Optima

What Optima does

Optima Hausverwaltung is a German residential property management company operating under the Hausverwaltung Optima brand and owned by Emeria Germany GmbH & Co. KG (headquartered in Essen), itself part of the broader Emeria Europe group based in Paris. Founded in 1993 and headquartered in Berlin, the firm delivers full-service property administration across seven regional offices in Berlin, Hannover, Köln, Bonn, Frankfurt/Rhein-Main, Karlsruhe, and München, employing 251–500 staff. Its service portfolio comprises three core modules: WEG-Verwaltung (Wohnungseigentümergemeinschaft administration), Miethausverwaltung (rental property management), and Sondereigentumsverwaltung (individual unit management for owners within larger complexes). Customers are predominantly German private property owners, residential owner communities, landlords, and a smaller cohort of institutional/investor portfolios.

The company's underlying platform combines locally embedded service teams with proprietary digital tooling. Owner-facing technology includes the Eigentümerportal (web and mobile app giving 24/7 document, contract, billing, and meeting access), a Mieterportal for tenant document access and service requests, a Handwerker-Portal that distributes work orders directly to service providers, and a Hausmeister-App used by janitorial staff for maintenance task tracking. Optima also integrates Sprengnetter GmbH's automated property valuation engine (Immobilien-Fix-Analyse) into its public website, providing anonymized, GDPR-compliant property assessments. Customer-facing pricing is structured as per-unit monthly flat rates (Pauschalpreise) under an Open-Book calculation model, with standard 36-month contract terms and additional professional-service fees for supplementary work such as cost allocation statements and tenant transitions.

Optima monetizes primarily through recurring monthly management fees charged per managed unit, with ancillary professional-service revenue from ancillary workflows such as tenant re-letting, maintenance coordination, and statutory reporting. Go-to-market is sales-led and direct: the website's contact form and seven regional sales teams convert inbound demand into individual quotes, with no intermediary resellers. Service delivery is reinforced by an in-group ecosystem of sister companies under Emeria Germany — Haferkamp Immobilien (brokerage, with a guaranteed-succession re-letting package), Exzellent Immobilienservice (janitorial and cleaning), KABERO Ingenieure (engineering and construction oversight), and Obelion (insurance) — which extend the bundle Optima can offer without third-party dependency.

Name

Optima

Legal name

Hausverwaltung Optima GmbH

Website

https://optima-gmbh.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Optima Hausverwaltung is a German residential property management firm (founded 1993) operating across 7 regional offices in Berlin, Hannover, Köln, Bonn, Frankfurt, Karlsruhe, and München, delivering WEG, rental, and individual property administration to property owners, owner communities, and landlords under the Emeria Germany group.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industries

HOA / Condominium Association Management (BPAJAFAH), Association Maintenance, Vendor & Capital Project Management (BPAJAHAM)

Keywords

• Residential property management
• WEG community management
• Rental property administration
• Real estate facility services
• Owner association management

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Property Management Fees: Recurring professional service fees for managing residential properties including WEG management, rental property management, and special property management. Fees typically charged as monthly flat rates per unit.
2. Additional Services: Additional fees for supplementary services such as cost allocation statements, organization of maintenance measures, or legally compliant property handover procedures during tenant transitions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Optima Hausverwaltung provides comprehensive residential property management services across Germany through three core offerings: WEG-Verwaltung (community ownership administration including financials, owner meetings, and maintenance), Miethausverwaltung (rental property administration including tenant care, rent collection, and re-letting), and Sondereigentumsverwaltung (individual ownership management focused on value preservation). Services are delivered by EBZ-certified property managers via seven regional offices, supported by proprietary digital owner and tenant portals, and bundled with affiliated sister-company services (brokerage, janitorial, engineering, insurance).

Product overview

Optima (Hausverwaltung Optima GmbH, part of Emeria Germany) is a full-service German residential property management company operating under the Hausverwaltung Optima brand across seven regional offices (Berlin, Hannover, Köln, Bonn, Rhein-Main/Frankfurt, Karlsruhe, München). Its service portfolio consists of three core management offerings — WEG-Verwaltung (community ownership management), Miethausverwaltung (rental property management), and Sondereigentumsverwaltung (individual ownership management) — supplemented by two digital self-service tools: the Eigentümerportal (owner portal) for property owners to access documents and manage their accounts, and the Mieterportal (tenant portal) for tenant document access and request submission. The company emphasizes digital processes and in-house service coordination through affiliated sister companies including Haferkamp Immobilien (brokerage), Exzellent Immobilienservice (janitorial), KABERO (engineering), and Obelion (insurance), though these are shown as sister-company logos without user-facing technical integrations.

Differentiator

Problem solved

Functional benefit

Brands

• HOP Hausverwaltung Optima: A brand of Emeria Europe, Paris, used by the company.

Products and services

• WEG-Verwaltung (Community Ownership Management)

Quantifiable outcome

• Annual settlements completed by May of following year on average
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor, core and supporting.

• Wyndham Hotels & ResortsminorChannel Partner/ Reseller/ Distributor · 6 April 2026Optima is listed as one of the operating groups partnering with Wyndham Hotels & Resorts in Mexico. Wyndham has reached over 100 hotels in Mexico, nearly doubling its footprint in the country over five years. This appears to be an operational partnership where Optima manages Wyndham hotel properties.
• Haferkamp ImmobiliencoreOthersSister company within Emeria Germany group providing real estate brokerage services. Haferkamp Immobilien supports Optima with tenant placement services including guaranteed succession rental to minimize vacancy periods for property owners. Located in Berlin with operations across Germany.
• Exzellent ImmobilienservicesupportingImplementation/ SI/ Consulting PartnerPartner company providing property maintenance, cleaning services, janitorial services, and round-the-clock property care. Network partner within the Emeria ecosystem for comprehensive property care services.
• KABERO IngenieuresupportingImplementation/ SI/ Consulting PartnerEngineering office partner providing construction planning, execution, and technical oversight for all technical matters related to properties. Supports property maintenance and renovation projects.
• ObelionsupportingOthersInsurance partner providing exclusive coverage concepts, individual risk analysis, and efficient claims service for worry-free property protection.
• Sprengnetter GmbHsupportingTechnology or IntegrationTechnology partner providing automated property valuation software integrated into Optima's website. The Immobilien-Fix-Analyse tool uses anonymized property data for automated property value assessment. Sprengnetter acts as a commissioned data processor under GDPR.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Grand City Properties: Grand City Properties is a German-listed residential real estate company with a sizeable portfolio and in-house property management operations, primarily in urban German markets. Comparable to Optima in customer type and regional focus, but operates its own portfolio rather than managing third-party properties.
• LEG Immobilien: LEG Immobilien is one of Germany's largest listed residential property companies, primarily serving North Rhine-Westphalia with in-house property management. Comparable to Optima in customer base (WEG and rental residential) and product offering (full-service residential property management), though LEG manages its own portfolio rather than third-party owners.
• Haufe Group: Haufe Group provides real estate and property management software, tax, and legal compliance content serving German Hausverwaltungen. It is comparable as a digital and content infrastructure provider for the same property manager customer base Optima serves, though positioned at the software/content layer rather than direct service competition.
• TAG Immobilien: TAG Immobilien is a German-listed residential real estate company operating across multiple German regions with internal property management functions. Comparable to Optima's institutional-owner segment and regional multi-city structure, though focused on owned portfolio rather than third-party management services.
• Vonovia: Vonovia is Germany's largest residential landlord with hundreds of thousands of units, operating a fully in-house property management organization. It represents both a benchmark for scale and a structural risk: large institutional landlords insourcing property management functions that Optima's institutional-owner segment targets.
• Aareon: Aareon is Germany's leading property management software vendor, serving thousands of Hausverwaltungen and Wohnungsunternehmen with ERP and tenant-portal solutions. It is comparable to Optima as the dominant digital infrastructure layer for the same customer segment of residential property managers, but at a B2B software level rather than a direct service competitor.

Direct peers

• Engel & Völkers Property Management: Engel & Völkers operates a property management division serving residential property owners in Germany through a multi-city network. It is a direct competitor to Optima's residential management offering for private owners and WEG communities, with similar full-service positioning and local-team delivery model.
• DPS Property Solutions: DPS Deutsche Property Solutions is a German property management and project development company serving residential property owners. It is comparable to Optima as a full-service residential manager with multi-city German footprint, competing for the same WEG and private landlord customers.

Emerging players

• Immomio: Immomio is a German rental management platform that digitizes tenant search, application processing, and re-letting for property managers and landlords. It overlaps with Optima's Miethausverwaltung re-letting function, especially where Optima uses Haferkamp for tenant placement, and represents a digital-first alternative workflow.
• Casavi: Casavi is a digital tenant communication and property management platform serving German Hausverwaltungen. It directly competes with Optima's digital tooling layer (Mieterportal and Eigentümerportal), targeting the same property manager customer base and offering a more specialized digital-first alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optima