starmix

Name

starmix

Legal name

Electrostar GmbH

Website

https://starmix.de

Company type

Private

Founded year

1921

Operating status

Operating

Short description

starmix

Ownership category

akta.pro rank

Product category

Professional Cleaning Equipment

NAICS

Broom, Brush, and Mop Manufacturing (339994)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Specialty Deep Cleaning (Duct/Kitchen Exhaust/Pressure Washing) (IMAIADAN)

Keywords

• Industrial vacuum cleaners
• Wet-dry vacuums
• Ash vacuums
• Air purification systems
• Commercial cleaning equipment

Headquarters

HQ city

Reichenbach An Der Fils

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vacuum Cleaner Sales: Primary revenue from selling professional-grade vacuum cleaners including wet/dry vacuums, battery vacuums, industrial vacuums, and ash vacuums. Products sold through dealer network and direct e-commerce.
2. Sweeper Sales: Revenue from manual and battery-powered sweepers for indoor and outdoor cleaning applications.
3. Sanitary Equipment Sales: Revenue from hand dryers, hair dryers, and hand-held hair dryers for sanitary installations.
4. Accessories and Consumables: Revenue from replacement filters, filter bags, hoses, nozzles, and other accessories. Includes Original Quality (OQ) branded accessories specifically designed for Starmix devices.
5. OEM/ODM Partnerships: Private label and original equipment manufacturing services for other brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

starmix manufactures and sells professional cleaning equipment including wet-dry vacuums, cordless vacuums, ash vacuums, air purifiers, sweeping machines, hand dryers, and hair dryers. The company serves professional tradespeople, industrial facilities, commercial cleaning operations, and DIY consumers with durable German-engineered cleaning solutions.

Product overview

Starmix (Electrostar GmbH) is a German manufacturer specializing in professional cleaning and dust extraction equipment. The product portfolio centers on three core categories: (1) vacuum cleaners — wet-dry vacuums (Nass-Trockensauger), cordless battery vacuums, ash vacuums, and air purifiers; (2) sweeping machines — manual and battery-powered (DuroSweep, haaga); and (3) sanitary products — hand dryers and hair dryers. Key vacuum cleaner series include iPulse (premium with intelligent DDM filter cleaning), ISC/BATRIX (cordless with CAS battery), uClean (craftsman-focused), SMART L/QUADRIX (compact cordless), and Works-Line (value segment). Products are organized around innovative filter and filter-cleaning technology, with accessories including Dustfixx pre-separators, Bohrfixx drill dust extraction, QUIX quick-change system, filter bags (FBV/FBPE series), and main filter cartridges (FKP/FPP/FSP series). The company emphasizes dust class certifications (L/M/H/H-Asbest per DIN EN 60335-2-69), cordless battery interoperability via the CAS (Cordless Alliance System), and Made-in-Germany quality. Notable technology differentiators include iPulse's Druckdifferenzmessung (DDM) automatic filter cleaning using 300g impulse force, and the QUIX accessory quick-change system.

Differentiator

Problem solved

Functional benefit

Brands

• Works-Line: Product line specifically developed for tradespeople and DIY users, offering excellent price-performance ratio with 2-year warranty.
• QUIX
• CAS (Cordless Alliance System)

Products and services

• Wet-Dry Vacuums Professional-grade vacuum cleaners designed to handle both wet and dry debris, targeted at tradespeople, industrial facilities, and demanding commercial cleaning applications.
• Cordless Vacuums Battery-powered cordless vacuum cleaners offering portable cleaning for professional and trade applications without dependence on mains power.
• Ash Vacuums Specialized vacuum cleaners engineered for the safe removal of cold ash from fireplaces, wood-burning stoves, grills, and similar applications.
• Air Purifiers Air cleaning and purification systems designed to filter dust, allergens, and particulates from indoor environments in commercial and industrial settings.
• Sweeping Machines Mechanical floor sweeping machines for large-area cleaning in industrial facilities, warehouses, and commercial properties.
• Hand Dryers Commercial electric hand dryers designed for installation in public sanitary facilities such as offices, restaurants, and public buildings.
• Hair Dryers Professional-grade hair dryers built for salon and commercial hospitality use.

Quantifiable outcome

• Filter cleaning in 3.5 seconds per filter with 300g force
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Cordless Alliance System (CAS)coreTechnology or IntegrationStarmix is a member of the Cordless Alliance System, a cross-manufacturer 18V battery platform. This partnership provides compatibility with 30+ brands, allowing users to use the same battery across different manufacturers' tools and Starmix vacuums.
• U&W GmbHcoreChannel Partner/ Reseller/ DistributorU&W GmbH handles order processing and fulfillment for Starmix's online shop (shop.starmix.de). They are the authorized partner for e-commerce order management.
• ZVEI (Zentralverband Elektrotechnik- und Elektronikindustrie)minorOthersIndustry association membership for the electrical and electronics industry in Germany.
• EHA (European Hand Dryer Association)minorOthersEuropean trade association for hand dryers, supporting industry standards and market development.
• EUnitedminorOthersEuropean cleaning industry association.
• EPTA (European Power Tool Association)minorOthersEuropean association for power tool manufacturers, promoting industry standards and collaboration.
• VDMA (Verband Deutscher Maschinen- und Anlagenbau)minorOthersGerman Mechanical Engineering Industry Association, representing cleaning systems sector.
• GLS Germany (General Logistics Systems)minorChannel Partner/ Reseller/ DistributorShipping and logistics partner for order delivery with shipment notification services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hilti: Hilti Corporation is a Liechtenstein-based manufacturer of construction tools and dust extraction systems, competing in the same professional trades segment as Starmix but with a broader product portfolio, direct sales model, and stronger enterprise customer relationships.
• Bosch Professional: Bosch Power Tools is a division of Robert Bosch GmbH offering cordless tools, dust extraction, and wet/dry vacuums (GAS series), with a much broader product portfolio and global scale exceeding Starmix's specialized focus on cleaning equipment.
• Makita: Makita Corporation is a Japanese manufacturer of professional power tools and cordless cleaning equipment, with a much larger global presence, broader product portfolio, and well-established LXT cordless battery ecosystem compared to Starmix.

Direct peers

• Kärcher: Alfred Kärcher GmbH & Co. KG is the largest German manufacturer of cleaning equipment with a comprehensive portfolio including wet/dry vacuums, sweepers, and pressure washers, directly competing with Starmix across professional and consumer cleaning segments.
• Metabo: Metabo (now part of Hikoki) is a German manufacturer of professional power tools and dust extraction systems, with similar positioning to Starmix in the German-speaking professional market and overlapping product categories in wet/dry vacuums.
• Festool: Festool GmbH is a German premium manufacturer of professional power tools with integrated dust extraction systems (CT-series extractors), directly competing with Starmix in the dust extraction for professional trades segment with comparable German-engineering positioning.
• Delfin: Delfin is an Italian manufacturer of industrial vacuum cleaners for specialized applications including food, pharma, and metalworking, competing with Starmix in the industrial vacuum segment with a comparable European Mittelstand profile.
• Nilfisk: Nilfisk is a Danish global leader in professional cleaning equipment including industrial vacuums, floor care, and outdoor sweepers, competing directly with Starmix in industrial and commercial cleaning applications with similar premium positioning.
• Pullman Ermator: Pullman Ermator is a Swedish manufacturer specializing in industrial dust extraction and concrete dust vacuums, directly competing with Starmix in construction and concrete dust management applications with similar specialized industrial positioning.

Emerging players

• Einhell: Einhell Germany AG is a German manufacturer of DIY and semi-professional power tools and garden equipment, with smaller scale and more DIY-focused positioning than Starmix, overlapping in entry-level wet/dry vacuum and DIY segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCU-xAQuRMFjNsR0vsM-_WKA
• Facebookfacebook.com/ElectrostarStarmix
• LinkedInlinkedin.com/company/electrostar-gmbh
• Instagraminstagram.com/starmix_electrostar

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about starmix