Novum

What Novum does

Novum is a Polish B2B manufacturer of playground, outdoor fitness, and street workout equipment, headquartered in Szczytno, Poland, and operating under the legal entity NOVUM SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ. Founded in 1996, the company runs a vertically integrated production model at its own manufacturing facility using a professional machine park, with raw materials spanning glued wood, robinia/acacia, galvanized and powder-coated steel, and stainless steel. Its 18+ themed product collections (including Urbi, Triangulo, Queco, Terra, Milo, Quadro, Orbis, and Ships) plus supplementary devices, inclusive playgrounds, sport/fitness equipment, small architecture elements, modular playground systems, and a new Dogs Playgrounds line cover a broad recreational equipment catalogue.

The business model is project-based direct sales with custom quotations, conducted via website inquiries, email ([email protected]), telephone, in-person visits to headquarters, and export channels in Euro. Customers are primarily municipalities and city councils, real estate developers, educational institutions (nurseries, kindergartens, schools), and hotels and tourism facilities, with a secondary segment in adult outdoor fitness. International sales cover at least 12 European countries plus the UAE. Pricing is quote-driven, with payment terms that include 7-day prepayment or agreed invoice terms.

The company holds ISO 9001:2015 and DEKRA certifications, and its equipment complies with EN 1176 and EN 1177 European playground safety standards. It offers comprehensive services from planning and design through transport, installation, safety inspections, and after-sales support, plus a 10-year spare parts availability guarantee and material-specific warranties (including 30 years on stainless steel posts). Recent product initiatives include the PlayNOW ready-to-deliver collection (2025), the Urbi urban-themed collection (2025), and the 2026 Anniversary Catalog, alongside the in-house Playground Creator digital configuration tool hosted on the corporate website.

Name

Novum

Legal name

NOVUM SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ

Website

https://novum4kids.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Novum is a Polish B2B manufacturer of playground, outdoor fitness, and street workout equipment founded in 1996. It sells in-house produced, EN-certified recreational equipment via project-based direct sales to municipalities, developers, schools, and hotels across 12+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Szczytno

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Playground equipment sales: One-time purchase model for playground equipment including modular playgrounds, swings, slides, carousels, climbing structures, spring rockers, seesaws, and other play elements. Equipment is sold directly to customers with prices determined per project through custom quotations.
2. Professional services: Comprehensive service offering including planning and design, transport and installation, playground inspections, after-sales service, and after-sales support. Services provided at every stage of playground investment from concept to implementation.
3. Street workout and outdoor fitness equipment: Sale of outdoor gym equipment including fitness devices (pylon-mounted and free-standing variants), street workout stations, ninja workout courses, and sports devices for adults
4. Small architecture elements: Sale of complementary outdoor furniture including benches, tables, trash bins, bicycle stands, fences, and information boards for public spaces

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Novum manufactures and sells playground equipment, outdoor fitness equipment, and street workout equipment for public spaces. All products are made in-house in Szczytno, Poland from steel and wood materials (galvanized/powder-coated steel, stainless steel, glued wood, robinia acacia). The company offers comprehensive turnkey services including planning, design, transport, installation, safety inspections, and after-sales support for municipalities, developers, hotels, schools, and resorts across Europe and the Middle East.

Product overview

Novum is a Polish manufacturer of playground equipment and outdoor recreational solutions offering a comprehensive portfolio of products organized into themed collections (including Urbi, Triangulo, Queco, Terra, Milo, Retro, Robinio, Verto, Universe, High Towers, Dino Park, Action4Kids, Ferrum, Quadro, Orbis), supplementary devices (swings, slides, carousels, seesaws, spring rockers, climbing equipment, sandpits, zip lines, trampolines), inclusive playground solutions, small architecture (benches, tables, trash bins, fences), sport and fitness equipment (Ninja Workout, outdoor gyms, street workout), dogs playgrounds, and modular playground systems. The company provides professional services including planning, design, transport, installation, inspections, and after-sales support. Novum also offers a Playground Creator digital tool for custom playground design. All products are manufactured in-house using steel and wood materials with various finishes (galvanized, powder-coated, stainless steel, glued wood, robinia acacia).

Differentiator

Problem solved

Functional benefit

Products and services

• Playground Equipment Collections Themed collections of playground equipment (Urbi urban design, Triangulo, Queco, Terra Montessori-inspired, Milo for youngest children, Retro, Robinio, Verto, Universe, High Towers, Dino Park, Action4Kids, Ferrum, Quadro, Orbis, Ships-themed sets) featuring distinct design aesthetics, age-appropriate activities, and various materials.
• Supplementary Playground Devices Individual playground components including sand labs, XXL outdoor games, spring rockers, seesaws, swings, carousels, houses and arbours, vehicles, mini islands, manipulation boards, sandpits, climbing nets, climbings, bridges and tunnels, zip lines, trampolines, slides, and feeders and insect houses.
• Inclusive Playgrounds Playground equipment specifically designed for children with disabilities, featuring wide ramps, accessible entrances, inclusive carousels, low manipulations, and special sandboxes to enable children of different abilities to play together.
• Small Architecture Small architecture elements for public spaces including benches and tables, trash bins, bicycle stands, fences, and information boards.
• Sport and Fitness Equipment Outdoor fitness and sports equipment for adults including Ninja Workout courses, fitness devices (pylon-mounted and free-standing), street workout stations, mini climbing trails, sport devices, and team games equipment.
• Professional Playground Services Professional services including playground planning and design, transport and installation, safety inspections, after-sales service, and warranty support for playground investments.
• Modular Playground Systems Modular playground system that allows flexible configuration and expansion of play equipment based on space and budget requirements.
• Dogs Playgrounds Specialized playground equipment designed for dogs, allowing pet owners to create outdoor play spaces for their pets.
• PlayNOW Ready-to-Deliver Collection Pre-configured playground equipment collection available for immediate delivery, eliminating lead times for urgent customer deployments.

Quantifiable outcome

• 30-year warranty on stainless steel posts, 10-year warranty on HPL/HDPE components and acacia wood
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ledon: Denmark-based playground equipment manufacturer offering modular play systems and themed collections for European municipalities and developers. Comparable product breadth, themed collection strategy, and B2B distribution model.
• Huck Seiltechnik: German manufacturer of rope playground equipment, swings, and climbing structures with a European B2B municipal customer base. Overlaps with NOVUM's supplementary devices range and target customer segments.
• Proludic: France-based playground and outdoor sports equipment manufacturer with international presence across Europe and beyond. Closely comparable to NOVUM in product range (modular playgrounds, sports equipment), target customers, and certified safety standards.
• SUTTER Spielgeräte: German playground equipment manufacturer specializing in wood and steel play structures with custom design services. Directly comparable in product materials, custom manufacturing model, and European municipal customer focus.
• Kompan: Denmark-based global leader in playground and outdoor fitness equipment, serving municipalities, schools, and developers worldwide. Directly comparable to NOVUM in product categories (modular playgrounds, swings, fitness stations), customer segments (B2B municipal and developer sales), and turnkey service model.
• Richter Spielgeräte: Germany-based manufacturer of premium playground equipment emphasizing natural wood (robinia) and bespoke design — directly mirroring NOVUM's Robinio collection and custom turnkey positioning. Competes in the same European municipal and resort customer segments.
• Lappset: Finnish playground, sports, and outdoor fitness equipment manufacturer with strong European footprint and municipal customer base. Highly comparable to NOVUM in product mix, safety certifications, and B2B GTM targeting municipalities, schools, and recreation developers.
• Berliner Seilfabrik: German rope-based playground equipment manufacturer serving global municipal and education markets. Comparable to NOVUM in B2B sales model, EN safety certification posture, and custom design capabilities.

Broad incumbents

• Playworld Systems: US-headquartered playground and outdoor fitness equipment maker serving schools, parks, and communities. Comparable in product categories (playgrounds, fitness) and B2B institutional customer segments, though primarily North American distribution.
• Landscape Structures: US-based established playground equipment manufacturer with broad product portfolio including inclusive playgrounds. Less direct competition in Europe but comparable in scale, certification standards, and inclusion-focused product positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCtYQN8eonkruoh2MOEftpdA
• Facebookfacebook.com/NovumInternational
• LinkedInlinkedin.com/company/novum4kids
• Instagraminstagram.com/novum_international

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novum