Briarwood Products

What Briarwood Products does

Briarwood Products Limited is a family-owned British manufacturer and direct supplier of fibre cement profiled roofing sheets and complementary building components, founded in 1978 by Somerset farmer Alan Janes and headquartered at a 21-acre site in Highbridge, Somerset. The company's flagship product, EUROSIX — a Big 6 profiled fibre cement sheet reinforced with 12mm-wide polypropylene strips and certified to absorb up to 25% of its weight in moisture — is manufactured at its wholly-owned Briarwood Landini facility in Italy, with steel flashings, metal single skin sheets and accessories produced at Highbridge. It holds the largest stock of fibre cement profiled sheets in Europe and operates an in-house fleet of 20+ specialist vehicles delivering nationwide within 3-5 working days.

The business operates a direct-to-farmer sales model targeting British agriculture (dairy, beef, equestrian), with adjacent exposure to industrial, commercial, and public-sector roofing. Its "one-stop shop" ranges across fibre cement sheets, fittings, steel profiled sheets, PIR insulated roof panels, polycarbonate Heatguard 50 sheets, GRP rooflights, purlins, PVC rainwater goods, fixings and underground drainage — complemented by Hunter Plastics and Brett Martin reseller inventory exceeding £550k. Revenue is generated through quote-based one-time sales, with optional trade credit accounts, priced at unit level with no public list pricing; growth has been supported by the 2020 acquisition of Italian manufacturer Landini S.p.A. (Briarwood Landini) and the 2022 acquisition of Spanish producer Tubex SA, which together created the world's largest profiled fibre cement fittings producer. Sales leadership was professionalised with a dedicated Sales Director in late 2022, a Scotland depot opened in January 2024, and a £7m+ investment in new single-skin production lines was announced in mid-2026.

Name

Briarwood Products

Legal name

Briarwood Products Limited

Website

https://briarwoodproducts.co.uk

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Briarwood Products is a UK family-owned manufacturer and direct supplier of fibre cement profiled roofing sheets (EUROSIX), steel profiled sheets and building components, primarily serving British agriculture, equestrian, industrial, and commercial customers since 1978.

Ownership category

akta.pro rank

Headquarters

HQ city

Highbridge

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fibre Cement Roofing Sheets and Fittings Sales: Briarwood manufactures and sells fibre cement profiled sheets (EUROSIX Big 6, EUROFIVE, EUROTHREE) and a comprehensive range of fittings (ridges, barges, finials, ventilation systems) directly to agricultural, industrial, and commercial customers. Revenue is generated through one-time product sales with direct-to-site delivery included. Customers can purchase as one-off orders or establish credit accounts.
2. Metal Profiled Sheets and Flashings Sales: The company manufactures and sells metal single skin products including box profiled sheets (32/1000, 34/1000), corrugated sheets (13/3, 10/3), flat sheets, liner profiles, plank profiles, and bespoke flashings and trims. Available in Polyester, PVC Plastisol, and Galvanised finishes in a wide range of colours.
3. Insulated Roof Panels Sales: Briarwood manufactures insulated roof panels with PIR insulated core in 30mm and 80mm thicknesses for roofing and cladding applications across agricultural, commercial, industrial, and public facilities.
4. Building Components and Accessories Sales: The company sells complementary building products including GRP rooflights, steel purlins and sections, timber purlins (C24 graded, tanalised), PVC rainwater goods (gutters, downpipes), fixings (TEK screws, drive screws, hook bolts), and underground drainage systems. Revenue is generated from bundling these accessories with the core roofing product range.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Briarwood Products manufactures and directly supplies fibre cement profiled roofing sheets (EUROSIX/Big 6, EUROFIVE, EUROTHREE) and metal single skin profiled sheets for agricultural, industrial, commercial, and equestrian buildings. The company operates a factory-to-farmer direct sales model offering a one-stop shop covering fibre cement sheets, fittings, metal profiled sheets, insulated PIR roof panels, polycarbonate sheets, GRP rooflights, steel and timber purlins, PVC rainwater goods, flashings, fixings, and underground drainage, with direct-to-site delivery across England, Wales, and Scotland within 3-5 working days using its own fleet.

Product overview

Briarwood Products is the UK's leading manufacturer and supplier of fibre cement profiled roofing sheets and building components for the agricultural, industrial, and domestic sectors. The core product portfolio centres on EUROSIX/Big 6 fibre cement sheets (the UK's favourite 6-inch profiled sheet), complemented by metal single skin products including steel profiled sheets (32/1000, 34/1000, corrugated profiles) and insulated PIR roof panels. The company operates a 'one-stop shop' model offering everything apart from the frame: fibre cement sheets and fittings, metal profiled sheets, insulated panels, polycarbonate Heatguard 50 sheets, GRP rooflights, steel and timber purlins, PVC rainwater goods, underground drainage, flashings, fixings, and accessories. Steel flashings are manufactured in-house at Highbridge. The company delivers direct-to-site within 3-5 working days using its own fleet of 20+ specialist vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• EUROSIX / Big 6 Fibre Cement Sheets The UK's leading Big 6 profiled fibre cement corrugated roof sheets, reinforced with polypropylene strips for enhanced impact resistance. Features condensation control (absorbs up to 25% of weight in moisture), thermal performance, and acoustic dampening. Backed by 30-year manufacturer guarantee.
• Steel Profiled Roofing & Cladding Sheets Box profiled and corrugated metal roofing and cladding sheets manufactured at Highbridge headquarters. Available in 32/1000, 34/1000, 13/3 Corrugated, and other profiles. Features Polyester, PVC Plastisol, and Galvanised finishes in various colours.
• Insulated Roof Panels (PIR) Insulated roof panels with PIR (polyisocyanurate) insulated core flanked by metal sheets. Available in 30mm and 80mm thicknesses. Ideal for inclined/apex/pitched roofs or wall cladding. Provides excellent thermal insulation and fire rating B-s2,d0.
• Heatguard 50 Polycarbonate Roof Sheets UV-resistant translucent Big 6 profiled polycarbonate roof sheets featuring triple-wall structure for added strength and insulation. Uses advanced reflective pigment technology to reduce infrared heat penetration while allowing high levels of natural daylight.
• Fibre Cement Fittings Complete range of Big 6 fibre cement fittings including cranked crown ridges, vented ridges, adjustable closed/vented ridges, plain wing ridges, barge boards, finials, movement joints, and eave closures. Available in multiple colours including Natural Grey, Meadowscape, and standard colour range.
• Steel Flashings & Trims Handmade steel flashings and trims manufactured at Highbridge headquarters. Available in standard sizes and bespoke designs. Offered in Polyester, PVC Plastisol, and Galvanised finishes with 3-5 working day turnaround.
• GRP Rooflights

Quantifiable outcome

• Condensation reduction: EUROSIX sheets absorb up to 25% of their weight in moisture, significantly reducing condensation compared to other UK fibre cement sheets
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• ConibearsminorChannel Partner/ Reseller/ Distributor · 19 December 2023Crediton-based Conibears partnered with Briarwood Products in December 2023 as part of Briarwood's expansion in Devon and Cornwall. Conibears increases the supply of Big 6 fibre cement roofing sheets, complementing fittings, GRP rooflights, and accessories in the region.
• Minshall ConstructionminorStrategic or Co-development PartnerAgricultural construction company and long-term customer that erected a turnkey dairy farm near Market Drayton using EUROSIX fibre cement sheets. Demonstrates application expertise in agricultural building construction using Briarwood products.
• Hunter PlasticsminorChannel Partner/ Reseller/ DistributorCertified Hunter Plastics stockist. Briarwood holds over £300,000 of Hunter Plastics PVC rainwater goods stock and distributes these alongside its own roofing products. Part of the one-stop-shop building materials strategy.
• Brett MartinminorChannel Partner/ Reseller/ DistributorCertified Brett Martin stockist. Briarwood holds over £250,000 of Brett Martin PVC rainwater goods and underground drainage products in stock, distributed alongside Briarwood's own roofing range.

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/BriarwoodProduc
• YouTubeyoutube.com/channel/UClv6YhmJg9ZMBUWonXzDUNA
• Facebookfacebook.com/briarwoodproducts
• Instagraminstagram.com/briarwoodproducts

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Briarwood Products