GRUPO INCOPISOS

What GRUPO INCOPISOS does

GRUPO INCOPISOS is a privately held Brazilian ceramic tile manufacturer founded in 1985 and headquartered in Santa Gertrudes, the principal ceramic tile cluster of Brazil. The company produces ceramic plates (placas cerâmicas) for wall and floor covering across four wholly-owned brands — Incopisos, Bellacer, Vivence, and Marmocerâmica — with a combined monthly production capacity of 5 million m², implying roughly 60 million m² of annual output. The product range spans small-format (18x113 cm) to large-format rectified tiles (up to 90.5x90.5 cm) across finishes including polished, satin, glossy, rustic, waterproof (Impermeável), and slip-resistant (MRE), with a four-level tonal variation classification (V1-V4) and a premium SUPREME line targeting high-end architectural installations. The company also operates a Peças Especiais trim/accessory line and the eco-positioned Coleção Ecoar collection.

The business model is a hybrid direct-to-consumer and B2B hardware-sales operation. The company distributes primarily through its own multi-language website (grupoincopisos.com.br), where architects and consumers can filter by brand, finish, size, and tonal variation, generate product PDFs, and download Sketchup 3D models for architectural specification; worker and collaborator portals (Colaborador, Mineração Incopisos) signal an underlying B2B engagement layer and vertical integration into clay mining. Revenue is generated from sale of finished tile products with pricing determined per product line, size, finish, and brand tier; public pricing is not disclosed. The company employs 501-1,000 people, maintains active social presence across Instagram, Facebook, LinkedIn, YouTube, and TikTok, and emphasizes a documented sustainability program covering clean energy use, zero water discard, solid waste recycling, hot air reuse, and reforestation of clay-extraction areas.

Name

GRUPO INCOPISOS

Legal name

Grupo Incopisos

Website

https://grupoincopisos.com.br

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

501–1,000 employees

Short description

GRUPO INCOPISOS is a privately held Brazilian ceramic tile manufacturer founded in 1985, operating four brands (Incopisos, Bellacer, Vivence, Marmocerâmica) with a monthly production capacity of 5 million m², serving residential, commercial, and architectural projects through direct-to-consumer and B2B channels.

Ownership category

akta.pro rank

Product category

Ceramic Tile Manufacturing

NAICS

Clay Building Material and Refractories Manufacturing (327120)

SIC

Structural Clay Products (3250)

akta.pro primary industry

Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL)

akta.pro secondary industry

Tile & Stone Specialty Retail (CRAIAGAA)

Keywords

• Ceramic tile manufacturing
• Floor wall tiles
• Large format tiles
• Architectural ceramic products
• Sustainable ceramics

Headquarters

HQ city

Santa Gertrudes

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Ceramic Tile Manufacturing and Sales: GRUPO INCOPISOS generates revenue through the manufacturing and direct sale of ceramic tiles (placas cerâmicas para revestimento) for floors and walls. The company operates under four brands — Incopisos, Bellacer, Vivence, and Marmocerâmica — serving residential and commercial architectural projects. Products are sold in standard formats with finishes including polished, satin, rustic, and waterproof. Revenue is derived from the sale of finished ceramic tile products, with a monthly production capacity of 5 million m².

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

GRUPO INCOPISOS manufactures and sells ceramic tiles (placas cerâmicas para revestimento) for floor and wall applications under four brands — Incopisos, Bellacer, Vivence, and Marmocerâmica — with a monthly production capacity of 5 million m². The portfolio spans small-format (18x113 cm) to large-format tiles (90.5x90.5 cm), multiple finishes (Polido, Acetinado, Brilhante, Rústico, Granilhado, Gotejado, Impermeável, MRE, SD.Sense Digital), and tonal variation classes (V1-V4). Premium products include the SUPREME large-format rectified line, the sustainable Coleção Ecoar, and Peças Especiais trim accessories, supported by Sketchup 3D model downloads and PDF specification tools for architects and builders.

Product overview

Grupo Incopisos operates as a multi-brand ceramic tile manufacturer established in 1985, producing approximately 5 million m² monthly across four distinct brands: Incopisos (primary brand), Bellacer (premium polished tiles), Vivence (outdoor/wet area specialists), and Marmocerâmica (marble-effect tiles). The portfolio is organized around the premium SUPREME product line featuring large-format tiles, the sustainable Coleção Ecoar collection, and specialized Peças Especiais for architectural detailing. Products span various sizes (18x113 to 90.5x90.5) and finishes (polished, satin, anti-slip, waterproof) serving residential and commercial applications with tonal variations from uniform to heavy pattern diversity.

Differentiator

Problem solved

Functional benefit

Brands

• Incopisos: Primary brand of Grupo Incopisos offering ceramic tiles for wall coverings and floors
• Bellacer
• Vivence
• Marmocerâmica
• SUPREME

Products and services

• Incopisos Ceramic Tile Brand

Quantifiable outcome

• Monthly production capacity of 5 million m² of ceramic tiles
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Eliane Revestimentos Cerâmicos: Established Brazilian ceramic tile manufacturer with a broad portfolio of floor and wall coverings serving residential and commercial projects. Closely comparable in product mix, finishing technologies, and target customer base to GRUPO INCOPISOS.
• Duratex S.A. (Durafloor): Major Brazilian building materials group whose Durafloor division produces ceramic tiles, laminates, and engineered wood flooring for residential and commercial use. Comparable as a multi-category Brazilian flooring/wall-covering manufacturer with overlapping end markets.
• Cerâmica Atlas S.A. Mid-to-large Brazilian ceramic tile manufacturer producing wall and floor tiles for the domestic market. Comparable product portfolio (ceramic coatings), customer base, and competitive positioning within the Santa Gertrudes production cluster.
• Portobello S.A. Brazil's largest publicly listed ceramic tile manufacturer, producing wall and floor tiles across multiple brands for residential and commercial markets. Most direct Brazilian peer in scale, multi-brand strategy, and product portfolio breadth.
• Cerâmica Carmelo Fior: Brazilian ceramic tile producer also based in the Santa Gertrudes cluster, manufacturing floor and wall tiles for residential and commercial markets. Direct geographic and product peer with overlapping customer segments.

Broad incumbents

• Mohawk Industries: Global flooring manufacturer (including through Marazzi) with extensive ceramic tile operations across the Americas and Europe. Overlaps with GRUPO INCOPISOS in ceramic tile product category and end markets, but operates at vastly larger scale and across multiple flooring categories.

Regional players

• Grupo Lamosa: Mexico's largest ceramic tile manufacturer with growing Latin American presence. Comparable in product category (floor and wall ceramic tiles) and end-market exposure (residential and commercial), operating in the same Latin American regional market but primarily in Mexico rather than Brazil.

Emerging players

• RAK Ceramics: One of the world's largest ceramic tile manufacturers, based in the UAE with global operations including a strong presence in emerging markets. Comparable product category and large-format tile capabilities, representing both a potential export competitor and an emerging-market expansion reference point.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@grupoincopisos
• YouTubeyoutube.com/channel/UCNAKof0L8w6pRuhbc8wyx5A
• Facebookfacebook.com/grupoincopisosceramica
• LinkedInlinkedin.com/company/grupo-incopisos-ceramicas
• Instagraminstagram.com/grupoincopisos

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRUPO INCOPISOS