PROCALIDAD

Name

PROCALIDAD

Legal name

PROCALIDAD S.A.S.

Website

https://procalidad.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

IT Consulting and Analytics Services

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700), Services-Management Services (8741)

akta.pro primary industry

Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK)

akta.pro secondary industries

Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ), Enterprise Performance Management (EPM) & FP&A Platforms (HDAEAEAK), Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• Data analytics consulting
• Financial planning services
• Analytics platform BPO
• Nearshore analytics staffing
• Corporate AI solutions

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Consulting Services: Consulting services for analytics, BI, Big Data transformation, financial planning, and AI implementation. Delivered through project-based engagements with enterprise clients.
2. Staffing Services: Nearshore staffing of data analytics, BI, and AI talent from Latin America. Flexible hiring models including project-based, sprint, full-time contractors, and BOT arrangements. Offers 50-65% cost savings vs. US hiring.
3. BPO Services: Business Process Outsourcing for administration and support of analytics platforms including Cognos, Netezza, Denodo, and Azure. Continuous operational support and infrastructure management.
4. Financial Planning Solutions: Implementation and support of IBM Planning Analytics and Jedox for financial planning, budgeting, forecasting, and scenario simulation.
5. Advanced Analytics Implementation: Microsoft Fabric-based analytics solutions including data architecture, integration, processing, and BI dashboard development.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

PROCALIDAD Analytics is a Bogotá-based consulting firm delivering five integrated service lines to enterprise clients: Analítica Avanzada (advanced analytics and BI on Microsoft Fabric), Planeación Financiera (financial planning using IBM Planning Analytics or Jedox), BPO (operational administration and support for analytics platforms such as Cognos, Netezza, and Denodo), Inteligencia Artificial (custom AI agents and agentic solutions built on the proprietary SARA IA platform for recruitment, BI, and invoicing), and Staffing (nearshore sourcing of Latin American data analytics, BI, and AI talent).

Product overview

PROCALIDAD Analytics is a consulting services firm offering five integrated service lines: Analítica Avanzada (Microsoft Fabric-based data analytics), Planeación Financiera (IBM Planning Analytics/Jedox financial planning), BPO (analytical platform administration and support), Inteligencia Artificial (custom AI agents and Agentic solutions), and Staffing (Latin American data talent sourcing). The portfolio centers on SARA IA, a proprietary AI platform with modules for recruitment automation (SARA Recruitment), business intelligence assistance (SARA BI), and invoice management (SARA Invoices). Services focus on data transformation, predictive analytics, and AI-powered process automation for sectors including financial, retail, energy, telecommunications, and government.

Differentiator

Problem solved

Functional benefit

Brands

• Real Time Analytics: International subsidiary of Procalidad Analytics providing staffing services across Latin America to global corporations.
• SARA IA
• SARA Recruitment
• SARA BI
• SARA Invoices

Products and services

• Analítica Avanzada (Advanced Analytics, BI & Big Data) Data transformation and advanced analytics service using Microsoft Fabric to convert raw data into actionable strategic insights, featuring self-service BI and automated dashboards for enterprise clients.
• Planeación Financiera (Financial Planning) Financial planning and budgeting service leveraging IBM Planning Analytics or Jedox to automate forecasts, budgets, and consolidations aligned with strategic objectives for enterprise clients.
• BPO (Business Process Outsourcing for Analytics Platforms) Outsourcing service for analytical platform administration and support, including installation, configuration, migration, and continuous operation of BI tools such as Cognos, Netezza, and Denodo on behalf of enterprise clients.
• Inteligencia Artificial (Corporate AI / SARA IA Platform) Corporate AI service featuring custom AI agent creation and agentic solutions built on the proprietary SARA IA platform, automating processes such as recruitment, business intelligence reporting, and invoicing/tax optimization for enterprise clients.
• Staffing (Talento Analítico) Specialized talent sourcing service connecting Latin American data analytics, BI, and AI professionals with global enterprises, offering 50-65% cost savings versus US hiring and flexible engagement models (project, sprint, full-time contractor, BOT).

Quantifiable outcome

• 732+ analytics projects completed
• +10 more outcomes

Named customers20 records

Segments9 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability13 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationCertified expertise in Microsoft Fabric for advanced analytics and data transformation. Deep integration capabilities with Azure cloud platform, Power BI, Data Factory, and DataStage for enterprise data solutions.
• IBMcoreTechnology or IntegrationIBM Silver Partner with expertise in IBM Planning Analytics, Cognos Analytics, and IBM DataStage. Provides financial planning and BI implementation services using IBM technology stack.
• DenodocoreTechnology or IntegrationSpecialized partner for Denodo data virtualization platform administration and implementation. Provides BPO services for Denodo environments integrated with Azure cloud.
• JedoxcoreTechnology or IntegrationExpert implementation partner for Jedox financial planning and budgeting platform. Delivers financial planning solutions with Jedox for enterprise clients.

Scale indicators20 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Globant: LatAm-headquartered digital and analytics consulting firm delivering BI, AI, and enterprise transformation services globally — directly comparable to Procalidad's analytics, AI, and staffing services from a regional base.
• Softtek: Mexican IT services and nearshore consulting firm offering analytics, application management, and BPO — closely comparable business model, talent-arbitrage value prop, and LatAm enterprise client base to Procalidad.
• Stefanini: Brazilian-origin IT services and consulting firm with nearshore analytics, BPO, and digital transformation offerings across LatAm — overlaps Procalidad's BI consulting, BPO, and Latin American delivery model.
• Neoris: LatAm digital consulting and IT services firm with strong presence in Mexico, Colombia, and Argentina — comparable analytics, BI, and digital transformation services targeting enterprise clients in the same geographies.

Others

• Jedox (partner/indirect): EPM/FP&A software vendor that Procalidad implements for clients — adjacent relationship as both a platform partner and an indirect competitor for self-service FP&A implementations.

Broad incumbents

• Slalom: US-headquartered analytics and technology consulting firm with expanding LatAm presence — competes for enterprise BI, data, and AI consulting engagements with a delivery-quality focus similar to Procalidad.
• Deloitte LatAm: Big Four advisory firm with significant LatAm analytics, EPM, and AI consulting practices — competes for the same financial services, government, and telecom transformation mandates Procalidad wins.
• Accenture (Colombia): Global systems integrator with LatAm delivery hubs competing for the same enterprise analytics, BI, and AI consulting engagements Procalidad pursues — broader portfolio but directly overlaps in analytics/EPM.
• IBM Consulting LatAm: IBM's professional services arm sells the same Cognos, Planning Analytics, and DataStage stack that Procalidad implements, making it a competitor in addition to being a partner ecosystem member.

Emerging players

• Avantica: LatAm nearshore software and analytics services firm with delivery centers across Costa Rica, Peru, and Mexico — comparable nearshore analytics/BI talent model targeting North American and LatAm enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/procalidadsas
• Facebookfacebook.com/Infoprocalidad
• LinkedInlinkedin.com/company/procalidad-s-a-s

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROCALIDAD