Dinnebier Group

What Dinnebier Group does

Dinnebier Group is a family-owned, multi-brand automotive dealership group headquartered in Wittenberge, Germany, operating over 25 physical locations primarily across Berlin, Brandenburg, and Leipzig. Founded in 1987 by Uwe Dinnebier and ranked among the Top 10 multi-brand dealers in Germany, the group holds franchise authorizations for six brands — Ford, Opel, Kia, Suzuki, Jaguar/Land Rover, and Peugeot — with premium Jaguar/Land Rover operations conducted through the BritCars GmbH subsidiary at dedicated locations in Berlin (Kudamm, Spandau), Teltow, and Krefeld. The group serves both private customers (Privatkunden) and commercial/fleet customers (Gewerbekunden), the latter via a dedicated Gewerbe & Flottenzentrum offering framework agreements, commercial leasing, and tax-optimized fleet solutions.

The business model combines traditional dealership sales (new and used vehicles), financing and leasing brokerage through partner banks, insurance brokerage via DVF Versicherungsdienst, workshop service and parts sales, accident management, and motorhome sales and rental. The group has expanded into digital-native mobility through wholly-owned subsidiaries Vehiculum GmbH (digital vehicle leasing) and Sport Auto Plus GmbH (all-inclusive car subscription). Underlying technology is primarily integration-based rather than proprietary: the group connects to manufacturer ecosystems (FordPass, Ford SYNC, Ford Pro Telematics, Kia Connect, OpelConnect, Suzuki Connect, Peugeot Connected Services), deploys a multi-brand online vehicle search and configuration platform, WhatsApp customer contact, online workshop booking, and digital financing workflows with electronic signature and identity verification.

Go-to-market is sales-led through physical showrooms supplemented by online lead capture and digital financing. In August 2024, Marcel Dinnebier joined the Geschäftsführung alongside Christoph Müller, formalizing second-generation leadership succession alongside founder Uwe Dinnebier. The group is private, with no disclosed revenue, no external funding, and no public market listing.

Name

Dinnebier Group

Legal name

Autohaus Dinnebier GmbH

Website

https://dinnebiergruppe.de

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Wittenberge

HQ country

Germany

HQ region

Europe

Offices27 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new vehicles from franchised brands including Ford, Opel, Kia, Suzuki, Jaguar, and Land Rover. Vehicles are sold through dealership locations with options for purchase, financing, or leasing.
2. Used Vehicle Sales: Sale of pre-owned vehicles including trade-ins, lease returns, and dealer inventory. Gebrauchtwagen (used cars) section is a core part of the vehicle offering.
3. Vehicle Financing & Leasing: Arrangement of vehicle financing (Ratenfinanzierung, Ballonfinanzierung) and leasing (Kilometerleasing, Restwertleasing, Gewerbeleasing) through partner banks. Interest rates depend on term, down payment, and creditworthiness.
4. Motorhome / Recreational Vehicle Sales & Rental: Sale and rental of recreational vehicles (Wohnmobile) through dedicated motorhome divisions at multiple locations, including motorhome rental (Mietwagen) services.
5. Workshop / After-Sales Service: Vehicle maintenance, inspection, repair services, and parts sales (Ersatzteile & Zubehör) through workshop facilities at dealership locations. Services include accident management (Unfallmanagement) and warranty work.
6. Insurance Services: Insurance brokerage through DVF Versicherungsdienst, offering vehicle insurance products in partnership with Nürnberger Versicherung and Ford Auto Versicherung. Provides fleet and commercial insurance tariffs.
7. Vehicle Purchase (Autoankauf): Dinnebier Group buys used vehicles from customers through a structured online inquiry and in-person evaluation process, offering fair valuations and immediate payment.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Dinnebier Group operates a multi-brand automotive retail business across more than 25 physical dealerships in Germany, selling new and used vehicles from Ford, Opel, Kia, Suzuki, Jaguar, Land Rover, and Peugeot. It offers financing and leasing arrangements through partner banks, full-service workshop and maintenance operations, motorhome sales and rental, insurance brokerage, fleet/commercial services, and digital mobility solutions through its Vehiculum and Sport Auto Plus subsidiaries.

Product overview

Dinnebier Group operates as a multi-brand automotive dealership group offering a comprehensive portfolio of vehicle sales, financing, leasing, service, and related mobility services. The core offering centers on new and used vehicle sales across six primary brands (Ford, Opel, Kia, Suzuki, Jaguar, Land Rover, Peugeot), supported by flexible financing and leasing products. Additional revenue streams include recreational vehicles (motorhomes), vehicle rental, full maintenance and accident management services, insurance brokerage, and parts/accessories sales. The group operates dedicated premium vehicle subsidiary BritCars for Jaguar/Land Rover, and has expanded into digital mobility solutions through Vehiculum (digital leasing) and Sport Auto Plus (car subscription). A network of over 25 locations across Berlin, Brandenburg, and Leipzig provides geographic coverage, with specialized facilities for RVs, fleet services, and vehicle connectivity support.

Differentiator

Problem solved

Functional benefit

Brands

• BritCars: Premium vehicle dealership specializing in Jaguar and Land Rover vehicles

Products and services

• New Vehicle Sales Sale of new vehicles from franchised brands including Ford, Opel, Kia, Suzuki, Jaguar, Land Rover, and Peugeot through over 25 dealership locations, with options for purchase, financing, or leasing.
• Used Vehicle Sales Sale of pre-owned vehicles including trade-ins, lease returns, and dealer inventory, featuring a 'Junge Gebrauchte' (young used cars) certified pre-owned program.
• Vehicle Leasing Leasing arrangements including kilometer-based (Kilometerleasing), residual-value (Restwertleasing), and commercial leasing (Gewerbeleasing) options, with terms typically 24–48 months for private and commercial customers.
• Vehicle Financing Vehicle financing (Ratenfinanzierung, Ballonfinanzierung) arranged through partner banks, including ClassicCredit (standard installment) and BudgetCredit (balloon) products, with flexible terms from 12 to 96 months.
• BritCars Premium Vehicles Premium vehicle dealership operated by BritCars GmbH, specializing in Jaguar and Land Rover brands at dedicated locations in Berlin (Kudamm, Spandau), Teltow, and Krefeld.
• Recreational Vehicles (Wohnmobile) Sale of motorhomes and caravans (Wohnmobile) from dedicated RV divisions at Berlin Nordring, Potsdam, and Leipzig-Wiederitzsch, in partnership with brands including DRCC.
• Motorhome Rental (Mietwagen) Short and medium-term rental of motorhomes through dedicated RV divisions at multiple locations, including rental fleet rotation vehicle sales.
• Vehicle Service and Maintenance Full-service workshop facilities at all dealership locations offering maintenance, inspection, repair, and warranty work, with online appointment booking and pick-up and delivery service.
• Insurance Services Insurance brokerage through DVF Versicherungsdienst, offering vehicle insurance from Nürnberger Versicherung and Ford Auto Versicherung, with damage management, free replacement vehicles during repairs, and preferential rates.
• Fleet and Corporate Services Dedicated commercial and fleet center (Gewerbe & Flottenzentrum) offering bulk vehicle procurement, special pricing, individual financing and leasing arrangements, tax advantages, framework agreements (Rahmenverträge), and fleet management support.
• Vehiculum Digital Leasing Digital vehicle leasing platform operated through subsidiary Vehiculum GmbH, offering streamlined online leasing processes.
• Sport Auto Plus Car Subscription Flexible vehicle subscription model operated through Sport Auto Plus GmbH, providing all-inclusive car usage including insurance and maintenance.

Quantifiable outcome

• 4.7-star Google rating across all locations

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Creditreform BoniversumminorOthersCreditreform Boniversum is a German consumer credit bureau. Dinnebier Group uses Creditreform Boniversum for automated creditworthiness (bonity) checks during vehicle financing applications, as disclosed in the company's privacy policy. The partnership involves automated data processing under GDPR Article 22.
• DVF VersicherungsdienstcoreChannel Partner/ Reseller/ DistributorDVF Versicherungsdienst provides integrated insurance brokerage services within Dinnebier Group's dealership locations. The service coordinates between the customer, insurance company, damage appraisers, and the workshop for seamless claims handling. Partner insurers include Nürnberger Versicherung and Ford Auto Versicherung.
• Nürnberger VersicherungcoreChannel Partner/ Reseller/ DistributorNürnberger Versicherung is an insurance provider partnered with Dinnebier Group through the DVF Versicherungsdienst for vehicle insurance products offered at dealership locations.
• Ford Auto VersicherungcoreChannel Partner/ Reseller/ DistributorFord Auto Versicherung is an insurance product offered through Dinnebier Group's dealership locations, providing branded vehicle insurance for Ford customers.
• Vehiculum GmbHminorStrategic or Co-development PartnerVehiculum GmbH is a subsidiary of Dinnebier Group offering digital vehicle leasing services, strengthening the group's position in the online leasing market.
• Sport Auto Plus GmbHminorStrategic or Co-development PartnerSport Auto Plus GmbH is a subsidiary offering flexible car subscription (Auto-Abo) models including insurance and maintenance, complementing Dinnebier Group's traditional sales and leasing offerings.
• Hotel Schloss HerrensteinminorOthersHotel Schloss Herrenstein in Gerswalde is part of the Dinnebier Group ecosystem, providing hospitality services and reflecting the group's diversified business interests beyond automotive retail.
• Sport- und Vital-Resort Neuer HenningshofminorOthersSport- und Vital-Resort Neuer Henningshof in Perleberg is part of the Dinnebier Group ecosystem, providing hospitality and event services.
• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorFord is one of Dinnebier Group's primary franchise brands. Dinnebier holds Ford dealer contracts at multiple locations including Lichtenberg, Mariendorf, Potsdam, Leipzig-Wiederitzsch, Markkleeberg, Reinickendorf, Kurfürstendamm, Spandau, and others. The Ford relationship began in 1990 when Uwe Dinnebier received the first Ford dealer contract.
• Kia MotorscoreChannel Partner/ Reseller/ DistributorKia is a primary franchise brand sold across multiple Dinnebier locations including Mariendorf, Potsdam, Kurfürstendamm, Spandau, Marzahn, Oranienburg, and Leipzig-Wiederitzsch.
• Opel / StellantiscoreChannel Partner/ Reseller/ DistributorOpel is a franchise brand sold at Dinnebier's Nordring Berlin, Reinickendorf (Holzhauser Str. 10), Oranienburg (Saarlandstr.), and Zehdenick locations.
• Suzuki Motor CorporationcoreChannel Partner/ Reseller/ DistributorSuzuki is a franchise brand sold at Dinnebier's Nordring Berlin and Markkleeberg-Wachau locations.
• Jaguar Land RovercoreChannel Partner/ Reseller/ DistributorJaguar and Land Rover are premium franchise brands sold exclusively through BritCars GmbH subsidiary locations: Kudamm (Berlin), Spandau (Berlin), Teltow, and Krefeld. Each location functions as an authorized Jaguar and Land Rover dealer.
• Peugeot / StellantisminorChannel Partner/ Reseller/ DistributorPeugeot is offered at Dinnebier's Reinickendorf (Holzhauser Str. 10) location, expanding the group's Stellantis brand coverage.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Others

• Mobile.de: Germany's largest online automotive marketplace, part of the Adevinta/eBay classifieds ecosystem. Functions as a key customer-acquisition channel for Dinnebier rather than a direct competitor, but increasingly influences pricing transparency and dealer margin dynamics.

Emerging players

• HeyCar: An online used-car platform backed by Volkswagen, BMW, and Daimler that competes with traditional dealer used-car listings and Autoankauf channels. Comparable as an emerging alternative in the same used-vehicle retail demand pool that Dinnebier serves via its Gebrauchtwagen business.
• Auto1 Group / Autohero: A digital used-car platform (parent of Autohero brand) that overlaps with Dinnebier's used vehicle sales and Autoankauf operations. Represents the digital-native competitive threat to traditional dealer used-car economics and a potential acquisition target or partnership counterparty.

Broad incumbents

• Emil Frey Group: One of Europe's largest automotive retail groups headquartered in Switzerland, operating a multi-brand dealer network across multiple countries with a similar mix of volume and premium franchises. Directly comparable in business model and customer base, but at a much larger pan-European scale.
• Porsche Holding GmbH: Europe's largest automotive distribution company (Salzburg), operating a multi-brand dealer and importer network across more than 20 countries. Comparable in multi-brand franchise distribution and service integration, but operating at vastly larger international scale.

Direct peers

• AVAG Holding SE: A large Southern German multi-brand automotive dealer group operating 200+ locations with a portfolio comparable to Dinnebier's, including volume and premium brands and integrated service operations. Comparable in model and brand-mix philosophy, though with significantly greater geographic reach.
• Senger Gruppe: A German multi-brand automotive dealer group headquartered in Rheine, operating a comparable mix of volume and premium franchises (including Ford, Kia, Jaguar, Land Rover) with similar full-service sales, financing, and workshop operations. Closest direct peer in business model and footprint strategy.
• Volkswagen Retail Deutschland: The Volkswagen Group's in-house retail subsidiary operating multi-brand dealerships in Germany with new/used vehicle sales, financing, and service. Comparable multi-brand dealership model and customer base, with the advantage of manufacturer backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@DinnebierTV
• Facebookfacebook.com/dinnebiergruppe
• LinkedInlinkedin.com/company/dinnebier-gruppe
• Instagraminstagram.com/dinnebiergruppe.de

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dinnebier Group