Sey Coffee
Sey Coffee is an industry that roasts, grinds, and brews coffee.
- Company typePrivate
- Founded2014
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Sey Coffee does
Sey Coffee is in pursuit of delivering a selection of fine, dynamic, and complex coffees they can by developing, supporting, and progressing relationships throughout the supply chain. The coffees are seasonally sourced and delicately roasted to showcase the diversity of flavors, aromatics, and acidities.
Sey Coffee firmographics
Firmographics- Name
- Sey Coffee
- Legal name
- Sey Coffee LLC
- Website
- https://www.seycoffee.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sey Coffee is an industry that roasts, grinds, and brews coffee.
- Ownership category
- akta.pro rank
Sey Coffee industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Coffee Roasting & Grinding (AFAFADAB), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Sey Coffee is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sey Coffee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Direct Coffee Sales: Direct-to-consumer e-commerce sales of roasted coffee through Shopify storefront. Products sold include 250g bags, 2lb bags, and 5lb bags at varying price points per product.
- Coffee Subscriptions: Recurring subscription model delivering curated seasonal coffee selections every four weeks. Subscribers receive exclusive pre-releases, limited-edition lots, subscriber-exclusive coffees, and equipment discounts. All domestic subscriptions include free shipping.
- Wholesale Program: B2B wholesale to specialty cafes, restaurants, and hospitality partners. Includes menu development consultation, equipment selection, and buildout support. Domestic and international account management with new business development focus.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Coffee subscription with 250g boxes and 2lb bags |
| Unit Pricing | Pay-as-you-go | Single origin coffees at varying weights |
| Subscription | Annual | Wholesale pricing for partner cafes and restaurants |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Sey Coffee product offering
Product offeringCore offering
SEY Coffee is a contemporary micro roastery based in Brooklyn, NY that sources, roasts, and sells premium single-origin specialty coffees from producing partners worldwide. The company sells roasted coffee through its Shopify e-commerce store, a recurring four-week coffee subscription, a wholesale program for cafes and hospitality operators, and a flagship retail cafe. It emphasizes direct trade relationships, supply-chain price transparency, and meticulous roast development to express each coffee's inherent characteristics.
Product overview
SEY is a contemporary micro roastery based in Brooklyn, New York, offering a portfolio of specialty coffee products and services. The core offerings include a rotating selection of single-origin coffees sourced seasonally from producing partners worldwide, a subscription service delivering curated coffees every four weeks, a wholesale program providing coffee, equipment consultation, and training to hospitality businesses, and a retail café in Brooklyn. The company also hosts public cupping events at the roastery. SEY's approach emphasizes direct relationships with producers, transparency in pricing (farm gate, FOB, and DDP pricing), and meticulous roasting to express terroir characteristics.
Differentiator
Problem solved
Functional benefit
Products and services
- Single-Origin Coffees
Companies that use Sey Coffee
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Sey Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sey Coffee partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- The Coffee QuestcoreExporting partner for Colombia sourcing, specifically for the Urrao region Chiroso coffee project. SEY works with The Coffee Quest to develop the Chiroso buying program and bring exceptional coffees from this special region to customers year after year.
- Kamavindi LabcoreKey exporting partner for Kenya sourcing. Kamavindi Lab (run by Peter and family) facilitates export and marketing of coffees from producers like Anthony Kimani and the Ndwiga Family. This partnership enables SEY's Kenya coffee program.
- Specialty Cafe PartnerscoreWholesale partners including some of the industry's finest cafes, baristas, and chefs. SEY provides high-quality coffee along with comprehensive support including buildout, equipment selection, and menu development.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Sey Coffee competitors and assessment
Company assessmentDirect peers
- Devoción: Brooklyn-based specialty coffee roaster and café operator with a similar third-wave, single-origin focus and DTC plus wholesale distribution model; one of the most directly comparable local peers.
- Stumptown Coffee Roasters: Iconic third-wave specialty roaster with cafés, wholesale, and DTC; competes head-to-head with Sey in the premium single-origin segment and shares the focus on direct trade sourcing.
- Counter Culture Coffee: Specialty coffee roaster long known for transparency, sustainability reporting, and direct-trade origin relationships, mirroring Sey's stated values and B2B/wholesale-first DNA.
- Intelligentsia Coffee: Direct-trade specialty roaster with cafés and wholesale accounts that pioneered many of the third-wave transparency practices Sey now emphasizes.
- La Colombe Coffee Roasters: Specialty roaster operating cafés, wholesale, and DTC, including a strong subscription and draft latte program; directly comparable go-to-market and customer overlap.
- Onyx Coffee Lab: Award-winning specialty roaster with a strong competition and producer-relationship reputation; competes for the same high-end single-origin enthusiast and wholesale customers as Sey.
- Verve Coffee Roasters: California-based specialty roaster with retail cafés and wholesale; similar positioning around origin storytelling, seasonal single-origins, and café-as-brand-build.
- Partners Coffee: Brooklyn specialty roaster with cafés and wholesale, operating in the same neighborhood and competing for overlapping wholesale and DTC customers.
Broad incumbents
- Blue Bottle Coffee: Nestlé-owned specialty coffee brand with cafés, wholesale, and DTC subscriptions; overlaps with Sey across product, customer base, and café-plus-roastery model but at significantly larger scale and broader footprint.
Emerging players
- Driftaway Coffee: Subscription-first specialty roaster focused on transparency and origin storytelling; comparable business model emphasis on recurring revenue and consumer education.
Market position
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Sey Coffee social profiles
Digital presenceSey Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sey Coffee leadership team
Management profileNumber of profiles
Profiles1 record
Sey Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sey Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sey Coffee
What does Sey Coffee do?
SEY Coffee is a contemporary micro roastery based in Brooklyn, NY that sources, roasts, and sells premium single-origin specialty coffees from producing partners worldwide. The company sells roasted coffee through its Shopify e-commerce store, a recurring four-week coffee subscription, a wholesale program for cafes and hospitality operators, and a flagship retail cafe. It emphasizes direct trade relationships, supply-chain price transparency, and meticulous roast development to express each coffee's inherent characteristics.
Is Sey Coffee a public or private company?
Sey Coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sey Coffee founded?
Sey Coffee was founded in 2014. It employs 11 to 50 people.
Where is Sey Coffee based?
Sey Coffee is headquartered in Brooklyn, United States, in the North America region.
How does Sey Coffee make money?
Three revenue lines are on record. Direct Coffee Sales are the primary driver. The others are coffee Subscriptions and wholesale Program.
Who are Sey Coffee's main competitors?
Direct peers on record are Devoción, Stumptown Coffee Roasters, Counter Culture Coffee, Intelligentsia Coffee, La Colombe Coffee Roasters, Onyx Coffee Lab, Verve Coffee Roasters and Partners Coffee. Blue Bottle Coffee is listed as a broad incumbent. Driftaway Coffee is listed as an emerging player.
Does Sey Coffee have an API?
No public API is recorded for Sey Coffee.
What industry is Sey Coffee in?
Sey Coffee's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of AFAFADAB, Coffee Roasting & Grinding. Its NAICS code is 31192 and its SIC code is 2080.