McCormick Paints

What McCormick Paints does

McCormick Paints (legal entity: The McCormick Paint Works Company) is a family-owned paint manufacturer and retailer founded in 1960 and headquartered in Rockville, Maryland. The company operates a manufacturing and distribution facility in Frederick, MD and distributes through 27 company-owned retail stores spanning Maryland, Virginia, Washington DC, and the broader Mid-Atlantic. Its proprietary product line covers interior paints (GenerationXR, Revo, Total Advantage, Match Point, RenewXC, Premium White, Ceiling White), exterior paints, primers, wood coatings, PERMALOK masonry coatings, direct-to-metal coatings, and industrial coatings, with several SKUs carrying GREEN WISE environmental certification. The company also serves as an authorized Benjamin Moore retailer at select stores.

The company sells through a multi-channel GTM motion: direct in-store retail, an e-commerce site with curbside pickup, the Paint Dash free same-day delivery service, and authorized Benjamin Moore retailing. Customers are segmented horizontally across painting contractors, commercial contractors, property managers, builders and developers, architects and designers, and DIY homeowners. Support infrastructure includes a Color Visualizer powered by RoomVo, color consultation services, Painter Rewards loyalty program, a 1,320-color palette with regional collections, and an annual Color of the Year marketing program (Dark Marmalade 1040 for 2026).

Revenue mechanics are one-time product sales across the proprietary brand, third-party sundries (brushes, rollers, sealants), and spray/pressure-wash equipment from Titan, Graco, and Mi-T-M. Pricing is not publicly disclosed on the website. The company is privately held with no disclosed institutional investors, no parent company, and no public filings; specific family ownership percentages and revenue figures are not disclosed in available sources.

Name

McCormick Paints

Legal name

THE MCCORMICK PAINT WORKS COMPANY

Website

https://mccormickpaints.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

101–250 employees

Short description

McCormick Paints is a family-owned paint manufacturer and retailer founded in 1960, serving professional contractors, commercial contractors, property managers, builders, architects, and homeowners across the Mid-Atlantic through 27 company-owned stores, local manufacturing in Frederick, MD, and e-commerce with same-day delivery.

Ownership category

akta.pro rank

Product category

Architectural Paints and Coatings

NAICS

Paint and Coating Manufacturing (32551), Paint, Coating, and Adhesive Manufacturing (3255), Paint and Wallpaper Retailers (444120), Paint and Wallpaper Retailers (44412)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Paints (IMAEAHAA)

akta.pro secondary industries

Architectural & Decorative Coatings (IMAEAGAA), Industrial & Protective Coatings (IMAEAGAB), Wood Coatings & Finishes (IMAEAHAF)

Keywords

• Architectural paint manufacturing
• Interior exterior coatings
• Paint retail stores
• Professional paint supplies
• Masonry specialty coatings

Headquarters

HQ city

Rockville

HQ country

United States

HQ region

North America

Offices28 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Paint and Coating Sales: Sale of proprietary McCormick Paints products including interior paints, exterior paints, primers, wood coatings, specialty coatings, and PERMALOK masonry coatings. Products are sold through company-owned retail stores and online with delivery options.
2. Professional Supplies and Sundries: Sale of painting supplies including brushes, rollers, sundries, spray equipment, and related products from third-party brands carried in stores
3. Benjamin Moore Products: Authorized Benjamin Moore retailer selling Benjamin Moore paints and coatings at select locations (Timonium, Baltimore, Pikesville, Hagerstown)

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

McCormick Paints manufactures and retails a full line of proprietary architectural paints and coatings specifically formulated for Mid-Atlantic climate conditions. The company sells interior and exterior paints, primers, wood coatings, specialty coatings, PERMALOK masonry coatings, and direct-to-metal coatings directly through 27 company-owned retail stores, e-commerce with curbside pickup, and same-day delivery via Paint Dash, while also serving as an authorized Benjamin Moore retailer at select locations.

Product overview

McCormick Paints is a family-owned paint manufacturer and retailer serving the Mid-Atlantic region since 1960. The company offers a comprehensive portfolio of proprietary paint products organized across multiple categories: Interior Paints (including GenerationXR, Revo, Total Advantage, Match Point, RenewXC, Premium White, and Ceiling White), Direct-to-Metal Coatings (Interlok and Union DTM), Industrial Coatings (Acrylic Epoxy and Dry Fall), Exterior Paints, Primers, Wood Coatings, Specialty Coatings, and PERMALOK Masonry Coatings. The company also retails painting supplies through Sundries & Supplies (brushes, rollers, sealants, masking materials, solvents, cleaners) and equipment brands (Titan, Graco, Mi-T-M). Several products carry GREEN WISE environmental certification. McCormick provides a color collection of 1,320 colors including the Core 100 micro-palette and regional collections for DC, Baltimore, and Richmond, with the Color of the Year 2026 being Dark Marmalade 1040. The company supports customers through digital tools including a Color Visualizer powered by RoomVo, Paint Dash delivery service, Painter Rewards loyalty program, and color consultation services.

Differentiator

Problem solved

Functional benefit

Brands

• GREEN WISE: Environmental certification line for paints meeting green standards
• PERMALOK
• GenerationXR
• Revo
• Total Advantage
• Match Point
• RenewXC
• Premium White
• Interlok DTM
• Union Direct To Metal

Products and services

• GenerationXR Interior Paint Premium Interior 100% Acrylic Finish with ceramic bead technology for enhanced durability and scrubability, featuring antimicrobial agents to resist mildew, mold, and odor-causing bacteria. Available in Matte, Eggshell, and Semi-Gloss sheens with lifetime warranty.
• Revo Interior Paint Paint + Primer in One low VOC waterborne interior latex paint designed for professional painters, contractors, and homeowners. Delivers coverage, low odor, leveling, and self-priming properties.
• Total Advantage Interior Paint Zero VOC Professional Coating designed for professional painters and contractors. Offers scrubbability, quick drying, and GREEN WISE Certification with low odor formulation. Available in Flat, Eggshell, and Semi-Gloss.
• Match Point Interior Latex Enamel Interior Latex Enamel trusted by painting professionals for new construction, commercial projects, and property maintenance. Features quick dry times and smooth brush, roller, and spray application. Available in Flat, Eggshell, and Semi-Gloss.
• RenewXC Interior Latex Finish Interior Latex Finish designed for commercial users, contractors, and property managers. Features quick drying time, touch-up capability, and good hide and coverage with low VOC formulation. GREEN WISE Certified.
• Premium White Interior Paint Interior High-Build Semi-Gloss Acrylic Enamel formulated for one coat hiding. Features high hiding, quick drying, flow and leveling, non-yellowing, and soil-resistant properties.
• Ceiling White Interior Paint Interior Flat Vinyl Acrylic Finish specifically designed for painting ceilings. Features excellent hiding, light reflectance, true flat uniform finish, and spatter resistance.
• Interlok Direct To Metal Coating Interior/Exterior Acrylic Urethane direct-to-metal coating providing excellent adhesion to a wide variety of substrates. Self-priming, forms hard water-resistant film ideal for doors, trim, handrails, shelving, mantels, floors, and window sills.
• Union Direct To Metal Coating Acrylic Semi-Gloss DTM coating providing excellent adhesion to aged alkyd surfaces with durable corrosion-resistant finish. Ideal for exterior exposure of metal structures with superior color and gloss retention.
• Acrylic Epoxy Industrial Coating Pre-Catalyzed Waterborne Semi-Gloss Acrylic Epoxy with outstanding adhesion, durability, and resistance to stains and most cleaning solvents. Very low odor compared to conventional solvent epoxies.
• Dry Fall Industrial Coating Interior Waterborne Acrylic coating designed for spray application to interior ceilings, walls, or structural steel. Overspray falls dry when applied at least 10 feet above floor surface for easy clean-up.
• Exterior Paints Exterior paints built for durability and long-term performance, engineered specifically for the Mid-Atlantic climate to save time and money on repainting.
• Primers Primers for proper surface preparation before painting projects, ensuring proper adhesion and finish quality.
• Wood Coatings Wood stain and coating products including 16 most popular interior wood stain colors for finishing wood surfaces.
• PERMALOK Masonry Coatings Masonry coating products under the PERMALOK brand for concrete and masonry surfaces, providing protection and durability for exterior masonry applications.
• Sundries and Painting Supplies Painting supplies including brushes, rollers, frames, sealants, adhesives, abrasives, masking materials, solvents, and cleaners from multiple brands.
• Spray and Pressure Wash Equipment Spray and pressure wash equipment from Titan, Graco, and Mi-T-M brands for professional and DIY painting applications.
• Paint Dash Delivery Service Same-day delivery and curbside pickup service for paint orders. Free same-day delivery with no minimums for orders received by noon.
• Dark Marmalade 1040 Color of the Year 2026 Color of the Year 2026 - a richly saturated red-brown inspired by natural clay materials and sun-baked terracotta, designed to bring warmth and sophistication to both residential and commercial environments.
• Core 100 Color Collection Micro-palette of McCormick's top 100 colors selected by color experts for easy selection, communication, and comparison for design projects.
• Exterior Color Collection Regional color palette designed to honor the beauty and history of the Mid-Atlantic, featuring colors like Great Falls Mist 490, Georgetown Green 220, and Tidewater 130.
• Specialty Coatings Specialty coating products for specific industrial and commercial applications including direct-to-metal and other specialized uses.
• GREEN WISE Certified Product Line Line of environmentally friendly paints and coatings certified by GREEN WISE, including GenerationXR, Total Advantage, Match Point, RenewXC, and Interlok Direct To Metal.

Quantifiable outcome

• Lifetime warranty on GenerationXR products
• +1 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Benjamin MoorecoreChannel Partner/ Reseller/ DistributorMcCormick Paints is an authorized Benjamin Moore retailer at select store locations including Timonium, Baltimore, Pikesville, and Hagerstown. The partnership allows McCormick Paints to offer Benjamin Moore's premium paint products alongside their own proprietary McCormick Paints line, expanding product offerings for contractors and homeowners.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Benjamin Moore: Premium architectural paint brand sold through independent retailers; McCormick is simultaneously a partner (authorized retailer at select stores) and direct competitor across MD/VA/DC professional and homeowner segments.

Broad incumbents

• Glidden: Architectural paint brand owned by PPG and distributed through Home Depot, Walmart, and independent dealers; competes with McCormick at the value-tier for DIY and light-professional gallon volume.
• PPG Industries: Global coatings giant with architectural paint brands (Glidden, Olympic) sold through big-box and independent channels; competes with McCormick in commercial and contractor coatings at significantly larger scale.
• Behr: Major architectural paint brand sold primarily through Home Depot; competes with McCormick for DIY and contractor gallon volume across the Mid-Atlantic with aggressive pricing and Home Depot's distribution reach.
• Sherwin-Williams: Largest North American paint manufacturer and retailer with thousands of company-owned stores; directly competes with McCormick across architectural and contractor segments with vastly greater scale and marketing spend.

Regional players

• Hirshfield's: Family-owned paint manufacturer and retailer with locations across the Upper Midwest; similar multi-generational independent regional manufacturer-retailer structure to McCormick Paints.
• Kelly-Moore Paints: Western US regional paint manufacturer and retailer known for contractor-focused service and store-based color matching; comparable regional vertically integrated model to McCormick's Mid-Atlantic operations.
• Dunn-Edwards: Regional paint manufacturer-retailer with company-owned stores, primarily serving the Western US; highly comparable vertically integrated manufacturer-plus-retail-store model to McCormick, just in a different geography.
• Frazee Paint: Southwest US regional paint retailer and wallpaper distributor with company-owned stores; comparable regional store-based paint retail model targeting professionals and homeowners.
• Rodda Paint: Pacific Northwest regional paint manufacturer and retailer serving professional contractors with company-owned stores; the closest US analog to McCormick's family-owned, climate-tailored, store-based regional model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mccormickpaints
• YouTubeyoutube.com/channel/UCQ163xYVhkfprDAPymLhDQA
• Facebookfacebook.com/mccormickpaints
• LinkedInlinkedin.com/company/1047436

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McCormick Paints