The Sports Vault

What The Sports Vault does

The Sports Vault, doing business as Inglasco, is a Winnipeg-based e-commerce retailer specializing in officially licensed sports merchandise across North American professional leagues. Founded in 2014, the company sells through a Shopify-powered direct-to-consumer storefront (us.inglasco.com) covering all 32 NHL teams, NFL, MLB, PWHL, NBA, CFL, AHL, ECHL, and Hockey Canada. The product portfolio centers on official NHL game pucks and souvenir pucks, complemented by drinkware (tumblers, glassware, mugs), BBQ and kitchen accessories, collectibles (replica trophies, helmets, standing boards, plaques), flags and banners, and fan zone merchandise including keychains, magnets, and scarves. The company also operates a separate B2B portal (orders.inglasco.com) for wholesale and bulk business customers, and offers a custom orders service for teams and organizations.

The business operates on a straightforward unit-pricing retail model with a minimum order requirement of $19.98. Products are priced individually, with examples including NHL Playoffs 2026 Game Pucks at $26.99, magnetic standing boards at $49.99, and championship commemorative glass sets ranging from $21.99 to $37.99. Revenue is generated through one-time purchase transactions with no subscription or recurring billing model. The company employs between 11 and 50 people and is privately held with no disclosed institutional investors, funding rounds, or parent company.

The company's competitive positioning rests on its portfolio of official league licenses — a difficult-to-secure intangible asset — and its multi-league coverage that broadens the addressable fan base. Marketing channels are limited to email newsletters, organic social media presence on Facebook, Instagram, and X, and content marketing through its website. The company does not disclose revenue, management team details, or growth metrics, and shows no evidence of proprietary technology, AI capabilities, or API infrastructure beyond the standard Shopify platform.

Name

The Sports Vault

Legal name

Inglasco

Website

https://thesportsvault.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

The Sports Vault (DBA: Inglasco) is a Winnipeg-based e-commerce retailer selling officially licensed sports merchandise across NHL, NFL, MLB, PWHL, and other major leagues via a Shopify storefront and a B2B wholesale portal.

Ownership category

akta.pro rank

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Retail merchandise sales: One-time purchase model for licensed sports merchandise including official game pucks, drinkware, collectibles, flags, banners, and fan zone items. Customers purchase directly through the e-commerce storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Sports Vault (Inglasco) designs, manufactures, and retails officially licensed sports merchandise across major North American leagues including NHL, NFL, MLB, PWHL, NBA, CFL, AHL, ECHL, and Hockey Canada. Its product catalog spans NHL official game pucks, souvenir pucks, team-branded drinkware, BBQ and kitchen accessories, collectibles (replica trophies, helmets, plaques), flags and banners, and fan zone merchandise. Sales are fulfilled primarily through a Shopify direct-to-consumer storefront, with a separate B2B portal (orders.inglasco.com) for bulk/wholesale orders and a custom orders service for bespoke team merchandise.

Product overview

The Sports Vault (Inglasco) is an e-commerce platform specializing in officially licensed sports merchandise across multiple professional leagues including NHL, PWHL, NFL, MLB, NBA, CFL, AHL, ECHL, and Hockey Canada. The product portfolio centers on hockey pucks (official game pucks and souvenir pucks) as a core offering, complemented by drinkware (tumblers, glassware, mugs), BBQ and kitchen accessories, collectibles (replica trophies, helmets, plaques), flags and banners, and fan zone merchandise. The company also offers custom order services and operates a B2B portal for wholesale customers.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Direct peers

• Rally House: Rally House operates a multi-banner retail and e-commerce network selling officially licensed apparel, headwear and home/collectibles from all major US professional leagues. It overlaps with Inglasco on licensed team merchandise, collectibles and fan-zone product categories.
• Wincraft: Wincraft is a long-established manufacturer and wholesaler of licensed sports collectibles and souvenirs (pucks, pennants, banners, drinkware, team signs) sold through retailers and direct channels. It is one of the closest direct comparables to Inglasco's puck, banner and souvenir-puck business.
• FansEdge: FansEdge is an e-commerce retailer of officially licensed sports apparel, jerseys, collectibles and home/office merchandise across the NFL, MLB, NBA, NHL and NCAA. It is a direct online competitor in licensed team merchandise and collectibles.
• Fanatics: Fanatics is the dominant vertically integrated licensed sports merchandise retailer and holds long-term league-wide e-commerce rights with the NHL, NFL, MLB, NBA, MLS and others. It competes head-to-head with Inglasco in officially licensed collectibles, drinkware, pucks and team merchandise across all the same major leagues.
• Lids: Lids is a major licensed sports merchandise retailer (owned by Fanatics) focused on headwear, apparel, and team merchandise across MLB, NFL, NBA, NHL, NCAA and more. It is a broad licensed-sports retail peer with overlap on team-branded non-apparel and collectibles.

Broad incumbents

• '47 Brand: '47 Brand is a sports lifestyle company licensed by MLB, NFL, NHL, NBA, MLS and NCAA producing headwear, apparel, home/office and collectibles. It is a comparable licensed sports merchandise manufacturer with similar league relationships and product breadth.
• Mitchell & Ness: Mitchell & Ness (owned by Fanatics) is a heritage licensed sports brand specializing in throwback jerseys, authentic apparel and memorabilia across MLB, NFL, NBA, NHL and NCAA. It is a relevant peer in the licensed memorabilia and collectibles category where Inglasco also competes.
• Dick's Sporting Goods: Dick's Sporting Goods is a large omnichannel sporting goods retailer that sells licensed team merchandise, collectibles and fan gear alongside its core sporting equipment assortment. It is a broad incumbent with partial overlap on Inglasco's licensed non-apparel categories.
• New Era Cap: New Era is the official on-field cap licensee for MLB, NFL and NBA and sells licensed headwear and apparel globally. It is a broad incumbent in licensed sports merchandise with category overlap on officially licensed team products.

Emerging players

• 500 Level: 500 Level is an e-commerce-focused licensed sports merchandise brand selling apparel, prints and home/office items across major US leagues. It is an emerging digital-native peer with overlapping customer base and product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key highlights6 records

Customer concentration

• Xx.com/sportvault
• Facebookfacebook.com/thesportsvaultcorp
• Instagraminstagram.com/?next=%2F
• LinkedInlinkedin.com/company/the-sports-vault-corp-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sports Vault