LDS Living

Name

LDS Living

Legal name

Deseret Book Company (operating as LDS Living)

Website

https://ldsliving.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

LDS Living is a private media publication serving members of The Church of Jesus Christ of Latter-day Saints, operating as a division of Deseret Book Company. It produces a bimonthly print magazine, four podcasts, a daily email newsletter, and a website reaching over 600,000 values-oriented families worldwide.

Ownership category

akta.pro rank

Product category

Religious Media Publishing

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Denominational & Community Periodicals (Church Magazines, Diocesan/Temple Newsletters) (MPAJAHAI)

akta.pro secondary industries

Sermon, Homiletics & Ministry Resource Publishing (Preaching Aids, Pastoral Resources) (MPAJAHAD), Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides) (MPAJAHAC), Religious/Faith-Based Program Syndication (MPABAMAI)

Keywords

• Religious media publishing
• Faith-based digital content
• LDS lifestyle content
• Inspirational podcast network
• Christian news coverage

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Print Magazine Subscriptions: Annual subscriptions for bimonthly print magazine delivered to subscribers' homes. US subscriptions $18/year, international subscriptions $30/year. Available in 1-5 year increments with automatic renewal for US subscribers.
2. Advertising Revenue: The publication sells advertising space in both print magazine and email newsletter to reach over 600,000 values-oriented families and individuals worldwide.
3. Digital Content and Products: Cross-promotion with Deseret Book products including books, media, and religious items through affiliate relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

LDS Living publishes a bimonthly print magazine, a daily-updated website, four original podcast series, and a free daily email newsletter delivering faith-based news, scripture study resources, personal faith narratives, and lifestyle content for members of The Church of Jesus Christ of Latter-day Saints. The publication operates as a multi-channel content brand with subscriptions, advertising, and affiliate cross-promotion with Deseret Book.

Product overview

LDS Living operates as a multi-platform media company offering both digital and print content products. The core offerings include the LDS Living Magazine (bimonthly print publication), the LDS Living Website (primary digital content hub), and four podcast series: All In, Sunday on Monday, Magnify the Podcast, and Out of the Best Books. Additionally, the company provides a free daily email newsletter. All products are designed to inspire joy in living the gospel of Jesus Christ and serve Latter-day Saints with content spanning stories of faith, Latter-day Saint life, help for life challenges, prophet teachings, and temple worship. The company is a division of Deseret Book Company.

Differentiator

Problem solved

Functional benefit

Brands

• All In Podcast: Podcast exploring what it means to be 'all in' the gospel of Jesus Christ
• Sunday on Monday
• Magnify the Podcast
• Out of the Best Books

Products and services

• LDS Living Magazine A bimonthly print magazine delivering inspirational and faith-building articles on spiritual growth, family life, temple worship, Church news, and Latter-day Saint lifestyle topics for paying subscribers in the US and internationally.
• LDS Living Website The main digital content hub publishing free daily articles, news, faith stories, and multimedia resources for members of The Church of Jesus Christ of Latter-day Saints.
• All In Podcast An original podcast featuring discussions on faith, discipleship, and being fully committed to the gospel of Jesus Christ, distributed on major podcast platforms.
• Sunday on Monday Podcast A study-group podcast designed to help listeners deepen their understanding of scripture through casual, informative discussions tied to the Come, Follow Me curriculum.
• Magnify the Podcast

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Deseret Book CompanycoreStrategic or Co-development PartnerLDS Living is a division of Deseret Book Company. This parent-subsidiary relationship provides cross-promotional opportunities, shared distribution through Deseret Book retail and digital channels (including Deseret Bookshelf app), and access to Deseret Book's extensive catalog of religious media and publications. Video content for the service is provided by Deseret Book Company.
• The Church of Jesus Christ of Latter-day SaintsminorOthersLDS Living is an independent publication and not an official publication of the Church. However, the publication extensively covers Church news, events, temple worship, missionary work, and general conference content, serving as a media intermediary between the Church and its members.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Faith Counts: Interfaith media initiative producing video and digital content promoting religious literacy. Overlaps thematically with LDS Living's faith-promotion mission at a multi-faith scale.
• BYU Studies: Academic LDS publication from Brigham Young University. Overlaps on gospel study content but skews more scholarly than LDS Living's mainstream inspirational tone.

Broad incumbents

• Relevant Magazine: Faith-based magazine and digital platform targeting Christian young adults. Shares the same content + community + podcast playbook that LDS Living uses for Latter-day Saints.
• Christianity Today: Established evangelical Christian media company with print magazine, digital site, and podcasts. Comparable faith-based publishing model with broader reach but similar content/community functions.
• Guideposts Magazine: Multi-faith inspirational magazine and digital publisher with a long-running print subscription model. Closest analog to LDS Living's bimonthly print + digital content strategy in the broader inspirational publishing market.

Others

• Deseret Book: Parent company of LDS Living and the dominant LDS retail and book publisher. Provides cross-promotion, distribution, and affiliate economics that LDS Living is built on.

Direct peers

• Deseret News: Long-running LDS-affiliated news publication owned by the same parent ecosystem (Deseret Management Corporation). Competes for the same Latter-day Saint reader attention and advertising dollars.
• Church News (Church Newsroom): Official news outlet of the LDS Church covering the same audience, often referenced inside LDS Living's own content. Direct overlap in Church news, temple worship, and conference coverage.
• Meridian Magazine: Independent LDS-focused online magazine covering gospel topics, family life, and Church news. Closest direct content competitor within the niche audience LDS Living targets.
• Segullah Magazine: LDS literary and faith-focused magazine targeting an overlapping subset of adult Latter-day Saint women. Comparable content format and reader demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCq5wHMgSTqyRr0O4FTOSDTA
• Facebookfacebook.com/LDSLiving
• Instagraminstagram.com/ldsliving
• Pinterestpinterest.com/ldsliving
• Xx.com/LDSLivingMag
• LinkedInlinkedin.com/company/lds-living-magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LDS Living