Long Man Brewery

What Long Man Brewery does

Long Man Brewery is a craft brewery established in 2012 and headquartered at Church Farm in Litlington, East Sussex, within the South Downs National Park. The company produces a core range of four cask ales (Long Blonde, Best Bitter, Rising Giant, Old Man) and four keg beers (Helles Lager, Pale Ale, Crafty Blonde, Lager), supplemented by a small batch and seasonal lineup that includes Mosaic Pale, NEIPA, Simcoe, Oatmeal Stout, and a limited Vintage Old Man oak-aged ale. Products are offered across multiple formats — 500ml and 330ml bottles, 440ml cans, 8-pint mini casks, 36-pint polypins, and 72-pint full casks — and the company is SIBA-accredited and SALSA-certified (since November 2018). Two of its beers have been recognized as "World's Best" in their respective categories at the World's Best Beers Awards.

The business operates a hybrid go-to-market model. Direct-to-consumer sales are executed through an owned e-commerce store (with free delivery on orders above £50) and an on-site brewery shop and tasting room at Church Farm. A separate trade/hospitality channel supplies cask and keg beer to pubs, bars, and restaurants via a dedicated trade orders program. Experiential revenue is generated through £30 brewery tour and tasting vouchers plus gift vouchers in £10/£20/£50 denominations, and the company sells branded merchandise including hoodies, T-shirts, caps, glassware, and accessories.

Pricing is unit-based across the catalog, ranging from approximately £3 (half pint glass) to £180 (72-pint cask), with standard bottled beer cases priced at £36 for 12 x 500ml and canned 12-packs from £40.50. Marketing is conducted through the e-commerce site, an email newsletter offering a 20% first-order incentive, and active organic social channels on Facebook, Instagram, and TikTok, supplemented by a virtual brewery tour produced by Khaki Films. The company is privately held as Long Man Brewery Ltd., with no disclosed parent company, institutional investors, or external funding rounds in the available data. Founders Steve Lees and Duncan Ellis are identified as leadership, and the company appears to serve primarily the South East England market with nationwide e-commerce reach.

Name

Long Man Brewery

Legal name

Long Man Brewery Ltd.

Website

https://longmanbrewery.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Long Man Brewery is a craft brewery based in Litlington, East Sussex, producing cask ales, keg beers, and bottled/canned products. It sells directly to consumers via e-commerce and an on-site shop and supplies pubs and restaurants through a trade orders program.

Ownership category

akta.pro rank

Product category

Craft Brewery

NAICS

Breweries (312120), Beer and Ale Merchant Wholesalers (424810), Beer, Wine, and Liquor Retailers (445320)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft beer production
• Cask ales brewery
• Keg beer wholesale
• Brewery tours tastings
• Small batch brewing

Headquarters

HQ city

Litlington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Beer Sales: Direct-to-consumer sales of bottled beer, cans, cask beer, and keg beer through their online shop and brewery shop. Product formats include individual bottles, cases, mini casks, polypins, and full casks for events and parties.
2. Trade/Hospitality Sales: Wholesale distribution to pubs, bars, and restaurants through trade orders. Includes cask beer and keg beer formats.
3. Tours and Experiences: Brewery tours and tasting experiences offered at the brewery site, including virtual tours and voucher programs.
4. Merchandise: Branded merchandise including clothing (hoodies, t-shirts, caps), glassware (pint glasses, tankards, coasters), and accessories (bar blades, notebooks, golf balls).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Long Man Brewery is a craft brewery producing and selling traditional British cask ales, keg beers, bottled and canned beers through an e-commerce online shop, an on-site brewery shop and tasting room, and a trade/hospitality wholesale program. The product range spans four permanent cask ales, four permanent keg beers, an extensive small batch and limited-edition lineup, multiple packaging formats (500ml bottles, 440ml cans, 8 pint mini casks, 36 pint polypins, 72 pint casks), gift packs, mystery boxes, branded merchandise, and on-site brewery tours and tasting experiences.

Product overview

Long Man Brewery is a traditional British brewery producing a range of cask ales, keg beers, and bottled/canned products. Their core beer portfolio includes four permanent cask ales (Long Blonde, Best Bitter, Rising Giant, Old Man) and four permanent keg beers (Helles Lager, Pale Ale, Crafty Blonde, Lager). They offer products in multiple formats: bottled (500ml and 330ml), canned (440ml), mini casks (8 pint), polypins (36 pint), and full casks (72 pint). The company also produces seasonal and limited edition beers including Oatmeal Stout, NEIPA, Simcoe, and Vintage Old Man. Beyond beer, they sell merchandise (clothing, glassware, accessories) and offer brewery tours and tastings at their site in Litlington, East Sussex, within the South Downs National Park.

Differentiator

Problem solved

Functional benefit

Products and services

• Long Blonde Permanent cask ale (also available bottled) – a light, golden blonde ale with a distinctive hoppy aroma and crisp, clean bitterness on the finish. ABV 3.8%, made with Cascade and Brewers Gold hops. Sold as 12 x 500ml bottles at £36.00 per case, plus mini casks, polypins and 72 pint casks.
• Best Bitter Permanent cask ale – a traditional Sussex-style Best Bitter with a balanced, complex bittersweet malty taste, fragrant hops, and long deep finish. ABV 4.0%. Sold as 12 x 500ml bottles at £36.00 per case and as full 72 pint casks; recognized as World's Best Best Bitter.
• Rising Giant Permanent cask ale – a triple-hopped American Pale Ale with pleasant citrus fruit aroma and characteristic robust bitterness. ABV 4.8%, made with US hops. Sold as 12 x 500ml bottles at £36.00 per case. Recognized as World's Best Pale Ale.
• Old Man Permanent cask ale – an original dark beer with soft malt notes of coffee and chocolate combined with light hoppiness, creating a rich, full tasting Old Ale. ABV 4.3%, vegan. Sold as 12 x 500ml bottles at £36.00 per case and as full 72 pint casks.
• Helles Lager Permanent keg beer – a light-coloured golden lager with a distinctive hoppy aroma and crisp, clean bitterness on the finish; smooth, light and refreshing. ABV 4.6%. Sold as 12 x 330ml bottles at £27.00 per case.
• Pale Ale Permanent keg/can beer – Long Man Pale Ale available in 440ml cans as 12-packs.
• Crafty Blonde Permanent keg beer – gluten-free blonde ale available in 440ml cans as 12-packs.
• Lager Permanent keg beer – gluten-free lager available in 440ml cans as 12-packs. ABV 4.0%.
• Bottled Beer Cases 12 x 500ml bottle cases of Long Blonde, Best Bitter, Rising Giant and Old Man at £36.00 per case, including pre-configured mixed cases (Pales Case, Traditional Favourites, Best Bitter & Long Blonde) at the same price point.
• Mini Casks 8 pint mini casks of the core range beers (Long Blonde, Best Bitter, Rising Giant, Old Man) priced at £30.00 each, available for takeaway from the Brewery Shop and online.
• Polypins 36 pint polypins of the core range beers (e.g., Long Blonde) priced at £119.00 each for parties and events.
• Full 72 Pint Cask 72 pint casks of the core cask ales for trade, hospitality, parties and events. Priced at £162.00 (Long Blonde, Best Bitter) to £180.00 (Rising Giant, Old Man).
• Canned Beer Packs 6-can and 12-can packs of canned keg and limited release beers (Long Man Lager, Oatmeal Stout, NEIPA, Crafty Blonde, Simcoe). 6 x 440ml cans from £21.60 to £27.84; 12 x 440ml cans from £40.50; NEIPA 12-pack at £52.20; Simcoe 12-pack at £47.70.
• Oatmeal Stout Limited release canned oatmeal stout sold as 12 x 440ml cans.
• NEIPA Limited release New England India Pale Ale sold as 12 x 440ml cans (NEIPA 12-pack at £52.20). ABV varies.
• Simcoe Limited release single-hop pale ale featuring Simcoe hops sold as 12 x 440ml cans (Simcoe 12-pack at £47.70).
• Vintage Old Man Limited edition 5.4% oak-aged old ale with rich, warm flavours and hints of vanilla and whisky, available in 75cl bottles. Limited to 400 bottles (maximum 6 bottles per person).
• Small Batch Cask Beers Rotating small batch cask lineup including Number Eight, Rye Red Ale, Copper Hop, Session IPA, Golden Tipple, Mosaic Pale, Sleeping Giant, Indian Summer, Plum Porter, New Zealand Pale and Inn Keeper.
• Gift Packs Gift packs and bundles including 3 x 500ml bottles at £12.00, 2 x 500ml bottles + pint glass at £12.00, and other curated beer + glassware combinations.
• Mystery Box Curated selection of 8 different Long Man beers plus 2 Long Man merchandise items, changing periodically to showcase the brewery's range. Priced at £45.00.
• Branded Merchandise Long Man branded merchandise including hoodies (£35.00), T-shirts (£22.00), caps (£16.00), beanies (£15.00), pint glasses (£6.00), coasters (£4.00–£15.00), bar blades (£5.00), coffee cups (£9.95–£19.95), notebooks (£16.00) and golf balls (£9.00–£36.00).
• Brewery Tour & Tasting On-site brewery tour and beer tasting experience starting from the flint-walled Brewery Shop & Tasting Room at Church Farm, providing insight into the history of Church Farm, agriculture in the Cuckmere Valley, and the brewing process. Available as a Tour & Tasting voucher at £30.00 per person.
• Gift Vouchers Gift vouchers available in £10, £20 and £50 denominations, plus Brewery Tour & Tasting vouchers at £30.00.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• SIBAcoreOthersSociety of Independent Brewers accreditation. Long Man Brewery is a SIBA accredited independent brewer, demonstrating compliance with industry standards.
• SALSAcoreOthersFood safety certification obtained November 2018. Demonstrates compliance with food safety standards required for brewery operations.
• Cuckmere BusesminorStrategic or Co-development PartnerProvides bus service (Route 47 Rambler) connecting Berwick & Seaford train stations to the brewery in Litlington. Service runs hourly on Saturdays, Sundays and bank holidays from late March to late October. Enables accessible visitor transportation to the brewery.
• CadenceminorStrategic or Co-development PartnerCafé and cycle hub located at Church Farm alongside the brewery. Refreshments available for visitors. Co-located hospitality business complementing the brewery visitor experience.
• Khaki FilmsminorOthersProduced the virtual brewery tour video content for Long Man Brewery, enabling remote engagement with the brewery experience.

Scale indicators3 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Harvey's Brewery: Independent Sussex-based regional brewery producing traditional cask ales and bottled beers with a strong on-trade presence. Closest geographic and product peer to Long Man, competing directly across cask ales and East Sussex pubs.
• Dark Star Brewing: West Sussex craft brewery producing cask ales, keg, and bottled craft beer with its own brewery shop. Directly comparable product portfolio and regional craft positioning to Long Man Brewery.
• Hepworth & Co Brewers: Sussex craft brewery producing traditional and contemporary ales for on-trade and off-trade. Similar product mix and regional South East footprint, making it a close craft cask competitor.
• Arundel Brewery: Small West Sussex craft brewery with a portfolio of cask ales, keg, and bottled beers and on-site visitor experience. Comparable scale, format range, and brewery-shop retail model.
• Langham Brewery: West Sussex microbrewery producing cask-conditioned ales and bottle-conditioned beers with a taproom. Closely aligned craft cask producer with similar size, channels, and South East positioning.

Broad incumbents

• Hall & Woodhouse (Badger Brewery): Dorset-based regional brewer producing cask ales and keg beers under the Badger brand and operating a tied pub estate. Comparable traditional independent brewer profile with broader reach.
• Shepherd Neame: Britain's oldest brewer, producing traditional cask ales and keg beers plus operating a tied pub estate. Wider portfolio and scale than Long Man but directly competes in the South East cask segment.
• Timothy Taylor: Independent Yorkshire regional brewer known for cask ales and keg beers with strong on-trade distribution. Comparable family-owned independent craft cask positioning at larger scale.
• Adnams: Established East Anglian brewery, distiller, and retailer with a portfolio of cask ales, keg beers, and an extensive own-retail network. Broader incumbent with overlapping craft cask and brewery-shop retail activities.

Emerging players

• BrewDog: Large-scale UK craft brewery with broad packaged and on-trade presence, plus taproom/hotel experience layer. Larger and better-funded, but competes with Long Man in the same UK craft on-trade and packaged channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/longmanbrewery
• Instagraminstagram.com/longmanbrewery
• TikToktiktok.com/@longmanbrewery
• Xx.com/longmanbrewery
• LinkedInlinkedin.com/company/longmanbrewery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Long Man Brewery