What Market & Johnson Inc. does

Market & Johnson, Inc. is a privately held construction management and general contracting firm headquartered in Eau Claire, Wisconsin, with additional offices in La Crosse, Wisconsin, and Stillwater, Minnesota. Founded in 1948, the firm employs approximately 350 people, the majority of whom constitute a self-trained field workforce, and reports over $400 million in annual construction volume, positioning it as Western Wisconsin's largest contractor. Ownership has expanded beyond the founding Market family to include multiple key employees as equity partners and Board members.

The firm operates a vertically integrated construction services platform spanning 11 market segments: Civic/Municipal, Commercial, Education, Food Processing, Healthcare, Industrial, Manufacturing, Senior Living, Student/Multi-Unit Housing, Sustainability, and Water/Wastewater Treatment Plants. Core service lines include preconstruction (budgeting, value engineering, BIM, LEED integration), construction services with self-perform capabilities in concrete, masonry, carpentry, and metal stud/drywall, a dedicated Industrial/Millwright division, a Special Projects Division for smaller recurring work, and a proactive safety program led by a full-time safety director. The firm holds three LEED Accredited Professionals and has completed multiple LEED Gold-certified projects. Technology stack comprises Building Information Modeling and ProCore project management software, with subcontractor and public bid workflows run through SmartBidNet.

Market & Johnson generates revenue through construction project fees across fixed-price, cost-plus, and construction management contracts, predominantly via long-term negotiated relationships and competitive public bids. Over 90% of projects engage the firm in preconstruction from the design phase, embedding the company early in client workflows. Healthcare represents the largest segment at over 65% of projects, alongside education (over $300 million completed across 83+ educational clients), food processing (Nestle, ConAgra, Silver Spring Foods, Abbyland, Gold'n Plump, Bush's Best), and an industrial minerals vertical that extends project work across nine states including Texas, Oklahoma, Louisiana, New Mexico, Ohio, and Arkansas. Customer concentration is anchored by multi-decade relationships with regional hospitals, school districts, technical colleges (notably Chippewa Valley Technical College), and food processors.

Name

Market & Johnson Inc.

Legal name

Market & Johnson, Inc.

Website

https://market-johnson.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

101–250 employees

Short description

Market & Johnson is a privately held Midwest construction management and general contracting firm serving healthcare, education, food processing, and industrial clients with self-perform trades and preconstruction services across Wisconsin, Minnesota, and select U.S. states.

Ownership category

akta.pro rank

Headquarters

HQ city

Eau Claire

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. General Contracting and Construction Management Services: Market & Johnson provides general building contractor and construction management services across 11 market segments. Revenue is generated through construction project fees, typically as a percentage of project cost or fixed-price contracts. The company has over $400 million in annual construction volume, with over 90% of workload involving services from early design phase.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Market & Johnson is a general building contractor and construction management firm providing pre-construction services, construction services with self-perform capabilities in concrete, masonry, carpentry, and metal stud/drywall, industrial/millwright services, a Special Projects Division for smaller jobs, and project safety services. The firm serves 11 market verticals including civic, commercial, education, food processing, healthcare, industrial, manufacturing, senior living, student housing, sustainability, and water/wastewater treatment, with over $400 million in annual construction volume.

Product overview

Market & Johnson Inc. is a construction management and general contracting company offering a comprehensive suite of construction services organized as a single integrated service model with multiple specialty divisions and market-focused segments. The core offering includes Pre-Construction Services (budgeting, value engineering, BIM, LEED integration), Construction Services (with self-perform capabilities in concrete, masonry, carpentry, metal stud/drywall), Industrial/Millwright Services, Special Projects Division (for smaller projects), and Project Safety Services. The company serves diverse market segments including Civic/Municipal, Commercial, Education, Food Processing, Healthcare, Industrial, Manufacturing, Senior Living, Student/Multi-Unit Housing, Sustainability, and Water/Wastewater Treatment Plants. Founded in 1948, the company operates three offices (Eau Claire and La Crosse, Wisconsin; Stillwater, Minnesota) with over 350 employees and provides over $400 million in annual construction services.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Construction Services Early-stage construction consulting including continual project budgeting, systems review and life cycle costing, value engineering, project scheduling, Building Information Modeling (BIM), and LEED/Green concept integration. Engaged from the design phase to impact cost and schedule.
• Construction Services General contracting and construction management services with self-perform capabilities in concrete, masonry, carpentry, and metal stud/drywall to control project cost, schedule, quality, and safety. Core service offering across all 11 market verticals.
• Industrial / Millwright Services Highly skilled millwright services including budgeting and cost analysis, design, permitting, large equipment moving and setting, emergency repairs, and building and equipment maintenance. Millwrights are trained in aerial lift, forklift, confined space, MSHA, OSHA 10 and 30, welding, crane pick planning, rigging and signaling, laser/optical alignment, and blueprint reading.
• Special Projects Division Dedicated division for smaller construction projects offering cost-effective turnkey solutions including remodeling, ADA upgrades, emergency repairs, concrete work, steel work, equipment moving, building maintenance, masonry work, budgeting, and design/permitting assistance.
• Project Safety Services Safety program based on continual training, on-site evaluation, site-specific safety plans, preplanning, and safety recognition. Includes OSHA partnerships, OSHA 10 Hour training, and a full-time safety director leading a proactive safety program.

Quantifiable outcome

• Black River Memorial Hospital has worked with M&J for greater than 10 years with all projects successful, on time and on budget
• +7 more outcomes

Named customers15 records

Segments10 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ProCorecoreTechnology or IntegrationMarket & Johnson uses ProCore as their project management software platform. Clients log in through ProCore portal. Tyler Swanson spearheaded the onboarding and implementation of ProCore and continues to implement and optimize technology in the project management suite.
• Eau Claire Community FoundationminorOthersM&J Employee Impact Fund (EIF) is managed and distributed by the Eau Claire Community Foundation. The fund offers tax-deductible giving options for employees to support organizations in their communities.
• CBS2 ArchitectscoreStrategic or Co-development PartnerCBS2 has been the architect on multiple significant projects including the $32 million Eau Claire County Highway Facility (200,500 sq. ft.) and the Chetek Wastewater Treatment Plant.

Scale indicators9 records

Recent moves14 records

Expansion highlights6 records

Broad incumbents

• The Walsh Group / Walsh Construction: Chicago-based national GC with substantial Midwest healthcare, education, and water infrastructure work. Direct regional overlap with M&J in Illinois/Wisconsin and overlaps on water/wastewater and civic projects.
• Gilbane Building Company: National construction management and general contracting firm with strong healthcare, education, and civic portfolios and a Midwest regional presence. Comparable to M&J's CM-led, preconstruction-heavy delivery model at significantly larger scale.
• Clark Construction Group: Major national GC delivering healthcare, education, and civic projects across the Midwest and nationally. Comparable in scope of market segments but vastly larger and more geographically diversified than M&J.
• Turner Construction Company: One of the largest U.S. general contractors with national healthcare, education, and commercial portfolios. While substantially larger, it competes with regional firms like M&J on larger healthcare systems and university projects in the Midwest.
• Mortenson Construction: Large Minneapolis-headquartered national GC and construction manager with a strong regional base in M&J's core market and broad healthcare, education, and renewables portfolios. A larger incumbent with overlapping regional Midwest presence but broader geographic and segment reach.
• McCarthy Building Companies: National general contractor with a particularly strong healthcare and advanced-industry focus (hospitals, labs, clean rooms), and regional offices serving the Midwest. Overlaps with M&J's healthcare-majority vertical mix while operating at substantially larger national scale.

Direct peers

• Boldt Company: Appleton, Wisconsin-based general contractor and construction manager with comparable vertical breadth across healthcare, education, industrial, manufacturing, and commercial. Closely comparable mid-size Midwest GC with similar self-perform capabilities and preconstruction-led delivery model.
• Miron Construction: Neenah, Wisconsin-based general contractor and construction manager serving commercial, industrial, healthcare, education, and food processing clients across the Midwest. Directly comparable to Market & Johnson in size, regional footprint, and vertical mix, and competes head-to-head for Wisconsin projects.
• Kraus-Anderson Construction Company: Minneapolis, Minnesota-based general contractor with comparable healthcare, education, municipal, and commercial work across the Upper Midwest. Competes with M&J for regional projects and shares Midwest regional GC characteristics.
• J.H. Findorff & Son: Madison, Wisconsin-based commercial general contractor with healthcare, education, and commercial portfolios. Comparable regional Midwest GC competing for Wisconsin projects of similar size and mix to M&J.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/MarketJohnson
• Facebookfacebook.com/marketjohnson
• LinkedInlinkedin.com/company/marketjohnson
• Instagraminstagram.com/marketjohnson

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Market & Johnson Inc.