Social Lab

What Social Lab does

Social Lab, operating as Ogilvy Social Lab Belgium, is a Brussels-headquartered full-service social and creative marketing agency with additional offices in Paris and Amsterdam. It is a subsidiary brand of Ogilvy, the global advertising network founded in 1948 by David Ogilvy, which itself sits within WPP; the agency combines the parent network's global expertise with local Belgian market knowledge to deliver brand-building campaigns in the digital era.

The agency's service portfolio spans eight interconnected practice areas: Social (strategy, content, community management, paid social), Commerce.Lab (social commerce and shoppable content), Experience (experiential and event activations), Consulting (digital transformation advisory), Advertising, PR, a specialized Health vertical for pharmaceutical and regulated-content marketing, and a dedicated TikTok practice. These offerings are sold and delivered as integrated campaigns rather than discrete modules, enabling cross-discipline execution such as combining social content with commerce conversion paths or experiential activations.

Commercially, Social Lab operates a services-based business model delivering to enterprise and government clients on a project and retained basis, distributed via direct client engagement. The customer base spans Automotive, Beverages, Consumer Products, Cultural Institutions, Government, Healthcare, and Media verticals — Healthcare being the primary segment — with named accounts including L'Oréal Groupe, Dove, IKEA Belgium, Nespresso, Vans (VF International), Absolut, Ford of Belgium and Luxembourg, MSD Belgium, CCB, SPF Justice, and the EU's Directorate General for International Partnerships. Pricing is not publicly disclosed, and the agency is private under WPP ownership with no independent funding activity.

Name

Social Lab

Legal name

Ogilvy

Website

https://social-lab.eu

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Social Lab (Ogilvy Social Lab Belgium) is a Brussels-based full-service social and creative marketing agency operating under WPP's Ogilvy network, serving enterprise and government clients across Belgium, France, and the Netherlands via social, commerce, advertising, PR, and health practices.

Ownership category

akta.pro rank

Product category

Social and Digital Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Social Media & Community Management (BPAFAAAE)

akta.pro secondary industries

Paid Social Advertising (BPAFACAB), Paid Social Media Buying (BPAFABAD), Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Social media marketing
• Digital advertising services
• Social commerce solutions
• Healthcare marketing services
• Experiential marketing services

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels1 record

Marketing channels3 records

Core offering

Social Lab is a Belgium-based social marketing agency that delivers integrated marketing services for enterprise and government clients through eight practice areas: Social media marketing, Commerce.Lab (social commerce), Experience (experiential marketing), Consulting, Advertising, PR, Health (healthcare marketing), and TikTok-specialized services. The agency combines creativity and modern marketing expertise to build brands in the digital era across paid, owned, and earned media channels.

Product overview

Ogilvy Social Lab Belgium operates as a full-service marketing agency offering an integrated portfolio of services. The core offerings include Social (social media marketing), Commerce.Lab (social commerce), Experience (experiential marketing), Consulting (strategic advisory), Advertising, PR, Health (healthcare marketing), and TikTok-specialized services. These services are delivered as interconnected offerings rather than discrete product modules, enabling integrated campaigns that combine multiple disciplines such as social media strategy with commerce capabilities and experiential activations.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Social media marketing services covering strategy, content creation, community management, and paid social advertising across major social platforms for enterprise and government clients.
• Commerce.Lab Social commerce solutions enabling brands to drive direct sales through social media platforms, including shoppable content and conversion optimization.
• Experience Experience marketing and event-based activations creating immersive brand experiences for consumers.
• Consulting Strategic consulting services helping brands navigate digital transformation and modern marketing challenges.
• Advertising Traditional and digital advertising services including campaign development, media planning, and creative production.
• PR (Public Relations) Public relations and communications services managing brand reputation, media relations, and stakeholder communications.
• Health Specialized healthcare marketing services for pharmaceutical, medical, and wellness brands including regulated content and HCP communications; identified as the agency's primary segment.
• TikTok Specialized TikTok marketing services including content strategy, creator partnerships, and TikTok advertising campaigns for clients such as visit.brussels.

Named customers15 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Emerging players

• Dude Agency: Independent social and creative agency headquartered in Amsterdam. Direct Dutch/Benelux competitor to Social Lab for social-first work with CPG, tech and lifestyle brands.
• AKQA: Digital-first creative and experience agency within WPP, focused on brand experience, social and digital transformation. Comparable as a WPP-affiliated specialist in digital creative and commerce, competing for the same kind of integrated client briefs.
• SocialChain: Independent social media agency offering social strategy, content, influencer and community management. Overlaps with Social Lab's core 'Social' and TikTok offerings for mid-market and enterprise brands across Europe.

Broad incumbents

• Havas Creative: Havas-owned creative network with significant social, content and PR capabilities. Direct competitor for the same enterprise and government clients in Western Europe.
• Dentsu Creative: Global creative network within Dentsu Group offering full-service social, advertising, PR and commerce capabilities. Comparable to Ogilvy Social Lab Belgium as a multinational holding-company-owned agency serving enterprise brands with integrated social-first campaigns.
• Publicis Groupe (Le Pub / Publicis Creative): Global advertising holding group with social, creative, PR and commerce units such as Publicis One, Leo and Saatchi. Direct competitor to Ogilvy in pitching enterprise social and integrated marketing mandates across Europe.
• BBDO (Omnicom): Omnicom-owned global creative network operating in Belgium and across Europe. Competes with Ogilvy Social Lab for the same enterprise CPG, automotive and FMCN clients using social-led integrated campaigns.
• Wunderman Thompson (now VML): WPP-owned creative, commerce and experience network. Closely comparable as a WPP sibling handling integrated social, advertising and commerce mandates for similar enterprise clients.
• VMLY&R: WPP sibling agency (also under Ogilvy parent) focused on brand experience, commerce and CRM. Highly comparable to Social Lab as a WPP network competitor for commerce and integrated digital work.

Others

• Initiative (IPG Mediabrands): IPG Mediabrands media agency often paired with creative shops for paid social buying. Comparable as an adjacent ecosystem participant for paid social media buying on behalf of the same enterprise clients in Belgium and France.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sociallab
• Facebookfacebook.com/OgilvySocialLabBrussels
• LinkedInlinkedin.com/company/social-lab
• Instagraminstagram.com/ogilvy.social.lab/?hl=en
• TikToktiktok.com/@ogilvysociallab?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Lab