Agave Wire

What Agave Wire does

Agave Wire, Ltd. is a privately held U.S. wire and cable manufacturer founded in 2000 and headquartered in Rockwall, Texas. The company produces a broad catalog of UL and CSA approved wire and cable products organized around three primary verticals: Underground Utilities (with the proprietary Boretough tracer-wire sub-brand covering high-strength CCS and stainless-steel variants for horizontal directional drilling, pipe bursting, and open trench applications), Automotive and Trailer Cable (GPT, brake, battery, trailer), and UL/CSA Electronic Wire and Cable. Additional product lines include cathodic protection cable, lead wire (including military-spec grades), portable/flexible cord, communications and control cable, fire alarm cable, sound/security/alarm cable, thermostat cable, bus bar, meter, irrigation wire, speaker wire, and SelectFire specialty blasting wire for oil and gas applications.

Manufacturing is anchored by a computer-automated 4.5-inch extrusion line capable of producing 2.1 million feet of single-conductor wire in a 24-hour period, supplemented by a Windak SW6 automatic respooler rated at 180 spools per hour with built-in spark testers, and laser-micrometer-based quality monitoring. The company holds ISO 9001:2015 certification and ROHS/REACH compliance, and emphasizes U.S. domestic manufacturing, including participation in the Reshoring Initiative. In 2020, Agave Wire relocated from Dallas to a larger Rockwall, Texas facility to scale production.

Agave Wire sells directly to enterprise customers via a sales-led, quote-based model. Prospects submit project specifications through a "Get a Quote" form; a business consultant responds with a cost estimate, with in-person meetings available for complex projects. Pricing is custom and non-public, and engagements are described as multi-year contracts. Distribution is direct and domestic (USA only), with marketing supported by downloadable product line cards, certifications, and trade show participation (NACE Show, WHMA Show). Revenue is generated through one-time product sales across the catalog, with custom configurations including printing, packaging, reel sizes, and jacket colors as differentiators against commodity wire suppliers.

Name

Agave Wire

Legal name

Agave Wire, Ltd.

Website

https://agavewire.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Agave Wire is a U.S. wire and cable manufacturer (founded 2000, Rockwall, TX) producing UL/CSA approved tracer wire, automotive, lead, fire alarm, communications, and specialty cable for underground utilities, automotive, and electronics customers via direct, quote-based sales.

Ownership category

akta.pro rank

Product category

Wire and Cable Manufacturing

NAICS

Communication and Energy Wire and Cable Manufacturing (33592)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Building Wire & Cable (Residential/Commercial) (IMADAMAA)

Keywords

• Wire and cable manufacturing
• Tracer wire products
• UL approved cables
• Automotive trailer wire
• Underground utility cable

Headquarters

HQ city

Rockwall

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Wire and Cable Product Sales: Agave Wire manufactures and sells a broad catalog of UL and CSA approved wire and cable products. Revenue is generated through direct product sales of single and multi-conductor cables, tracer wire, automotive wire, portable cord, communications cable, fire alarm cable, and specialized products like SelectFire blasting wire.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Agave Wire manufactures and sells UL and CSA approved wire and cable products including tracer wire (Boretough brand), cathodic protection cable, lead wire, automotive/trailer cable, fire alarm cable, communications and control cable, sound/security/alarm cable, portable/flexible cord, landscape lighting, irrigation, thermostat, bus bar, meter, speaker, and SelectFire blasting wire. Production uses computer-automated extrusion lines and custom configurations to serve underground utilities, automotive, and electronics OEMs with quote-based B2B sales.

Product overview

Agave Wire Ltd is a wire and cable manufacturing company offering a comprehensive portfolio of electrical wire and cable products primarily serving the underground utilities, automotive, and electronics industries. Their product lineup is organized around distinct wire and cable categories including Tracer Wire/Boretough brand for locating underground utilities, Cathodic Protection Cable for corrosion protection, Lead Wire in various UL and military specifications, Automotive Wire/Trailer Cable, Landscape Lighting Cable, Portable/Flexible Cord, Communications and Control Cable, Fire Alarm Cable, Sound/Security/Alarm Cable, Thermostat Cable, Bus Bar Wire, Meter Cable, Irrigation Wire and Cable, Speaker Wire, and SelectFire specialty blasting wire for oil and gas applications. The company emphasizes U.S.-manufactured, high-quality UL and CSA approved products with custom capabilities such as printing, packaging, various reel sizes, and jacket colors. They operate with computer-automated extrusion lines and focus on short lead times and quick turnaround capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Boretough: State-of-the-art tracer wire product line including EHS CCS products for horizontal directional drilling applications.

Products and services

• Tracer Wire / Boretough Specialized wire products for locating and tracing underground utilities including oil, gas, water, sewer, and fiber optic lines, including the proprietary Boretough brand with Extra High Strength CCS and Extra High Strength Stainless Steel variants for horizontal directional drilling and pipe bursting.
• Cathodic Protection Cable Wire and cable for cathodic protection systems used in corrosion protection of underground pipelines and structures, available in HMWPE and Kynar (PVDF/Halar ECTFE) materials.
• Lead Wire Single conductor wire for internal wiring of electrical equipment, available in multiple UL and military specifications including UL 1007, UL 1015, UL 1061, and Mil-W-16878/Mil-W-76B military grades.
• Automotive Wire / Trailer Cable Wire and cable for automotive and trailer applications including brake cables, GPT primary wire, battery cable (SGT), and multi-conductor trailer cable meeting automotive industry quality requirements.
• Landscape Lighting Cable Low voltage underground cable for landscape lighting installations, designed for outdoor and underground applications.
• Portable/Flexible Cord Flexible power cord cables for portable equipment and tools, available in various configurations including SJTW, SJEOW, SEOW, STW, SVT, and SPT lamp cord types.
• Communications and Control Cable Multi-conductor and multi-paired cables for communication, control, and security applications including shielded and unshielded options, computer cables, and UL-rated configurations.
• Fire Alarm Cable Power-limited fire alarm cable including FPLR (riser) and FPL (plenum) types in shielded and unshielded configurations.
• Sound, Security, and Alarm Cable Cables for sound systems, security devices, and alarm applications including multi-conductor riser cables, audio snake cable, and burglar alarm cable.
• Thermostat Cable Multi-conductor cable for thermostat and HVAC control wiring applications, available in jacketed and unjacketed configurations.
• Bus Bar Wire Heavy gauge wire for bus bar connections in electrical distribution systems, available in tinned copper and bare copper versions.
• Meter Cable Cable specifically designed for electric meter connections and utility metering applications.
• Irrigation Wire and Cable Wire and cable products for irrigation systems including UF/TWU direct burial cable, PE sprinkler wire, decoder cables for irrigation controllers (Toro GDC, Hunter), and low voltage lighting cable.
• Speaker Wire Speaker wire for audio applications available in clear PVC jacket and various SPT configurations.
• SelectFire Blasting Wire Specialty lead wire for perforating gun applications in oil and gas well operations; SelectFire-150 is designed for case hole operations.

Quantifiable outcome

• Production capacity of 2.1 million feet of single conductor wire in a 24-hour period
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Belden Inc. Specialty cable manufacturer with strong positions in communications, fire alarm, security, and industrial control cables; directly comparable to Agave's communications/control and fire alarm product families.
• American Wire Group: Manufacturer and distributor of wire and cable for utility, industrial, and commercial markets; comparable in product breadth and customer-overlap with Agave's underground utility and industrial segments.
• Kalas Manufacturing: Custom wire and cable manufacturer serving industrial, irrigation, and OEM customers with UL-listed products; comparable mid-tier competitor with similar custom-configuration and quick-turn capabilities.
• Service Wire Co. Family-owned US manufacturer focused on building wire, cable, and custom OEM wire products; comparable mid-sized competitor with similar UL/CSA product breadth and custom-configuration capabilities.
• Southwire Company: One of the largest North American wire and cable manufacturers with a broad portfolio spanning building wire, utility cable, and OEM solutions; competes head-on with Agave across lead wire, fire alarm, communications, and portable cord SKUs.
• Radix Wire: US manufacturer of high-temperature and specialty wire and cable serving industrial, appliance, and OEM markets; a comparable specialty-focused competitor with overlapping UL-listed lead wire products.
• Coleman Cable (a Southwire brand): Manufacturer of electronic wire, security, fire alarm, and portable cord products; directly overlaps with multiple Agave Wire SKUs including burglar alarm cable, sound/security cable, and portable cord.
• Cerro Wire (Marmon/Clayton Dubilier & Rice): Privately held US manufacturer of building wire and cable products including residential, commercial, and industrial applications; a direct competitive peer for Agave's building wire and electrical distribution channels.
• Encore Wire (Prysmian): Texas-based (McKinney) manufacturer of building wire, cable, and related products, now owned by Prysmian; the most direct domestic comparison for Agave Wire's building wire, lead wire, and automotive/trailer cable lines, operating at vastly larger scale.

Broad incumbents

• Prysmian Group: Global cable leader with a comprehensive portfolio across energy, telecom, and industrial cable verticals; competitive incumbent in many of Agave's served end markets, including via its acquisition of Encore Wire.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Agave_Wire
• Facebookfacebook.com/sharer.php?u=https://agavewire.com/agave-wires-new-home
• LinkedInlinkedin.com/company/agave-wire-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agave Wire