De Dennen
De Dennen vzw is a Belgian non-profit operating an integrated elderly care campus in Malle, Belgium, combining a 38-bed rehabilitation hospital, a 125-bed residential care home, and 45 assisted living apartments for seniors aged 65 and older.
- Company typePrivate
- Founded1920
- HeadquartersWestmalle, Belgium
- Headcount51–100
- GTM typeB2C
- OfferingServices
What De Dennen does
De Dennen vzw is a Belgian non-profit (vereniging zonder winstoogmerk) operating an integrated elderly care campus on a 130-hectare forested site in Malle, province of Antwerp. Founded in 1920 as the Lizzie Marsily tuberculosis sanatorium by Queen Elisabeth and renamed De Dennen in 1974, the organization now delivers three integrated care lines for residents aged 65 and older: a 38-bed rehabilitation hospital (revalidatieziekenhuis), a 125-bed residential care home (woonzorgcentrum) split across five living units (Zilverlinde, Zomerlinde, Esdoorn, Meidoorn, Magnolia), and 45 assisted living apartments (assistentiewoningen). Approximately 190 staff are supported by more than 50 active volunteers.
The facility's underlying operational technology is conventional for a regulated care provider: internal emergency call systems linking assisted living to the residential care center, digital TV and radio connections in rooms, and standard care management processes audited by the Vlaamse Zorginspectie (2016 assisted living, 2018 residential care) and FAVV (kitchen, 2019). The business model is recurring subscription-style daily rates billed monthly: residential care at EUR 76.24-77.92/day depending on RVT/ROB classification and unit, assisted living at EUR 38.81-55.14/day depending on apartment size and orientation, plus hospital-billed revalidation services and supplements (physiotherapy, meals, laundry tokens, mobile alert system). Revenue is supplemented by Flemish public reimbursement under regulated tariffs.
Go-to-market is direct and multi-channel: hospital referrals (AZ Voorkempen and the wider Helix network), family-doctor and specialist referrals, and self-referral for assisted living apartments via downloadable forms on the website. Distribution is single-site (Malle, Belgium), with brand-building through the website, Facebook/LinkedIn/YouTube, local press (Het Laatste Nieuws, Gazet van Antwerpen), school partnerships, and community events such as Bar Lizzie. Governance is by a 12-member Board of Directors and Executive Committee chaired by C. Kuppens, with General Director N. Kerkhof and Administrative-Financial Director S. Castelein.
De Dennen firmographics
Firmographics- Name
- De Dennen
- Legal name
- De Dennen vzw
- Website
- https://dedennen.be
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- De Dennen vzw is a Belgian non-profit operating an integrated elderly care campus in Malle, Belgium, combining a 38-bed rehabilitation hospital, a 125-bed residential care home, and 45 assisted living apartments for seniors aged 65 and older.
- Ownership category
- akta.pro rank
De Dennen industry classification
Industry- Product category
- Residential Elderly Care
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)
- akta.pro secondary industries
- Memory Care Units within Assisted Living Communities (HLADACAB), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Elder Services & Aging Support (BPAGAEAF)
Keywords
Where De Dennen is headquartered
LocationHeadquarters
- HQ city
- Westmalle
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
De Dennen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Residential Care (Woonzorgcentrum): Daily rates for residential elderly care including accommodation, meals, nursing care, and amenities. Different rates apply for ROB (RustOordBedden) and RVT (Rust- en Verzorgingstehuis) classifications.
- Revalidation Hospital Services: 38-bed rehabilitation hospital providing medical rehabilitation services for patients aged 65+, with billing through standard hospital rates and supplements
- Assisted Living Apartments: Daily rental rates for independent living units with basic services included. Rates vary by size and orientation (38.81 to 55.14 euros per day), with additional charges for meals, laundry tokens, and optional services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Assisted Living Apartments - Daily rental including utilities, basic services, and emergency call system |
| Subscription | Monthly | Zilverlinde (ROB) - Residential care for elderly with low care needs |
| Subscription | Monthly | Zomerlinde, Esdoorn, Meidoorn, Magnolia (RVT) - Residential care for elderly with higher care needs |
| Unit Pricing | Monthly | Additional services and facilities |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
De Dennen product offering
Product offeringCore offering
De Dennen vzw operates a multi-service elderly care campus in Malle, Belgium, providing a 38-bed rehabilitation hospital for patients aged 65+, a 125-bed residential care home (woonzorgcentrum) across five living units with dementia care, and 45 assisted living apartments for independent seniors. Services include 24/7 nursing care, physiotherapy, occupational therapy, meals, activities, and specialized dementia support on a 130-hectare wooded site that allows residents to transition between care levels.
Product overview
De Dennen vzw is a multi-service elderly care organization in Malle, Belgium, offering three integrated care products: a Rehabilitation Hospital (Revalidatieziekenhuis) with 38 beds for 65+ patients, a Residential Care Home (Woonzorgcentrum) with 125 beds across five living units (Zilverlinde, Zomerlinde, Esdoorn, Meidoorn, Magnolia), and a Group of Assisted Living Units (Assistentiewoningen) with 45 studios for independent seniors. These three core products are complemented by facility amenities including Bar Lizzie (a café/bar open to residents and the public), a Dwaaltuin (sensory wandering garden for dementia patients), a duofiets (tandem bike program), and an on-site mobile dental service. All services are provided on a single 130-hectare green campus in a forested environment, enabling residents and patients to move between care levels as their needs change.
Differentiator
Problem solved
Functional benefit
Products and services
- Revalidatieziekenhuis (Rehabilitation Hospital) A 38-bed inpatient rehabilitation hospital focused on the medical revalidation of patients aged 65 and older, offering inpatient stays, outpatient consultations, physiotherapy, occupational therapy, and 24/7 medical supervision in a forested environment. Patients are referred from regional hospitals (including AZ Voorkempen Malle and Helix network partners) or family doctors.
- Woonzorgcentrum (Residential Care Home) Residential care home with 125 recognized beds (88 RVT for higher care needs and 37 ROB for lower care needs) housing elderly residents who can no longer live independently, including those with dementia. Care is organized across five living units (Zilverlinde, Zomerlinde, Esdoorn, Meidoorn, Magnolia) with bundled daily rates covering accommodation, care, meals, activity programming, and basic supplies.
- Assistentiewoningen (Assisted Living Apartments) Group of 45 assisted living apartments (including 6 studios) for independent seniors aged 65+ offering safe and accessible independent housing with a housing assistant, 24/7 internal emergency call linkage to the adjacent residential care center, and priority admission to the residential care home if care needs increase. Self-referral is possible via downloadable application forms on the website.
- Mobile Dental Service (Mobiele Zorggroep) On-site mobile dental care delivered to De Dennen through a partnership with Mobiele Zorggroep, providing dental consultations and treatment in a fully equipped dental bus for residents who have difficulty visiting a regular dental office. Available to residents of the residential care home, rehabilitation hospital, and assisted living apartments.
- Bar Lizzie (Public Café/Bar) Volunteer-run public café and bar on the De Dennen campus, named after the former sanatorium head secretary Lizzie Marsily. Open Tuesday through Sunday in the afternoons, it serves residents, their families, visitors, and external walkers and cyclists as a community gathering point on the 130-hectare campus.
Quantifiable outcome
- Vlaamse Zorginspectie audit rating 'conform de regelgeving' (compliant with regulations) for assisted living facilities in 2016
- +1 more outcomes
Companies that use De Dennen
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
De Dennen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
De Dennen partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Zorgnet-Icuro vzwcoreMember of Zorgnet-Icuro, a Flemish network of care organizations committed to providing quality, affordable, and accessible care. The network provides expertise, benchmarking, and advocacy for its members.
- AZ Voorkempen MallecoreLong-standing close collaboration with AZ Voorkempen Malle hospital for medical services including doctors, laboratory services, and specialist consultations. Also part of the Helix hospital network with UZ Antwerpen, AZ Monica Deurne, AZ Rivierenland, and AZ Klina.
- vzw Eerstelijnszone VoorkempenminorPart of the primary care zone Voorkempen, a collaboration of healthcare providers in the region working on integrated care delivery.
- zorgGroep AntwerpencoreMember of zorgGroep Antwerpen, a collaboration of 7 independent residential care centers in the province of Antwerp, sharing best practices and resources.
- Helix Hospital Network Partners (AZ Voorkempen, UZ Antwerpen, AZ Monica Deurne, AZ Rivierenland, AZ Klina)coreCollaboration within the Helix hospital network for patient transfers, shared care protocols, and specialist access.
- Expertisecentrum Dementie VlaanderenminorPartnership with Dementia Expertise Center Flanders for specialized dementia care knowledge and best practices.
- DwaallichtminorMember of regional dementia patient association 'Dwaallicht' which organizes talking café events for dementia patients and families.
- Educational Institutions (HIVSET, Mariagaarde, VTI Spijker, Thomas More, AP Antwerpen, GO! Malle, CVO Edukempen, KdG Antwerpen, Immaculata Instituut, Klein Seminarie)minorPartnerships with multiple schools for student internships in healthcare (nursing students from HIVSET), facilities management, and other departments. Students gain practical experience while supporting facility operations.
- Koning Boudewijnstichting (King Baudouin Foundation)minorThe wandering garden (dwaaltuin) project was partially funded by the King Baudouin Foundation subsidy, in addition to PDPO Buitenzorg government funding.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
De Dennen competitors and assessment
Company assessmentBroad incumbents
- Colisée Belgium: Belgian operations of Colisée, a French-headquartered residential-care group (now part of Clariane/Korian) with woonzorgcentra and assisted-living offerings in Belgium. Directly comparable to De Dennen's residential-care and assisted-living services across an overlapping Flemish footprint.
- Orpea Belgium: Belgian operations of European long-term-care group Orpea (now Emeis), providing nursing homes, assisted-living, and post-acute care across Belgium. Comparable to De Dennen's combination of residential care, assisted living, and short-stay/rehabilitation services, operating at significantly larger scale.
- Korian Belgium: Belgian arm of pan-European elder-care operator Korian (now Clariane), running residential care homes, assisted-living units, and home-care services across Belgium. Comparable to De Dennen as a provider of licensed residential and assisted-living services, though with broader geographic reach and corporate scale.
Direct peers
- Vulpia: Belgian residential-care and assisted-living group operating a network of woonzorgcentra and assistentiewoningen, primarily in Flanders. Comparable to De Dennen in care-level mix (ROB/RVT plus assisted living), Flemish footprint, and nonprofit-adjacent operating model.
- Armonea: One of Belgium's largest residential-care and assisted-living operators with multiple woonzorgcentra across Flanders and Wallonia. Directly comparable to De Dennen as a multi-site Belgian elder-care provider operating licensed RVT/ROB beds and assisted-living units.
- Senior Living Group: Belgian residential-care and service-flat operator with multiple sites across Flanders and Brussels. Closely comparable to De Dennen's care-level portfolio — residential care beds plus assisted-living apartments — operating under similar Flemish regulatory oversight.
Others
- AZ Voorkempen: Regional hospital in Malle and core referral partner for De Dennen's rehabilitation hospital and residential care. Comparable as a colocated healthcare provider whose discharge protocols directly drive De Dennen's rehab-bed census and overall care-level mix.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
De Dennen social profiles
Digital presenceDe Dennen compliance and trust
Trust signalCompliance4 records
De Dennen financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Dennen leadership team
Management profileNumber of profiles
Profiles10 records
De Dennen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Dennen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Dennen
What does De Dennen do?
De Dennen vzw operates a multi-service elderly care campus in Malle, Belgium, providing a 38-bed rehabilitation hospital for patients aged 65+, a 125-bed residential care home (woonzorgcentrum) across five living units with dementia care, and 45 assisted living apartments for independent seniors. Services include 24/7 nursing care, physiotherapy, occupational therapy, meals, activities, and specialized dementia support on a 130-hectare wooded site that allows residents to transition between care levels.
Is De Dennen a public or private company?
De Dennen is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was De Dennen founded?
De Dennen was founded in 1920. It employs 51 to 100 people.
Where is De Dennen based?
De Dennen is headquartered in Westmalle, Belgium, in the Europe region.
How does De Dennen make money?
Three revenue lines are on record. Residential Care (Woonzorgcentrum) is the primary driver. The others are revalidation Hospital Services and assisted Living Apartments.
Who are De Dennen's main competitors?
Broad incumbents on record are Colisée Belgium, Orpea Belgium and Korian Belgium. Direct peers are Vulpia, Armonea and Senior Living Group. AZ Voorkempen is listed as an others.
Does De Dennen have an API?
No public API is recorded for De Dennen.
What industry is De Dennen in?
De Dennen's product category is Residential Elderly Care. Its primary akta.pro industry code is HLADABAC, Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place), with a secondary code of HLADACAB, Memory Care Units within Assisted Living Communities. Its NAICS code is 62331 and its SIC code is 8050.