEISS METROTOM), coordinate measuring machines (CMMs such as ZEISS PRISMO ultra, MICURA, ACCURA), 3D scanning systems (GOM ATOS 5, GOM Scan 1, ZEISS T-SCAN hawk), automated scanning cells (ATOS ScanBox Series 4-8), and vision measurement systems; (2) Experiments, Laboratories, and Research — including high-speed Phantom cameras (VEO, T-Series, KT-Series) for ballistic testing and motion analysis; and (3) Electro-Optics — including high-power lasers, interferometers, laser trackers, and optical metrology systems. ATS complements its product portfolio with engineering services (CT scanning, speed filming, 3D scanning, precision XYZ measurements), supported by software solutions including GOM Inspect Pro and the ZEISS Quality Suite for 3D analysis and quality reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial CT Systems (ZEISS METROTOM) Computed tomography systems for non-destructive testing, internal defect detection, and metrology of complex hidden areas. Targeted at aerospace, medical device, automotive, and electronics manufacturers requiring volumetric inspection without damaging parts.
• Coordinate Measuring Machines (CMMs) High-precision coordinate measuring machines for geometric measurements of critical components, including ZEISS PRISMO ultra (0.5 micron accuracy for aerospace), MICURA (for small parts), and ACCURA (large measurement range). Used by aerospace, automotive, and industrial manufacturers for dimensional QA.
• 3D Scanners (GOM ATOS / ZEISS T-SCAN) Optical 3D scanning systems (GOM ATOS 5 with blue light technology, GOM Scan 1, ZEISS T-SCAN hawk 2) for capturing precise geometric data used in R&D, manufacturing, and quality control. ZEISS ATOS 5 enables scanning of parts up to 3 meters with 25 micron accuracy.
• ATOS ScanBox Automated Scanning Cells Automated 3D scanning cells (Series 4, Series 8, ScanBox 4105 RC) for simultaneous scanning of multiple parts with high precision and speed on production floors. Supports up to 3,000mm diameter and 2,000kg weight parts with modular 2-robot work areas.
• Phantom High-Speed Cameras (VEO / T-Series / KT-Series) Vision Research Phantom high-speed cameras used by defense industries, defense systems, industrial factories, PIV testing, stress testing, ballistic experiments, and research applications. Capture rates up to 21,000 fps at full megapixel resolution and up to 483,330 fps at reduced resolution.
• ZEISS ScanPort Desktop Scanning System Smart desktop 3D scanning system for quality control of small to medium parts with automation, mobility, and advanced analysis software.
• ZEISS TRITOP Photogrammetric System Non-contact photogrammetric measurement system for large objects, flexible components, and dynamic processes.
• ZEISS ScanCobot Collaborative Robot Scanning Station Collaborative robot scanning station for flexible and automated quality control of small and medium parts on production floors.
• GOM Inspect Pro Software Complete software solution for performing simple or complex measurement tasks on 3D scan data with GD&T analysis, CAD comparison, and custom reporting.
• ZEISS Quality Suite Metrology software suite including GOM Inspect Pro, GOM Volume Inspect Pro, GOM Blade Inspect Pro, and GOM Correlate Pro for 3D analysis, GD&T evaluation, CAD comparison, and reporting.
• Interferometers (Apre Instruments) State-of-the-art surface and wavefront interferometers from Apre Instruments for fast, accurate measurements of surfaces, substrates, prisms, flats, spheres, wedges, and wavefronts in optical manufacturing.
• High-Power Lasers (Photonics Industries) High-power lasers offered in different wavelengths (DUV to IR) for industry, science, defense industry, and medical industry applications.
• Laser Tracker Systems (API) Laser tracking systems for large-scale metrology and measurement of large objects.
• Optical Metrology Systems (VMM) Optical measurement systems (Vision Measuring Machines) for large objects requiring high precision positioning and alignment, used in production-floor metrology applications.
• AVR 300 Automatic Visual Measurement System STARRETT AVR 300 vision-based measurement system designed for repeated measurements and automatic comparison to CAD files with maximum precision.
• Starrett VISION Systems STARRETT manual and automated vision measurement systems, tensile testing machines, and optical comparators for quality inspection, exclusively represented by ATS in Israel.
• Tensile Testing Machines Material testing systems for evaluating mechanical properties of materials under stress conditions.
• Industrial CT Scanning Service Engineering service providing industrial CT scanning using ZEISS METROTOM systems for non-destructive internal defect detection and volumetric measurement of complex parts.
• 3D Scanning and Reverse Engineering Service Engineering service providing high-precision 3D scanning using GOM ATOS systems with blue light technology, supporting reverse engineering workflows from scan to CAD with accuracy up to 0.01mm.
• High-Speed Filming Service Engineering service providing high-speed filming using Phantom cameras for capturing rapid phenomena, including ballistic testing, materials testing, and dynamic phenomena capture.
• Precision XYZ Measurements Service Engineering service providing high-precision XYZ measurements using CMMs and metrology systems for dimensional inspection and reverse engineering.
• Maintenance and Repair Service In-house service and maintenance laboratory providing repair, calibration, and support services in Israel for all represented product lines.

Quantifiable outcome

• ZEISS ATOS 5 enables scanning of parts up to 3 meters with 25 micron accuracy, improving productivity and reducing inspection costs
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• STARRETTcoreChannel Partner/ Reseller/ Distributor · 14 September 2025ATS announced an exclusive representation agreement with American company STARRETT, a global leader in precision measurement solutions. Under the agreement, ATS received exclusive rights to represent STARRETT in Israel for Vision Systems (manual and automated), tensile testing machines, and optical comparators. This is a newly announced exclusive partnership as of September 2025.
• ZEISS (Carl Zeiss)coreChannel Partner/ Reseller/ DistributorZEISS is ATS's primary represented manufacturer covering the full range of industrial metrology and quality assurance solutions including CMMs, industrial CT systems, 3D scanners, optical metrology, and automation solutions. ATS is the authorized representative for ZEISS in Israel, maintaining permanent contact with the manufacturer and regularly hosting ZEISS representatives at ATS activities in Israel.
• GOM (now part of ZEISS)coreChannel Partner/ Reseller/ DistributorGOM, a ZEISS company, is represented by ATS in Israel for 3D scanning systems including the ATOS series, GOM Scan 1, and ATOS ScanBox automated scanning cells. GOM's metrology software (now ZEISS Quality Suite) is also distributed through ATS.
• Vision ResearchcoreChannel Partner/ Reseller/ DistributorVision Research is represented by ATS in Israel for Phantom high-speed camera systems used in defense research, ballistic testing, materials science, and industrial testing applications. Phantom cameras are used by Israeli defense industries as essential tools in ballistic test arrays.
• Photonics IndustriesminorChannel Partner/ Reseller/ DistributorPhotonics Industries is an American manufacturer of high-power industrial lasers represented by ATS in Israel. The lasers are offered in different wavelengths for industry, science, defense industry, and medical industry applications.
• Apre InstrumentsminorChannel Partner/ Reseller/ DistributorApre Instruments is represented by ATS in Israel for state-of-the-art surface and wavefront interferometers used in optical manufacturing for fast, accurate measurements of surfaces, substrates, prisms, flats, spheres, wedges, and wavefronts.
• PolytecminorChannel Partner/ Reseller/ DistributorPolytec is represented by ATS in Israel for optical measurement and analysis solutions.
• API (Automated Precision Inc.)minorChannel Partner/ Reseller/ DistributorAPI is represented by ATS in Israel for laser tracker and metrology solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Renishaw: UK-based manufacturer of CMM probing, encoder systems, and additive manufacturing metrology. Comparable to ATS as a high-end metrology solutions provider serving the same aerospace, medical-device, and precision-manufacturing customers globally.
• Nikon Metrology: Provides CMMs, industrial CT (XT H series), laser radar, and optical scanners. Comparable to ATS's portfolio of CMM and CT systems sold to aerospace, automotive, and energy customers.
• Vision Research (AMETEK): Manufacturer of Phantom high-speed cameras — the same product line ATS distributes in Israel. Comparable as a peer principal for high-speed imaging used in defense, automotive, and scientific research, the same end markets ATS serves.
• Polytec GmbH: German manufacturer of optical vibration measurement and laser-Doppler systems that ATS already represents in Israel. Comparable as a high-end principal for optical measurement in R&D and industrial applications.
• FARO Technologies: Manufactures portable 3D measurement arms, laser scanners, and laser trackers used in industrial metrology and reverse engineering. Comparable product categories (3D scanning, laser tracker) overlap with ATS's GOM ATOS and API tracker lines.

Broad incumbents

• Hexagon AB (Manufacturing Intelligence): Hexagon owns leading metrology brands (Leitz, DEA, TESA, Cognitens, ROMER) and competes head-on with ZEISS in CMM, laser tracker, and optical measurement. A broad incumbent whose portfolio overlaps materially with ATS's offering.
• Mitutoyo: Japanese global leader in precision measurement instruments, CMMs, vision systems, and hand tools. Comparable to ATS as a one-stop metrology brand sold into the same manufacturing QA workflows.
• Bruker Corporation: Bruker's BEST segment includes 3D optical metrology, CMM, and industrial CT (e.g., VOYAGER, Skyscan) — directly overlapping ATS's metrology and CT portfolio, and serving the same aerospace, medical-device, and electronics customers.
• Carl Zeiss Industrial Metrology (ZEISS): ZEISS is ATS's principal and the global leader in industrial metrology (CMMs, CT, optical systems). Comparable as the dominant incumbent whose product line ATS distributes in Israel; also a partial competitor when selling direct into multinational accounts with Israeli operations.

Emerging players

• 3D Systems (Industrial Metrology): Provides 3D scanning, inspection, and reverse-engineering solutions (e.g., Geomagic, HDI scanners). Partial overlap with ATS's 3D scanning business, particularly in reverse engineering and design-quality workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ATS1977

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Applied Technologic Services