What Samadhi does

The company is founder-controlled, led by CEO and Representative Director Hideki Aikawa, with General Affairs and Privacy Officer Hideko Muto, and operates via three wholly-owned subsidiaries — Human Design Inc., Admissions Office Inc., and TAO Inc. The group holds ISO/IEC 27001 (since 2016), ISO/IEC 27701 (since 2021), ISO/IEC 27017 (added 2025), and the Privacy Mark (JIS Q 15001), and partners strategically with Dr. Jeffrey D. Sachs on the 'SDGs Point Project.' No external venture or private equity investment is disclosed.

Name

Samadhi

Legal name

株式会社サマデイ (SAMADHI Co., Ltd.)

Website

https://samadhi-group.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

SAMADHI Co., Ltd. is a Tokyo-based, privately held Japanese group founded in 1979 that delivers patented educational methods (SDGs Curriculum), AI-powered path discovery (WEBSTAR), and theater-based training, serving Japanese enterprises, schools, students, and university applicants in Asia.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Cloud Services / SaaS Subscriptions (WEBSTAR): WEBSTAR is a cloud-based platform providing AI-powered path discovery services, suggesting a subscription or usage-based SaaS revenue model.
2. Professional Training Services (Theater Learning, Corporate Training): Bespoke training programs using theater learning methods delivered to enterprises, schools, and government organizations, generating professional services revenue.
3. Educational Consulting: Educational consulting services for schools and educational institutions related to SDGs Curriculum implementation and soft skills development.
4. Ongakuza Musical (Performing Arts): Original musical productions created by Ongakuza Musical (established 1987), generating revenue through theater performances and productions.
5. Book Publishing / Authorship: CEO Hideki Aikawa has authored and published books (e.g., '62歳の社長が23歳の新人社員と本気で対話したら、会社がスゴイことになった。' published by 幻冬舎), generating revenue from book sales.
6. New University Entrance Exam Assessment Service: A 'new university entrance exam capability assessment mock exam' service for private tutoring schools (私塾), likely offered as a subscription or per-use service.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Samadhi Group delivers human resource development through a patented SDGs Curriculum that builds non-cognitive/soft skills, an AI-powered WEBSTAR path discovery platform that analyzes user responses to recommend educational and career paths, and Theater Learning programs using stage directing methods led by professional actors. Additional offerings include the TAO multilingual university admissions platform and Ongakuza Musical original musical productions. Customers include individual students, parents, corporate HR/L&D departments, and educational institutions, primarily in Japan with Asia expansion underway.

Product overview

Samadhi Group operates a multi-product portfolio focused on human resource development, combining educational technology and performing arts. The core offerings include the SDGs Curriculum (a patented educational method for developing soft skills), WEBSTAR (an AI-powered path discovery platform that analyzes user answers to provide personalized recommendations), and Theater Learning (stage-based training programs). Additional services include The Admissions Office (TAO) for university admissions support and Ongakuza Musical for performing arts. The group also offers specialized services for new university entrance exam preparation and maintains partnerships for educational advancement.

Differentiator

Problem solved

Functional benefit

Brands

• SDGs Curriculum (SDGsカリキュラム): A patented educational method that develops soft skills (非認知スキル) and fosters individuals who willingly act on their own initiative.
• WEBSTAR
• Theater Learning (シアターラーニング)
• The Admissions Office (TAO)
• Ongakuza Musical

Products and services

• SDGs Curriculum (SDGsカリキュラム) Patented educational method that develops non-cognitive skills (soft skills) by engaging learners with open-ended problems in a 5-minute format to derive unique solutions. Used by students, schools, and corporate training programs.
• WEBSTAR AI-powered path discovery platform that analyzes user answers from the SDGs Curriculum to visualize non-cognitive skills and recommend personalized educational and career paths. Delivered as a cloud-based subscription service for individuals and institutions.
• Theater Learning (シアターラーニング) Customized training program using stage directing methods led by professional stage actors to help individuals refine themselves by portraying their ideal image. Delivered to students via workshops and to enterprises as employee development programs.
• The Admissions Office (TAO) Global standard online admissions platform providing multilingual support and customizable application forms for Asian universities. Enables students from Japanese and overseas schools to apply to universities.
• Ongakuza Musical Original musical productions created since 1987, performed in Japanese theaters and accessible to the general public. Known for unique spirituality and innovative directing methods and serves as a foundation for human resource development initiatives.
• New University Entrance Exam Adaptive Test Mock (新しい大学入試 対応力判定模試) Adaptive test service that assesses students' ability to handle new university entrance exam formats, designed to promote enrollment at private tutoring schools (juku).
• Comprehensive and School Recommendation Selection Specialized Course for Middle/High School Students (中高生対象の総合型・学校推薦型選抜専門コース) Specialized course for middle and high school students preparing for comprehensive and school-recommended university selection processes, focused on soft skills and open-ended problem solving.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

One partnership is on record.

• Dr. Jeffrey D. SachscoreStrategic or Co-development PartnerSamadhi Group collaborates with Dr. Jeffrey D. Sachs, a leading global advocate of the SDGs, on the 'SDGs Point Project' — an initiative where learning leads to global contributions. Partner enterprises are involved in promoting this new era of human resource development. The partnership with Dr. Sachs, Director of the Center for Sustainable Development at Columbia University and UN SDG Advocate, provides significant credibility and strategic positioning for the company's SDG-focused educational offerings.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Schoo Inc. Schoo is a Japanese online learning platform focused on adult business skills and corporate e-learning. Its focus on enterprise L&D and online course delivery makes it directly comparable to Samadhi's Theater Learning and WEBSTAR offerings in the Japanese market.
• BetterUp: BetterUp is a global soft skills and coaching platform that combines AI-driven assessments with personalized coaching. It mirrors Samadhi's WEBSTAR concept of pairing AI-based non-cognitive skill analysis with career and path recommendations for enterprise customers.
• LITALICO Inc. LITALICO is a Japanese company providing diversified human resource development and education services, including career transition support and digital learning platforms. Its mixed software-plus-services approach to non-cognitive and career skills development makes it a closely comparable peer to Samadhi's WEBSTAR and SDGs Curriculum offerings.

Broad incumbents

• Benesse Holdings: Benesse is one of Japan's largest educational services groups, offering K-12 publishing, correspondence education, and corporate training. It overlaps with Samadhi in K-12 supplemental education and enterprise training services through scale advantages and brand reach.
• Coursera: Coursera is a global online learning platform partnering with universities and enterprises to deliver credentialed and skill-based courses. It overlaps with Samadhi's WEBSTAR platform and enterprise training by addressing career and skill development through AI-driven and human-led content at global scale.
• Recruit Holdings: Recruit Holdings is a major Japanese conglomerate operating HR services (Indeed, Recruit), education (Studyplus), and matching platforms. As a broad incumbent, it offers overlapping capabilities in HR and education technology that compete with Samadhi's enterprise and student offerings at a much larger scale.
• LinkedIn Learning: LinkedIn Learning is a leading corporate L&D platform providing online courses across business, creative, and technology topics. It competes with Samadhi's Theater Learning and SDGs Curriculum training programs at the enterprise level via broad content library and global scale.

Emerging players

• Studyplus Inc. Studyplus is a Japanese EdTech company focused on student learning behavior and study habit tracking, with growing presence in corporate L&D and HR solutions. It is an emerging player that overlaps with Samadhi's student segments and corporate training expansion paths.

Regional players

• Shiki Theatre Company: Shiki Theatre Company is one of Japan's largest musical theater production companies, comparable to Ongakuza Musical as a long-running Japanese musical theater operator with both consumer productions and educational/training applications of stage-based methods.
• Takarazuka Revue: Takarazuka Revue is Japan's most iconic musical theater company, performing original and adapted musical productions since the early 20th century. It is comparable to Ongakuza Musical as a long-running Japanese musical theater operator with brand recognition and large-scale audience reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samadhi