The Senior Connection

What The Senior Connection does

The Senior Connection is a 501(c)(3) nonprofit community center operating under the legal name Blaine County Seniors Council, Inc., headquartered at 721 3rd Ave. S., Hailey, Idaho. Founded in 1973, the organization has served older adults in Blaine County for 50+ years, delivering a portfolio of interconnected senior services including congregate dining (Community Lunch), home-delivered meals (Meals on Wheels delivering ~300 meals weekly across Warm Springs to Picabo via 40+ volunteer drivers), transportation services, caregiving and memory care (Connection Club), Alzheimer's and dementia support groups, a fitness center, and a Vision and Hearing Center in partnership with Welch, Allan & Associates. The organization serves a horizontal segmentation of older adults aged 50+, homebound seniors, adults with disabilities, and family caregivers of individuals with dementia across a single rural county in central Idaho.

The organization operates without any proprietary technology platform, relying on traditional community center delivery: in-person services at the Hailey facility, volunteer-based home delivery, phone/email outreach, and a Constant Contact email newsletter. It is led by Executive Director Jovita Piña with a 16-person staff spanning operations, fundraising, nutrition, caregiving, and facilities roles, supported by a Board of Directors chaired by Don Cunningham. Clinical partnerships provide specialized expertise — board-certified retinal specialists Dr. Jennifer Olbum and Dr. Nathan Welch deliver vision screenings, and geriatric psychologist Dr. Carol Stephens facilitates the Alzheimer's support program.

The business model is a hybrid community-supported nonprofit structure. Revenue streams include: (1) program service fees (subsidized to maintain affordability with scholarships available — $8 suggested donations for community lunch, $8 per meal for Meals on Wheels, $35-$60/month transportation, $40-$45/hour caregiving, $85 per memory care session, $80/year fitness membership), (2) individual donations including monthly recurring gifts, (3) foundation and grant funding, and (4) planned giving through the Legacy Society (bequests, IRAs, charitable gift annuities, equities, real estate). The Meals on Wheels program is described as 100% community-supported. The organization has no parent company, no equity investors, and no funding rounds.

Name

The Senior Connection

Legal name

Blaine County Seniors Council, Inc.

Website

https://seniorconnectionidaho.org

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

The Senior Connection is a 501(c)(3) nonprofit community center in Hailey, Idaho, serving older adults aged 50+ across Blaine County with meals (congregate dining and Meals on Wheels delivering 300 meals weekly), transportation, caregiving, memory care, fitness, and vision/hearing services through clinical and community partnerships.

Ownership category

akta.pro rank

Product category

Senior Community Center Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Community-Based Senior Centers with Adult Day Services (HLADAIAJ)

akta.pro secondary industries

Elder Services & Aging Support (BPAGAEAF), Meals, Nutrition & Congregate Dining Day Programs (HSABANAM), Social, Community & Senior Center Outings Transport (HSABAOAG), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Community Resources, Social Services & Transportation Coordination (HLADALAK)

Keywords

• Senior community center
• Meals on wheels
• Senior transportation services
• Memory care programs
• Nonprofit senior services

Headquarters

HQ city

Hailey

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Program Service Fees: Revenue from program fees including community lunch, Meals on Wheels deliveries, transportation services, caregiving/memory care services, and fitness center memberships. Fees are kept low with scholarship assistance available.
2. Individual Donations: Cash gifts from individual donors via check, online direct debit, or credit card. Monthly recurring donation option available. Donations fuel programs and services.
3. Foundation and Grant Funding: Support from grant organizations and foundations to fund program budget. The Meals on Wheels program is 100% community supported.
4. Planned Giving: Legacy Society members designate the Senior Connection as beneficiary through estate plans, bequests, IRAs, charitable gift annuities, and other planned giving vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Senior Connection is a 501(c)(3) nonprofit community center in Hailey, Idaho that delivers an integrated suite of programs for older adults in Blaine County. Core offerings include congregate dining (Community Lunch), home-delivered meals (Meals on Wheels), transportation, caregiving and memory care services (Connection Club), Alzheimer's and dementia caregiver support, fitness center with classes, and a vision and hearing screening center. Services are delivered in-person at the community center, via home delivery, and through partner medical offices, with scholarships and suggested-donation pricing to ensure accessibility.

Product overview

The Senior Connection is a community center in Hailey, Idaho that operates as a comprehensive suite of programs and services for older adults in Blaine County. The organization offers a unified portfolio of interconnected services centered on enhancing health and well-being: congregate dining (Community Lunch), home meal delivery (Meals on Wheels), transportation services, and caregiving/memory care programs (Connection Club, Caregiving Services, Alzheimer's & Dementia Support). Additional offerings include a Fitness Center & Classes, Vision & Hearing Center, educational programming (Navigating Longevity Speaker Series), and community events (Connect for a Cause, Fashion Show). The organization also operates volunteer, donation, and planned giving (Legacy Society) programs. Communications include a monthly newsletter, events calendar, and lunch menus. As a 501(c)(3) nonprofit, the organization relies on donations, grants, and program fees to fund operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Lunch Congregate dining program serving nutritious meals Monday through Friday from 11:30 am to 1:00 pm; suggested donation pricing ($8 for 60+, $12 for 59 and under, $6 for 12 and under; To-Go $12).
• Meals on Wheels Home meal delivery program delivering approximately 300 hot and sack lunches weekly to homebound seniors in Blaine County, providing food, friendly visits, and safety checks; $8 per meal with scholarships available.
• Transportation Services Daily rides program providing transportation to the Senior Connection and medical appointments; tiered monthly subscription by zone ($35–$60/month) plus special transport at $30/hour.
• Connection Club (Memory Care) Memory care program for individuals with Alzheimer's disease and related dementias, held Tuesdays and Thursdays 11:00 a.m. to 3:00 p.m., featuring lunch and sensory, cognitive, and social activities including music and art therapy; $85 per session.
• Caregiving Services Comprehensive caregiving services including respite services, personal care assistance with activities of daily living, and homecare services such as housekeeping, laundry, cooking, and errand support; $40/hour in Hailey/Bellevue, $45/hour outside city limits.
• Alzheimer's & Dementia Support Family caregiver support groups facilitated by licensed psychologist Dr. Carol Stephens, providing education and support for people caring for loved ones with Alzheimer's disease and related dementias.
• Fitness Center & Classes Fitness facility and programming for adults 50+ offering equipment for total body wellness and certified fitness classes for strength, flexibility, and balance; $80 annual membership.
• Vision & Hearing Center Partnership with Welch, Allan & Associates providing free vision screenings for retinal diseases, diabetic eye disease, and glaucoma, plus free hearing screenings with referrals for follow-up care.

Quantifiable outcome

• 300 meals delivered weekly across Blaine County
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Welch, Allan & AssociatescoreStrategic or Co-development PartnerPartnership to operate the Vision and Hearing Center providing free vision screenings, hearing screenings, and specialist referrals for retinal diseases, diabetic eye disease, glaucoma, and hearing loss. Services are delivered at 314 South River Street, Suite 206, Hailey, ID 83333.
• Jennifer Olbum, DO (Board Certified Retinal Specialist)coreStrategic or Co-development PartnerBoard certified ophthalmologist fellowship trained in medical retina providing retinal disease management including macular degeneration, diabetic retinopathy, retinal tears, and retinal vascular disease. Relocated to Idaho in 2020 after 28 years in Pittsburgh.
• Dr. Nathan Welch, MD (Board Certified Retinal Specialist)coreStrategic or Co-development PartnerBoard Certified Retinal Specialist partnering with The Senior Connection to provide vision services through the Vision and Hearing Center.
• Greg Schroeder (Hearing Specialist)coreStrategic or Co-development PartnerHearing Specialist providing free hearing screenings and referrals for thorough hearing evaluations through the Vision and Hearing Center.
• Mountain RidesminorStrategic or Co-development PartnerPublic transportation provider offering free routes with wheelchair accessibility. Hailey Route deviates to The Senior Connection with 2-hour advance notice. All buses are wheelchair accessible with 'origin to destination' service available for those with disabilities.
• Dr. Carol Stephens (Licensed Psychologist)coreStrategic or Co-development PartnerLicensed psychologist with specialty in geriatrics, volunteer with the Alzheimer's Association, facilitating family caregiver groups and providing education and support for people caring for loved ones with Alzheimer's and related dementias.
• Alzheimer's AssociationminorStrategic or Co-development PartnerDr. Carol Stephens is a volunteer with the Alzheimer's Association, providing support and education through the Senior Connection's Alzheimer's & Dementia Support program.
• Blaine County Services/Veteran ServicesminorStrategic or Co-development PartnerCounty services providing resources and referrals for seniors and veterans in Blaine County.
• Hospice & Palliative Care of The Wood River ValleyminorStrategic or Co-development PartnerHospice and palliative care services for the Wood River Valley community, listed as a resource for seniors.
• The Hunger CoalitionminorStrategic or Co-development PartnerLocal organization addressing food insecurity, providing additional resources for seniors in need of food assistance.
• St. Luke's Center for Community HealthminorStrategic or Co-development PartnerHealthcare provider offering community health services, listed as a resource for senior referrals.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Nampa Senior Center: Senior center in Nampa, Idaho providing meals, fitness, and social programs to older adults. Comparable as a regional Idaho peer running a similar community-based nonprofit service portfolio.
• Boise Senior Activity Center: Senior center in Boise, Idaho offering congregate meals, classes, and wellness programming for older adults. State-level regional peer with the same operating model.
• Pocatello Chubbuck Senior Citizens Activity Center: Senior community center serving older adults in Pocatello/Chubbuck, Idaho with comparable congregate meals, activities, and wellness programming. Regional peer in the same state with similar nonprofit community-center model.

Broad incumbents

• Meals on Wheels America: National umbrella organization supporting the Meals on Wheels network, including programs like The Senior Connection's. Operates at national scale with overlapping mission (senior nutrition, safety checks, social connection).
• National Council on Aging (NCOA): National nonprofit focused on improving the lives of older adults through community partnerships, programs, and advocacy. Directly comparable in mission space, though operating at national scale rather than single-county.
• LeadingAge: National association representing nonprofit aging services providers across the U.S. Comparable as the broader trade/peer ecosystem in which The Senior Connection participates, with shared mission of community-based services for older adults.

Direct peers

• Idaho Commission on Aging / Area Agency on Aging: Idaho's state-level aging agency administering similar programs (meals, transportation, caregiver support) for seniors in the same region. Directly comparable as the public-sector counterpart to The Senior Connection's nonprofit service portfolio in Blaine County.

Others

• Alzheimer's Association (Greater Idaho Chapter): Partner organization of The Senior Connection (via Dr. Carol Stephens) providing caregiver support, education, and dementia programs. Comparable as a peer in the Alzheimer's/dementia support space serving overlapping caregiver audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@theseniorconnection6766
• Facebookfacebook.com/seniorconnectionidaho
• LinkedInlinkedin.com/company/the-senior-connection-idaho
• Instagraminstagram.com/senior_connect

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Senior Connection