ZIER Anlagenbau

What ZIER Anlagenbau does

ZIER Pumpen und Anlagen AG (formerly Zier Anlagenbau AG) is a privately held Swiss industrial equipment distributor and service provider founded in 1978 in Remetschwil and headquartered since 2007 in Steinach am Bodensee. The company operates as the Swiss and Liechtenstein channel partner for four major European pump manufacturers — Ponndorf Gerätetechnik (hose pumps), Zehnder Pumpen (submersible and building-service pumps), Lutz-Jesco (dosing technology), and Varisco (centrifugal and self-priming pumps) — and co-develops environmental technology with Wagner Umweltschutz AG, including the proprietary WU-mat wastewater pre-treatment system.

Its product portfolio spans dosing pumps, chemical and standard centrifugal pumps, submersible pumps, hose pumps, flexible impeller pumps, internal gear pumps, self-priming diaphragm pumps, eccentric screw pumps (VULCAN), and fire-brigade mobile pumps (ETP). Beyond pumping, ZIER markets the ZUMA mechanically-shaken dust-extraction filter line and the ARM compressed-air regenerated line, alongside floating oil barriers, debris barriers, and binding agents for spill response. Building-services offerings include lifting stations (ZKH, UFB, SWH, Kompaktboy), grease separators, pre-fabricated pump stations, garden pumps, and circulation pumps.

The business model combines hardware distribution with a full-service layer of technical consultation, on-site field support (Außendienst), modification including piping assembly, and repair — generating revenue from hardware sales and professional services across industrial, building-services, construction, environmental-services, and fire-services customer segments. Pricing is not publicly disclosed and quotes are obtained by direct inquiry, consistent with a sales-led, relationship-driven GTM motion concentrated in Switzerland and Liechtenstein.

Name

ZIER Anlagenbau

Legal name

ZIER Pumpen und Anlagen AG

Website

https://zier-anlagenbau.ch

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

ZIER Pumpen und Anlagen AG is a privately held Swiss distributor (founded 1978, Steinach) that sells and services pumps, dust-extraction filters, and environmental-protection equipment on behalf of European manufacturers, serving industrial, building-services, construction, environmental, and fire-services customers across Switzerland and Liechtenstein.

Ownership category

akta.pro rank

Product category

Industrial Pumps and Environmental Equipment

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (423730), Refrigeration Equipment and Supplies Merchant Wholesalers (42374)

SIC

Pumps & Pumping Equipment (3561), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Steam & Air-Conditioning Supply (4961)

akta.pro industry

PRIMARYCRAOAFAJ

HVAC, Water Heaters & Indoor Air Quality Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Home, Furniture & Home Improvement Distribution

SECONDARYCRAIADAI

HVAC Parts & Supplies Retail (Thermostats, Filters, Ducting)

Consumer Products & Retail/Home & Furniture Retail/Home Improvement & Hardware Retail

SECONDARYTLAKAOAL

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Parts Distribution, Tools & Workshop Services (Aftermarket Support)

Keywords

• Industrial pump distribution
• Dust extraction systems
• Wastewater pretreatment equipment
• Environmental protection barriers
• Pump repair services

Headquarters

HQ city

Goldach

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pump Sales: Sale of various types of pumps including dosing pumps, centrifugal pumps, submersible pumps, hose pumps, internal gear pumps, eccentric screw pumps, and fire pumps. Products sourced from European manufacturer partners.
2. Dust Extraction Systems: Sale and service of dust extraction systems (Entstaubungstechnik) including ZUMA and ARM filter systems, secondary filters, and filter mats.
3. Environmental Protection Equipment: Sale of environmental protection products including oil barriers, debris barriers, binding agents for oils and chemicals, and WU-mat wastewater pre-treatment systems.
4. Service, Repair and Consulting: Comprehensive consulting on liquid and gaseous media pumping, repair of pumps and dust extraction systems, modification services for customer-specific requirements with assembly including piping.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

ZIER Anlagenbau is a Swiss distribution and service partner for European pump manufacturers, selling a broad portfolio of industrial pumps (dosing, centrifugal, submersible, hose, internal gear, eccentric screw, diaphragm and fire brigade pumps), dust extraction filter systems (ZUMA and ARM series), environmental protection equipment (oil barriers, debris barriers, WU-mat wastewater pre-treatment, binding agents), and building-services products (lifting stations, grease separators, ready-made pump stations, garden and circulation pumps). The company supplements product sales with consulting, modification, assembly with piping, repair and maintenance services.

Product overview

ZIER Pumpen und Anlagen AG is a Swiss distributor and service provider for industrial pump systems and environmental equipment, founded in 1978. The company offers a comprehensive portfolio of pumping solutions across multiple categories: metering/dosing pumps (magnetic membrane, motor membrane, piston, and stepper motor variants), centrifugal pumps (chemical, standard, self-priming, multi-stage), submersible pumps (for construction, dirty water, deep wells), hose pumps, flexible impeller pumps (NIROSTAR series), internal gear pumps (V-series), self-priming diaphragm pumps (LB-series), eccentric screw pumps (VULCAN series), and fire brigade pumps (ETP series). Environmental protection offerings include ZUMA and ARM dust extraction filter systems, floating oil barriers (WU-series), debris barriers, and the WU-mat wastewater pretreatment system for industrial sites. Building technology products include lifting stations (ZKH, UFB, SWH, Kompaktboy), grease separators, ready-made pump stations, garden pumps, and filter/circulation pumps. The company serves industrial, commercial, and residential customers across construction, chemical, pharmaceutical, water treatment, and environmental sectors, operating as a distributor for European manufacturers including Ponndorf, Zehnder, Jesco, and Varisco.

Differentiator

Problem solved

Functional benefit

Brands

• ZUMA: Dust extraction filter systems with shaker cleaning for low-dust applications
• ARM
• WU-mat

Products and services

• Dosierpumpen (Metering Pumps) Precision dosing pumps for accurate liquid metering, including magnetic membrane, motor membrane, motor piston and stepper motor membrane variants for chemical and industrial applications.
• Chemie-Kreiselpumpen (Chemical Centrifugal Pumps) Centrifugal pumps designed for chemical processes, featuring magnetic coupling, block design and motor block configurations for aggressive media.
• Tauchpumpen (Submersible Pumps) Submersible pumps for removing clean or dirty water from pits and shafts, including deep-well, dirty-water and construction variants.
• Schlauchpumpen (Hose Pumps) Hose pumps with strong self-priming capability, dry-run safe operation and suitability for media containing solids, including wet-runner and dry-runner systems.
• Kreiselpumpen (Centrifugal Pumps) General-purpose centrifugal pumps for pumping and circulating water with or without solids, available in normal-suction, self-priming, multi-stage and open-impeller configurations.
• Flexible Impellerpumpen (Flexible Impeller Pumps) Flexible impeller pumps including NIROSTAR stainless steel variants, drum pumps, drill pumps and side-channel pumps for various liquid-transfer applications.
• Innenzahnradpumpen (Internal Gear Pumps) Internal gear pumps (V-series) for pumping liquid slurries, available in mobile configurations with combustion engines for demanding industrial applications.
• Selbstansaugende Membranpumpen (Self-Priming Diaphragm Pumps) Self-priming diaphragm pumps (LB-series) for viscous media and sludge with solids or abrasive particles, used in industrial and construction applications.
• Exzenterschneckenpumpen (Eccentric Screw Pumps) VULCAN eccentric screw pumps for continuous, pressure-independent conveyance of viscous and abrasive media in chemical, food and industrial applications.
• Feuerwehr-Pumpen (Fire Brigade Pumps) ETP-series fire brigade and disaster-relief pumps with diesel and gasoline motors for mobile emergency deployment, including submersible pumps for drainage.
• Filteranlage ZUMA (ZUMA Dust Extraction Filter System) Dust extraction filter systems with mechanical shake cleaning (ZUMA series) for intermittent operation in workshops and low-dust environments.
• Filteranlage ARM (ARM Dust Extraction Filter System) High-performance dust extraction filter systems with automatic compressed-air regeneration (ARM series) for continuous operation in industrial environments.
• Schwimmende Ölsperren (Floating Oil Barriers) WU rapid-deployment oil barriers for standing and flowing water bodies, featuring single-rope and dual-rope designs with weather-resistant materials.
• WU-Schwemmgutsperren (Debris Barriers) Debris and driftwood barriers with underwater skirts for protecting natural zones from destruction, deployable via WU cable-reel systems.
• WU-mat Abwasservorbehandlungs-Anlage (Wastewater Pre-treatment System) Wastewater pre-treatment system for garages, transport companies and industrial sites, using coalescing filters to separate hydrocarbons, heavy metals and contaminants without chemicals.
• Hebeanlagen (Lifting Stations) Condensate and dirty-water lifting stations including ZKH, UFB, SWH and Kompaktboy series for pumping wastewater from below backflow level in buildings.
• Fettabscheider (Grease Separators) Grease separators in PE for gastronomic and meat-processing establishments, available in NG series with various capacities.
• Fertigpumpstationen (Ready-Made Pump Stations) Pre-fabricated pump stations (FPS-KE) in PE-HD for wastewater disposal from residential buildings and pressure-drainage applications.
• Gartenpumpen (Garden Pumps) Garden pumps including WX, EP and MP series for irrigation, water supply and pool drainage with various power ratings.
• Filterpumpen/Umwälzpumpen (Filter/Circulation Pumps) UP series filter and circulation pumps for cooling, water supply and industrial circulation applications.
• Schwimmersteuerungen (Float Controls) ZPS pump control systems with level control via pressure differential, float switches or 4-20 mA interface for automatic pump operation.
• Drehstromgeräte (Three-Phase Devices) DSSG three-phase motor controls with float switches, motor protection and direction monitoring for industrial pump applications.
• Sekundärfilter (Secondary Filters) Secondary filters mounted on filter ceilings for returning clean air to workspaces and preventing dust escape in case of main-filter damage.
• Bindemittel für Öle und Chemikalien (Binding Agents) NEOCOSAL and SORBIX binding agents for absorbing oils and chemicals on water and solid surfaces.

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• Ponndorf Gerätetechnik GmbHcoreChannel Partner/ Reseller/ DistributorLeading manufacturer of high-quality hose pumps based in Kassel, Germany. ZIER represents Ponndorf in Switzerland and Liechtenstein as a distribution partner for over 30 years.
• Zehnder Pumpen GmbHcoreChannel Partner/ Reseller/ DistributorEstablished and reliable brand pumps for house and garden applications based in Grünhain, Germany. Products include submersible pumps, sewage pumps, lifting stations, deep well pumps, garden pumps, rainwater systems, pressure boosting systems, pump controls, and grease separators.
• Lutz-Jesco GmbHcoreChannel Partner/ Reseller/ DistributorDosing technology company with recognized and innovative solutions based in Wedemark, Germany. Products include dosing pumps, dry matter dosers, measurement and control technology, and complete disinfection systems for swimming pools, drinking water disinfection, and municipal wastewater treatment.
• VARISCO S.p.A.coreChannel Partner/ Reseller/ DistributorItalian pump manufacturer since 1932 with unique development capabilities based in Padova, Italy. Products include self-priming centrifugal pumps J, standard centrifugal pumps N, centrifugal pumps, multi-stage vertical centrifugal pumps MV, drainage submersible pumps, and underwater pumps for deep wells. Serving industry, construction, shipbuilding, agriculture, civil protection, and fire protection.
• Wagner Umweltschutz AGcoreTechnology or IntegrationLong-standing partner since 1978 for environmental protection technology including WU-mat wastewater pre-treatment systems, oil barriers (Ölsperren), and debris barriers (Schwemmgutsperren). Wagner Umweltschutz AG's technology is recognized by authorities and is used in groundwater remediation and contaminated site cleanup applications.
• European Pump ManufacturerscoreChannel Partner/ Reseller/ DistributorCompany is a renowned Swiss distribution partner for European pump manufacturers, representing various brands to provide comprehensive pump solutions for the Swiss market.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Grundfos: The world's largest pump manufacturer, headquartered in Denmark, offering industrial, dosing, submersible, and HVAC pumps closely overlapping with ZIER's portfolio across dosing, centrifugal, and submersible pump categories.
• Sulzer: Swiss-headquartered industrial pump and rotating equipment manufacturer with a strong chemical, water, and dosing pump portfolio that overlaps with ZIER's chemical centrifugal and dosing pump offerings and benefits from the same Swiss market positioning.
• Xylem: Global water technology company with a wide pump portfolio (including the Lowara brand) covering dosing, centrifugal, and wastewater pumps used in industrial, building services, and municipal applications — direct product overlap with ZIER's centrifugal and submersible pump lines.
• Wilo SE: German pump manufacturer specializing in HVAC, building services, water supply, and drainage pumps — directly comparable to ZIER's building services (Hebeanlagen, Fertigpumpstationen, garden pumps) and centrifugal pump offerings.
• Ebara Corporation: Japanese pump manufacturer with centrifugal, submersible, and chemical pump lines directly comparable to ZIER's centrifugal, submersible, and chemical centrifugal pump categories.
• KSB SE & Co. KGaA: German pump and valve manufacturer with extensive industrial, submersible, and chemical pump ranges — a direct comparand for ZIER's chemical, centrifugal, and submersible pump distribution business serving industrial and municipal customers.
• Flowserve Corporation: Global manufacturer of pumps and valves for industrial process applications including chemical, oil & gas, and water — comparable to ZIER's industrial and chemical pump distribution as well as its internal gear and eccentric screw pump lines.
• GEA Group: German engineering company supplying process equipment for food, chemical, and environmental applications — relevant comparator for ZIER's eccentric screw pumps serving viscous/abrasive industrial media and environmental protection systems.
• Andritz AG: Austrian industrial group with pumps and environmental separation technology relevant to ZIER's environmental protection line (oil barriers, WU-mat wastewater pretreatment) and industrial pump offerings.
• Pentair plc: US-listed water solutions and flow technology company with dosing, residential, and industrial pump products overlapping with ZIER's dosing, centrifugal, and wastewater pre-treatment systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/infozier
• LinkedInlinkedin.com/company/zier-pumpen-und-anlagen-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZIER Anlagenbau