What Takagi does

Takagi Co., Ltd. (株式会社タカギ) is a privately held Japanese manufacturer founded in 1961 in Kitakyushu, Fukuoka Prefecture, operating across three business segments: built-in faucet water purifiers under the Mizu Kobo (みす工房) brand, garden and outdoor watering products, and precision injection mold manufacturing. The company created the industry-first built-in faucet water purifier in 2000 and has since held the No. 1 market share position for newly constructed condominiums in Japan, while also leading the Japanese watering product market. Its core technology stack includes polysulfone hollow fiber membrane filtration (capable of removing 16+3 substances including PFOS and PFOA), ultrasonic ultra-fine bubble generation technology (deployed in the November 2024 Clore Bubble product), and vertically integrated precision mold-making with 0.001mm processing accuracy, supported by over 7,500 dies produced since 1961.

The company monetizes through a hybrid hardware-plus-subscription model: one-time sales of purifier and watering hardware via DTC e-commerce (purifier.takagi.co.jp, takagi-member.jp), showrooms and authorized dealers, B2B supply to kitchen manufacturers and housing developers for new construction, and home center / distributor channels in Japan; plus a recurring cartridge subscription service (¥3,740–¥5,060 per cartridge, 2/3/4-month cycles) that is reinforced by the Mizu Kobo Customer Club (MeZutto takagi) with free unit replacement every 12 deliveries, 5-year free repair, 10-year warranty extension, and tiered loyalty discounts. Internationally, Takagi distributes through partner networks across China, Korea, Taiwan, Vietnam, Thailand, and Australia, and operates a wholly-owned Vietnam subsidiary as both a regional market entity and manufacturing base. The leadership team is led by Representative Director Murazawa Atsushi (村澤 圧司) with an Operating Officer (齊藤 壮司) overseeing operations; the company has reported 27 consecutive periods of revenue growth with no disclosed financials or external funding.

Name

Takagi

Legal name

株式会社タカギ

Website

https://takagi.co.jp

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Takagi is a Japanese manufacturer (founded 1961) of built-in faucet water purifiers, garden watering products, and precision injection molds. It sells to residential consumers and kitchen/housing OEMs via DTC, distributors, and a cartridge subscription model, holding the #1 share in Japan's newly-constructed-condo built-in purifier segment.

Ownership category

akta.pro rank

Product category

Consumer Home Water Treatment & Garden Products

NAICS

Plastics Plumbing Fixture Manufacturing (326191), Plastics Pipe, Pipe Fitting, and Unlaminated Profile Shape Manufacturing (32612)

akta.pro primary industry

Point-of-Use (POU) Faucet-Mount Water Filters (CRAJAJAA)

akta.pro secondary industries

Replacement Filter Cartridges & Consumables (CRAJAJAH), Water Softener, Filtration & Treatment System Installation (HSAOAAAH)

Keywords

• Faucet-integrated water purifiers
• Water purification cartridges
• Garden watering equipment
• Precision injection molds
• Replacement filter cartridges

Headquarters

HQ city

Fukuoka

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Water Purifier Hardware Sales: Takagi sells faucet-integrated water purifier units (蛇口一体型浄水器) and related hardware to residential consumers, both for new installations and replacements.
2. Water Purification Cartridge Subscription: Recurring revenue from subscription-based regular delivery service for replacement water purification cartridges. Customers choose between 2, 3, or 4 month replacement cycles. Includes benefits such as free faucet unit replacement every 12 deliveries and discount tiers.
3. Watering Products: Sales of watering equipment including hose reels, nozzles, sprinklers, connectors, and accessories through online shop and distributors.
4. Mold Manufacturing Services: Custom mold manufacturing, repair, and maintenance services for plastic injection molding, serving Takagi's own production needs and potentially external clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Takagi manufactures and sells built-in faucet-integrated water purifiers (Mizu Kobo brand) with replaceable filtration cartridges, garden and outdoor watering equipment (hose reels, nozzles, sprinklers, shower heads), and precision injection molds for plastic molding. The company also operates a subscription-based cartridge replacement service (MeZutto takagi) and supplies built-in water purifiers to kitchen manufacturers and housing developers for new construction.

Product overview

Takagi (株式会社タカギ) is a Japanese manufacturer with three distinct business segments: (1) Water purifier business under the 'みず工房' (Mizu Kobo) brand featuring industry-first built-in faucet water purifiers launched in 2000, with filtration cartridges in three performance tiers (standard 7+1, high-performance 16+1, and high-performance+turbidity 16+3 types), supported by the MeZutto takagi membership platform and subscription delivery services; (2) Watering supplies business covering hose reels (NANO NEXT, MA, RH series), nozzles (Pro Grip, Stick, Jet series), bathroom showers, sprinklers, and connection parts, holding top market share in Japan's watering product sector; (3) Precision mold manufacturing business achieving 0.001mm processing accuracy and having produced over 7,500 dies since 1961. The company operates from Kitakyushu and Tsukuba, Japan.

Differentiator

Problem solved

Functional benefit

Products and services

• Mizu Kobo (みず工房) Built-in Faucet Water Purifier Industry-first built-in faucet-integrated water purifier system launched in 2000, delivering filtered water directly from the kitchen faucet. Achieved No. 1 market share for newly constructed condominiums in Japan.
• Standard Type Water Purification Cartridge (7+1 substance removal) Replacement cartridge removing 7+1 substances including residual chlorine, CAT (pesticide), 2-MIB, soluble lead, phenol, geosmin, and benzene, with PFOS and PFOA removal. Filtration flow rate 4.0L/min. Priced at ¥3,740 (tax included).
• High-Performance Type Water Purification Cartridge (16+1 substance removal) Higher-tier replacement cartridge removing 16+1 substances including all standard removals plus total trihalomethane, trichloroethylene, and anionic surfactants. Filtration flow rate 3.0L/min.
• High-Performance + Turbidity Removal Type Cartridge (16+3 substance removal) Top-tier cartridge with polysulfone hollow fiber membrane, removing 16+3 substances including turbidity, iron (particulate), and aluminum (neutral). Filtration flow rate 2.5L/min. Priced at ¥5,060 (tax included).
• Cartridge Regular Delivery Subscription Service Subscription delivery service for water purification cartridges with flexible 2, 3, or 4 month delivery cycles. Includes free replacement purifier unit every 12 deliveries, tiered cartridge discounts (¥100 off after 10 deliveries, ¥200 off after 20), maintenance pack options, and special pricing on replacement parts.
• MeZutto takagi Customer Platform Customer membership platform (formerly My Page) for managing cartridge subscriptions, viewing purchase history, changing payment methods, and accessing exclusive content and offers for registered users.
• Mizu Kobo Customer Club (みず工房カスタマークラブ) Membership club for owners of Mizu Kobo built-in water purifiers providing 5-year free repair coverage, 10-year faucet warranty, free purifier-unit replacement every 12 cartridge deliveries, continuing-use discounts, and access to maintenance packs and special-price replacement parts.
• NANO NEXT Hose Reel Series Compact and lightweight hose reel series marketed as the smallest and lightest in Takagi history, with a W-reel system for complete hose storage. Available in 10m, 15m, and 20m lengths and multiple color options.
• Pro Grip Nozzle Series Soft rubber grip nozzles with one-click water flow control and adjustable flow lever. Provides four water shapes: Kakusan (wide), Straight, Joro, and Shower. Winner of the iF Design Award 2014.
• Bathroom Shower Head Series Tool-free, easy-to-install bathroom shower heads addressing weak water pressure and water-saving needs. Includes models with water stop function, hose sets, and optional water purification capsule integration.
• Sprinkler Series Lawn and garden sprinklers including pulsating, mist, 3-arm, oscillating, and soaker hose types, with 2-18m diameter coverage depending on model.
• Connection Parts / Fittings Series Range of hose connectors, adapters, and fittings including the Easy-Lock series, tap adaptors, hose joints, water-stop connectors, and 3-way adaptors for connecting hoses to various faucets and outlets.
• Precision Injection Mold Manufacturing Custom injection mold design, manufacturing, repair, and maintenance services with 0.001mm processing accuracy. Over 7,500 dies produced since 1961, primarily supporting Takagi's own product lines (Mizu Kobo, watering products) with capability for external clients.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hunter Industries: U.S.-based manufacturer of residential and commercial irrigation and watering products including sprinklers, nozzles, and hose-end equipment. Comparable to Takagi's watering product line in product category and channel (home center / retail distribution), though serving a different geography.
• Mitsubishi Cleansui: Japan's leading household water purifier brand (part of Mitsubishi Chemical). Directly comparable to Takagi as both sell faucet-mount and built-in water purifiers with proprietary filtration cartridges and recurring consumable revenue in the Japanese market.
• Brita (Brita GmbH / Clorox): Global leader in pitcher and faucet-mount water filtration with a strong cartridge-subscription model. Comparable to Takagi in product category (POU water filtration) and recurring consumable revenue mechanics, though Brita is more pitcher-centric.
• Gilmour Group (Robert Bosch): U.S. manufacturer of residential watering and hose-end products, now part of Bosch. Comparable to Takagi's watering supplies business (hoses, nozzles, sprinklers) in product category, with similar home-center / retail channel positioning in a different geography.

Regional players

• KITZ Corporation: Japanese manufacturer of valves, fittings, and plumbing components with B2B housing and industrial channels. Comparable as a Japanese plumbing-component specialist with similar manufacturing precision ethos, though focused on metal valves versus Takagi's plastic faucets and filtration products.

Broad incumbents

• TOTO Ltd. Japan's dominant bathroom and kitchen fixture manufacturer with extensive B2B relationships with housing developers. Relevant peer because Takagi's built-in Mizu Kobo purifiers are installed into TOTO-adjacent kitchen and bathroom ecosystems in new condominium construction.
• Grohe AG: German global leader in kitchen and bathroom faucets. Comparable as a premium faucet manufacturer with built-in water filtration integrations in some product lines, serving housing developers and kitchen manufacturers in markets where Takagi could eventually expand.
• LIXIL Corporation: Major Japanese manufacturer of housing equipment including water faucets and bathroom fixtures. Comparable as a B2B supplier to housing developers and kitchen manufacturers—the same channel where Takagi's built-in water purifiers are specified.
• Panasonic (Water Purifier / Alkaline Ion business): Panasonic offers faucet-type and alkaline-ion water purifiers in Japan under a broader home appliance portfolio. Comparable as a Japanese water purifier competitor with wider distribution and significantly larger R&D and marketing resources than Takagi.

Others

• Toray Industries (Hollow Fiber Membrane): Toray supplies the polysulfone hollow fiber membrane technology used in advanced water filtration. Relevant as a technology peer / upstream enabler to Takagi's high-performance and turbidity-removal cartridges that also use hollow fiber membranes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UChbOCZ3kb8JHxWZV-5VnX3w
• Instagraminstagram.com/takagi_jp_official/?hl=ja
• LinkedInlinkedin.com/company/takagi-co.-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Takagi