Roundhouse Inc.

What Roundhouse Inc. does

Roundhouse Inc. is a privately held, New York-based Electronic Data Interchange (EDI) service provider founded by Tony Lu in 2002 and headquartered in the city's Fashion District. The company outsources EDI processing on behalf of fashion, apparel, and consumer-goods suppliers that need to transact electronically with major retailers. It markets two core product lines: EDI Outsourcing, a managed service in which Roundhouse acts as the client's dedicated EDI department handling purchase-order translation, GS1-128/UCC-128 label creation, ASN transmission, invoice processing, and chargeback prevention; and EDI Gateway, a self-service offering that provides VAN mailbox, mappings, and 997 functional acknowledgements for clients running EDI in-house. A third offering, the Chargeback Elimination Service, is positioned as an add-on that ensures 100% compliance with retailer specifications.

Underlying technology is proprietary and standards-based: Roundhouse operates EDI translation and processing systems that support both ANSI X12 and EDIFACT protocols, with pre-built mappings across more than 300 major retailer networks (including Walmart, Target, Amazon, Macy's, Sears, Bed Bath & Beyond, and Kohl's). Documented capabilities include EDI-to-PDF translation, GS1-128 label creation, rule-based error detection and alarm systems, automatic 997 functional acknowledgements, and what the company describes as "unlimited mappings" to any trading partner's specification.

The business model is sales-led and direct, with a New York-based inside sales team and no resellers or marketplace listings. Revenue is generated through a transaction-based / pay-as-you-go pricing structure with no monthly fees and no long-term contracts; the company states pricing runs approximately 30% below typical in-house EDI processing costs. Customers range from small, mid-sized, and large suppliers across at least 14 verticals — fashion and apparel (Lacoste, Puma, Bentex Group), food and beverage (Pepsi Cola), automotive, pharmaceutical, cosmetics, home improvement, electronics, and others — with named enterprise logos and SMB case studies coexisting. Marketing relies on a company website, a client portal, and referral attribution tracking; the operating footprint is U.S.-centric (two New York offices) although the company claims global reach via remote service delivery.

Name

Roundhouse Inc.

Legal name

Roundhouse, Inc.

Website

https://roundhousegroup.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Roundhouse Inc. is a New York-based EDI service provider offering outsourced Electronic Data Interchange processing, label creation, and chargeback prevention for fashion, apparel, and consumer goods suppliers selling to over 300 major retailers.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. EDI Outsourcing Services: Full-service EDI outsourcing where Roundhouse handles all EDI translation, label creation, ASN sending, and invoice processing. Clients pay per transaction with no monthly fees or long-term contracts. Pricing is approximately 30% cheaper than in-house EDI processing on average.
2. EDI Gateway (In-house EDI Support): VAN mailbox, mapping support, and backup processing services for companies with existing in-house EDI systems. Offered at 30% less than typical VAN costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Roundhouse Inc. is a New York-based EDI service provider that processes electronic transactions between major retailers and their suppliers. The company offers full-service EDI outsourcing (translating purchase orders, sending ASNs, creating invoices, generating GS1-128 labels) and an EDI Gateway VAN mailbox service for clients that handle EDI in-house. Its proprietary systems are connected to over 300 major retailers, allowing it to deliver 1-3 day setups and materially reduce EDI chargebacks.

Product overview

Roundhouse Inc. is a certified EDI service provider offering two primary product lines: EDI Outsourcing (a managed service where Roundhouse processes all electronic transactions on behalf of clients) and EDI Gateway (a self-service platform providing VAN mailbox, mappings, and error-checking for in-house EDI teams). Both products are complemented by a chargeback elimination service that ensures EDI compliance with over 300 major retailers including Walmart, Target, Macy's, Sears, Kohl's, and Bed Bath & Beyond. The company specializes in fashion and retail industries but serves multiple sectors including automotive, pharmaceuticals, food & beverages, and consumer goods.

Differentiator

Problem solved

Functional benefit

Brands

• EDI Gateway: A simplified in-house EDI processing service that provides VAN mailbox, mappings, and upgrades for companies processing EDI orders internally.
• EDI Outsourcing

Products and services

• EDI Outsourcing Full-service managed EDI processing where Roundhouse acts as the client's dedicated EDI department, handling translation of retailer EDI documents (850 POs, 856 ASNs, 810 invoices, 753/754 routing guides) into readable PDF or ERP-ready formats, GS1-128/UCC-128 label creation, ASN sending, and invoice processing. Designed for fashion, retail, automotive, food and beverage, pharmaceutical, and consumer goods suppliers needing 100% trading-partner compliance.
• EDI Gateway Self-service in-house EDI solution providing a Value-Added Network (VAN) mailbox, pre-built mappings for all trading partners, automatic 997 functional acknowledgements, error checking, and backup processing. Targeted at companies that process EDI orders internally but want VAN connectivity and round-the-clock support priced approximately 30% below typical VAN providers.

Quantifiable outcome

• 30% average savings on EDI processing compared to in-house
• +4 more outcomes

Named customers12 records

Segments15 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Orderful: Orderful offers a modern, API-first EDI platform targeting retailers and suppliers, representing an emerging alternative to legacy EDI service providers like Roundhouse.
• Data Masons Software: Data Masons provides EDI and XML integration software for Microsoft Dynamics and ERP environments in retail and manufacturing, an adjacent/niche competitor to Roundhouse's managed EDI services.

Others

• Kibo (Mozaiq / OrderDynamics EDI integrations): Kibo is a commerce platform that includes EDI/order management integrations for retail suppliers, an ecosystem-adjacent player where Roundhouse operates.

Direct peers

• TrueCommerce: TrueCommerce provides EDI and supply chain integration solutions for retailers and suppliers across multiple verticals, including fashion/apparel, with both managed services and SaaS offerings comparable to Roundhouse.
• SPS Commerce: SPS Commerce is the largest SaaS-based EDI provider serving retailers and suppliers, offering a fully self-service platform for retail EDI compliance — directly competitive with Roundhouse's outsourcing and gateway offerings.
• DiCentral: DiCentral is an EDI integration provider specializing in retail, manufacturing, and logistics supply chains, offering outsourced EDI services and VAN capabilities that closely mirror Roundhouse's outsourcing model.
• B2BGateway: B2BGateway provides EDI integration services and managed solutions for retail, warehouse, and 3PL clients, with comparable outsourcing and self-service offerings to Roundhouse.

Broad incumbents

• Cleo (Cleo Integration Cloud): Cleo provides a broad B2B integration platform that includes EDI, API, and data orchestration for supply chains, serving as a larger incumbent alternative to Roundhouse's EDI outsourcing.
• OpenText (GXS): OpenText (including the former GXS business) is a large incumbent B2B integration and EDI services provider with broad retail and supply chain coverage, competing at scale against Roundhouse.
• IBM Sterling Supply Chain: IBM Sterling is a legacy EDI and B2B integration suite serving large enterprises and retailers, representing a well-capitalized incumbent against which Roundhouse competes for retailer supplier mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/roundhouse-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roundhouse Inc.