Marketing Lancashire
- Company typePrivate
- Founded2012
- HeadquartersPreston, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Marketing Lancashire firmographics
Firmographics- Name
- Marketing Lancashire
- Legal name
- Marketing Lancashire Ltd
- Website
- https://marketinglancashire.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Marketing Lancashire is headquartered
LocationHeadquarters
- HQ city
- Preston
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Marketing Lancashire business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Partnership Membership Fees: Marketing Lancashire generates income through Visit Lancashire Partnership fees. Tourism businesses, attractions, and accommodation providers pay membership fees to become Visit Lancashire Partners, gaining access to promotional benefits including listing on visitlancashire.com, inclusion in marketing campaigns, and participation in partnership events and resources.
- Funding and Grants: As a not-for-profit organisation, Marketing Lancashire secures funding opportunities from public sector sources including Lancashire County Council and national tourism bodies such as VisitEngland/VisitBritain to support promotional activity and destination marketing initiatives.
- Promotional Services: Partners can pay for additional promotional services including special offer listings on visitlancashire.com and marketing opportunity packages. Visit Lancashire Partners receive free special offer listings as a membership benefit, but additional paid promotional options are available through Visit Lancashire Marketing Opportunities.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Marketing Lancashire product offering
Product offeringCore offering
Marketing Lancashire is the official Local Visitor Economy Partnership (LVEP) for Lancashire, operating as a not-for-profit place marketing organisation that promotes the county's visitor economy through the Visit Lancashire consumer brand and visitlancashire.com digital platform. It sells partnership memberships to tourism businesses, attractions, accommodation providers, and hospitality venues, granting them promotional listings, access to marketing campaigns, partner events, and inclusion in the Lancashire Tourism Awards. The organisation also delivers supporting programmes such as the Visitor Ready Scheme, Sustainable Tourism and Accessible Tourism initiatives, Industry Quality Assessments, and STEAM annual tourism economic reporting.
Product overview
Marketing Lancashire is Lancashire's official Local Visitor Economy Partnership (LVEP), operating as a not-for-profit place marketing organization. The core offering centers on the Visit Lancashire consumer platform (visitlancashire.com) and the Visit Lancashire Partnership membership program for tourism businesses. Supporting services include the Lancashire Business Directory, Lancashire Tourism Awards, Lancaster Business Ambassadors and Taste Lancashire Ambassadors networks, and specialized programs covering visitor readiness, sustainable tourism, accessible tourism, and quality assessments. The organization also conducts annual STEAM economic impact reporting and develops tourism growth strategies for the county. This is a service-based portfolio of promotional, networking, and quality-assurance offerings rather than a software product.
Differentiator
Problem solved
Functional benefit
Products and services
- Visit Lancashire Partnership
- Visit Lancashire (Consumer Brand and Website)
- Lancashire Tourism Awards
- Lancashire Business Directory
- Lancashire Business Ambassadors
- Taste Lancashire Ambassadors
- Visitor Ready Scheme
- Industry Quality Assessments
- Visit Lancashire Marketing Opportunities
Quantifiable outcome
- 68.6 million visitors attracted to Lancashire in 2024
- +3 more outcomes
Companies that use Marketing Lancashire
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Marketing Lancashire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Marketing Lancashire partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major, key, secondary and minor.
- VisitBritain/VisitEnglandcoreMarketing Lancashire is the official LVEP (Local Visitor Economy Partnership) for Lancashire, working closely with VisitEngland and VisitBritain to implement national tourism strategy. This partnership enables access to national marketing campaigns, funding opportunities, and alignment with UK tourism priorities.
- Lancashire County CouncilcoreMarketing Lancashire is a company under the control of Lancashire County Council. The organisation operates from County Hall in Preston and works collaboratively with the council on promoting Lancashire's visitor economy and economic development.
- TripadvisormajorTripadvisor partnered with VisitEngland and LVEPs including Marketing Lancashire for the £1 million 'All on England's North West Coast' campaign. Tripadvisor hosts a purpose-built booking hub for the campaign, enabling visitors to book coastal breaks directly.
- Lancashire Business AmbassadorskeyNetwork of business professionals who advocate for Lancashire as a place to visit, live, work, study and invest. Ambassadors work with Marketing Lancashire to enhance the county's national and international reputation.
- Taste Lancashire AmbassadorskeySpecialist ambassadors focused on promoting Lancashire's food and drink sector. Works with Marketing Lancashire to showcase local food producers and culinary experiences.
- Local Authority PartnerskeyMarketing Lancashire works collaboratively with local authorities across Lancashire including district councils to promote visitor economy development and implement tourism strategies at local level.
- Liverpool City Region Destination PartnershipsecondaryLVEP partner in the VisitEngland 'All on England's North West Coast' campaign, collaborating with Marketing Lancashire to promote the North West coastal region.
- Cumbria TourismsecondaryLVEP partner in the VisitEngland 'All on England's North West Coast' campaign, collaborating with Marketing Lancashire to promote the North West coastal region.
- Northern PowerhouseminorMarketing Lancashire has a relationship with Northern Powerhouse initiative, evidenced by link on website footer, supporting regional economic development across the North of England.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Marketing Lancashire competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Marketing Lancashire social profiles
Digital presenceMarketing Lancashire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marketing Lancashire leadership team
Management profileNumber of profiles
Profiles1 record
Marketing Lancashire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marketing Lancashire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marketing Lancashire
What does Marketing Lancashire do?
Marketing Lancashire is the official Local Visitor Economy Partnership (LVEP) for Lancashire, operating as a not-for-profit place marketing organisation that promotes the county's visitor economy through the Visit Lancashire consumer brand and visitlancashire.com digital platform. It sells partnership memberships to tourism businesses, attractions, accommodation providers, and hospitality venues, granting them promotional listings, access to marketing campaigns, partner events, and inclusion in the Lancashire Tourism Awards. The organisation also delivers supporting programmes such as the Visitor Ready Scheme, Sustainable Tourism and Accessible Tourism initiatives, Industry Quality Assessments, and STEAM annual tourism economic reporting.
Is Marketing Lancashire a public or private company?
Marketing Lancashire is a private company. It is classified as state government owned and is currently operating.
When was Marketing Lancashire founded?
Marketing Lancashire was founded in 2012. It employs 11 to 50 people.
Where is Marketing Lancashire based?
Marketing Lancashire is headquartered in Preston, United Kingdom, in the Europe region.
How does Marketing Lancashire make money?
Three revenue lines are on record. Partnership Membership Fees are the primary driver. The others are funding and Grants and promotional Services.
Does Marketing Lancashire have an API?
No public API is recorded for Marketing Lancashire.