Fashion Furniture

What Fashion Furniture does

Fashion Furniture is a privately held, family-owned furniture retailer founded in 1960 and headquartered at 255 West El Paso Ave, Fresno, California. The company operates a single 50,000 square foot showroom serving the Fresno, Central Valley, and Clovis trade area, positioning itself as the largest family-owned furniture store in the region. Its assortment spans living room (sofas, sectionals, recliners, accent chairs, entertainment centers), bedroom (beds, sets, dressers, nightstands, media storage), dining (tables, chairs, bar/counter stools, benches), outdoor furniture, home office, kids' furniture, and a dedicated in-store premium mattress concept branded Sleep Retreat. The store carries a mix of mid- to upper-tier manufacturer brands including Flexsteel, Bassett, Stressless, Omnia Leather, Stickley, Tempur-Pedic, Stearns & Foster, Beautyrest Black, and Serta, and offers custom upholstery on select categories.

The business model is a traditional retail furniture store with sales-led, in-person and appointment-based design consultations, in-home delivery and setup included on purchases, and flexible customer financing via the Nest Credit Card (issued by Comenity Capital Bank / Bread Financial) plus Buy Now Pay Later options. Pricing is per-unit and largely quote-based, with clearance and overstock items marked up to 50% off. Marketing is executed through social media (Facebook, Twitter, Instagram, Pinterest), email newsletter, the branded website (powered by FurnitureDealer.net), and periodic in-store sales events. There is no proprietary technology, no app, no disclosed AI capabilities, and no public revenue or headcount disclosure. The operating geography is limited to the Fresno / Central Valley region; a separately named holding entity (Fashion Furniture Design), which holds rights to the Fendi Casa brand's furniture and accessories, was acquired in 2025 by Luxury Living Group, a subsidiary of Haworth Group, but this appears distinct from the operating retail store.

Name

Fashion Furniture

Legal name

Fashion Furniture

Website

https://fashionfurnitureco.com

Company type

Private

Founded year

1960

Operating status

Operating

Short description

Fashion Furniture is a family-owned, single-location furniture retailer founded in 1960 in Fresno, California, operating a 50,000 square foot showroom selling living, bedroom, dining, outdoor, home office, kids, and premium mattress brands to residential consumers across the Fresno, Central Valley, and Clovis area, with in-store financing and delivery services.

Ownership category

akta.pro rank

Product category

Furniture Retail

NAICS

Furniture Retailers (449110)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)

akta.pro secondary industries

Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC), Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

Keywords

• Furniture retail
• Home furnishings
• Mattress sales
• Interior design services
• Living room furniture

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Furniture and Home Goods Retail: One-time sale of furniture products including sofas, sectionals, beds, mattresses, dining sets, outdoor furniture, and home accents. Revenue is generated through direct consumer purchases at the retail store, with financing options available through third-party credit programs.
2. Financing Programs: Store offers financing through Nest Credit Card (issued by Comenity Capital Bank/Bread Financial). Special financing options allow customers to pay over time, with minimum payments required for each credit plan.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Fashion Furniture is a single-location family-owned furniture retailer operating a 50,000 square foot showroom in Fresno, California, selling branded furniture (sofas, sectionals, bedroom, dining, outdoor, home office, kids) and a specialized mattress department (Sleep Retreat) featuring brands like Tempur-Pedic, Stearns & Foster, Beautyrest Black, and Serta. The store also provides interior design consultations, in-store financing through the Nest Credit Card, and in-home delivery and setup services, with inventory clearance events offering up to 50% off.

Product overview

Fashion Furniture is a family-owned retail furniture store operating as a single physical retail location in Fresno, CA with 50,000 square feet of showroom space. The company operates as a multi-category furniture retailer offering living room, bedroom, dining room, outdoor, home office, and kids furniture alongside a specialized in-house mattress department called Sleep Retreat Premium Mattress Store. The core offering consists of branded furniture products from manufacturers like Flexsteel, Bassett, Stressless, Omnia Leather, and Stickley, complemented by mattresses from Tempur-Pedic, Stearns & Foster, Beautyrest Black, and Serta. The company provides related services including interior design assistance, in-store financing through the Nest Credit Card program, and in-home delivery and setup. The product portfolio also includes clearance/overstock items and custom upholstery design services.

Differentiator

Problem solved

Functional benefit

Products and services

• Living Room Furniture Complete living room furniture assortment including sofas, sectionals, reclining sofas, power recliners, leather furniture, loveseats, chairs, accent chairs, ottomans, chaises, coffee tables, sofa tables, end tables, entertainment centers, TV stands, bookcases, and custom upholstery options for residential consumers furnishing their living rooms.
• Bedroom Furniture Bedroom furnishings including beds, complete bedroom sets (king, queen, full), nightstands, dressers, chests of drawers, armoires, media chests, wall and floor mirrors, and benches for residential consumers furnishing bedrooms.
• Dining Room Furniture Dining furniture including tables in various shapes (round, oval, square, rectangular), tables with leaves, pedestal and trestle tables, dining chairs, arm chairs, side chairs, swivel chairs, bar and counter height stools, dining sets for 2-8+ people, sideboards, china cabinets, and bar furniture for residential consumers.
• Outdoor Furniture Outdoor seating sets, sofas, sectionals, loveseats, lounge chairs, dining chairs, benches, ottomans, outdoor dining sets, firepits, and occasional tables for residential outdoor living spaces.
• Home Office Furniture Home office furniture including desks (table desks, pedestal desks, corner/L-shape desks, lift desks, kids desks), office chairs, filing and storage solutions, and bookcases for residential home office setups.
• Kids Furniture Children's furniture including bedroom sets, twin beds, bunk beds and lofts, nightstands, dressers, chests, and kids desks for residential consumers furnishing children's bedrooms.
• Sleep Retreat Premium Mattress Store Specialized in-store mattress department offering mattresses and bedding from premium brands including Tempur-Pedic, Stearns & Foster, Beautyrest Black, Serta, and i-Comfort, in sizes from Cal King to Twin, plus box springs and foundations, with a free sleep quiz to assist shoppers.
• Design Services Expert interior design assistance including design appointments and custom upholstery design to help residential customers achieve the desired look for their homes.
• In-Store Financing Programs Flexible financing programs through the Nest Credit Card (issued by Comenity Capital Bank / Bread Financial) plus Buy Now Pay Later options, allowing customers to pay over time with special financing promotions and minimum monthly payments.
• Delivery and Setup Premium in-home delivery and setup services for furniture purchases, including delivery tracking, for customers in the Fresno and Central Valley region.
• Clearance and Overstock Inventory overstock sell-off and clearance items with savings up to 50% off, including floor samples, available in-store with special financing offers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Luxury Living Group (Subsidiary of Haworth Group)minorStrategic or Co-development PartnerLuxury Living Group, a subsidiary of Haworth Group, acquired Fashion Furniture Design holding company, including rights to the Fendi Casa brand's furniture and accessories. This acquisition in 2025 represents a strategic partnership in the luxury furniture segment.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jerome's Furniture: Regional, family-rooted furniture retailer in California with large showrooms, in-house financing, and delivery services, directly comparable to Fashion Furniture's California showroom-and-service approach.
• Haverty's Furniture: Multi-category furniture retailer operating showrooms across the southern U.S. with mid-to-premium brand assortments and in-home delivery, comparable in scale and product breadth.
• Mor Furniture: Multi-category furniture retailer on the West Coast operating large showrooms selling living, bedroom, dining, and mattress collections, closely matching Fashion Furniture's showroom-led, multi-category model.
• Raymour & Flanigan: Northeastern U.S. multi-category furniture chain offering living, bedroom, dining, and mattresses with showrooms, financing, and delivery services that closely parallel Fashion Furniture's business model.
• Living Spaces: California-based multi-category furniture retailer with large showrooms, in-house delivery, and broad living/bedroom/dining assortments, competing in the same regional market as Fashion Furniture.
• Mathis Brothers Furniture: Family-owned multi-category furniture retailer with showrooms, premium brand assortments, and in-home delivery services, structurally similar to Fashion Furniture's family-owned model.

Emerging players

• Mattress Firm: Largest specialty mattress retailer in the U.S., directly comparable to Fashion Furniture's Sleep Retreat mattress sub-brand and the closest competitor for premium mattress traffic.

Broad incumbents

• Ashley Furniture HomeStore: Largest furniture retailer in the U.S. operating company-owned and franchise showrooms with full living, bedroom, dining, and mattress assortments, representing the national-scale version of Fashion Furniture's model.
• Bob's Discount Furniture: High-volume multi-category furniture retailer with showrooms across many states, in-house financing, and strong promotional cadence, representing a scaled competitor to Fashion Furniture's promotional model.

Others

• Bassett Furniture: One of the brands carried by Fashion Furniture (Bassett), Bassett operates its own retail stores and is a relevant adjacent comparator for assortment, custom upholstery programs, and showroom merchandising.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FashionFresno
• Facebookfacebook.com/FashionFurnitureCo
• Instagraminstagram.com/fashion_furniture_fresno
• Pinterestpinterest.com/fashionfurn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fashion Furniture