GlowSport

Name

GlowSport

Legal name

Glowing Entertainment Inc.

Website

https://glowsport.ca

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Event Entertainment Services

NAICS

Arts, Entertainment, and Recreation (71), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Birthday Party Services (HSACACAA)

akta.pro secondary industries

Kids Party Entertainment (Clowns, Magicians, Characters) (HSACACAG), Event Lighting Decor (Uplighting, String Lights, Effects) (HSACAOAE), Group/Party Makeup Services (HSALAHAK)

Keywords

• Blacklight event entertainment
• Glow party services
• Mobile event production
• Corporate team building events
• Children party entertainment

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Event Entertainment Services: GlowSport generates revenue primarily through booking fees for glowing sports, fitness, and entertainment events. Services are priced as one-time event bookings with various package tiers. Revenue comes from corporate team building, birthday parties, school events, weddings, fundraisers, and community events. Most bookings are per-event with additional upsells for food packages, jersey purchases, and extended time.
2. DJ and Entertainment Services: Professional DJ services and glow dance events are offered as separate revenue streams with basic and premium package options ranging from $450-$1000. Additional services include blacklighting, glow painting, and equipment rental.
3. Fitness and Training Programs: Fitness and team training packages ranging from single-session team starters ($150-$250+HST) to multi-session programs (8-16 sessions at $1000-$2500+HST). Training includes plyometric circuit training, HIIT, yoga, and taekwondo.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

GlowSport is a glow-in-the-dark event entertainment company that uses proprietary UV/blacklight technology to transform ordinary venues into glowing environments for sports, fitness, DJ/dance, paint parties, and Nerf battles. Services are delivered at two fixed Ottawa-area venues and via the fully mobile 'Glow on the Go' division that travels anywhere across Canada. Offerings span birthday parties, school spirit events, corporate team building, bachelor/bachelorette parties, fundraisers, and structured fitness training.

Product overview

GlowSport is a glow-in-the-dark entertainment company and division of Glowing Entertainment Inc., founded in 2013 in Ottawa, Canada. The company operates as a single unified entertainment platform offering glow-themed activities across multiple categories: event entertainment (Nerf Gun Battles, DJ services, glow dances), sports activities (Glowing Sports, Fitness and Team Training), creative experiences (Glow Paint Parties), and mobile events (Glow on the Go). The core differentiator is proprietary blacklight/glow technology applied to sports, fitness, arts, and entertainment events. Services are provided both at fixed locations (GlowSport Ottawa, Ottawa South) and as fully mobile events coast-to-coast across Canada. The product portfolio includes corporate team building, school spirit events, birthday parties, bachelor/bachelorette parties, fundraisers, and fitness training programs, all unified by the glow-in-the-dark experience delivered by trained event specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• Nerf Gun Battle (Glow Wars) Signature glow-in-the-dark Nerf foam dart battle experience featuring custom battlefields (including props like vehicles), structured missions, and professional referees. Targeted at birthday parties, bachelor/bachelorette parties, school events, and corporate groups.
• Glowing Sports Glow-in-the-dark sports activities including dodgeball, handball, basketball, volleyball, ultimate frisbee, taekwondo, tennis, and toddler-friendly games played under blacklight with custom glowing equipment.
• Fitness and Team Training Glow-themed fitness programs including plyometric circuit training, HIIT, GlowGa (glow yoga), Glow-Taekwondo, and glow dance, led by accredited trainers for teams and individuals via multi-session packages.
• Glow Paint Parties Canvas painting parties featuring non-toxic glow paint where participants create artwork on canvases and easels, with optional face/body painting and professional instructors; available as standalone or add-on to other events.
• Glow on the Go (Mobile Events) Fully mobile event service that brings the full glow entertainment setup (sports, games, paint, DJs) to any venue across Canada, transforming customer-provided spaces (sports domes, arenas, classrooms, houses, community centers, schools) into glowing environments.
• School Spirit Day/Week

Quantifiable outcome

• Events can accommodate up to 200 participants for corporate group events
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Glow Zone OttawacoreStrategic or Co-development PartnerPartnership with Glow Zone Ottawa venue. GlowSport Ottawa events are 'hosted out of the Glow Zone' facility. Through this partnership, GlowSport is able to provide additional fun glowing activities beyond their core Nerf Gun Battle offerings. The Glow Zone venue provides the physical space and additional activity options that complement GlowSport's mobile event services.

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Sky Zone: Largest US trampoline-park chain offering active, group-format party and team-building experiences. Compares to GlowSport because both monetize kids' parties, school events, and corporate team-building around physical, novelty-driven activities delivered in purpose-built venues.
• Urban Air Adventure Park: Multi-format indoor active entertainment franchise (trampolines, climbing, obstacle courses) with a strong birthday-party and corporate-group book. Comparable to GlowSport because both sell time-based, active entertainment to families and corporate clients using themed, all-inclusive party packages.

Direct peers

• Pump It Up: Inflatable party and play center franchise running private birthday parties and group events. Comparable to GlowSport as a venue-based, equipment-driven, party-format operator competing for the same family and corporate group bookings.
• Glow-in-the-Dark Mini Golf Operators (e.g., Monster Mini Golf): Multi-location blacklight-themed mini-golf and entertainment venue operator running parties and group events under UV lighting. Comparable to GlowSport because both monetize glow/UV-themed environments for birthday parties, family outings, and group bookings.
• Laser Quest: Franchised laser-tag entertainment chain offering mobile and venue-based party experiences for kids, schools, and corporate groups. Comparable to GlowSport because the core offering is themed, mobile-or-fixed, party-format experiential entertainment with per-participant pricing.
• Color Me Mine: Paint-your-own-pottery studio franchise offering guided art parties and group events for kids, families, and corporate clients. Directly comparable to GlowSport's Glow Paint Parties product line in format, customer segment, and per-participant pricing model.
• BounceU: Inflatable-party venue chain specializing in private birthday and group events for kids. Comparable to GlowSport because it operates a venue-plus-mobile party model targeting the same family, school, and corporate-event buyers with all-inclusive equipment-based packages.

Regional players

• House of Bounce: Regional inflatable-play and party-center operator running kids' birthday parties and group events. Comparable to GlowSport as a venue-based, equipment-driven kids' party operator competing for the same family and school-event bookings within a single regional market.

Others

• Glow Zone (Ottawa): Glow-themed indoor family entertainment venue already partnered with GlowSport as a venue host. Included as an ecosystem participant because it is both a channel partner and an adjacent competitor in the same glow-entertainment category within Ottawa.

Emerging players

• The Adventure Park: Outdoor aerial adventure and active entertainment operator running group bookings, school events, and birthday parties. Comparable to GlowSport as a mobile/group-format active-entertainment operator targeting schools, corporates, and families with per-participant pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/glowsportnation
• Facebookfacebook.com/glowsport
• LinkedInlinkedin.com/company/glowsport

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GlowSport