Crescent Oil

What Crescent Oil does

Crescent Oil Co. is a privately held wholesaler and retailer of lubricants, automotive chemicals, and related products headquartered at 136 Cannon Street West in Hamilton, Ontario. Founded in 1924 and operating for over 100 years, the company serves the southern Ontario market through a single physical storefront, phone-based inside sales, and a toll-free order line. Its product portfolio spans engine oils, antifreeze and coolants, gear oils, hydraulic fluids, greases, transmission fluids, compressor and turbine oils, Diesel Exhaust Fluid (DEF), windshield washer fluids, spray lubricants, industrial solvents, automotive cleaning chemicals, and Personal Protective Equipment, organized across roughly 20 product categories on its website.

The company is an authorized multi-brand distributor carrying major lubricant manufacturers including Shell, Mobil, Castrol, Valvoline, Chevron, Petro-Canada, Pennzoil, CAM2, Goodyear, Phillips66, Quaker State, Kendall, Lucas, Irving, Klondike, WD-40, Emzone, Kleen-flo, and Univar-sourced industrial chemicals. Alongside these distributed brands, Crescent Oil sells its own Crescent and Crestran private-label lubricants, including engine oils, gear oils, tractor hydraulic fluids, ATF, and air tool oils. The company also distributes specialty lines such as Valvoline Zerex antifreeze, Shell ROTELLA heavy-duty diesel products, Castrol industrial greases and metalworking fluids, and Chevron DELO greases.

Crescent Oil's business model is traditional wholesale and retail distribution, with revenue generated through one-time sales of catalog products to a diversified customer base segmented across Automotive, Heavy Duty/Fleet, Industrial, and Agriculture end markets. The company does not operate an e-commerce storefront, has no disclosed subscription or recurring-revenue component, and relies on direct walk-in traffic, phone sales, and bulk-order fulfillment for commercial accounts. It employs between 11 and 50 people, has no disclosed parent company, no subsidiaries, no funding rounds, and no documented M&A activity.

Name

Crescent Oil

Legal name

Crescent Oil Co.

Website

https://crescentoil.ca

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

Crescent Oil Co. is a Hamilton, Ontario-based wholesaler and retailer of lubricants, automotive chemicals, and industrial fluids, distributing major brands including Shell, Mobil, Castrol, Valvoline, and Chevron alongside its own Crescent private-label line to automotive, fleet, industrial, and agricultural customers across southern Ontario.

Ownership category

akta.pro rank

Product category

Industrial Lubricant Distribution

NAICS

Petroleum and Coal Products Manufacturing (324)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Miscellaneous Products Of Petroleum & Coal (2990)

akta.pro industry

PRIMARYEUALAJAF

Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online)

Energy, Utilities & Environment/Oil & Gas (Upstream, Midstream, Downstream and Refining)/Lubricants & Base Oils (Blending, Additives, Distribution)

SECONDARYEUALAJAJ

Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro)

Energy, Utilities & Environment/Oil & Gas (Upstream, Midstream, Downstream and Refining)/Lubricants & Base Oils (Blending, Additives, Distribution)

Keywords

• Lubricant distribution
• Automotive chemicals
• Industrial lubricants
• Engine oil supply
• Diesel exhaust fluid

Headquarters

HQ city

Hamilton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Wholesale and Retail Lubricants: Crescent Oil operates as a wholesaler and retailer of multiple brands of lubricants, automotive chemicals, and equipment. They sell products ranging from engine oils, antifreeze, gear oils, hydraulic fluids, greases, spray lubricants, transmission fluids, DEF, and various industrial chemicals. The business model involves distributing established third-party lubricant brands to end customers in southern Ontario.

Distribution channels2 records

Marketing channels1 record

Core offering

Crescent Oil is a wholesaler and retailer of multiple lubricant brands, automotive chemicals, and equipment operating in southern Ontario. The company distributes established brands including Shell, Mobil, Castrol, Valvoline, Chevron, Petro-Canada, and WD-40, alongside its own Crescent and Crestran-branded products. It serves fleet, industrial, agricultural, and automotive customers with a product range spanning engine oils, antifreeze, gear oils, hydraulic fluids, greases, transmission fluids, compressor oils, DEF, and specialty chemicals.

Product overview

Crescent Oil is a wholesaler and retailer of lubricants, automotive chemicals, and related products serving southern Ontario for over 100 years. The company operates as a multi-brand distributor offering its own Crescent and Crestran proprietary branded products alongside distributed brands including Shell, Castrol, Valvoline, Mobil, Chevron, WD-40, Univar, and others. Product portfolio spans engine oils, antifreeze/coolants, gear oils, hydraulic fluids, greases, transmission fluids, compressor oils, DEF, windshield washer fluids, spray lubricants, cleaning products, and automotive specialty chemicals. The company specializes in matching the right lubricant to customer applications across automotive, industrial, heavy-duty/fleet, and agricultural sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Crescent: Private label brand of lubricants including engine oils, gear oils, and tractor hydraulic fluids sold under the Crescent name

Products and services

• Crescent Brand Lubricants Crescent's proprietary private-label line of lubricants including engine oils (5W20, 5W30, 10W30, 15W40 CK4, 75W90 GL-5, 80W90 GL-5, 85W140 GL-5), automatic transmission fluids (ATF), tractor hydraulic fluids, and air tool oils sold under the Crescent and Crestran sub-brands for automotive, heavy-duty, and agricultural applications.
• Shell Lubricants Shell distributed lubricant products including ROTELLA ELC antifreeze/coolants, ROTELLA T4 Triple Protection 15W40 diesel engine oil, FormulaShell motor oils, Spirax transmission oils, Corena compressor oils, Gadus greases, Tellus hydraulic fluids, Rhodina greases, Omala gear oils, Tonna compressor oils, Turbo turbine oils, and Diala insulating oils for heavy-duty, automotive, and industrial applications.
• Castrol Lubricants Castrol branded engine oils including GTX Ultraclean, GTX Magnatec, GTX High Mileage, Edge with Fluid Titanium Technology, CRB Multi 15W40, plus specialty oils for various vehicle applications, Chainlube aerosol, Hysol MB 50 metalworking fluid, Tribol greases, Syntilo 9974 coolant, Syntrans ATF, Pyroplex Blue grease, Optigear Synthetic oils, and small engine products (TC-W3 Super Snowmobile Injector Oil, Super 2 Stroke Motor Oil API TC).
• Valvoline Zerex Antifreeze/Coolant Full range of Valvoline Zerex antifreeze and coolant products including Original Green, G-40, G-48, G-48 Concentrate, Extreme Extended Life, Nitrite Free Extended Life, Asian Vehicle (RED), DEXCOOL (ORANGE), and G-05 formulations for passenger, light-duty, and heavy-duty cooling system applications.
• WD-40 Spray Lubricants WD-40 Multi-Use Product, Smart Straw Aerosol, Specialist Dry Lube with PTFE, and WD-40 Specialist Dirt & Dust Resistant Dry Lube PTFE Spray for industrial applications with temperature range -50°F to 500°F, used for lubrication and rust prevention across consumer and industrial applications.
• Emzone Automotive Chemicals Emzone branded automotive chemicals including Tech Lube Spray, Silicone Spray, White Lithium Grease, Brake Parts Cleaner, Engine Shampoo, Tire Shine, Glass Cleaner, Leather Cleaner & Conditioner, Odour Stop Fabric Refresher, Bug & Tar Remover, Carpet & Upholstery Foam Cleaner, Salt & Stain Remover, Penetrating Lubricant, Protex No Drip Oil, A/C recharge products, and silicone specialty lubricants for vehicle interior and exterior care.
• CAM2 Lubricants CAM2 branded products including Super HD Premium Plus Synthetic Blend 15W-40 CK-4 engine oil, Dexron-VI Full Synthetic ATF, Super Pro Max Synthetic Blend varieties, and PROMAX tractor hydraulic fluids for heavy-duty and automotive applications.
• Chevron Lubricants Chevron branded products including DELO greases (EP NLGI 0, EP NLGI 2, Starplex 2), HIPERSYN, Open Gear Grease, SRI Grease, ULTRA DUTY GRS, Texclad 2, and CHEV cylinder oils for industrial and heavy-duty applications.
• Univar Industrial Chemicals Univar chemical products including Acetone, IPA 99%, Kerosene, Methanol, Methyl Ethyl Ketone, Shellsol mineral spirits (regular and odorless), Toluene, Varsol 140 Solvent, Xylol, and VM&P Naphtha for industrial and commercial applications.
• Kleen-flo Consumer Products Kleen-flo branded products including HONEY-GOO penetrating lubricant, Honey Goo Chain Lube, XX Penetrant, ECO-CARE engine degreaser and hand cleaners, MEGA KLEEN hand cleaner, and various automotive cleaning products for consumer and shop use.
• Diesel Exhaust Fluid (DEF) H2Charge Diesel Exhaust Fluid and OEM CHEM branded DEF products for Selective Catalytic Reduction (SCR) systems in diesel engines to meet EPA emissions standards, plus DEF accessories including Samson Plastic Lever Pump with Hose and DEF Suzzarablue Electric Pump for diesel exhaust fluid handling.
• Global/Gotham Antifreeze Products Global-Guard HD and Gotham branded antifreeze/coolants including Universal Concentrated, Universal 50/50, Red Long Life Diesel (concentrate and 50/50), WWAF windshield washer fluids, and Non-Toxic Plumbing Antifreeze for automotive and industrial applications.
• Impact Red Long Life Coolant Impact Automotive Red Long Life Coolant formulated from advanced Organic Acid Technology (OATS) and ethylene glycol for automotive cooling systems without silicate or harmful nitrates.
• Crescent Marked Furnace Oil Petroleum-derived furnace oil for heating applications, sold under the Crescent brand as one of the primary products from crude oil distillation.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LKQ Corporation: Large North American distributor of automotive aftermarket parts, fluids, and chemicals to both retail and commercial customers. Comparable to Crescent Oil as a multi-channel, multi-brand auto chemicals/lubricant distributor, though operating at vastly greater geographic and product scope.
• FleetPride: North America's largest distributor of heavy-duty truck parts, lubricants, and maintenance supplies, focused on fleet and trucking customers. Directly comparable to Crescent Oil's Heavy Duty / Fleets segment, with significantly larger scale and broader geographic coverage.
• Genuine Parts Company (NAPA Auto Parts): Parent of NAPA Auto Parts, one of North America's largest automotive parts and lubricant distribution networks serving both consumer and commercial customers. A broad incumbent competing for the same automotive, heavy-duty, and industrial lubricant customers as Crescent Oil across southern Ontario.
• Irving Oil: Canadian integrated fuel and lubricant company with a network of branded distributors and direct lubricant sales across eastern Canada. Crescent Oil distributes Irving-branded products, making Irving both a supplier and a regional competitor with deeper pockets and a broader Canadian footprint.

Emerging players

• Reladyne: North American lubricant and industrial fluid distributor formed through roll-up of regional lubricant distributors, serving commercial and industrial accounts. Comparable business model — multi-brand lubricant distribution to industrial and commercial customers — and a potential acquirer or competitor for Crescent Oil as the regional distribution sector consolidates.

Others

• Safety-Kleen (Clean Harbors): Provider of used oil collection, re-refining, and environmental services to industrial and automotive customers under the Safety-Kleen brand. Adjacent to Crescent Oil through the lubricant value chain: Crescent sells fresh lubricants while Safety-Kleen handles end-of-life recovery. Increasingly relevant as Crescent grows its biodegradable and environmentally friendly lubricant lines.

Direct peers

• Petro-Canada Lubricants: Canadian-based major lubricant brand owned by Suncor, distributing engine oils, hydraulic fluids, and industrial lubricants through authorized distributor networks including Crescent Oil. A principal supplier to Crescent and a direct competitive threat should it choose to bypass distributors.
• Kendall Motor Oil (Phillips 66): Phillips 66's heritage motor oil brand distributed primarily through independent automotive and lubricant distributors across North America. Crescent Oil lists Kendall among its distributed brands and competes with peer distributors carrying the same product.
• CAM2 International: North American independent lubricant brand focused on heavy-duty engine oils, gear oils, and tractor hydraulic fluids. Crescent Oil distributes CAM2 products, making CAM2 a directly comparable private-brand competitor to Crescent's own Crescent line of oils.
• Klondike Lubricants: Canadian independent lubricant manufacturer/marketer selling its own Klondike brand of engine oils, gear oils, and heavy-duty lubricants through regional distributors. Crescent Oil actively distributes the Klondike brand, making Klondike both a supplier and a direct competitive analogue for Crescent's own private-label strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/crescentoilcanada
• LinkedInlinkedin.com/company/crescent-oil-company-of-canada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crescent Oil