Motorsport Australia

What Motorsport Australia does

Motorsport Australia (legally Confederation of Australian Motor Sport Limited) is the FIA-affiliated national sporting authority for motorsport in Australia, founded in 1953 and headquartered in Canterbury. It operates as the exclusive regulator and licensing body for all motorsport disciplines nationally, including circuit racing, rally, off-road, speed/auto test, karting-adjacent categories, esports, and historic motorsport. The organisation issues competitor, official, team, medical, and international licences; processes event permits across race, rally, off-road, social, speed, and non-competitive categories; and maintains a comprehensive regulatory framework through the Motorsport Australia Manual, National Competition Rules, and discipline-specific technical appendices. It also delivers the integrity/anti-doping framework in partnership with Sport Integrity Australia.

The federation's product surface includes a Member Portal (relaunched in July 2026), a consumer-facing mobile app, an Esports platform, and structured participation programs — First Gear, Come & Try Days, FIA Girls on Track, and Women's Introduction to Motorsport — that funnel newcomers into licensed competition. Its ecosystem spans state councils and panels across all six Australian states/territories, more than 11,000 licensed officials (scrutineers, marshals, race directors, recovery crews), hundreds of affiliated car clubs, and a competitive portfolio anchored by the Shannons SpeedSeries, Supercars sanctioning, the Australian Grand Prix, and the Australian Motorsport Hall of Fame.

The business model is federation-driven: recurring licence fees from individual competitors and officials (subscription-style), one-time event permit fees paid by organisers, and corporate sponsorship/partnership revenue from flagship partners (Shannons Insurance, Supercheap Auto, MGA Insurance, Meguiars, Michelin) and strategic partners (FIA, Supercars, SRO, AGPC, Sport Integrity Australia, Australian Sports Commission). Paid staff headcount is 51–100, with most event delivery supported by volunteer officials. Distribution is digital-first via self-serve portals and apps, channeled locally through state councils and affiliated car clubs, and monetised commercially through broadcast rights on Stan Sport, Nine Network, and (from 2026) FOX SPORTS / Foxtel / Kayo.

Name

Motorsport Australia

Legal name

Motorsport Australia

Website

https://www.motorsport.org.au

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

51–100 employees

Short description

Motorsport Australia is a sports club that specializes in hosting motorsports events.

Ownership category

akta.pro rank

Product category

Motorsport Governance and Regulation

NAICS

Spectator Sports (71121), Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsport Sanctioning Bodies (FIA/FIM/IMSA, etc.) (MPAKAFAH)

akta.pro secondary industries

Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

Keywords

• Motorsport governance
• Licence management
• Event permits
• National sports authority
• Regulatory frameworks

Headquarters

HQ city

Canterbury

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Licence and Membership Fees: Motorsport Australia generates revenue through issuing licences to competitors, officials, and teams across multiple disciplines (circuit, rally, off road, speed, esports, team, medical, international). Licence holders apply and renew via the online Member Portal.
2. Event Permits: The organisation issues permits for races, rallies, off-road events, social events, speed events, and non-competitive activities. Event organisers apply for permits through the permits section of the website, with each permit type (Race, Rally, Off Road, Social, Speed, Non-Competitive) subject to Motorsport Australia approval.
3. Corporate Partnerships: Motorsport Australia maintains relationships with corporate partners (Shannons, Supercheap Auto, MGA Insurance, Meguiars, Michelin, etc.) and sporting/partnership organisations (FIA, Supercars, SRO, AGPC) that provide commercial revenue through sponsorship agreements.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Motorsport Australia is the official FIA-affiliated national governing body for motorsport in Australia. It issues competitor, official, and team licences across all disciplines (Circuit, Rally, Off Road, Speed/Auto Test, Esports, Team, Medical, International/Visa), authorises motorsport events through a permit system (Race, Rally, Off Road, Social, Speed, Non-Competitive), maintains the comprehensive Motorsport Australia Manual of National Competition Rules and discipline-specific regulations, delivers integrity and anti-doping compliance in partnership with Sport Integrity Australia, supports affiliated car clubs, and runs national participation programs including FIA Girls on Track, First Gear, Women's Introduction to Motorsport, and Come & Try Days.

Product overview

Motorsport Australia operates as the governing body for Australian motorsport, offering a comprehensive suite of products and services. The core offerings include the digital Member Portal and mobile App for licence management, an Esports platform for virtual racing competitions, and a structured licensing system covering multiple disciplines (Circuit, Off Road, Rally, Speed, Team, Medical). Participation programs like FIA Girls on Track, First Gear, Women's Introduction to Motorsport, and Come & Try Days support grassroots engagement. The organisation provides regulatory frameworks through the Motorsport Australia Manual and issues event permits across all motorsport categories. Additional services include club support tools, an integrity/anti-doping framework, and the Shannons SpeedSeries event series.

Differentiator

Problem solved

Functional benefit

Brands

• Shannons SpeedSeries: A major national racing series featuring multiple categories including TCR Australia, S5000, Trans Am, and GT racing
• FIA Girls on Track
• First Gear
• Women's Introduction to Motorsport
• Esports

Products and services

• Motorsport Australia Member Portal Online self-serve portal for competitors, officials, and teams to apply for and renew licences, access forms, view event calendars, and manage their Motorsport Australia membership. Available globally.
• Motorsport Australia Mobile App Mobile application for iOS and Android that allows licence holders to manage their motorsport activities on the go.
• Motorsport Australia Licensing System Comprehensive licensing system covering multiple motorsport disciplines — Circuit, Off Road, Rally, Speed/Auto Test, Esports, Team, Medical, and International/Visa — with pathways for officials and competitors.
• Motorsport Australia Esports Virtual racing platform offering esports licences and competitions including the Esports Time Attack Challenge, enabling participants to compete in simulated motorsport events.
• Event Permits Permit system for organising sanctioned motorsport events across Non-Competitive, Race, Rally, Off Road, Social, and Speed/Auto Test categories, processed through the website.
• Motorsport Australia Manual Comprehensive regulatory framework containing National Competition Rules, technical appendices, and discipline-specific regulations for Auto Test, Circuit Race, Electric Vehicle, Esports, Historic, Judicial, Off Road, Rally/Road, and Speed events.
• Club Services Services for car clubs including affiliation, Club Finder tool, Development Fund, insurance, and Resource Centre to support grassroots motorsport community organisations.
• Integrity Framework Integrity services including anti-doping compliance aligned with Sport Integrity Australia and WADA, sanction register, integrity breach reporting, and support pathways for participants.
• Shannons SpeedSeries Multi-category national racing series featuring TCR Australia, S5000 Australian Drivers' Championship, National Trans Am, GT World Challenge Australia, and various other categories.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• Shannons InsuranceflagshipGTM or Marketing PartnerShannons Insurance is a Platinum Partner and the presenting sponsor of the Motorsport Australia National Awards Gala and the Shannons SpeedSeries, providing insurance products to the motorsport community while gaining prominent brand visibility across all events and broadcasts.
• Supercheap AutocoreGTM or Marketing PartnerSupercheap Auto is a major partner of Motorsport Australia, sponsoring the Supercheap Auto Official Superstar program for officials and the Supercheap Auto TCR Australia Series and Supercheap Auto Bathurst International.
• FIA (Fédération Internationale de l'Automobile)flagshipStrategic or Co-development PartnerMotorsport Australia is the FIA-affiliated national sporting authority for motorsport in Australia. The partnership involves global regulatory alignment, the FIA Girls on Track program, and the FIA Esports Global Rally Tour.
• Australian Grand Prix Corporation (AGPC)coreStrategic or Co-development PartnerAGPC organises the Australian Grand Prix, a flagship event on the Formula 1 calendar. Motorsport Australia provides officials, regulatory oversight, and licensing for the event.
• SupercarscoreStrategic or Co-development PartnerSupercars is a major Australian motorsport category and partner. Motorsport Australia sanctions the Repco Supercars Championship and provides officials and regulatory oversight for events including the Darwin Triple Crown, Bathurst 1000, and Gold Coast 500.
• SRO (Stephane Ratel Organisation)coreStrategic or Co-development PartnerSRO partners with Motorsport Australia on the Shannons SpeedSeries, which includes GT racing categories, TCR Australia, and Trans Am. SRO manages international GT series that align with Australian events.
• Australian Racing Group (ARG)coreStrategic or Co-development PartnerARG is the commercial rights holder for the Shannons SpeedSeries, collaborating with Motorsport Australia to deliver multi-category national racing events across Australia.
• Sport Integrity AustraliaflagshipStrategic or Co-development PartnerMotorsport Australia works closely with Sport Integrity Australia (SIA) to ensure a drug-free environment in Australian motorsport. SIA handles anti-doping testing, TUE applications, whereabouts information, and anti-doping rule violation proceedings under the Australian National Anti-Doping Policy.
• Australian Sports Commission (ASC)coreStrategic or Co-development PartnerThe ASC supports Motorsport Australia's participation programs, including FIA Girls on Track — Play Well, which is funded by the Australian Sports Commission to increase women's and girls' participation in motorsport.
• Australian Institute of Sport (AIS)minorStrategic or Co-development PartnerThe AIS works with Motorsport Australia on athlete development pathways and high-performance initiatives for Australian motorsport competitors.
• NSW GovernmentminorGTM or Marketing PartnerThe NSW Government is a strategic partner supporting motorsport events and participation programs in New South Wales. It awarded Motorsport Australia a $45,000 grant as part of the Play Her Way initiative to increase women's participation in sport.
• MGA Insurance GroupminorGTM or Marketing PartnerMGA Insurance Group joined as Major Sponsor of the Flinders to Fleurieu Rally in 2026, a rally event that raises funds for Operation Flinders and supports vulnerable South Australian young people.
• Winning Edge PresentationsminorGTM or Marketing PartnerWinning Edge Presentations was named Official Trophy Partner of Motorsport Australia in 2026, providing trophies and awards for national motorsport events.
• Karting AustraliaminorStrategic or Co-development PartnerKarting Australia is a sporting partner of Motorsport Australia, representing the karting discipline within the Australian motorsport ecosystem.
• FOX SPORTS AustraliacoreChannel Partner/ Reseller/ DistributorFOX SPORTS was announced as the broadcast partner for the Shannons SpeedSeries in 2026, delivering live coverage via Foxtel and Kayo platforms alongside existing Stan Sport and Nine Network coverage.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Motorsport UK: The FIA-affiliated national sporting authority for motorsport in the United Kingdom. Most direct comparable to Motorsport Australia in role, regulatory scope, licence issuance, and volunteer-official infrastructure.
• Royal Automobile Club (RAC) of Spain / RFEDA: Real Federación Española de Automovilismo, the FIA-affiliated ASN for Spain. Comparable in operating a national licensing, permit, and event-sanctioning regime across multiple motorsport disciplines.
• Auto Club de l'Ouest (ACO): French ASN and organiser of the 24 Hours of Le Mans. Direct peer as a national motorsport governing body that sanctions flagship events and licences competitors.
• Deutsche Motorsport Verband (DMSB): FIA-affiliated national sporting authority for motorsport in Germany. Comparable role issuing licences, permits, and regulations across circuit, rally, and off-road disciplines.
• Sporting Club Automobile de France (FFSA): Fédération Française du Sport Automobile, the FIA-affiliated ASN for France. Direct peer regulating French motorsport with similar licensing, permit, and event-sanctioning functions.
• American Motorcyclist Association (AMA) / ACCUS: U.S. motorsport umbrella/FIA-affiliated body for four-wheel ASN functions. Comparable as a national sanctioning authority issuing licences and permits for amateur and professional motorsport.

Emerging players

• Karting Australia: National federation governing karting in Australia and listed as a sporting partner of Motorsport Australia. Comparable grassroots discipline and federation structure, sitting within the broader Motorsport Australia ecosystem.
• Australian Grand Prix Corporation (AGPC): State-owned organiser of the Formula 1 Australian Grand Prix and a core strategic partner of Motorsport Australia. Comparable as an Australian motorsport event promoter and commercial rights holder, though narrower in scope.
• Supercars Championship: Commercial rights holder for the Repco Supercars Championship, sanctioned by Motorsport Australia. Comparable as a major Australian motorsport category operator, though focused on a single professional series.

Broad incumbents

• FIA (Fédération Internationale de l'Automobile): Global motorsport federation of which Motorsport Australia is an ASN member. Comparable regulatory and licensing remit at international scale, and a flagship strategic partner.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@motorsportaustralia
• Facebookfacebook.com/MotorsportAUS
• LinkedInlinkedin.com/company/motorsportaustralia
• Instagraminstagram.com/motorsport.australia
• TikToktiktok.com/@motorsportaustralia
• Xx.com/motorsport_aus

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motorsport Australia