S. G. Morris Co., LLC

What S. G. Morris Co., LLC does

S. G. Morris Co., LLC is a full-service industrial distributor and system integrator specializing in fluid power and motion control solutions for industrial and mobile equipment customers. Founded in 1932 and headquartered in Highland Heights, Ohio, the company sells and integrates hydraulic components (pumps, valves, power units, accessories, fluid conveyance), pneumatic systems, motion control, lubrication systems, and electrical controls, sourced from major brands including Parker, Danfoss, HAWE, Oilgear, Ross Controls, Atos, and WEG Electric Motors, with exclusive North American Master Distributor rights for Berarma Pumps. Its product portfolio spans three revenue streams: hardware distribution of branded components, engineered solutions such as custom hydraulic power units, electro-hydraulic integration, IIoT solutions, electrification solutions, and control panel fabrication, and aftermarket services including hydraulic repair, cylinder exchange, custom hydraulic hose and manifold fabrication, and Aeroquip hose centers. The company holds ISO 9001:2015 certification covering the full scope of design, fabrication, repair, assembly, and distribution.

S. G. Morris operates from three locations in Highland Heights (OH), Toledo (OH, formerly Sentinel Fluid Controls), and Charleston (WV), serving industrial customers across a contiguous six-state region spanning Indiana, Kentucky, Michigan, Ohio, western Pennsylvania, and West Virginia. The go-to-market is direct enterprise field sales with quote-based pricing on engineered solutions and components, supported by marketing through the Applied Fluid Power website and industry-association channels such as the National Fluid Power Association. The customer base consists of industrial manufacturers and mobile equipment operators requiring fluid power systems, custom integration, and reliable service to minimize downtime.

The company is a wholly owned subsidiary of Applied Industrial Technologies (NYSE: AIT), operating within the Applied Fluid Power Holdings network. It is privately held and does not publicly disclose standalone revenue or headcount, and its strategic direction is set within the parent's broader industrial distribution portfolio. The combination of authorized distribution rights, a 93-year operating history, quality system certification, and an integration capability that extends beyond component resale is the basis of its value proposition to regional industrial customers.

Name

S. G. Morris Co., LLC

Legal name

S. G. Morris Co., LLC

Website

https://sgmorris.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

101–250 employees

Short description

S. G. Morris is a full-service industrial distributor and integrator of hydraulic, pneumatic, motion control, lubrication, and electrical control systems, serving industrial and mobile equipment customers across the Midwest and Appalachia. Operating since 1932, it is a subsidiary of Applied Industrial Technologies.

Ownership category

akta.pro rank

Product category

Industrial Fluid Power Distribution

NAICS

Fluid Power Valve and Hose Fitting Manufacturing (332912), Pump and Compressor Manufacturing (33391), Fluid Power Pump and Motor Manufacturing (333996), Fluid Power Cylinder and Actuator Manufacturing (333995)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Pumps & Pumping Equipment (3561)

akta.pro primary industry

Hydraulic Power Units & Systems (HPUs, Manifolds, Integrated Circuits) (IMAHAGAB)

akta.pro secondary industries

Hydraulic Components (Pumps, Motors, Cylinders) (IMAHAGAA), Pneumatic Components (FRLs, Cylinders, Valves) (IMAHAGAC), Hoses, Tubing & Fittings (Hydraulic/Pneumatic Lines & Connectors) (IMAHAGAH), Hydraulic, Pneumatic & Fluid Power Systems MRO (Cylinders, Pumps, Valves, Hoses) (TLAKAHAI), Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)

Keywords

• Industrial hydraulics distribution
• Fluid power systems
• Pneumatic components
• Motion control solutions
• Lubrication systems

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure

Revenue model

1. Product Distribution: Distribution of hydraulic components including pumps, valves, power units, accessories, electronic controls, fluid conveyance, gearboxes, pneumatics, and instrumentation from major brands such as Parker, Danfoss, HAWE, Oilgear, Ross Controls, Atos, WEG Electric Motors, and others.
2. Engineered Solutions: Design, fabrication, and integration of custom hydraulic power units, electronic hydraulic controls, electrification solutions, hydrostatic drives, mobile integrated solutions, and custom filtration systems.
3. Repair and Service: Hydraulic repair services, cylinder exchange program, and custom hydraulic manifold and hose fabrication.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

S. G. Morris Co. is a full-service distributor and integrator for industrial and mobile hydraulics, pneumatics, motion control, lubrication, and electrical controls solutions. The company builds, customizes, repairs, and services critical fluid power components, and distributes hydraulic components from major brands such as Parker, Danfoss, HAWE, Oilgear, Ross Controls, Atos, and WEG Electric Motors. It also serves as the North American Master Distributor of Berarma Pumps.

Product overview

S. G. Morris is a full-service distributor and integrator for industrial and mobile hydraulics, pneumatics, motion control, lubrication, and electrical controls solutions. The company builds, customizes, repairs, and services critical fluid power components. Their product portfolio centers on hydraulic products (pumps, valves, power units, accessories), complemented by pneumatic systems, motion control, lubrication solutions, and electrical controls. They offer engineered solutions including electronic hydraulic controls, electrification solutions, electro-hydraulic integration, hydraulic power units, hydrostatic drive solutions, IIoT solutions, mobile integrated solutions, industrial integrated solutions, custom hydraulic solutions, and power generation. Service offerings include hydraulic repair services, custom filtration, hydraulic and industrial hose fabrication, control panel fabrication, Aeroquip Hose Centers, cylinder exchange program, custom hydraulic manifolds, extruded T-slot aluminum framing, and Permco pump build center. As North American Master Distributor of Berarma Pumps, they provide specialized hydraulic pump products.

Differentiator

Problem solved

Functional benefit

Products and services

• Hydraulic Products Distribution

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Applied Industrial TechnologiescoreStrategic or Co-development PartnerParent company of S. G. Morris within the Applied Fluid Power subsidiary network. Applied Industrial Technologies is a publicly traded distributor of industrial motion, power, and control solutions.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Festo: Global pneumatics and automation specialist; overlaps S. G. Morris's pneumatic component distribution and factory automation customer base with a broader product portfolio and direct sales footprint.
• Eaton: Industrial conglomerate with a major hydraulics business covering pumps, valves, cylinders, and integrated systems; serves overlapping industrial and mobile customers with both products and engineering services.
• Parker Hannifin: Global manufacturer of motion and control technologies including hydraulic components, valves, and systems; one of S. G. Morris's key principal suppliers and a dominant incumbent whose direct sales channel competes with authorized distributors.
• Bosch Rexroth: World-leading manufacturer of hydraulic components, power units, and drive/control technologies; competes with S. G. Morris both as a principal and through its own factory-authorized service network.

Emerging players

• Yates Industries: Manufacturer and rebuilder of hydraulic cylinders serving industrial and mobile markets with custom and standard cylinders; overlaps S. G. Morris's cylinder exchange program and hydraulic repair service.
• Sun Hydraulics (Danfoss): Manufacturer of high-performance hydraulic valves and manifolds, now part of Danfoss Power Solutions — competes with S. G. Morris's custom manifold fabrication and hydraulic valve distribution lines.

Direct peers

• Flodraulic Group: Full-service hydraulic and pneumatic distributor and integrator across the US and Canada, offering engineered solutions, system integration, and repair services — directly comparable to S. G. Morris in business model, product portfolio, and target customer base.
• Hagan Industries: Hydraulic systems integrator and custom power unit manufacturer with engineering, fabrication, and service capabilities — comparable to S. G. Morris's engineered solutions business around HPUs and integrated hydraulic systems.
• Air Hydro Power: Kentucky-based fluid power distributor and integrator serving industrial and mobile customers with hydraulic, pneumatic, and electronic control solutions — closely overlaps S. G. Morris in product lines and Midwestern/Appalachian customer base.
• HYDAC: Manufacturer and distributor of hydraulic components, filtration, fluid conditioning, and electronic controls with direct North American sales and service operations — competes with S. G. Morris in industrial fluid power distribution and custom filtration.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/s-g-morris-co-
• Xx.com/sgmorrisco
• Facebookfacebook.com/sgmorrisco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about S. G. Morris Co., LLC