21 Designs Australia

Name

21 Designs Australia

Legal name

21 Designs Australia

Website

https://21designs.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

21 Designs Australia is a privately held, Queensland-based web design and development agency providing custom websites, e-commerce, hosting, SEO, and security services to Australian small and medium-sized businesses using WordPress, OpenCart, and WooCommerce platforms.

Ownership category

akta.pro rank

Product category

Web Design & Development Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYMPAAAAAD

Digital Creative & Experience Design Agencies (Web/App/UX)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Web design services
• Web development services
• Website hosting
• Search engine optimization
• Domain registration

Headquarters

HQ city

Victoria Park

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Web Design Services: Custom website design, development, and redesign services for businesses. Includes CMS implementation (WordPress, OpenCart) and e-commerce solutions.
2. Web Hosting: 100% Australian hosting with data centers in Sydney, Melbourne, and Brisbane. Includes security and monitoring services.
3. Online Marketing & SEO: Digital marketing campaigns, SEO services, and online marketing strategy development.
4. Website Security & Maintenance: 24/7 security monitoring, daily scanning, firewall protection, backup and restore services.
5. Domain Registration: .com.au and other domain registration and management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

21 Designs Australia is a full-service web design and development agency offering custom website design, CMS and e-commerce implementations (WordPress, OpenCart, WooCommerce), Australian-based website hosting, online marketing and SEO services, website security and monitoring, and domain registration. The company targets Australian small and medium businesses with an integrated end-to-end digital presence solution. All services are delivered by a 100% local Australian team with no outsourcing, operating data centers in Sydney, Melbourne, and Brisbane.

Product overview

21 Designs Australia is a full-service web design and development agency offering a comprehensive portfolio of digital services. Their core offerings center on custom website design, CMS-based solutions (primarily WordPress and OpenCart), and e-commerce implementations (WooCommerce and OpenCart). The company provides vertically-integrated services including website hosting on Australian data centers, online marketing and SEO, and website security/monitoring. Their product portfolio is structured as service offerings rather than a modular software platform, encompassing design, development, hosting, marketing, and ongoing maintenance/support across all website types.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Web Design Tailor-made website design built from scratch for businesses, offering unique branding, unlimited customization, and scalable solutions that differentiate businesses from competitors using template-based designs.
• WordPress Website Design Website design and development on the WordPress CMS platform, offering drag-and-drop content management, customizable themes and plugins, SEO-friendly architecture, and one-click upgrades for ongoing maintenance.
• OpenCart Website Design E-commerce website design using the OpenCart platform, featuring clean layouts, consistent branding, optimized performance, custom extension development, and user-friendly order management with multiple currency and shipping options.
• CMS Website Design Content management system implementation using open-source platforms (WordPress and OpenCart) enabling non-technical users to manage website content, media, menus, and user access without coding knowledge.
• E-commerce Web Design Full-featured online shopping cart solutions including WordPress + WooCommerce and OpenCart implementations, featuring PCI compliance, SSL certificates, scalable architecture, and global audience support.
• Website Hosting 100% Australian web hosting with local servers in Sydney, Melbourne, and Brisbane, featuring local support team, secure infrastructure, best-in-class hardware, and low latency for Australian customers.
• Online Marketing and SEO Services Digital marketing campaigns focused on ROI, featuring cost-effective strategies, customer engagement tactics, innovative data-driven practices, and high-converting SEO techniques for improved competitive advantage.
• Website Security and Monitoring Service 24/7 website security service supporting all CMS platforms and custom web applications, featuring real-time file monitoring, malicious activity detection, double firewall protection, and backup/restore capabilities.
• Website Maintenance Comprehensive website maintenance including automated daily, weekly, or monthly backups, emergency repairs, detailed change reports, and flexible maintenance options with unlimited free restores.
• Domain Registration Domain name registration and management services including .com, .com.au, .org, .org.au, .net, and .net.au extensions at $40/year with associated registration requirements and terms.

Quantifiable outcome

• Local server hosting displays web pages faster for local customers

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• SiteGround: Managed web hosting provider popular with WordPress/WooCommerce sites. Directly comparable to 21 Designs' hosting and WordPress hosting layer, competing for the same recurring hosting dollar on the Australian SMB customer.
• Anchor Digital: Australian digital agency offering web design, development, and online marketing to SMBs. Same vertical, same geography, and same local-team value proposition — a directly comparable Australian competitor.
• Bang Digital: Australian full-service web design and digital marketing agency for SMBs. Closely comparable service mix (design, development, hosting-adjacent services, SEO/marketing) and target market.
• Loud Digital: Australian digital marketing and web design agency targeting SMEs. Competes head-to-head with 21 Designs in the Australian SMB web/SEO/marketing bundle and on a similar local-agency value proposition.
• Web.com: US-based provider offering websites, hosting, domains, and online marketing to SMBs. Closely comparable full-service SMB web agency/host bundle, though at much larger scale and without 21 Designs' local Australian positioning.

Broad incumbents

• Shopify: Leading e-commerce platform with its own design partner/agency ecosystem. Comparable to 21 Designs' WooCommerce/OpenCart e-commerce builds but at a vastly larger scale, and increasingly bundles DIY store-building.
• GoDaddy: Domain registration, hosting, and SMB website builder/services incumbent. Overlaps with 21 Designs across domain registration, hosting, and basic SMB site building, and competes on price and bundled offerings.
• Bluehost: Large shared and managed hosting provider, especially for WordPress. Overlaps with 21 Designs on the hosting/WordPress hosting layer and competes on price for SMB hosting contracts.

Emerging players

• Wix: DIY website builder platform targeting SMBs. Comparable because it addresses the same customer need (an SMB online presence) but through self-serve software rather than a full-service agency.
• Squarespace: Hosted website builder for SMBs, designers, and creators. Competes with 21 Designs for the same SMB website budget but via a template-based subscription product rather than custom agency work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/21designs
• Facebookfacebook.com/21designs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 21 Designs Australia