AFG Rentals

What AFG Rentals does

AFG Rentals, LLC is a Texas-based, privately held rent-to-own (RTO) provider founded in 2013 by Leland Ulrich and Corey Yoder, headquartered in Grandview, TX. The company finances consumer purchases of outdoor structures — including storage sheds, carports, metal buildings, gazebos, playhouses, and play sets — through a nationwide network of partnered shed manufacturers and dealers. AFG's core differentiator is no-credit-check, no-interest RTO contracts with flexible 24–72 month terms, layered with add-on programs (Loss Damage Waiver starting at $3/month, Bonus Bucks up to $1,440 reward, Customer Reserve Account, and a 90-day same-as-cash option). Customers select a building at a local dealer, complete an RTO agreement with AFG, and the dealer is paid by AFG the same day; the dealer never carries the consumer credit risk.

The technology backbone is a rent-to-own transaction processing platform with electronic contract management and the proprietary ShedCloud dealer portal, which provides login credentials and embeddable code so manufacturers and dealers can offer RTO applications directly on their own websites. Customer-facing tooling includes an online payment portal (RTOWebPay), payment calculator, auto-pay, and electronic signature capabilities enabling a 100% paperless workflow. Revenue mechanics are predominantly subscription: recurring monthly rental payments (24–72 month terms), optional recurring LDW subscriptions, plus transactional revenue from early payoff buyouts at a 40–60% discount of remaining balance.

AFG's go-to-market is a two-sided channel model. On the supply side, it recruits and enables shed manufacturers and dealers nationwide via ShedCloud integration and same-day dealer payment, solving a cash-flow and credit-qualification pain point for builders. On the demand side, customers are acquired through dealer referrals, the company's website (SEO/content marketing), an inbound phone channel (800-861-9395), and an educational blog targeting top-of-funnel shed-buyers. The company has been a member of the National Barn & Storage Rental Association since founding, providing industry credibility and regulatory awareness. AFG operates with 11–50 employees, has no disclosed institutional capital beyond a 2014 Main Street Capital investment, and is founder-controlled with no parent company or subsidiaries.

Name

AFG Rentals

Legal name

AFG Rentals, LLC

Website

https://www.afgrentals.com/

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

AFG Rentals, founded in 2013 in Grandview, Texas, is a private rent-to-own provider financing consumer purchases of outdoor structures (sheds, carports, gazebos, play sets) through a nationwide network of partnered manufacturers and dealers, offering no-credit-check 24–72 month contracts with electronic processing via its ShedCloud dealer portal.

Ownership category

akta.pro rank

Product category

Rent-to-Own Consumer Financing

NAICS

Consumer Goods Rental (5322)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Rent-to-Own (RTO) & Lease-to-Own Consumer Financing (FSAKAOAC)

akta.pro secondary industry

Rent-to-Own (RTO) Consumer Leasing (FSAKANAE)

Keywords

• Rent-to-own financing
• Outdoor storage structures
• Shed rental programs
• Consumer lease financing
• Dealer financing platform

Headquarters

HQ city

Grandview

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Rental Payments: Core revenue from monthly rental payments on storage sheds and outdoor structures. Customers pay fixed monthly amounts over 24-72 month agreement terms. No interest or finance charges applied.
2. Loss Damage Waiver (LDW): Optional monthly add-on protection program covering structural damage from natural disasters. Starting at $3/month, providing repair or replacement of damaged buildings.
3. Early Payoff Discounts: Revenue from early contract buyouts where customers pay off remaining balance at a discount (40-60% of remaining balance).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

AFG Rentals provides rent-to-own financing programs for outdoor structures including storage sheds, carports, metal buildings, gazebos, playhouses, and play sets. Operating through a nationwide network of partnered shed dealers and manufacturers, the company facilitates RTO transactions with no credit checks and flexible 24-72 month terms, processes contracts electronically, manages ongoing customer payments and collections, and pays dealers promptly upon order approval.

Product overview

AFG Rentals is a Texas-based Rent-to-Own provider offering a platform for outdoor structures including storage sheds, carports, metal buildings, gazebos, playhouses, and play sets. The core RTO Program allows customers to rent structures for 24-72 months with no credit check, featuring add-on modules like Loss Damage Waiver (starting at $3/month), Bonus Bucks rewards ($20 per on-time payment), Customer Reserve Account, and 90 Days Same as Cash option. The company provides dealer-facing tools including ShedCloud platform, Dealer Support App, and electronic signature capabilities. Customers can use online tools like Payment Calculator and Auto-Pay through the customer portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Rent-to-Own Financing Program Core rent-to-own financing service offering no-credit-check approvals, fixed monthly payments, and 24-72 month flexible terms for outdoor structures purchased through AFG Rentals' nationwide dealer network. Customers take ownership of the structure at the end of the rental term, with early payoff discounts available.
• Storage Sheds Outdoor storage shed financing offered to homeowners through partnered shed dealers, available on rent-to-own terms with no credit check.
• Carports Metal carport financing available to homeowners through the AFG Rentals dealer network on rent-to-own terms.
• Metal Buildings Financing for metal buildings offered through partnered dealers on rent-to-own terms, available nationwide.
• Gazebos Financing for gazebos offered through partnered dealers on rent-to-own terms, available nationwide.
• Playhouses and Play Sets Financing for playhouses and play sets offered through partnered dealers on rent-to-own terms, available nationwide.
• Loss Damage Waiver (LDW)

Quantifiable outcome

• Customers can save up to $1,440 through Bonus Bucks program over 72-month agreement
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• National Barn & Storage Rental AssociationcoreOthersAFG Rentals has been a member of the National Barn & Storage Rental Association since its founding. This association keeps AFG up to date with all legality issues and legislation affecting the rent-to-own industry, ensuring the company works according to the law and industry standards.
• ShedCloudcoreTechnology or IntegrationShedCloud is the dealer portal platform that AFG Rentals provides to partner dealers. Dealers receive ShedCloud login credentials and use provided code to add RTO applications to their websites, enabling electronic contract processing and streamlined data transmission.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• The Aaron's Company: Publicly traded parent of Aaron's, one of the largest U.S. rent-to-own operators for furniture, electronics, and appliances. Comparable as a broad consumer RTO incumbent, though AFG's portfolio is narrower (outdoor structures) and underwriting is no-credit-check with no interest.
• Rent-A-Center: Major U.S. rent-to-own operator offering furniture, electronics, and appliances through company-owned stores. Comparable RTO economics and customer profile, but operates brick-and-mortar locations and a much broader category mix than AFG's dealer-driven outdoor structure focus.
• Progressive Leasing (PROG Holdings): Leading virtual lease-to-own provider embedded in retailer checkout flows. Comparable as a no-credit-required LTO financing platform, though Progressive focuses on furniture, apparel, and electronics at POS rather than dealer-originated outdoor structure contracts.

Direct peers

• Snap Finance: Lease-to-own and financing provider serving retailers and consumers with subprime-friendly terms. Comparable as a B2B2C financing partner to merchants (analogous to AFG's dealer model) and in the underserved-credit customer segment.
• HomeChoice Partners: Provider of rent-to-own financing for portable buildings, sheds, and modular structures. Most directly comparable peer given overlap in RTO product category, dealer-distribution model, and customer profile of credit-constrained buyers seeking affordable outdoor storage.

Emerging players

• Acima Credit: Lease-to-own fintech acquired by Rent-A-Center in 2020, serving online and brick-and-mortar merchants. Comparable virtual LTO origination model and customer base, though Acima focuses on broader retail categories rather than outdoor structures.
• FlexShopper: Online rent-to-own marketplace for furniture, electronics, and appliances. Comparable consumer-facing RTO underwriting approach (no long-term commitment, early payoff option), though FlexShopper is digital-first and category-different from AFG's dealer-originated outdoor structures.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/afg-rentals-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFG Rentals