Samruddhi Investments

Name

Samruddhi Investments

Legal name

Samruddhi Investments

Website

https://samruddhiinvest.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Mutual Fund Distribution

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industries

Digital/Hybrid Private Wealth (Robo-Enabled HNW Service) (FSAAABAO), Tax-Focused Wealth Management RIAs (FSAAACAD)

Keywords

• Mutual fund distribution
• Financial planning services
• SIP investment services
• Wealth advisory
• Insurance distribution

Headquarters

HQ city

Chhatrapati Sambhaji Nagar

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Mutual Fund Trail Commission: Earns commission from mutual fund companies through a trail commission model. Commission rates vary by fund type: Debt, Equity, and Hybrid Funds earn 1% to 1.5% trail commission, while Liquid Funds earn 0.10% to 0.20%. Commission is paid from portfolio expenses charged by AMCs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Samruddhi Investments distributes mutual funds (equity, debt, hybrid, liquid), insurance products, and tax-saving instruments (ELSS) to retail individual investors in India. It pairs distribution with goal-based financial planning covering retirement, child education, child marriage, wealth creation, and holidays, and operates these services through an online platform integrated with the BSE Star MF ecosystem for paperless KYC and transactions.

Product overview

Samruddhi Investments operates as an AMFI-registered mutual fund distributor (ARN-42363) offering a comprehensive financial services platform. The core offering centers on mutual fund distribution with Systematic Investment Plans (SIP), complemented by goal-based financial planning services for child education, child marriage, retirement, wealth creation, tax saving, and holiday planning. Additional services include insurance (life, general, health), debt mutual funds, equity trading, and online portfolio tracking. The platform provides tools and calculators for goal estimation and integrates with BSE Star MF for transaction processing. The company operates on a commission-based model earning trail commissions from asset management companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Mutual Fund Distribution Distribution of mutual fund schemes across equity, debt, hybrid, and liquid categories to retail individual investors in India via the BSE Star MF-integrated online platform.
• Systematic Investment Plan (SIP) Disciplined recurring investment option enabling retail investors to contribute fixed amounts at regular intervals into chosen mutual fund schemes.
• Insurance Advisory Advisory and distribution of insurance products to retail clients as a complementary offering to mutual fund investments.
• Tax Saving Solutions (ELSS) Equity Linked Savings Schemes (ELSS) offered to retail investors for tax-saving under Section 80C while pursuing equity-market-linked returns.
• Retirement Planning Goal-based planning service that structures mutual fund investments to build a retirement corpus for individual investors.
• Child Education Planning Goal-based planning service that structures mutual fund investments to fund a child's future education expenses.
• Child Marriage Planning Goal-based planning service that structures mutual fund investments to fund a child's future marriage expenses.
• Wealth Creation Planning Goal-based planning service that structures long-term mutual fund investments for wealth accumulation by individual investors.
• Holiday Planning Goal-based planning service that structures mutual fund investments to fund future travel or holiday goals for individuals and families.
• Online Portfolio Tracking Online portfolio tracking service that allows investors to monitor the performance of their mutual fund holdings via the firm's website.
• KYC Services KYC / eKYC processing service that enables retail investors to complete identity verification required for mutual fund investments.
• Associate Partner Programme Referral-based associate / partner programme that allows individuals to refer clients to Samruddhi Investments and earn commission-based income from successful investments.

Quantifiable outcome

• Trailing commission structure provides sustainable revenue while offering free tools to investors

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• BSE (Bombay Stock Exchange) - Star MF PlatformcoreTechnology or IntegrationSamruddhi Investments uses the BSE Star MF platform API to process mutual fund transactions, enabling investors to invest across all mutual funds through a single integrated platform. This platform handles the technical processing of investment requests and transactions.

Scale indicators1 record

Expansion highlights3 records

Broad incumbents

• Zerodha (Coin): India's largest stockbroker with Coin, its in-house mutual fund distribution product, offering direct plans and analytics; competes head-on with Samruddhi's MF distribution and equity trading services at national scale.
• Groww: India's largest retail investing platform offering mutual funds, stocks, and ETFs; overlaps directly with Samruddhi's MF distribution, equity trading, and goal-based planning offerings via a superior digital UX and brand.
• Paytm Money: Large India-wide digital investment platform offering mutual funds, stocks, and insurance; competes directly with Samruddhi across MF distribution, equity, and insurance categories with massive customer reach.

Direct peers

• Kuvera: Direct mutual fund distribution platform in India offering goal-based investing, free portfolio tracking, and direct-plan access; competes for the same retail MF investor as Samruddhi but at much larger scale and fully digital.
• INDmoney: Indian wealth management super-app offering mutual funds, stocks, insurance, and financial planning tools; overlaps Samruddhi's full suite of MF, insurance, equity, and goal-based planning services at larger digital scale.
• NJ Wealth: Large India-wide mutual fund distributor built on an associate/partner network model that mirrors Samruddhi's partner program but with thousands of partners and materially larger AUM.
• MyUniverse (by Tata Capital): Indian financial planning and mutual fund investment platform offering goal-based planning tools, SIPs, and portfolio tracking, conceptually similar to Samruddhi's calculator-led retail investor offering.
• Prudent Corporate Advisory Services: Listed Indian mutual fund distributor operating a partner-led distribution franchise; comparable to Samruddhi's associate-network model and MF distribution focus, but at significantly larger scale.
• ETMONEY: Times Group-backed Indian mutual fund and financial planning platform offering goal-based investing and free tools comparable to Samruddhi's calculator suite, with deeper media-driven customer acquisition.
• Sriram Wealth: Indian mutual fund distributor and financial advisory offering MF distribution, insurance, and goal-based planning through a partner network; comparable in service mix and partner-led model to Samruddhi.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/samruddhiinvest
• LinkedInlinkedin.com/company/samruddhi-investments---india

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samruddhi Investments