Bio Green
Bio Green is a privately held lawn care company that licenses a nationwide network of independent service providers to deliver bio-based liquid fertilizer, tree and shrub care, and pest control to residential homeowners. Products are manufactured at its Greensboro, Georgia facility under Greene County Fertilizer Company.
- Company typePrivate
- Founded2005
- HeadquartersGreensboro, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Bio Green does
Bio Green is a privately held lawn and landscaping company founded in 2005 in Reno, Nevada, currently headquartered in Greensboro, Georgia, where it operates a 30,000 sq.ft. manufacturing facility. The company produces patent-pending bio-based liquid fertilizer products, including the flagship Bio Green Complete Landscape Nutrition formula, which combines food-grade fertilizer, plant nutrients, and soil amendments in a slow-release system that reduces nitrogen application by 70% per treatment compared to chemical alternatives. Its product portfolio spans three service lines: a multi-tiered Bio Green Lawn Treatment Program for turf, Tree and Shrub Care Services, and the Lawncology-branded Weed and Insect Control Services, the latter delivering 50-75% lower chemical usage than competitors. Bio Green has been part of the Greene County Fertilizer Company family of brands since 2020.
Bio Green serves residential homeowners nationwide through a licensing model in which independently owned and operated lawn care companies become Bio Green Licensed Service Providers. These providers are trained and supported by Greene County Fertilizer Company, which also manufactures and exclusively distributes Bio Green products. End customers are acquired primarily through the company website, a toll-free contact line, and complimentary Free Lawn Evaluation assessments that generate leads for local providers. Bio Green fertilizer products are exempt from Florida County fertilizer blackout ordinances due to their low-nutrient-run-off composition, providing a regulatory edge in a key Southeast market. Trademarks held include the Bio Green wordmark, the 'Fertilization Redefined' tagline, the Complete Landscape Nutrition service mark, and the coined term Lawncology.
The business model combines two revenue streams: subscription-style recurring service fees collected by licensees from residential customers, and licensing/co-branding revenue flowing to the parent from the licensee network. Pricing is not publicly disclosed and varies by local provider. Bio Green employs 51-100 people, has no disclosed funding rounds or venture capital backing, and operates as a subsidiary of Greene County Fertilizer Company, Inc. The company has no public app, API, or disclosed digital product surface, and there is no evidence of AI/ML capabilities embedded in its offering.
Bio Green firmographics
Firmographics- Name
- Bio Green
- Legal name
- Bio Green
- Website
- https://biogreen.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bio Green is a privately held lawn care company that licenses a nationwide network of independent service providers to deliver bio-based liquid fertilizer, tree and shrub care, and pest control to residential homeowners. Products are manufactured at its Greensboro, Georgia facility under Greene County Fertilizer Company.
- Ownership category
- akta.pro rank
Bio Green industry classification
Industry- Product category
- Lawn Care Services
- NAICS
- Fertilizer and Compost Manufacturing (32531)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Organic & Eco-Friendly Lawn Treatments (HSAIAGAH)
- akta.pro secondary industry
- Organic & Bio-based Fertilizers (Manure/Compost/Biochar) (IMAEAEAF)
Keywords
Where Bio Green is headquartered
LocationHeadquarters
- HQ city
- Greensboro
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Bio Green business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Professional Lawn Care Services: Bio Green Licensed Service Providers deliver lawn fertilization, tree and shrub care, and weed/pest control services to residential customers. Revenue is generated through service fees for ongoing lawn care programs applied to residential properties nationwide.
- License and Co-branding: The company generates revenue through licensing the Bio Green brand and proprietary products to independently owned lawn care operators. Products are manufactured by Greene County Fertilizer Company and distributed exclusively to licensed service providers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Bio Green product offering
Product offeringCore offering
Bio Green is a nationally branded lawn and landscaping company delivering eco-friendly lawn fertilization, tree and shrub care, and weed and pest control services through a network of licensed service providers. It manufactures proprietary bio-based liquid fertilizer products distributed exclusively to those licensees.
Product overview
Bio Green is a nationally branded lawn care franchise network of independently owned and operated licensed service providers. The company offers a unified ecosystem of eco-friendly lawn care services built around its proprietary Bio Green® Complete Landscape Nutrition™ fertilizer products. Core offerings include the Bio Green® Lawn Treatment Program for turf care, Tree and Shrub Care Services, and the Lawncology® Weed and Insect Control Services. All services are delivered through local licensees who undergo training and support from Greene County Fertilizer Company, the parent organization. The Free Lawn Evaluation service serves as the entry point for customer acquisition, providing comprehensive landscape assessments before recommending customized service plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Bio Green® Lawn Treatment Program Multi-tiered lawn care program using liquid fertilizer applications that feed grass with essential nutrients while developing deeper roots and healthy soil structure through carbon and simple sugar supplementation. For residential homeowners.
- Tree and Shrub Care Services Diagnostic and treatment services for trees and shrubs using Bio Green Complete Landscape Nutrition applied directly to trunks and foliage, promoting bigger blooms, greener leaves, and healthier plant growth.
- Lawncology® Weed and Insect Control Services Pest control service combining lawn biology and ecology principles, following Least Toxic Pesticide BMPs to achieve 50-75% reduction in chemical usage compared to competitors, with non-toxic options available.
- Bio Green® Complete Landscape Nutrition™ Patent-pending bio-based liquid fertilizer blend containing food grade fertilizer, plant nutrients, and soil amendments. Reduces nitrogen application by 70% per application, is child and pet safe, and is exempt from Florida fertilizer blackout ordinances.
- Free Lawn Evaluation Complimentary evaluation service assessing turf, trees, shrubs, and flower/landscape plant health including stress areas, weeds, insects, diseases, nutrient deficiency, and disease identification. Serves as customer acquisition entry point.
Quantifiable outcome
- 70% reduction in nitrogen applied per application compared to chemical fertilizers
- +2 more outcomes
Companies that use Bio Green
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
Bio Green technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bio Green partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Greene County Fertilizer CompanycoreIn 2020, Bio Green was welcomed into the Greene County Fertilizer Company family of brands. Greene County Fertilizer Company, Inc. provides training, support, and extensive knowledge of horticulture, customer service, soil science, and marketing to Bio Green Licensees. The company manufactures Bio Green products at their Greensboro, Georgia facility and these products are exclusive to Bio Green Licensed Service Providers.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Bio Green competitors and assessment
Company assessmentBroad incumbents
- TruGreen: TruGreen is the largest US residential lawn care service provider operating through company-owned branches and franchisees across all 48 contiguous states. Directly comparable to Bio Green on target customer (residential lawn care), service model (recurring treatment programs), and service breadth (fertilization, weed/pest control), but is a broad incumbent with much greater scale and uses primarily conventional chemistry.
- Scotts Miracle-Gro: Scotts Miracle-Gro is the dominant US consumer lawn and garden brand with LawnService historical operations and a large turf-care product portfolio. Comparable as a broad incumbent spanning lawn fertilization, weed control, and pest management, but operates primarily through product retail rather than Bio Green's licensed service model.
Emerging players
- Espoma Organic: Espoma is a leading manufacturer of organic lawn and garden fertilizers and soil amendments sold through retail channels. Relevant as a product-side peer given Bio Green's in-house manufacturing of bio-based liquid fertilizer, particularly overlapping in organic inputs for residential lawns.
- Safer Brand: Safer Brand produces organic and least-toxic pest control and lawn care products for residential consumers. Comparable to Bio Green on the eco-friendly positioning, especially in the Lawncology pest control offering that emphasizes reduced chemical usage.
- Jonathan Green: Jonathan Green is a US lawn care brand offering a wide range of fertilizers, seed, and soil amendments for residential turf. Partially comparable to Bio Green as it shares the eco-conscious and soil-health narrative and serves DIY residential consumers with bio-based and organic inputs.
Direct peers
- Lawn Doctor: Lawn Doctor is a national franchise-based lawn care company offering fertilization, weed control, and pest management to residential customers. Directly comparable to Bio Green on franchise/licensed delivery model and recurring service programs, with similar local-owner customization across US regions.
- NaturaLawn of America: NaturaLawn of America is a franchised lawn care service focused on organic and natural-based fertilization and pest control for residential customers. Most directly comparable to Bio Green on the eco-friendly/organic positioning, recurring service model, and franchise delivery structure.
- Spring-Green Lawn Care: Spring-Green is a franchised lawn care provider offering fertilization, weed control, and tree/shrub services to residential customers. Closely analogous to Bio Green in franchise structure, recurring service revenue, and end-customer profile, making it a strong direct peer.
Others
- Milorganite: Milorganite is a slow-release organic nitrogen fertilizer brand manufactured from biosolids, sold through retail channels. Adjacent thematically to Bio Green's bio-based slow-release fertilizer positioning and child/pet-safe claim, but operates as an input supplier rather than a competing service provider.
Regional players
- Organic Plant Health Care: Organic Plant Health Care is a regional provider of organic-based lawn and tree care services in the southeastern US. Comparable to Bio Green on eco-friendly treatment programs and residential service delivery, but with a more concentrated geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bio Green social profiles
Digital presenceBio Green financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bio Green leadership team
Management profileNumber of profiles
Bio Green funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bio Green M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bio Green
What does Bio Green do?
Bio Green is a nationally branded lawn and landscaping company delivering eco-friendly lawn fertilization, tree and shrub care, and weed and pest control services through a network of licensed service providers. It manufactures proprietary bio-based liquid fertilizer products distributed exclusively to those licensees.
Is Bio Green a public or private company?
Bio Green is a private company. It is classified as corporate owned and is currently operating.
When was Bio Green founded?
Bio Green was founded in 2005. It employs 51 to 100 people.
Where is Bio Green based?
Bio Green is headquartered in Greensboro, United States, in the North America region.
How does Bio Green make money?
Two revenue lines are on record. Professional Lawn Care Services are the primary driver. The others are license and Co-branding.
Who are Bio Green's main competitors?
Broad incumbents on record are TruGreen and Scotts Miracle-Gro. Emerging players are Espoma Organic, Safer Brand and Jonathan Green. Direct peers are Lawn Doctor, NaturaLawn of America and Spring-Green Lawn Care. Milorganite is listed as an others. Organic Plant Health Care is listed as a regional player.
Does Bio Green have an API?
No public API is recorded for Bio Green.
What industry is Bio Green in?
Bio Green's product category is Lawn Care Services. Its primary akta.pro industry code is HSAIAGAH, Organic & Eco-Friendly Lawn Treatments, with a secondary code of IMAEAEAF, Organic & Bio-based Fertilizers (Manure/Compost/Biochar). Its NAICS code is 32531 and its SIC code is 700.