Ojo de Tigre mezcal

What Ojo de Tigre mezcal does

Ojo de Tigre is a 100% Mexican artisanal mezcal brand founded in 2018 as a joint venture between Casa Lumbre (parent company) and Mexican actor Luis Gerardo Méndez, who serves as socio and brand spokesperson. The legal entity, Mezcal Ojo de Tigre, S.A.P.I. de C.V., is headquartered in Mexico City. The product is built around a proprietary dual-agave blend of Espadín (Agave Angustifolia Haw, ~8-year maturity) sourced from Oaxaca and Tobalá (Agave Potatorum, ~12-year maturity) sourced from Puebla, with the two spirits distilled separately and master-blended by Maestra Destiladora Guadalupe García. Production follows traditional artisanal methods — underground stone-pit roasting with pine and oak wood, tahona (volcanic stone wheel) mashing, natural wild-yeast fermentation in wooden vats, and double distillation in copper stills — yielding two expressions: Joven (unaged) and Reposado (~5 months in second-use American oak ex-bourbon barrels), sold in 750ml and 200ml formats alongside multi-pack bundles and a complementary hard seltzer line plus branded merchandise.

The company operates a multi-channel go-to-market model anchored on broad retail distribution across Mexico — Amazon Mexico, Mercado Libre, Liverpool, Chedraui, Soriana, La Europea, LaCastellana, and Vinoteca — with US expansion via direct-to-consumer shipping through ReserveBar across 34 states. On-premise and experiential channels are layered through hospitality partnerships, most notably a flagship branded 'Tiger Suite' arrangement at Andaz Mayakoba Resort Riviera Maya, and the company markets directly to consumers through social media (Facebook, YouTube, Twitter, Instagram), an email newsletter, and a downloadable cocktail recipe book. Within four years of launch the brand reached No. 5 in the Mexican national mezcal category and in 2022 swept major international spirits awards (Gold at Spirits Business Tequila & Mezcal Masters, IWSC, and the San Francisco World Spirits Competition; Platinum at SIP Awards). The shareholder base combines Casa Lumbre as the controlling parent with Pernod Ricard as a strategic investor.

Revenue is generated principally through one-time product sales of mezcal (Joven and Reposado) and ancillary hard seltzer and merchandise SKUs across e-commerce, marketplaces, and physical retail; no subscription, licensing, or recurring service revenue is disclosed. Customer segments span price-insensitive spirits enthusiasts and first-time mezcal drinkers, premium hospitality venues (bars, restaurants, hotels), and cause-aligned community buyers reached through the Pride Edition sub-brand, with no individual customer accounting for a disclosed share of revenue.

Name

Ojo de Tigre mezcal

Legal name

Mezcal Ojo de Tigre, S.A.P.I. de C.V.

Website

https://ojodetigremezcal.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Ojo de Tigre is a Mexican artisanal mezcal brand (founded 2018) that produces a dual-agave blend of Espadín and Tobalá in Joven and Reposado expressions, distributing through major Mexican retailers and US direct-to-consumer channels to spirits enthusiasts, hospitality venues, and first-time mezcal drinkers.

Ownership category

akta.pro rank

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Mezcal Product Sales: Direct sales of mezcal products (Joven and Reposado expressions in 750ml and 200ml sizes) through e-commerce, online marketplaces (Amazon, Mercado Libre), and physical retail stores
2. Hard Seltzer and Merchandise: Sales of hard seltzer products and branded merchandise (notebooks, t-shirts) through Amazon and other retail channels

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels5 records

Core offering

Ojo de Tigre is a 100% Mexican artisanal mezcal brand that produces and sells small-batch mezcal made from a dual-agave blend of Espadín from Oaxaca and Tobalá from Puebla. It sells Joven and Reposado expressions in 750ml and 200ml formats, plus hard seltzer and branded merchandise, through retail and direct-to-consumer channels.

Product overview

Ojo de Tigre is a 100% Mexican artisanal mezcal brand launched in 2018 by Casa Lumbre with founder Luis Gerardo Méndez. The portfolio consists of two main mezcal expressions—Joven (unaged) and Reposado (aged approximately 5 months in American oak barrels)—each crafted from a blend of two sustainably cultivated agaves: Espadín from Oaxaca and Tobalá from Puebla. Available in 750ml and 200ml bottle sizes, as well as multi-pack bundles. The brand also offers branded merchandise including notebooks and t-shirts. Ojo de Tigre positions itself as an accessible mezcal for all consumers, emphasizing a balanced flavor profile that welcomes both new and experienced mezcal drinkers.

Differentiator

Problem solved

Functional benefit

Brands

• Ojo de Tigre Pride Edition: Special edition bottles supporting the LGBTQ+ community, with a portion of sales donated to various LGBTQ+ support programs.

Products and services

• Mezcal Ojo de Tigre Joven 750ml Artisanal joven (unaged) mezcal crafted from Espadín from Oaxaca and Tobalá from Puebla agaves, with bright color, citrus notes (apple and green pear), and subtle notes of cooked agave, caramel and smoked cacao. Best enjoyed straight or in cocktails; targeted at spirits enthusiasts and cocktail consumers.
• Mezcal Ojo de Tigre Reposado 750ml Reposado expression aged approximately 5 months in second-use American oak barrels that previously aged bourbon, with amber color, golden highlights and notes of vanilla, cooked agave, wood and subtle smoke. For consumers seeking an aged mezcal with dried fruits, nuts, or cheese pairings.
• Mezcal Ojo de Tigre Joven 200ml Smaller 200ml format bottle of the joven expression artisanal mezcal made with Espadín and Tobalá agaves.
• Mezcal Ojo de Tigre Reposado 200ml Smaller 200ml format bottle of the reposado expression aged 5 months in American oak barrels.
• Ojo de Tigre Pride Edition Special edition mezcal bottles supporting the LGBTQ+ community, with a portion of sales donated to LGBTQ+ support programs including Pride MX partner organizations.
• Hard Seltzer Hard seltzer products sold through Amazon and other retail channels alongside the mezcal portfolio.
• Libreta Mezcal Ojo de Tigre Branded notebook featuring Ojo de Tigre mezcal branding, sold as merchandise.
• Playera Mezcal Ojo de Tigre Branded t-shirt featuring Ojo de Tigre mezcal branding, sold as merchandise.

Quantifiable outcome

• Gold Medal at Spirits Business Tequila & Mezcal Masters 2022
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Andaz Mayakoba Resort Riviera MayaflagshipStrategic or Co-development PartnerBranded 'Tiger Suite' microcosm experience at Andaz Mayakoba featuring Ojo de Tigre throughout the resort. Includes signature experiences such as Casa Amate x Ojo de Tigre dinners, Tiger's Oasis, Sunset Tasting, Master Mixology Class, and bottle intervention experiences. Ojo de Tigre featured across all resort bars and restaurants with signature cocktails and mezcal passport program.
• Pride MXcoreGTM or Marketing PartnerLGBTQ+ community support partnership. Ojo de Tigre produces special edition Pride bottles with percentage of sales donated to Pride MX organizations including Casa de las Muñeca, La Casa de Sal, Grupo Cava, VIHVE Libre, and Círculo Diverso.
• Ice Cream NationminorChannel Partner/ Reseller/ DistributorPride collaboration creating Bright Tiger cocktail available at all Ice Cream Nation locations in Mexico. One of several venue partnerships for Pride celebration campaign.
• Various Mexico City Bars and RestaurantsminorChannel Partner/ Reseller/ DistributorExtensive network of on-premise partners including Coppola, Casa Prunes, Casa Olympia, San-to, Terraza Cha Cha Cha, Zinco Jazz Club, Casa Franca, Harry's, and 30+ other venues serving Ojo de Tigre cocktails during Pride campaign and ongoing.
• Casa LumbreflagshipStrategic or Co-development PartnerParent company and strategic partner for Ojo de Tigre brand. Casa Lumbre co-founded the brand with Luis Gerardo Mendez in 2018. Casa Lumbre operates as the parent entity overseeing brand development, production, and distribution alongside founder.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wahaka Mezcal: Oaxacan artisanal mezcal with a similar dual-agave style and approachable positioning. Comparable on production methods, agave sourcing, and intent to bring mezcal to a broader consumer base.
• Casa Dragones: Ultra-premium Mexican agave spirits (tequila and mezcal) with a similar craft-blending approach and elevated gifting/celebratory positioning. Comparable on price tier, limited-portrait production, and on-premise placement in luxury hospitality.
• 400 Conejos: Mexican mezcal brand positioned around accessibility and approachability, similar to Ojo de Tigre's 'mezcal for all' positioning. Comparable on price tier, multi-channel retail distribution, and emphasis on first-time mezcal drinkers.
• Clase Azul: Ultra-premium Mexican spirits brand (tequila and mezcal) with strong visual brand identity and experiential on-premise presence. Comparable to Ojo de Tigre in handcrafted positioning, hospitality partnerships, and gift-occasion marketing.
• Del Maguey: Single-village artisanal mezcal brand from Oaxaca, widely considered the category's quality benchmark. Directly comparable to Ojo de Tigre in artisanal production methods, Oaxaca-sourced agave, and premium positioning, though it targets a more connoisseur-driven buyer.
• Madre Mezcal: Oaxacan mezcal brand focused on artisanal, sustainably sourced agave. Comparable to Ojo de Tigre in single-region sourcing, traditional production methods, and premium positioning, though smaller and more export-focused.
• El Jolgorio / Real Minero: Mezcal producer family based in Oaxaca producing single-village, single-agave expressions. Comparable to Ojo de Tigre in artisanal methods and agave provenance, though positioned at a more connoisseur-driven, lower-volume end of the category.

Broad incumbents

• Patrón Tequila: Global premium tequila brand (Bacardi) with a major agave-spirits footprint and broad on-premise and retail presence. Comparable as a benchmark for Ojo de Tigre's ambitions in the US on-trade and as the dominant premium agave spirits brand that mezcal is taking share from.
• José Cuervo: World's largest tequila producer with an expanding mezcal portfolio. Comparable as a reference point for Ojo de Tigre's scale-up challenges and as a competitor for on-premise and retail shelf in the premium agave spirits category.
• Casamigos: Celebrity-founder-led premium agave spirits brand (originally tequila, expanded to mezcal), now owned by Diageo. Closely comparable in celebrity-driven GTM, premium positioning, and category-expansion narrative, though Casamigos is much larger and tequila-anchored.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ojodetigremezc?lang=en
• YouTubeyoutube.com/channel/UC_NaPWWLXj8Xp9tVzHaiHWA
• Facebookfacebook.com/MezcalOjoDeTigre
• Instagraminstagram.com/mezcalojodetigre?igshid=YmMyMTA2M2Y=

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ojo de Tigre mezcal