Digirati
Digirati is a UK-based digital consultancy (founded 2002) that designs IIIF-native software products and consultancy services for cultural heritage institutions including national libraries, museums, government archives, and universities, with 18+ named institutional clients globally.
- Company typePrivate
- Founded2002
- HeadquartersGlasgow, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Digirati does
Digirati Ltd is a UK-based digital consultancy founded in 2002 that designs and builds digital products and services for cultural heritage institutions. The company operates from Glasgow (headquarters at The Hub, 70 Pacific Quay) and London (Exmouth House), with a hybrid UK-wide working model and 11-50 employees. Its core technology centers on the International Image Interoperability Framework (IIIF), an open standard built on the W3C Web Annotation Data Model, which Digirati contributes to as an active community participant.
The company's product portfolio includes IIIF Cloud Services (a hosted digital infrastructure platform with IIIF Image and Presentation Services, Manifest Editor, machine enrichment pipeline, and preservation service), Madoc (a crowdsourcing and annotation platform for digitised collections), IIIF Manifest Editor (a tool for crafting IIIF manifests and building custom digital storytelling experiences), and ancillary components such as Canvas Panel, Forager middleware (for Preservica integration), Preservation API, Storage API, and Timeliner (audio annotation). Digirati serves national libraries, museums, government archives, university libraries, and digital humanities research centers, with 18+ named institutional clients including Library of Congress, Getty Research Institute, Wellcome Collection, Victoria & Albert Museum, British Library, National Library of Wales, and University of Leeds.
The business model combines tiered SaaS subscriptions (IIIF Cloud Services and Madoc, ranging from free trials to ~£950/month for large collections, plus usage-based add-ons), enterprise managed-service contracts with custom SLAs and dedicated AWS instances, and professional services/consultancy for digital transformation, architecture design, system integration, and bespoke digital exhibitions. Notable engagements include a 4-year strategic partnership with University of Leeds Libraries (DLIP) and the flagship Digital Florentine Codex built with Getty Research Institute. The company is privately held with no disclosed external investors or VC backing, operating without public listing or ticker symbol.
Digirati firmographics
Firmographics- Name
- Digirati
- Legal name
- Digirati Ltd
- Website
- https://digirati.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Digirati is a UK-based digital consultancy (founded 2002) that designs IIIF-native software products and consultancy services for cultural heritage institutions including national libraries, museums, government archives, and universities, with 18+ named institutional clients globally.
- Ownership category
- akta.pro rank
Digirati industry classification
Industry- Product category
- Cultural Heritage Digital Infrastructure
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Management Consulting Services (8742), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Digital & Technology Transformation Consulting (BPAHACAH)
- akta.pro secondary industries
- Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD), eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)
Keywords
Where Digirati is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Digirati business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- IIIF Cloud Services Subscriptions: SaaS subscription service with tiered pricing (Trial, Small, Medium, Large, Enterprise). Provides hosted supported instances of IIIF infrastructure. Revenue from recurring subscription fees with options for additional storage, portal users, and data transfer.
- Madoc Hosting Subscriptions: Hosted supported Madoc instances with tiered pricing (Small, Medium, Large, Enterprise). Includes maximum images and contributions per month limits.
- Professional Services & Consultancy: Digital transformation consulting, technical architecture services, system integration, design and build of bespoke online exhibitions, digital publications, and collection websites. Also includes training and bespoke implementations.
- Enterprise Custom Solutions: Managed customised instances for specific scale, performance and integration requirements. Enterprise-only features include dedicated AWS instances, OCFL Preservation integration, and Preservica integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Small: Up to 250 images, 2,000 contributions/month |
| Subscription | Monthly | Medium: Up to 10,000 images, 2,000 contributions/month |
| Subscription | Monthly | Large: Up to 50,000 images |
| Subscription | Multi-year contract | Enterprise: 50,000+ images, 10,000+ contributions/month |
| Freemium | Monthly | Trial: 20 GB storage, 1 portal user |
| Subscription | Monthly | Small Collections: 100 GB storage, 1 portal user |
| Subscription | Monthly | Medium Collections: 250 GB storage, 2 portal users |
| Subscription | Monthly | Large Collections: 1 TB storage, 25 portal users |
| Subscription | Multi-year contract | Enterprise: Unlimited storage |
| Usage-based | Monthly | Add-ons: Additional storage, users, data transfer |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Digirati product offering
Product offeringCore offering
Digirati is a UK-based digital consultancy that designs and builds IIIF-based software products and consultancy services for cultural heritage institutions. Their core products include IIIF Cloud Services (a SaaS platform for hosting and delivering digital collections), Madoc (a crowdsourcing and annotation platform), and the IIIF Manifest Editor (a tool for hand-crafting IIIF manifests). They also deliver professional services for digital transformation, system integration, and bespoke digital exhibitions and publications.
Differentiator
Problem solved
Functional benefit
Brands
- IIIF Cloud Services: Digital infrastructure platform providing IIIF Image and Presentation services, digital preservation, and user engagement tools for cultural heritage collections.
- Madoc
- IIIF Manifest Editor
- Timeliner
Quantifiable outcome
- Serving 50+ million images for Wellcome Collection
- +3 more outcomes
Companies that use Digirati
Customer profileNamed customers19 records
Segments6 records
Ideal customer profiles3 records
Digirati technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability9 records
Feature8 records
Digirati partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, founding, integration and community.
- CLARIAH-VL (Flanders)coreFWO-funded project where Madoc crowdsourcing platform was extended for use cases required by consortium members including Ghent University and VUB (Free University of Brussels). Platform configured for complex data models and workflows for processing contributions. Projects include Getuigenissen (witness depositions), Papa Mfumu'eto comics project, De Vrouw periodical, and Gent Gemapt heritage mapping project.
- Ghent Centre for Digital HumanitiescoreCollaborating on Madoc platform development for public crowdsourcing, academic research and teaching. Jointly developed use cases including comic art annotation project with researchers and students.
- Wellcome CollectionfoundingOriginal customer and founding partner for DLCS (Digital Library Cloud Services). Started in 2011 with Digital Delivery System (DDS), evolved to cloud-hosted IIIF platform now serving 50+ million assets. Continuous collaboration on digital preservation, storage and public engagement systems.
- University of Leeds Librariescore4-year DLIP strategic partnership for digital transformation. Digirati designed and implemented standards-based infrastructure using OCFL, Fedora, IIIF, and Linked Art. Joint development of IIIF-Builder middleware and preservation workflows.
- University of the Arts LondoncorePartnership to build collections platform and API connecting items from library (Koha), archive (CALM), and museum (TMS) systems. Provided UX, data modelling, API design, IIIF hosting, and search aggregation. UAL developed collections site using the API.
- Getty Research InstitutecoreJoint development of Digital Florentine Codex - flagship digital critical edition. Digirati led design process and technical implementation. Madoc used for crowdsourcing image tagging. Canvas Panel funded by Getty and developed by Digirati.
- Indigenous Digital Archive (IDA)foundingFounding collaborator on Madoc platform (named after figure from Welsh folklore). Both NLW and IDA planning projects on Madoc 2.0 with additional features and refinements.
- PreservicaintegrationDigital preservation platform integration. Forager middleware connects to Preservica API. OCFL storage works with Preservica workflows. Enterprise integration option available for IIIF Cloud Services customers.
- IIIF CommunitycommunityActive community participants contributing to IIIF standard development. Provided significant input and facilitation. Products built on open standards and interoperable with community tools.
Scale indicators5 records
Recent moves4 records
Expansion highlights3 records
Digirati competitors and assessment
Company assessmentOthers
- Tessitura Network: Membership-based CRM and commerce platform for arts and cultural organisations (theatres, museums, orchestras). Sits alongside Digirati as ecosystem software for cultural heritage institutions, though focused on CRM/ticketing rather than collection technology.
- Culture24: UK non-profit supporting cultural organisations with digital strategy, training, and audience engagement across the museums and heritage sector. Adjacent to Digirati's digital transformation and IIIF community/training work rather than a direct software competitor.
Broad incumbents
- Preservica: Established digital preservation SaaS vendor used by archives, museums, and government records bodies. Already a Digirati integration partner (Forager middleware), it competes at the preservation layer of the same digital heritage stack where Digirati's Preservation and Storage APIs operate.
- Ex Libris (Clarivate): Provider of library and information management platforms (Alma, Rosetta, Primo). Rosetta is a particularly relevant digital preservation system overlapping Digirati's preservation/OCFL stack at large institutions and university libraries.
- Axiell: Supplier of collections management systems for museums, libraries, and archives in Northern Europe. Operates in the same cultural heritage software market and serves similar customer segments to Digirati, with a broader product portfolio.
- OCLC (CONTENTdm): Global library cooperative offering a broad portfolio of library and digital collection management tools (CONTENTdm, WorldCat). A long-standing incumbent for cultural heritage digitization and discovery with comparable customers in galleries, libraries, archives, and museums.
Emerging players
- FromThePage: Cloud-based transcription and crowdsourcing platform for archival documents, overlapping Digirati's Madoc in the crowdsourcing/annotation use case for libraries and archives. SaaS-led, similar self-service model with lower enterprise feature depth.
- Artefactual (Archivematica): Open-source digital preservation consultancy behind Archivematica, which is directly referenced in Digirati's Preservation API integrations. Offers both specialist preservation services and tooling that overlaps Digirati's infrastructure stack at the archive/government customer segment.
Direct peers
- Cogapp: UK-based digital consultancy building bespoke digital experiences for cultural heritage institutions (museums, galleries, libraries, archives). Comparable to Digirati in sector focus, consultancy-led GTM, and delivery of collection discovery and engagement platforms.
- Keepthinking: Independent digital consultancy specialising in cultural and creative sector clients (museums, galleries, archives, libraries). Competes head-to-head with Digirati for digital transformation, collection platforms, and IIIF-aware implementations in the UK/European heritage market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Digirati social profiles
Digital presenceDigirati financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digirati leadership team
Management profileNumber of profiles
Digirati funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digirati M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digirati
What does Digirati do?
Digirati is a UK-based digital consultancy that designs and builds IIIF-based software products and consultancy services for cultural heritage institutions. Their core products include IIIF Cloud Services (a SaaS platform for hosting and delivering digital collections), Madoc (a crowdsourcing and annotation platform), and the IIIF Manifest Editor (a tool for hand-crafting IIIF manifests). They also deliver professional services for digital transformation, system integration, and bespoke digital exhibitions and publications.
Is Digirati a public or private company?
Digirati is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Digirati founded?
Digirati was founded in 2002. It employs 11 to 50 people.
Where is Digirati based?
Digirati is headquartered in Glasgow, United Kingdom, in the Europe region.
How does Digirati make money?
Four revenue lines are on record. IIIF Cloud Services Subscriptions are the primary driver. The others are madoc Hosting Subscriptions, professional Services & Consultancy and enterprise Custom Solutions.
Who are Digirati's main competitors?
Others on record are Tessitura Network and Culture24. Broad incumbents are Preservica, Ex Libris (Clarivate), Axiell and OCLC (CONTENTdm). Emerging players are FromThePage and Artefactual (Archivematica). Direct peers are Cogapp and Keepthinking.
Does Digirati have an API?
Yes. REST API for managing and delivering IIIF resources, asset delivery, image services, authentication integrations, and content access control. The DLCS API serves the IIIF Cloud Services platform and supports integration scenarios across the cultural heritage sector. Public REST API available for subscribers. Developer documentation is at dlcs-book.readthedocs.io/en/latest.
What industry is Digirati in?
Digirati's product category is Cultural Heritage Digital Infrastructure. Its primary akta.pro industry code is BPAHACAH, Digital & Technology Transformation Consulting, with a secondary code of HDABAAAD, Managed Application Platforms (App PaaS & Runtime Services). Its NAICS code is 5132 and its SIC code is 8742.