starmix
starmix
- Company typePrivate
- Founded1921
- HeadquartersReichenbach An Der Fils, Germany
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
starmix firmographics
Firmographics- Name
- starmix
- Legal name
- Electrostar GmbH
- Website
- https://starmix.de
- Company type
- Private
- Founded year
- 1921
- Operating status
- Operating
- Short description
- starmix
- Ownership category
- akta.pro rank
starmix industry classification
Industry- Product category
- Professional Cleaning Equipment
- NAICS
- Broom, Brush, and Mop Manufacturing (339994)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
- akta.pro primary industry
- Specialty Deep Cleaning (Duct/Kitchen Exhaust/Pressure Washing) (IMAIADAN)
Keywords
Where starmix is headquartered
LocationHeadquarters
- HQ city
- Reichenbach An Der Fils
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
starmix business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Vacuum Cleaner Sales: Primary revenue from selling professional-grade vacuum cleaners including wet/dry vacuums, battery vacuums, industrial vacuums, and ash vacuums. Products sold through dealer network and direct e-commerce.
- Sweeper Sales: Revenue from manual and battery-powered sweepers for indoor and outdoor cleaning applications.
- Sanitary Equipment Sales: Revenue from hand dryers, hair dryers, and hand-held hair dryers for sanitary installations.
- Accessories and Consumables: Revenue from replacement filters, filter bags, hoses, nozzles, and other accessories. Includes Original Quality (OQ) branded accessories specifically designed for Starmix devices.
- OEM/ODM Partnerships: Private label and original equipment manufacturing services for other brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | iPulse M-1635 Safe Plus - Premium safety vacuum cleaner |
| One time/ perpetual license | Pay-as-you-go | SMART L 18V Set - Battery wet/dry vacuum |
| One time/ perpetual license | Pay-as-you-go | ISC BATRIX M 36-18V - Professional battery vacuum |
| One time/ perpetual license | Pay-as-you-go | DuroSweep 77 Pro 18V - Battery sweeper |
| One time/ perpetual license | Pay-as-you-go | haaga 375 - Manual sweeper |
| One time/ perpetual license | Pay-as-you-go | Dustfixx Pre-separator L-Boxx Retrofit Set |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
starmix product offering
Product offeringCore offering
starmix manufactures and sells professional cleaning equipment including wet-dry vacuums, cordless vacuums, ash vacuums, air purifiers, sweeping machines, hand dryers, and hair dryers. The company serves professional tradespeople, industrial facilities, commercial cleaning operations, and DIY consumers with durable German-engineered cleaning solutions.
Product overview
Starmix (Electrostar GmbH) is a German manufacturer specializing in professional cleaning and dust extraction equipment. The product portfolio centers on three core categories: (1) vacuum cleaners — wet-dry vacuums (Nass-Trockensauger), cordless battery vacuums, ash vacuums, and air purifiers; (2) sweeping machines — manual and battery-powered (DuroSweep, haaga); and (3) sanitary products — hand dryers and hair dryers. Key vacuum cleaner series include iPulse (premium with intelligent DDM filter cleaning), ISC/BATRIX (cordless with CAS battery), uClean (craftsman-focused), SMART L/QUADRIX (compact cordless), and Works-Line (value segment). Products are organized around innovative filter and filter-cleaning technology, with accessories including Dustfixx pre-separators, Bohrfixx drill dust extraction, QUIX quick-change system, filter bags (FBV/FBPE series), and main filter cartridges (FKP/FPP/FSP series). The company emphasizes dust class certifications (L/M/H/H-Asbest per DIN EN 60335-2-69), cordless battery interoperability via the CAS (Cordless Alliance System), and Made-in-Germany quality. Notable technology differentiators include iPulse's Druckdifferenzmessung (DDM) automatic filter cleaning using 300g impulse force, and the QUIX accessory quick-change system.
Differentiator
Problem solved
Functional benefit
Brands
- Works-Line: Product line specifically developed for tradespeople and DIY users, offering excellent price-performance ratio with 2-year warranty.
- QUIX
- CAS (Cordless Alliance System)
Products and services
- Wet-Dry Vacuums Professional-grade vacuum cleaners designed to handle both wet and dry debris, targeted at tradespeople, industrial facilities, and demanding commercial cleaning applications.
- Cordless Vacuums Battery-powered cordless vacuum cleaners offering portable cleaning for professional and trade applications without dependence on mains power.
- Ash Vacuums Specialized vacuum cleaners engineered for the safe removal of cold ash from fireplaces, wood-burning stoves, grills, and similar applications.
- Air Purifiers Air cleaning and purification systems designed to filter dust, allergens, and particulates from indoor environments in commercial and industrial settings.
- Sweeping Machines Mechanical floor sweeping machines for large-area cleaning in industrial facilities, warehouses, and commercial properties.
- Hand Dryers Commercial electric hand dryers designed for installation in public sanitary facilities such as offices, restaurants, and public buildings.
- Hair Dryers Professional-grade hair dryers built for salon and commercial hospitality use.
Quantifiable outcome
- Filter cleaning in 3.5 seconds per filter with 300g force
- +5 more outcomes
Companies that use starmix
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
starmix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
starmix partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Cordless Alliance System (CAS)coreStarmix is a member of the Cordless Alliance System, a cross-manufacturer 18V battery platform. This partnership provides compatibility with 30+ brands, allowing users to use the same battery across different manufacturers' tools and Starmix vacuums.
- U&W GmbHcoreU&W GmbH handles order processing and fulfillment for Starmix's online shop (shop.starmix.de). They are the authorized partner for e-commerce order management.
- ZVEI (Zentralverband Elektrotechnik- und Elektronikindustrie)minorIndustry association membership for the electrical and electronics industry in Germany.
- EHA (European Hand Dryer Association)minorEuropean trade association for hand dryers, supporting industry standards and market development.
- EUnitedminorEuropean cleaning industry association.
- EPTA (European Power Tool Association)minorEuropean association for power tool manufacturers, promoting industry standards and collaboration.
- VDMA (Verband Deutscher Maschinen- und Anlagenbau)minorGerman Mechanical Engineering Industry Association, representing cleaning systems sector.
- GLS Germany (General Logistics Systems)minorShipping and logistics partner for order delivery with shipment notification services.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
starmix competitors and assessment
Company assessmentBroad incumbents
- Hilti: Hilti Corporation is a Liechtenstein-based manufacturer of construction tools and dust extraction systems, competing in the same professional trades segment as Starmix but with a broader product portfolio, direct sales model, and stronger enterprise customer relationships.
- Bosch Professional: Bosch Power Tools is a division of Robert Bosch GmbH offering cordless tools, dust extraction, and wet/dry vacuums (GAS series), with a much broader product portfolio and global scale exceeding Starmix's specialized focus on cleaning equipment.
- Makita: Makita Corporation is a Japanese manufacturer of professional power tools and cordless cleaning equipment, with a much larger global presence, broader product portfolio, and well-established LXT cordless battery ecosystem compared to Starmix.
Direct peers
- Kärcher: Alfred Kärcher GmbH & Co. KG is the largest German manufacturer of cleaning equipment with a comprehensive portfolio including wet/dry vacuums, sweepers, and pressure washers, directly competing with Starmix across professional and consumer cleaning segments.
- Metabo: Metabo (now part of Hikoki) is a German manufacturer of professional power tools and dust extraction systems, with similar positioning to Starmix in the German-speaking professional market and overlapping product categories in wet/dry vacuums.
- Festool: Festool GmbH is a German premium manufacturer of professional power tools with integrated dust extraction systems (CT-series extractors), directly competing with Starmix in the dust extraction for professional trades segment with comparable German-engineering positioning.
- Delfin: Delfin is an Italian manufacturer of industrial vacuum cleaners for specialized applications including food, pharma, and metalworking, competing with Starmix in the industrial vacuum segment with a comparable European Mittelstand profile.
- Nilfisk: Nilfisk is a Danish global leader in professional cleaning equipment including industrial vacuums, floor care, and outdoor sweepers, competing directly with Starmix in industrial and commercial cleaning applications with similar premium positioning.
- Pullman Ermator: Pullman Ermator is a Swedish manufacturer specializing in industrial dust extraction and concrete dust vacuums, directly competing with Starmix in construction and concrete dust management applications with similar specialized industrial positioning.
Emerging players
- Einhell: Einhell Germany AG is a German manufacturer of DIY and semi-professional power tools and garden equipment, with smaller scale and more DIY-focused positioning than Starmix, overlapping in entry-level wet/dry vacuum and DIY segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
starmix social profiles
Digital presencestarmix compliance and trust
Trust signalCompliance8 records
starmix financial estimates
Financial estimateRevenue estimate
Valuation estimate
starmix leadership team
Management profileNumber of profiles
Profiles1 record
starmix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
starmix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about starmix
What does starmix do?
starmix manufactures and sells professional cleaning equipment including wet-dry vacuums, cordless vacuums, ash vacuums, air purifiers, sweeping machines, hand dryers, and hair dryers. The company serves professional tradespeople, industrial facilities, commercial cleaning operations, and DIY consumers with durable German-engineered cleaning solutions.
Is starmix a public or private company?
starmix is a private company. It is classified as unknown and is currently operating.
When was starmix founded?
starmix was founded in 1921.
Where is starmix based?
starmix is headquartered in Reichenbach An Der Fils, Germany, in the Europe region.
How does starmix make money?
Five revenue lines are on record. Vacuum Cleaner Sales are the primary driver. The others are sweeper Sales, sanitary Equipment Sales, accessories and Consumables and OEM/ODM Partnerships.
Who are starmix's main competitors?
Broad incumbents on record are Hilti, Bosch Professional and Makita. Direct peers are Kärcher, Metabo, Festool, Delfin, Nilfisk and Pullman Ermator. Einhell is listed as an emerging player.
Does starmix have an API?
No public API is recorded for starmix.
What industry is starmix in?
starmix's product category is Professional Cleaning Equipment. Its primary akta.pro industry code is IMAIADAN, Specialty Deep Cleaning (Duct/Kitchen Exhaust/Pressure Washing). Its NAICS code is 339994 and its SIC code is 3564.