Talk Shoppe
Talk Shoppe is a privately held, bespoke consumer and market research agency headquartered in Culver City, California, serving enterprise clients across technology, media, CPG, telecom, and entertainment with qualitative, quantitative, and visual storytelling services, including a specialized Hispanic insights division.
- Company typePrivate
- Founded2010
- HeadquartersDiamond Creek, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Talk Shoppe does
Talk Shoppe is a privately held, women- and minority-owned consumer and market research agency founded in 2010 by Liana Morgado and headquartered at 10000 Washington Blvd in Culver City, California. The firm delivers bespoke qualitative and quantitative research to enterprise clients, including focus groups, in-depth interviews, ethnography, digital diaries, shop-alongs, cultural immersions, segmentation, brand tracking, conjoint analysis, implicit associations, and concept testing. It differentiates through proprietary frameworks (NAV for navigating research output, ARC for bridging brands and people) and a dedicated Visual Storytelling & Design practice that produces documentary-style video, infographics, custom illustrations, and magazine-style reports.
The agency's client roster is concentrated in technology, media and entertainment, CPG, telecom, and financial services, with named relationships spanning Google, YouTube, Netflix, Meta, Pinterest, Snapchat, Reddit, Disney, Telemundo, McDonald's, Levi's, Comcast, Intuit, Bandai Namco, Hims & Hers, WarnerMedia, and the LA28 Olympics organizing committee. A specialized division called La Tienda focuses on U.S. Hispanic and Latin American consumers, staffed by team members with authentic regional cultural ties, and supports work in Mexico and Chile.
Talk Shoppe operates a sales-led, B2B professional-services model with quote-based, customized engagements; revenue is generated entirely from bespoke research projects rather than subscription or platform fees. Distribution is direct (website, email, and LinkedIn) with no intermediaries. The agency has been recognized as an Ogilvy Award winner and as a three-year consecutive finalist for the Quirk's Marketing Research and Insight Excellence Awards, and holds WBENC, NMSDC, and Disability-Owned Business certifications. Ownership remains with the founders and operating partners; no institutional funding, parent company, or M&A activity is disclosed.
Talk Shoppe firmographics
Firmographics- Name
- Talk Shoppe
- Legal name
- Talk Shoppe
- Website
- https://letstalkshoppe.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Talk Shoppe is a privately held, bespoke consumer and market research agency headquartered in Culver City, California, serving enterprise clients across technology, media, CPG, telecom, and entertainment with qualitative, quantitative, and visual storytelling services, including a specialized Hispanic insights division.
- Ownership category
- akta.pro rank
Talk Shoppe industry classification
Industry- Product category
- Consumer Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)
- akta.pro secondary industry
- Shopper Insights & Path-to-Purchase Research (MPAAAJAL)
Keywords
Where Talk Shoppe is headquartered
LocationHeadquarters
- HQ city
- Diamond Creek
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Talk Shoppe business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Custom Market Research Services: Bespoke consumer research and market insights services delivered to enterprise clients. Projects are tailored to reflect specific client goals and challenges, operating as an extension of client teams.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Talk Shoppe product offering
Product offeringCore offering
Talk Shoppe is a bespoke consumer and market research agency that designs, executes, and delivers customized qualitative and quantitative research studies for enterprise clients. Its offerings span three capability areas: qualitative research (focus groups, in-depth interviews, ethnography, digital diaries, shop-alongs, cultural immersions), quantitative research (segmentation, brand tracking, max-diff, pricing, conjoint analysis, implicit associations, concept testing), and visual storytelling and design (custom presentations, documentary video outputs, infographics, magazine-style reports). The agency also operates the La Tienda division focused on Hispanic consumer insights across the US and Latin America.
Product overview
Talk Shoppe is a full-service consumer and market research agency offering a comprehensive suite of research services organized into three core offerings: Qualitative Research (virtual and in-person focus groups, in-depth interviews, ethnography, digital diaries, shop-alongs, and cultural immersions), Quantitative Research (segmentation, brand tracking, max-diff, pricing, attitude & usage studies, conjoint analysis, implicit associations, and concept testing), and Visual Storytelling & Design (custom-designed presentations, documentary-style videos, infographics, and magazine-style reports). The agency also operates La Tienda, a specialized Hispanic market research division, and maintains a thought leadership platform through its Shop Talk blog. Services are delivered as customized solutions designed to provide clarity and actionable insights for client decision-making.
Differentiator
Problem solved
Functional benefit
Brands
- La Tienda: Hispanic market research and strategy division within Talk Shoppe, designed to provide insights into Hispanic consumers in the United States and across Latin America. The division focuses on cultural nuances, diverse experiences, and fresh perspectives on Hispanic market segments.
Products and services
- Qualitative Research Qualitative research services including virtual and in-person focus groups, in-depth interviews, ethnography, digital diaries, shop-alongs, and cultural immersions that provide holistic views of consumer behaviors and motivations in natural environments. Designed for enterprise brand, technology, media, and CPG clients seeking contextual consumer understanding.
- Quantitative Research Quantitative research services including segmentation, brand tracking, max-diff, pricing, attitude and usage studies, conjoint analysis, implicit associations, and concept testing conducted via online, phone, and in-person surveys. Aimed at enterprise clients needing structured, statistically robust measurement of consumer segments, brand performance, and concept appeal.
- Visual Storytelling and Design Design and storytelling services including professionally designed consumer and customer insight presentations, documentary-style video outputs, research infographics, custom illustrations, and magazine-style consumer and market insight reports. Differentiates delivery of research findings by translating insights into visual narratives.
- La Tienda Hispanic Insights Division A specialized insights and strategy group within Talk Shoppe focused on understanding and engaging Hispanic consumers in the United States and across Latin America, offering fresh, modern perspectives on Hispanic and Latin American experiences. Staffed by team members with Cuban, Argentine, Brazilian, and Mexican backgrounds providing lived cultural expertise.
Companies that use Talk Shoppe
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles4 records
Talk Shoppe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Talk Shoppe partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IABcoreTalk Shoppe collaborated with IAB (Interactive Advertising Bureau) on a first-of-its-kind study examining AI's role in consumer shopping. The study found that AI has become the second most influential shopping source after search engines. Research was based on 450+ AI-powered shopping sessions and a survey of 600 consumers.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Talk Shoppe competitors and assessment
Company assessmentDirect peers
- ThinkNow: Multicultural and Hispanic consumer insights research firm. Directly comparable to Talk Shoppe's La Tienda division in focus on US Hispanic and Latin American market research, with similar bespoke qualitative and quantitative offerings.
- Toluna: Global insights provider offering both quantitative panel research and qualitative services. Overlaps with Talk Shoppe on consumer brand research and is a former employer of Talk Shoppe senior researcher Lindsay Clark, signaling shared methodological approach.
- Kelton Global: Custom consumer insights agency offering qualitative and quantitative research with cultural and brand storytelling focus. Comparable to Talk Shoppe in size, scope and target buyer (consumer brands and tech), and a former employer of multiple Talk Shoppe senior researchers.
- Hypothesis Group: Consumer insights and strategy agency emphasizing qualitative research and storytelling for brands and entertainment clients. Shares Talk Shoppe's design-led deliverable approach and serves a similar Big Tech and brand client base.
- Hall & Partners: Boutique consumer insights and brand strategy agency with shared DNA — Talk Shoppe founder Liana Morgado previously led qualitative at Hall & Partners and multiple Talk Shoppe directors were trained there. Both firms serve similar consumer brand and tech clients with custom qualitative and quantitative research.
Broad incumbents
- Nielsen: Global measurement and consumer insights incumbent. Multiple Talk Shoppe leaders (Ruth Behr, Joanna Jara) previously worked at Nielsen, and the firm competes for brand and media research budgets across qualitative and quantitative engagements.
- Ipsos: Global market research and consumer insights firm with strong brand, advertising and product testing practices. Competes for the same enterprise client RFPs as Talk Shoppe but with international scale and integrated service lines.
- Kantar: Global market research incumbent with deep brand tracking, consumer panels and quantitative capabilities. Competes for the same enterprise budgets as Talk Shoppe but at vastly greater scale and with syndicated data products Talk Shoppe does not offer.
Emerging players
- System1 (formerly BrainJuicer): Consumer insights firm with proprietary emotional and creative effectiveness methodologies. Comparable to Talk Shoppe's bespoke, framework-driven (ARC, NAV) approach to translating research into creative and brand decisions.
Regional players
- LAB Market Research: Latin America-focused market research firm. Comparable to Talk Shoppe's La Tienda division in regional specialty for LATAM consumer research, but operates primarily as a regional player in South American markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Talk Shoppe social profiles
Digital presenceTalk Shoppe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Talk Shoppe leadership team
Management profileNumber of profiles
Profiles13 records
Talk Shoppe subsidiaries and ownership
Company hierarchySubsidiaries1 record
Talk Shoppe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Talk Shoppe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Talk Shoppe
What does Talk Shoppe do?
Talk Shoppe is a bespoke consumer and market research agency that designs, executes, and delivers customized qualitative and quantitative research studies for enterprise clients. Its offerings span three capability areas: qualitative research (focus groups, in-depth interviews, ethnography, digital diaries, shop-alongs, cultural immersions), quantitative research (segmentation, brand tracking, max-diff, pricing, conjoint analysis, implicit associations, concept testing), and visual storytelling and design (custom presentations, documentary video outputs, infographics, magazine-style reports). The agency also operates the La Tienda division focused on Hispanic consumer insights across the US and Latin America.
Is Talk Shoppe a public or private company?
Talk Shoppe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Talk Shoppe founded?
Talk Shoppe was founded in 2010. It employs 11 to 50 people.
Where is Talk Shoppe based?
Talk Shoppe is headquartered in Diamond Creek, Australia, in the Oceania region.
How does Talk Shoppe make money?
One revenue line is on record: custom Market Research Services.
Who are Talk Shoppe's main competitors?
Direct peers on record are ThinkNow, Toluna, Kelton Global, Hypothesis Group and Hall & Partners. Broad incumbents are Nielsen, Ipsos and Kantar. System1 (formerly BrainJuicer) is listed as an emerging player. LAB Market Research is listed as a regional player.
Does Talk Shoppe have an API?
No public API is recorded for Talk Shoppe.
What industry is Talk Shoppe in?
Talk Shoppe's product category is Consumer Market Research Services. Its primary akta.pro industry code is MPAAALAK, Social & Digital Insights (Social Listening, Online Community Research), with a secondary code of MPAAAJAL, Shopper Insights & Path-to-Purchase Research. Its NAICS code is 54191 and its SIC code is 7311.