SophieGrace

What SophieGrace does

SophieGrace is a privately held, women-founded Canadian fashion brand founded in 2018 that designs and sells versatile women's workwear and lifestyle apparel through a direct-to-consumer model. The brand serves professional and corporate women seeking polished clothing that transitions from office to evening, addressing pain points around discomfort and lack of versatility in traditional workwear. The product portfolio spans blazers, vests, dresses, pants, skirts, tops, and sweaters organized around four proprietary fabric technologies — SmoothingStretch (ponte), Cloudly Knit (silk-merino-cashmere), Liquid Satin (double-sided satin), and Washable Silk — which underpin the brand's premium positioning at price points from $89 to $475 USD.

The business operates on a Shopify-powered e-commerce platform (sophiegrace.ca) with duty-free shipping to Canada and the USA, complemented by a physical showroom in Calgary's Bankers Hall and virtual styling sessions delivered via Calendly. The hybrid omnichannel model is reinforced by integrations with Yotpo for reviews (1,692 reviews accumulated), AdRoll for retargeting, Loop Returns for returns processing, and a Shopify Collective Partner listing for ecosystem referrals. Revenue is generated through one-time direct product sales, a $9 USD Checkout+ add-on for free returns and exchanges, and digital gift cards ranging from CA$50 to CA$1,000, with bundle discount mechanics (10% off 3 pieces, 15% off 4+ pieces) designed to drive larger average order values.

The company is bootstrapped with no disclosed institutional funding, parent company, or acquisition history, and operates with 11-50 employees. It has earned media coverage in Forbes, The New York Times, Elle Canada, Refinery29, and Citytv, which supports brand credibility in the women's professional apparel category. No AI/ML capabilities, regulatory actions, mergers and acquisitions, or leadership changes were disclosed in the source material.

Name

SophieGrace

Legal name

SophieGrace

Website

https://sophiegrace.ca

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

SophieGrace is a Canadian women-founded DTC fashion brand (founded 2018) that designs and sells versatile professional workwear — blazers, pants, dresses, and tops — across four proprietary fabric collections, serving working women in Canada and the USA via Shopify e-commerce, a Calgary showroom, and virtual styling sessions.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: SophieGrace generates revenue primarily through direct-to-consumer sales of women's workwear and lifestyle apparel. Products include blazers, vests, dresses, pants, skirts, tops, and sweaters sold at price points ranging from approximately $89 to $475 USD. The company offers bundle discounts (10% off 3 pieces, 15% off 4+ pieces) to encourage larger purchases.
2. Checkout+ Add-on: Optional paid service priced at $9 USD offering free returns and exchanges within 30 days, providing a risk-reduction purchase protection add-on
3. Gift Cards: Digital gift cards sold in denominations from CA$50 to $1,000, providing flexible gifting options with no expiration fees

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

SophieGrace designs, manufactures, and sells a direct-to-consumer collection of women's professional workwear and lifestyle apparel. The portfolio centers on proprietary fabric technologies—SmoothingStretch ponte, Washable Silk, Cloudly Knit (silk-merino-cashmere), and Liquid Satin—used across blazers, vests, pants, skirts, tops, dresses, and sweaters sold as mix-and-match capsule wardrobe pieces. The company also provides complementary styling services through virtual sessions and a Calgary showroom, alongside gift cards and a Checkout+ returns add-on.

Product overview

SophieGrace is a women's professional clothing brand offering a unified collection of career-focused fashion designed for comfort and style. The product portfolio centers on four signature fabric technologies: SmoothingStretch (a ponte fabric for streamlined silhouettes), Washable Silk (easy-care silk garments), Cloudly Knit (silk-merino-cashmere blend for layering), and Liquid Satin (luxurious satin for formal pieces). The core offerings span blazers and jackets (The Anya Blazer, The Sloane Blazer, The Alex Blazer, The Nora Lady Jacket), vests (The Sylvia Vest, The Anna Vest, The No Gape Zora Vest), dresses (The Juliette Bias Dress, The Zaha Dress, The Ashley Dress, The Cecilia Dress), pants and trousers (The Rachel Skinny Pant, The Helen Pant, The Josephine Pant, The Eloise Trouser, The Farrah Flare Trouser), skirts (The Stella Skirt, The Caroline Silk Bias Skirt, The Jennifer Wrap Skirt, The Julia Trouser Skirt), tops and blouses (The Jane Tank, The Chloe Tank, The Diana Silk Tank, The Grace Silk Blouse, The Evelyn Silk Blouse, The Hannah Silk Tee), sweaters (The Andi Crewneck Cardigan), and gift cards. The brand also offers styling sessions as a service and operates a Calgary showroom for in-person shopping.

Differentiator

Problem solved

Functional benefit

Brands

• SmoothingStretch: A fabric technology collection featuring stretch materials for comfort and smoothing effect.
• Cloudly Knit
• Liquid Satin
• Washable Silk

Quantifiable outcome

• 30-day free returns and exchanges policy reduces purchase friction
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationShopify powers SophieGrace's e-commerce platform, providing the online storefront, shopping cart functionality, payment processing, and analytics infrastructure. The company is also listed as a Shopify Collective Partner for retailer referrals.
• AdRollminorGTM or Marketing PartnerAdRoll provides retargeting and display advertising services to drive customer acquisition and re-engagement campaigns.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Theory: Established women's and men's workwear brand owned by Fast Retailing with broad wholesale and DTC distribution. Comparable to SophieGrace in the workwear category but with much broader scope, deeper pocket, and global reach.
• Aritzia: Canadian contemporary women's apparel conglomerate with a relevant sub-brand portfolio (Babaton, Wilfred, TNA). Closest Canadian-headquartered comparable and a natural competitive benchmark for catalog breadth and pricing architecture.
• Ann Taylor: Mainstream women's workwear brand with broad retail distribution and ongoing comfort-stretch product initiatives. Comparable on target customer (professional women, workwear occasion) but operates at far larger scale.
• DVF (Diane von Furstenberg): Iconic women's workwear and dress brand centered on the wrap dress and refined office-to-evening separates. Comparable to SophieGrace's Juliette Bias Dress and Caroline Silk Bias Skirt categories and overall dressy-professional positioning.

Direct peers

• Veronica Beard: Contemporary women's apparel brand with a strong blazer-and-workwear assortment and a multi-channel DTC plus store presence. Closely matches SophieGrace on product mix (blazers, layering pieces, workwear) and the dual office/evening use case.
• Equipment: Heritage brand best known for its silk shirts and blouses — directly overlaps SophieGrace's Washable Silk, Evelyn Silk Blouse, and Grace Silk Long Sleeve categories. Comparable on premium silk pricing and the professional-blouse customer.
• L'Agence: Contemporary women's apparel with a strong silk and refined-separates assortment priced at premium points. Comparable to SophieGrace on Washable Silk and Liquid Satin collections, and on the polished professional aesthetic.
• M.M. Lafleur: US-based DTC women's professional workwear brand with a comfort-and-performance fabric story (stretch, machine-washable, wrinkle-resistant). Most directly comparable competitor to SophieGrace on positioning, customer segment, and B2B/corporate angle.
• Cinq à Sept: Contemporary women's apparel brand with elevated everyday and workwear-leaning pieces priced similarly to SophieGrace's premium tier. Comparable on occasion versatility and customer overlap.

Regional players

• Oak + Fort: Canadian contemporary women's apparel brand with strong Shopify DTC and minimalist aesthetic. Comparable on geography, customer profile, and direct-to-consumer model, though less workwear-specific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/shopsophiegrace
• YouTubeyoutube.com/@sophiegraceshop7455
• Facebookfacebook.com/SophieGraceShop
• LinkedInlinkedin.com/company/sophiegraceshop
• Instagraminstagram.com/sophiegraceshop
• TikToktiktok.com/@sophiegraceshop
• Pinterestpin.it/6ryUFCQ

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SophieGrace