Old Hickory Credit Union
Old Hickory Credit Union is a member-owned financial cooperative founded in 1934 and headquartered in Nashville, Tennessee, serving consumers, youth, seniors, and small businesses with retail banking, consumer lending, and digital channels built on the Banno platform.
- Company typePrivate
- Founded1934
- HeadquartersNashville, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Old Hickory Credit Union does
Old Hickory Credit Union (OHCU) is a member-owned financial cooperative founded in 1934 and headquartered in Nashville, Tennessee, serving individual consumers, youth, seniors, and small businesses through a community banking model. The institution offers a full retail banking product suite including Kasasa-branded checking accounts (Cash, Cash Back, Tunes), savings products (Kasasa Saver, Basic Savings, Christmas Club, Money Market, Share Certificates, IRAs, Health Savings Accounts), consumer loans (auto, mortgage, home equity, personal, vacation, credit cards), and small business banking services. Technology infrastructure is built on the Banno digital banking platform, which powers the mobile app featuring biometric login, mobile deposit, card management, Banno Messaging, and a branch/ATM locator; complementary services include a fraud prevention program and a CONNECT Teller remote teller feature.
The credit union generates revenue primarily through net interest income on its lending portfolio, supplemented by fee-based services on deposit accounts and transactions, and investment income from reserves. Pricing is competitive relative to traditional banks — auto loans from 5.50% APR, Visa credit cards at 9.49% APR, Kasasa Cash checking at up to 4.50% APY, and Share Certificates up to 3.75%-5.25% APY — reflecting the not-for-profit cooperative structure that returns earnings to members in the form of better rates and lower fees. Distribution is omnichannel: physical branches in the Nashville metro, online banking, the Banno-powered mobile app, and a contact center. Go-to-market is community-led, emphasizing financial education content, social media engagement on Facebook and Instagram, and a $50 refer-a-friend acquisition program.
OHCU holds federal certifications including NCUA insurance through the National Credit Union Share Insurance Fund (up to $250,000 per depositor) and Equal Housing Lender status, and is rated "well-capitalized" by regulators. Core technology and payment partnerships include Visa, Mastercard, and Banno; ancillary partnerships with Trustage (insurance), ZOGO (financial literacy), and Love My Credit Union Rewards extend the member value proposition. No public equity, venture funding, parent company, or acquisition activity is associated with the institution, consistent with its cooperative ownership model.
Old Hickory Credit Union firmographics
Firmographics- Name
- Old Hickory Credit Union
- Legal name
- Old Hickory Credit Union
- Website
- https://ohcu.org
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Old Hickory Credit Union is a member-owned financial cooperative founded in 1934 and headquartered in Nashville, Tennessee, serving consumers, youth, seniors, and small businesses with retail banking, consumer lending, and digital channels built on the Banno platform.
- Ownership category
- akta.pro rank
Old Hickory Credit Union industry classification
Industry- Product category
- Retail Banking
- NAICS
- Credit Unions (52213)
- SIC
- Savings Institution, Federally Chartered (6035)
- akta.pro primary industry
- Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)
- akta.pro secondary industry
- Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)
Keywords
Where Old Hickory Credit Union is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Old Hickory Credit Union business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Interest Income from Lending: The credit union generates revenue primarily through interest earned on various loan products including auto loans, mortgages, home equity loans/lines of credit, personal loans, vacation loans, and credit cards. Competitive rates are offered to members.
- Fee-based Services: Revenue generated from various banking fees including account service fees, transaction fees, and other financial service charges.
- Investment Income: Income earned from investments of member deposits and reserves.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Auto Loans - Starting at 5.50% APR |
| Other | Monthly | VISA Credit Card - 9.49% APR |
| Subscription | Monthly | Kasasa Cash Checking - 4.50% APY |
| Subscription | Monthly | Share Certificates - Up to 3.75% APY (5.25% mentioned) |
| One time/ perpetual license | Monthly | Vacation Loans - 7.99% APR |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Old Hickory Credit Union product offering
Product offeringCore offering
Old Hickory Credit Union is a member-owned financial cooperative that provides community banking products including deposit accounts (Kasasa checking, savings, money market, share certificates, IRAs, HSAs), consumer lending (auto, mortgage, home equity, personal, vacation, credit cards), youth and senior accounts, small business banking, and digital banking services to members in the Nashville, Tennessee area. Deposits are federally insured by NCUA up to $250,000 per depositor.
Differentiator
Problem solved
Functional benefit
Products and services
- Free Kasasa Cash Checking A free checking account offering high-yield interest on balances (up to 4.50% APY) with no minimum balance requirements and refunds on ATM fees, designed for individual consumers seeking community banking.
- Free Kasasa Cash Back Checking A free checking account that earns cash back on everyday purchases with no minimum balance requirements, targeted at consumers wanting rewards on routine spending.
- Free Kasasa Tunes Checking A free checking account that refunds monthly subscription costs for music and entertainment services, targeted at younger consumer members.
- Kasasa Saver A savings account that works in conjunction with Kasasa checking accounts, automatically transferring cash back and interest earnings into savings.
- Basic Savings and Club Accounts Traditional savings accounts including Christmas Club accounts for holiday savings and other specialized savings goals.
- Money Market Account A savings account earning competitive rates on higher balances with limited check-writing privileges.
- Share Certificates Term deposit accounts with fixed rates and various term lengths for savings growth, offering up to 5.25% APY on 9-month terms.
- Health Savings Account (HSA) Tax-advantaged accounts for individuals with high-deductible health plans to save for medical expenses.
- Individual Retirement Accounts (IRAs) Tax-advantaged retirement savings accounts including Traditional and Roth IRA options.
- Basic Checking A standard checking account option for members seeking simple, no-frills banking services.
- My Way Senior Checking A senior-specific checking account with tailored benefits designed for older members.
- Save-A-Saurus Youth Account A savings account designed for children and youth with rewards for good grades through the Money Smarts program, paying $2 for each top grade earned and up to $50 for new accounts.
- Business Checking A business checking account designed for small business owners requiring community banking relationships.
- Auto Loans Consumer auto loans starting at 5.50% APR, with refinancing options offering 1.00% cash back up to $500 for members seeking vehicle financing.
- Motorcycle, Boat, and RV Loans Specialized consumer loans for financing motorcycles, boats, and recreational vehicles.
- Personal Loans Unsecured personal loans offered to members for various financing needs.
- VISA Credit Cards A VISA credit card product offered to members at 9.49% APR, with Verified by Visa security features.
- Vacation Loans A specialized personal loan for travel financing, offering up to $4,000 at a fixed 7.99% APR.
- Mortgage Loans Residential mortgage loan products for home purchase financing for members.
- Home Equity Loans / Lines of Credit Home equity loans and lines of credit allowing members to borrow against the value of their homes.
- Insurance Products Insurance products including auto and other insurance products offered to OHCU members through a partnership with Trustage.
Quantifiable outcome
- Well-capitalized credit union meeting NCUA regulatory requirements
Companies that use Old Hickory Credit Union
Customer profileSegments4 records
Ideal customer profiles4 records
Old Hickory Credit Union technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Old Hickory Credit Union partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- TrustageminorInsurance partner providing auto and other insurance products to OHCU members. Trustage offers insurance products marketed through the credit union to existing members.
- ZOGOminorGamified financial learning app partnered with OHCU. The app makes financial education fun and users can earn gift cards while learning about personal finance.
- VisacoreProvides credit card processing and payment network services. OHCU offers Visa credit cards and participates in Verified by Visa security program.
- MastercardcoreProvides debit card payment processing services. Displayed as accepted payment method on website.
- BannocoreDigital banking platform provider used for OHCU's mobile banking app. Powers the CONNECT Teller and Banno Messaging features.
- Love My Credit Union RewardsminorNational credit union rewards program that OHCU participates in, providing member benefits and discounts.
Scale indicators3 records
Expansion highlights5 records
Old Hickory Credit Union competitors and assessment
Company assessmentDirect peers
- Fortera Credit Union: Tennessee-based credit union providing community-focused consumer banking products to a similar membership base with overlapping branch geographies and cooperative membership structure.
- Ascend Federal Credit Union: Tennessee-based member-owned credit union serving Middle Tennessee and surrounding regions, offering comparable consumer banking, lending, and member-services model similar to OHCU's not-for-profit cooperative approach.
- Y-12 Federal Credit Union: Tennessee-based federal credit union serving Middle Tennessee communities with similar consumer deposit, mortgage, and personal loan products and a comparable cooperative member-owned structure.
- Cornerstone Financial Credit Union: Middle Tennessee credit union serving Nashville-area members with consumer deposit, loan, and member-service offerings closely comparable in size, mission, and product mix to Old Hickory CU.
- Alliant Credit Union: Large member-owned digital-first credit union offering checking, savings, lending, and credit card products nationwide; represents a peer on member-owned cooperative model and product breadth even though geographic footprint differs.
Broad incumbents
- Regions Bank: Large Southeast regional bank offering comprehensive consumer banking, lending, and digital capabilities that competes with OHCU across retail deposits, mortgages, and consumer credit products.
- Discover Financial Services: National consumer credit card issuer and direct-to-consumer lender that competes with OHCU's Visa credit card program and consumer lending, offering comparable unsecured credit products at scale.
- First Horizon Bank: Tennessee-based regional bank with broad consumer and commercial offerings across the Southeast that competes with OHCU across consumer lending, deposits, and small-business banking in the Nashville market.
- Pinnacle Financial Partners: Nashville-headquartered commercial bank with significant Middle Tennessee retail presence that competes with OHCU for consumer deposits, mortgages, and business banking customers in the same geographic footprint.
Others
- CUNA Mutual Group: Cooperative financial services provider serving credit unions including OHCU's partner Trustage, providing insurance, lending, and member-benefit services that complement credit-union operations through the credit union ecosystem.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Old Hickory Credit Union social profiles
Digital presenceOld Hickory Credit Union compliance and trust
Trust signalCompliance2 records
Old Hickory Credit Union financial estimates
Financial estimateRevenue estimate
Valuation estimate
Old Hickory Credit Union leadership team
Management profileNumber of profiles
Profiles1 record
Old Hickory Credit Union funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Old Hickory Credit Union M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Old Hickory Credit Union
What does Old Hickory Credit Union do?
Old Hickory Credit Union is a member-owned financial cooperative that provides community banking products including deposit accounts (Kasasa checking, savings, money market, share certificates, IRAs, HSAs), consumer lending (auto, mortgage, home equity, personal, vacation, credit cards), youth and senior accounts, small business banking, and digital banking services to members in the Nashville, Tennessee area. Deposits are federally insured by NCUA up to $250,000 per depositor.
Is Old Hickory Credit Union a public or private company?
Old Hickory Credit Union is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Old Hickory Credit Union founded?
Old Hickory Credit Union was founded in 1934. It employs 101 to 250 people.
Where is Old Hickory Credit Union based?
Old Hickory Credit Union is headquartered in Nashville, United States, in the North America region.
How does Old Hickory Credit Union make money?
Three revenue lines are on record. Interest Income from Lending is the primary driver. The others are fee-based Services and investment Income.
Who are Old Hickory Credit Union's main competitors?
Direct peers on record are Fortera Credit Union, Ascend Federal Credit Union, Y-12 Federal Credit Union, Cornerstone Financial Credit Union and Alliant Credit Union. Broad incumbents are Regions Bank, Discover Financial Services, First Horizon Bank and Pinnacle Financial Partners. CUNA Mutual Group is listed as an others.
Does Old Hickory Credit Union have an API?
No public API is recorded for Old Hickory Credit Union.
What industry is Old Hickory Credit Union in?
Old Hickory Credit Union's product category is Retail Banking. Its primary akta.pro industry code is FSABAEAA, Community Credit Unions (Retail/Consumer Focus), with a secondary code of FSAKAAAL, Bank & Credit Union Personal Loans (Unsecured Installment). Its NAICS code is 52213 and its SIC code is 6035.