San Diego Florist Supplies

What San Diego Florist Supplies does

San Diego Florist Supplies, Inc. is a wholesale floral supply distributor serving professional florists, flower shops, and wedding/event designers across Southern California and Nevada. Founded in 1973 and headquartered at 2550 El Cajon Blvd in San Diego, the company operates six physical branch locations—in San Diego, Carlsbad, Santa Ana, Torrance, Riverside, and Las Vegas—supported by an online store and a printed 2026 Basic Supply Catalog with interactive video links and Eco-Friendly Icons. Its product portfolio includes fresh cut flowers, floral foam, containers, ribbons, accessories, plants, and specialty items such as Patria LED candles featuring patented 360-degree flame technology.

The company's core operations are built around wholesale procurement and fulfillment for the trade segment, with distribution partnerships for OASIS Floral Products, Chrysal flower care, and Patria Candles. Revenue is generated through wholesale transactions with registered trade buyers, e-commerce sales via the online store, and catalog-based ordering by phone, fax, mail, or in-person branch visits. Pricing is differentiated between wholesale trade buyers (with identification cards) and non-trade buyers at posted retail prices, with free delivery within San Diego County and parts of Los Angeles, Riverside, Orange, and Imperial Counties for orders above $50, and same-day shipping for 'Hot Rush' orders.

The go-to-market model relies on trade relationships, wholesale buyer registration, a printed catalog, and content marketing through an extensive blog, how-to video library, and annual Flower Trends Forecast publications targeting wedding and event design trends. The company is privately held with no disclosed institutional ownership, no funding rounds, and no M&A activity indicated in available source material.

Name

San Diego Florist Supplies

Legal name

San Diego Florist Supplies Inc

Website

https://www.sdfsinc.com/

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

San Diego Florist Supplies is a floral company that offers flowers, event decorations, lights, garlands, and interior design services.

Ownership category

akta.pro rank

Product category

Wholesale Floral Supplies Distribution

NAICS

Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (42493)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Gardening, Lawn & Outdoor Living Distribution (CRAOAFAH)

akta.pro secondary industry

Arts, Crafts & DIY Hobby Supplies Distribution (CRAOAMAE)

Keywords

• Wholesale floral supplies
• Fresh cut flowers
• Floral design supplies
• Wedding event florals
• Wholesale LED candles

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Floral Supply Sales: Primary revenue from selling floral supplies, fresh cut flowers, floral foam, containers, ribbons, accessories, plants, and specialty items to registered wholesale buyers in the floral trade industry.
2. Online Store Sales: E-commerce sales through their online store platform for product orders.
3. Catalog Sales: Wholesale catalog-based ordering system where trade customers place orders via phone, fax, mail, or in-person at branch locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

San Diego Florist Supplies is a wholesale distributor of fresh cut flowers, floral design hard goods (containers, ribbons, foam, adhesives, picks), plants, and specialty items such as LED candles, serving professional florists, flower shops, wedding and event designers, and institutional buyers. The company sells primarily to trade customers through six branch locations in California and Nevada, an online store, and a printed annual catalog. It carries national brands including OASIS, Chrysal, FloraLife, and Patria, and offers supporting services such as same-day local delivery, nationwide shipping, and design education content.

Product overview

San Diego Florist Supplies operates as a wholesale floral supply company serving florists and the trade with an online store platform and physical warehouse locations across California and Nevada. The product portfolio centers on the Online Store for e-commerce ordering, supported by the annual 2026 Basic Supply Catalog as a reference tool, and includes specialty products such as Patria LED Candles with their patented flame technology. The company also publishes the Flower Trends Forecast, providing industry trend guidance. The online store and catalog serve as the primary commercial channels, with Patria candles representing a differentiated product line featuring LED technology for realistic candlelight effects.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale Floral Supply Distribution Core wholesale offering delivering fresh cut flowers and floral hard goods to trade customers across Southern California and Las Vegas, with nationwide shipping available.
• Patria LED Candles

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Patria CandlescoreOEM/ Whitelabel/ Licensing PartnerSan Diego Florist Supplies is a distributor of Patria LED Candles, featuring the most realistic LED candlelight technology with patented 360° flame. Products include pillars, tapers, and tea lights made of real wax and battery powered, with unique features such as a remote with 12-hour setting and luxurious packaging.
• OASIS Floral ProductscoreTechnology or IntegrationSan Diego Florist Supplies stocks and distributes OASIS Floral Products including UGlu adhesive, floral foam, Midnight Floral Foam for Halloween designs, and Candle Stake options. They also reference OASIS content on flower benefits.
• ChrysalcoreTechnology or IntegrationSan Diego Florist Supplies distributes Chrysal products including Chrysal Transporter for flower deliveries. They carry various Chrysal flower care and conditioning products.
• CalFlowers (That Flower Feeling Campaign)minorMarketing PartnerCalFlowers campaign 'That Flower Feeling' uses social media to share the story of how flowers improve mental and emotional health. San Diego Florist Supplies blog references this initiative.
• Society of American FloristsminorStrategic or Co-development PartnerThe Society of American Florists has compiled scientific research showing flowers provide mental health benefits. San Diego Florist Supplies references their research on their blog.

Scale indicators3 records

Expansion highlights5 records

Direct peers

• Mayesh Wholesale Florist: One of the largest U.S. wholesale floral distributors with multiple branch locations across the West Coast and Southeast, directly comparable as a multi-branch B2B florist supply distributor serving professional designers and event florists.
• DVFlora: Wholesale florist supplier operating a large East Coast distribution center with national shipping, comparable as a B2B wholesaler of fresh cut flowers, hard goods, and floral supplies to the trade.
• Kennicott Brothers: Regional wholesale florist with multiple Midwestern branches, comparable as a multi-branch trade-only distributor of fresh flowers and floral supplies to professional florists.
• Bill Doran Company: Regional wholesale florist serving the Rocky Mountain and Midwest markets with multiple branches, directly comparable in business model, customer base, and product mix.
• Nordlie Wholesale Florist: Wholesale florist distributor with branches in the Midwest, comparable as a B2B trade supplier of fresh flowers, supplies, and event décor to professional florists.
• FloraSource Wholesale Florist: California-based wholesale florist distributor, comparable as a regional trade supplier serving the Western U.S. with fresh flowers and floral supplies.

Emerging players

• Jet Fresh Flowers: Growing wholesale floral distributor specializing in fresh-cut flowers with direct-from-grower sourcing, comparable as a trade-only floral supplier expanding through modern e-commerce channels.

Broad incumbents

• Teleflora: Nationwide floral wire service and clearinghouse with an extensive network of member florists, comparable as a broad incumbent operating across the same professional florist ecosystem with overlapping supply and merchandising activities.
• FTD (Frasers Group): Large legacy floral wire service and consumer-facing floral brand, comparable as a broad incumbent serving both consumers and a network of professional florist partners across North America.
• 1-800-Flowers: National floral and gifting retailer with wholesale and consumer operations, comparable as a broad incumbent that participates in both floral retail and supply chain activities impacting the wholesale buyer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SDFSupplies
• LinkedInlinkedin.com/company/san-diego-florist-supplies-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Diego Florist Supplies