The Mercy Community

What The Mercy Community does

The Mercy Community is a not-for-profit senior living organization headquartered on a 26-acre campus at 2021 Albany Avenue in West Hartford, Connecticut. Founded in 1880, it serves older adults across a full continuum of care, including independent living, assisted living, memory support, short-term rehabilitation, and long-term care. The campus comprises two co-located facilities: The McAuley, which houses the independent and assisted living programs and has been voted "Best of West Hartford Senior Community" for ten consecutive years; and Saint Mary Home, which provides long-term care and short-term rehabilitation and is recognized by U.S. News & World Report as a Best Nursing Home in both categories. The Mercy Community is the only Life Plan Community (Continuing Care Retirement Community) in West Hartford, allowing residents to age in place as care needs evolve without relocating.

The organization's core offering is a residential and clinical care platform delivered through its two facilities. Amenities at The McAuley include full-course restaurant dining, casual lounges, an interfaith meditation chapel, a full-service salon and spa, a fitness center, a library, and indoor/outdoor putting greens. Saint Mary Home provides skilled nursing, therapy services, housekeeping, maintenance, homemade meals, and wellness programs. The underlying technology is described as a senior living care management and hospitality services platform integrated with Trinity Health's healthcare systems for coordinated resident care; no proprietary AI, data, or digital product capabilities are disclosed. Marketing and admissions are driven through a Trinity Health Senior Communities website, social media channels (Facebook, YouTube, LinkedIn), community events, tours, and healthcare provider referrals.

The business model combines recurring monthly residential fees for independent and assisted living residents (covering housing, dining, amenities, housekeeping, maintenance, and utilities) with fee-for-service revenue from skilled nursing, rehabilitation, and long-term care billed through Medicare, Medicaid, and private-pay arrangements. As a not-for-profit, the organization also relies on donations and volunteer support to supplement operating revenue. Customer segments are organized by care level—independent and assisted living residents form the primary consumer base, while short-term rehabilitation and long-term care residents represent episodic use cases. The organization operates as part of Trinity Health Senior Communities, itself affiliated with the broader Trinity Health health system, which provides clinical, administrative, and mission resources.

Name

The Mercy Community

Legal name

The Mercy Community

Website

https://themercycommunity.org

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

251–500 employees

Short description

The Mercy Community is a not-for-profit senior living organization in West Hartford, Connecticut. It provides independent living, assisted living, memory support, rehabilitation, and long-term care on a 26-acre campus through The McAuley and Saint Mary Home, operating under Trinity Health Senior Communities.

Ownership category

akta.pro rank

Product category

Senior Living / Continuing Care Retirement Community

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Single-Site CCRCs (HLADAEAE)

akta.pro secondary industries

Large Campus / Multi-Building Assisted Living Communities (HLADABAG), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Long-Term Care Rehabilitation Centers (HLAFAFAD)

Keywords

• Senior living services
• Independent living
• Assisted living
• Skilled nursing care
• Rehabilitation services

Headquarters

HQ city

West Hartford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Living Fees: Monthly fees for independent and assisted living accommodations covering housing, dining, amenities, housekeeping, maintenance, and utilities. As a Life Plan Community, residents pay ongoing monthly fees with access to higher levels of care as needs evolve.
2. Healthcare Services Revenue: Revenue from short-term rehabilitation and long-term care services, including skilled nursing care, therapy services, and memory support. Services are billed through Medicare, Medicaid, and private pay arrangements based on length and type of care.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The Mercy Community operates a 26-acre Life Plan Community campus in West Hartford, Connecticut, providing a full continuum of senior living and healthcare services. The McAuley offers Independent Living and Assisted Living with amenities including dining, salon and spa, fitness center, library, and putting greens. Saint Mary Home delivers Short-term Rehabilitation and Long-term Care with skilled nursing, therapy, and wellness services. Memory Support is also available as part of the campus continuum.

Product overview

The Mercy Community is a senior living campus offering a continuum of care through two main facilities: The McAuley provides Independent and Assisted Living services, while Saint Mary Home offers Long Term Care and Short Term Rehabilitation. The campus is situated on 26 acres in West Hartford, Connecticut, and is recognized as the only Life Plan Community in the area. Services span Independent Living, Assisted Living, Memory Support, Rehabilitation, and Long Term Care, with The McAuley voted Best of West Hartford for ten consecutive years and Saint Mary Home recognized by U.S. News & World Report as a Best Nursing Home.

Differentiator

Problem solved

Functional benefit

Brands

• The McAuley: Independent and Assisted Living facility on The Mercy Community campus; voted Best of West Hartford for ten years; features amenities including restaurant dining, lounges, interfaith meditation chapel, full-service salon and spa, fitness center, library, and indoor/outdoor putting greens.
• Saint Mary Home

Products and services

• The McAuley (Independent and Assisted Living) Residential facility offering Independent Living and Assisted Living services for active and semi-independent older adults, featuring full-course restaurant dining, casual lounges, an interfaith meditation chapel, full-service salon and spa, fitness center, library, and indoor/outdoor putting greens. Voted Best of West Hartford Senior Community for ten consecutive years.
• Saint Mary Home (Long Term Care and Short Term Rehabilitation) Skilled nursing facility offering Short-term Rehabilitation and Long-term Care services with a full range of activities and programs, housekeeping and maintenance, homemade meals, wellness services, utilities and Cable TV included. Recognized by U.S. News & World Report as a Best Nursing Home for Short-term Rehabilitation and Long Term Care.
• Independent Living Life Plan Community independent living option at The McAuley where residents enjoy full-course meals in an elegant restaurant, casual dining lounges, and a wide range of campus amenities in a maintenance-free, socially active environment.
• Assisted Living Personal health and wellness-focused assisted living services at The McAuley, designed to help residents achieve their personal wellness goals while receiving assistance with daily activities, medication management, and personal care.
• Short-Term Rehabilitation Short-term rehabilitation services at Saint Mary Home providing an encouraging environment for rest, recovery, and increasing strength and mobility following hospitalization, surgery, or illness. Includes physical therapy, occupational therapy, and skilled nursing care.
• Long-Term Care Long-term skilled nursing care at Saint Mary Home for individuals with chronic conditions, complex medical needs, or those requiring permanent residential care with 24-hour skilled nursing and comprehensive support services.
• Memory Support Memory support services provided as part of the continuum of care at The Mercy Community campus, offering specialized support for residents with memory-related conditions such as Alzheimer's or other forms of dementia.

Quantifiable outcome

• Voted Best of West Hartford for 10 consecutive years
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Trinity Health Senior CommunitiescoreOthersThe Mercy Community is operated by Trinity Health Senior Communities, a not-for-profit organization that is part of the larger Trinity Health health system. Trinity Health Senior Communities provides the organizational structure, resources, mission focus, and healthcare integration for The Mercy Community. As part of this network, residents benefit from Trinity Health's comprehensive healthcare expertise and system resources.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Erickson Senior Living: Operator of large-scale Continuing Care Retirement Communities primarily on the East Coast. Comparable as a multi-site CCRC operator with a continuum-of-care model targeting affluent seniors, though at significantly larger scale.
• Five Star Senior Living: Senior living operator managing independent living, assisted living, and memory care communities, often in partnership with not-for-profit owners. Comparable for its service mix and affiliation with mission-driven community owners.
• Genesis Healthcare: Major skilled nursing facility operator with rehabilitation and long-term care services. Comparable specifically to Saint Mary Home's skilled nursing and short-term rehabilitation operations, though primarily post-acute focused.
• Life Care Services: One of the largest CCRC management companies in the U.S., operating Life Plan Communities with independent living, assisted living, memory care, and skilled nursing. Direct peer given overlapping CCRC service model and target demographic.
• Benchmark Senior Living: Northeast-focused senior living operator offering independent living, assisted living, and memory care across multiple communities. Comparable for its regional Northeast footprint and similar continuum-of-service approach.
• National HealthCare Corporation: Operator of skilled nursing and assisted living facilities with a focus on senior living and post-acute care. Comparable for its skilled nursing and rehabilitation service mix overlapping with Saint Mary Home.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator offering independent living, assisted living, memory care, and skilled nursing. Broad incumbent competitor with overlapping service lines though much larger and more diversified geographically.
• Atria Senior Living: Large national senior living operator offering independent living, assisted living, and memory care across hundreds of communities. Broader incumbent peer with overlapping customer base but greater scale and geographic reach.
• Sunrise Senior Living: National senior living provider with a strong presence in assisted living and memory care. Comparable in service offering but operates at significantly larger scale across multiple geographies.

Regional players

• Masonicare: Connecticut-based not-for-profit operator of senior living communities including CCRCs, assisted living, and skilled nursing. Highly comparable as a regional single-state CCRC operator with similar service mix and mission-driven structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TrinitySeniorLiving1
• Facebookfacebook.com/TrinityHealthSeniorCommunities
• LinkedInlinkedin.com/company/mercy-community-home-care-svcs

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mercy Community