Bradley Coatings Group
Bradley Coatings Group is a private industrial coatings manufacturer founded in 1946, producing direct-to-metal coating systems across eleven chemistries for transportation and industrial OEM customers in North America and China, now operating as a subsidiary of Sheboygan Paint Company.
- Company typePrivate
- Founded1946
- HeadquartersSouthfield, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Bradley Coatings Group does
Bradley Coatings Group is a private U.S. industrial coatings manufacturer founded in 1946, specializing in direct-to-metal (DTM) coating systems for transportation and general industrial OEM customers. The company's product lineup spans eleven coating chemistries — acrylic, alkyd, anti-skid, asphaltic, epoxy, polyaspartic, polyurea, PVDC, urethane, wax, and zinc — offered in both waterborne and solventborne formulations. Core technical capabilities include a proprietary intermodal testing matrix (corrosion, salt, UV, recurring impact, humidity, blistering) and laboratory process-simulation facilities that mimic customer application lines before confirmation trials. The company holds more than 1,000 automotive industry approvals and serves nearly every global automaker alongside truck/trailer, rail/locomotive, intermodal container, and miscellaneous industrial OEMs (airplanes, propane tanks, industrial racking).
Bradley operates a direct B2B sales model with technical service professionals stationed across North America and China who can reach customer sites within 24 hours, supported by bilingual (English, Spanish, Mandarin) coverage. Manufacturing is conducted at three production sites — Sheboygan, WI; Cedartown, GA; and Huizhou, China — each co-located with an R&D and technical-support laboratory. Pricing is quote-based against customer specifications, with multi-year contracts typical for OEM supply. Quality systems are aligned to IATF 16949/ISO 9001.
The company was acquired by United Paint & Chemical Corporation in 2017 and subsequently by Sheboygan Paint Company (founded 1921, consistently ranked among the Top 25 North American Paint & Coatings Manufacturers) in 2024. It now operates as a subsidiary of Sheboygan Paint Company while continuing to market under the Bradley Coatings brand. Bradley markets itself as a nimble, custom-formulation alternative to larger coatings peers, citing low personnel turnover, deep institutional knowledge, and tailored product development as core differentiators.
Bradley Coatings Group firmographics
Firmographics- Name
- Bradley Coatings Group
- Legal name
- Bradley Coatings Group
- Website
- https://bradleycoatings.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Bradley Coatings Group is a private industrial coatings manufacturer founded in 1946, producing direct-to-metal coating systems across eleven chemistries for transportation and industrial OEM customers in North America and China, now operating as a subsidiary of Sheboygan Paint Company.
- Ownership category
- akta.pro rank
Bradley Coatings Group industry classification
Industry- Product category
- Industrial Coatings
- NAICS
- Paint and Coating Manufacturing (32551), Paint, Coating, and Adhesive Manufacturing (3255)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Industrial & Protective Coatings (IMAEAGAB)
- akta.pro secondary industries
- Automotive & Transportation Coatings (IMAEAGAC), Automotive & Transportation Coatings (IMAEAHAC), Industrial Protective Coatings (Steel/Concrete/Equipment) (IMAIAKAB)
Keywords
Where Bradley Coatings Group is headquartered
LocationHeadquarters
- HQ city
- Southfield
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Bradley Coatings Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Industrial Coatings Sales: Sale of standard and custom industrial coating products across multiple chemistries including acrylic, alkyd, epoxy, polyaspartic, polyurea, urethane, wax, zinc, anti-skid, and asphaltic. Products offered in both solventborne and waterborne formulations. Revenue generated through direct sales to transportation and industrial OEM customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Standard and custom product options |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Bradley Coatings Group product offering
Product offeringCore offering
Bradley Coatings Group manufactures and sells standard and custom liquid direct-to-metal (DTM) industrial coatings across multiple chemistries (acrylic, alkyd, epoxy, polyaspartic, polyurea, PVDC, urethane, wax, zinc, anti-skid, asphaltic) in both solventborne and waterborne formulations. Products are sold to transportation and industrial OEM customers — including Truck & Trailer, Automotive, Rail, and Intermodal Container manufacturers — with field technical service supporting customers within 24 hours across North America and China.
Differentiator
Problem solved
Functional benefit
Products and services
- Acrylic Coatings Acrylic-based direct-to-metal liquid coating sold as part of Bradley's standard and custom product lineup for transportation and industrial applications.
- Alkyd Coatings Alkyd-based direct-to-metal liquid coating sold as part of Bradley's standard and custom product lineup for industrial applications.
- Anti-Skid Coatings Anti-skid direct-to-metal liquid coating for applications requiring slip-resistant surfaces on metal substrates.
- Asphaltic Coatings Asphaltic-based direct-to-metal liquid coating for industrial applications requiring durable protective films.
- Epoxy Coatings Epoxy-based direct-to-metal liquid coating sold for transportation and industrial applications requiring chemical and corrosion resistance.
- Polyaspartic Coatings Polyaspartic-based direct-to-metal liquid coating offering fast-cure, high-build protective performance for industrial uses.
- Polyurea Coatings Polyurea-based direct-to-metal liquid coating for industrial applications requiring tough, flexible, and fast-curing protective films.
- PVDC Coatings Polyvinylidene chloride-based direct-to-metal liquid coating providing barrier protection for industrial metal substrates.
- Urethane Coatings Urethane-based direct-to-metal liquid coating sold for transportation and industrial applications requiring durable, weather-resistant finishes.
- Wax Coatings Wax-based direct-to-metal liquid coating for applications requiring sacrificial or lubricious protective films on metal substrates.
- Zinc Coatings Zinc-rich direct-to-metal liquid coating providing galvanic corrosion protection for steel and other metal substrates.
- Custom Tailored Coatings (Tailored Products Service) Custom formulation service in which Bradley Coatings engineers coating systems to match a customer's specific application process, starting with a process audit, laboratory simulation of the customer's application line, and confirmation trials before commercial supply.
- Field Technical Service for Coatings On-site technical service support provided by Bradley Coatings' staff of technical service professionals across North America and China, with 24-hour access to customer locations and language coverage in English, Spanish, and Mandarin.
Quantifiable outcome
- More than 1000 automotive industry approvals obtained
- +1 more outcomes
Companies that use Bradley Coatings Group
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
Bradley Coatings Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bradley Coatings Group partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Bradley Coatings Group competitors and assessment
Company assessmentBroad incumbents
- AkzoNobel: AkzoNobel's Automotive and Specialty Coatings and Industrial divisions serve automotive, rail, and general industrial customers with chemistries comparable to Bradley's epoxy, polyurethane, and waterborne systems.
- Jotun: Jotun is a global coatings manufacturer with strong protective and marine coatings franchises serving container, rail, and industrial customers with comparable chemistries to Bradley.
- PPG Industries: PPG is a diversified global coatings incumbent with deep presence in automotive OEM, industrial, and protective coatings — directly comparable end-markets and chemistries to Bradley's DTM portfolio.
- Sherwin-Williams: Sherwin-Williams operates the largest North American industrial coatings franchise with overlapping DTM, protective, and transportation end-markets, putting it in direct competition with Bradley at the OEM level.
- Hempel: Hempel is a global coatings supplier serving marine, protective, and industrial container markets; its container coatings franchise overlaps directly with Bradley's intermodal container first/final coating business.
- BASF Coatings: BASF Coatings supplies OEM automotive and industrial coatings globally, with similar resin chemistries (epoxy, polyurethane, waterborne) and OEM customer relationships that overlap with Bradley's automotive and industrial segments.
- RPM International: RPM owns multiple specialty coatings brands serving industrial maintenance, corrosion protection, and transportation markets — adjacent franchises with comparable DTM and protective coating chemistries.
Direct peers
- Tnemec Company: Tnemec is a specialty industrial coatings manufacturer focused on protective and high-performance coatings for steel, concrete, and industrial equipment — directly comparable niche to Bradley's DTM industrial focus.
- Axalta Coating Systems: Axalta is a global coatings manufacturer whose Industrial and Refinish lines overlap directly with Bradley's DTM, automotive, truck/trailer, and rail chemistries, serving many of the same OEM customer segments.
- Carboline: Carboline manufactures protective and industrial coatings for infrastructure, rail, marine, and industrial markets with chemistries and customer types that directly overlap Bradley's product/market footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Bradley Coatings Group social profiles
Digital presenceBradley Coatings Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bradley Coatings Group leadership team
Management profileNumber of profiles
Profiles1 record
Bradley Coatings Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bradley Coatings Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bradley Coatings Group
What does Bradley Coatings Group do?
Bradley Coatings Group manufactures and sells standard and custom liquid direct-to-metal (DTM) industrial coatings across multiple chemistries (acrylic, alkyd, epoxy, polyaspartic, polyurea, PVDC, urethane, wax, zinc, anti-skid, asphaltic) in both solventborne and waterborne formulations. Products are sold to transportation and industrial OEM customers — including Truck & Trailer, Automotive, Rail, and Intermodal Container manufacturers — with field technical service supporting customers within 24 hours across North America and China.
Is Bradley Coatings Group a public or private company?
Bradley Coatings Group is a private company. It is classified as corporate owned and is currently acquired.
When was Bradley Coatings Group founded?
Bradley Coatings Group was founded in 1946. It employs 11 to 50 people.
Where is Bradley Coatings Group based?
Bradley Coatings Group is headquartered in Southfield, United States, in the North America region.
How does Bradley Coatings Group make money?
One revenue line is on record: industrial Coatings Sales.
Who are Bradley Coatings Group's main competitors?
Broad incumbents on record are AkzoNobel, Jotun, PPG Industries, Sherwin-Williams, Hempel, BASF Coatings and RPM International. Direct peers are Tnemec Company, Axalta Coating Systems and Carboline.
Does Bradley Coatings Group have an API?
No public API is recorded for Bradley Coatings Group.
What industry is Bradley Coatings Group in?
Bradley Coatings Group's product category is Industrial Coatings. Its primary akta.pro industry code is IMAEAGAB, Industrial & Protective Coatings, with a secondary code of IMAEAGAC, Automotive & Transportation Coatings. Its NAICS code is 32551 and its SIC code is 2851.