Unitro

Name

Unitro

Legal name

UNITRO-Fleischmann Störmeldesysteme

Website

https://unitro.de

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Industrial Automation Electronics (Fault Indicating and SCADA Systems)

NAICS

Other Measuring and Controlling Device Manufacturing (334519), Relay and Industrial Control Manufacturing (335314), Switchgear and Switchboard Apparatus Manufacturing (335313)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Switchgear & Switchboard Apparatus (3613)

akta.pro primary industry

Instrumentation, Controls & Automation (DCS/PLC/SCADA, SIS, Metering) (EUAEAFAC)

Keywords

• Fault indicating systems
• SCADA monitoring systems
• Remote control systems
• Building automation components
• Industrial alarm annunciators

Headquarters

HQ city

Backnang

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fault Indicating Systems (Störmeldesysteme): Core product line including FSB series, ME series, WA series (Windows Annunciator), CC24plus compact units, and STZ central fault indicating units. Products range from simple 8-channel units to 200+ channel systems with various mounting options (panel, DIN rail, 19-inch cards)
2. Remote Control Systems (Fernwirk-Systeme): Remote control and telecontrol systems using LON technology and EtherCAT technology for industrial and utility applications
3. SCADA Systems: SCADA systems for condition monitoring, facility monitoring, and process visualization including SISSYpro systems
4. LON-Bus Components: LON bus infrastructure components including couplers, repeaters, digital and analog I/O modules for building and industrial automation
5. Custom Hardware and Software Development: Customer-specific hardware and software special developments (kundenspezifische Sonderentwicklungen) based on specific requirements
6. Clean Room Door Lock Systems: Door lock control systems (Türverriegelungen) and airlock control systems (Schleusenanlagen) for clean room facilities, acquired through HME Hermann Müller Elektronik acquisition

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

UNITRO-Fleischmann manufactures and sells fault indicating systems (Störmeldesysteme), remote control systems (Fernwirk-Systeme), and SCADA systems for energy suppliers, municipal utilities, industrial companies, and building automation integrators. Product lines include front-panel-mounted annunciators (FSB, ME, WA series), compact and central fault indicating units (CC24plus, STZ), LON-Bus and EtherCAT-based remote control components, the SISSYpro SCADA platform, and clean room door-lock systems acquired from HME. All products are developed and manufactured in-house at the Backnang, Germany headquarters and are ISA-18.1/DIN 19235 compliant.

Product overview

UNITRO-Fleischmann is a German industrial electronics manufacturer specializing in fault reporting systems (Störmeldesysteme) for over 50 years. The product portfolio is organized into three main categories: (1) Fault Reporting Systems with front panel modules (FSB, ME, WA series), compact units (CC24plus, CC24plus LC), and large central units (STZ); (2) Remote Control Systems using LON-Bus and EtherCAT technologies; and (3) SCADA Systems including SISSYpro, Condition+Facility Monitoring, and Process Visualization. Supporting products include ZFM chronological alarm systems, input cards (FME 32 W), thermal printers (UCP260), LON-Bus components, and Multi Information Displays. All fault reporting systems comply with ISA-18.1 and DIN 19235 standards. The company also offers clean room door-lock controls acquired from HME. Products are 100% manufactured in Germany at their Backnang facility.

Differentiator

Problem solved

Functional benefit

Brands

• HME Hermann Müller Elektronik: Electronics systems brand acquired in 2017 for clean room door lock and airlock control systems
• CC24plus
• WA (Windows Annunciator)
• STZ (Störmeldezentralen)
• ZFM (ZeitFolgeMeldesystem)
• MID (Multi Informations Display)

Products and services

• FSB Series (Front Panel Mounting Modules) Economical 'all-rounder' fault reporting modules for 8–48 messages in front panel installation housing, with LED lamp test and optional USB parameterization and relay output modules; used for utility and industrial fault indication.
• ME Series (Network Monitoring Annunciator) Network monitoring annunciator modules for 8–24 messages in metal housing with EVU variant featuring two acknowledgeable flash frequencies and multifunctional USB parameterization; intended for utility (EVU) and industrial monitoring.
• WA Series (Windows Annunciator) Web-capable Windows Alarm Annunciator for 16/24–200 messages with 5-color RGB LED light field display, USB and NFC parameterization, integrated IEC 61850/60870-5-104 protocols and web server; includes WA16, WA40, and redundant variants for utility substations and industrial process monitoring.
• FR 6 EVU Compact field-installation fault indicating unit, programmable for 6 messages, designed for utility (EVU) applications.
• Multi Information Display (MID) Modular master-slave condition monitoring and fault reporting system for temperature, pressure, and flow monitoring; master module has 4 PT100/1000 inputs and is expandable to 8 slave modules with 6 analog inputs and 2 pulse counter inputs each. Can display up to 52 temperature sensors with 52 adjustable alarm thresholds.
• CC24plus (Compact Fault Indicating Unit) Compact wall-mounted fault indicating unit for 24 messages with 5-color RGB LED display, dual flash frequencies (ISA-18.1/DIN 19235), integrated UPS, telephone dialer, and Bluetooth printer connection for industrial and utility applications.
• CC24plus LC Economical compact wall-mounted fault indicating unit for 24 messages with red LED display, first-value or new-value flash warnings, dual flash frequencies; replaces legacy CC8/16 devices.
• STZ Central Fault Indicating Units Large-scale central fault indicating units for up to 320 messages with LED or plain-text display, optional UPS, telephone voice announcement (GSM/SMS), logging, and LON-bus or TCP/IP connection in wall-mounted IP54 steel housing.
• FME 32 W (19-inch Input Card for ZFM) 19-inch input card for the ZFM Chronological Alarm System, capturing and displaying 32 binary inputs with millisecond resolution and real-time timestamp for the SISSYpro first-value annunciator system per ISA-18.1/DIN 19235.
• ZFM 2378 Chronological Alarm System (ZeitFolgeMeldesystem) Chronological fault reporting system for up to 512 messages with ≥1ms resolution per ISA-18.1/DIN 19235, parameterizable via USB or remotely via SISSYpro; operates stand-alone or as a SISSYpro substation.
• UCP260 Front Panel Thermal Printer RS232 front panel mounted thermal printer for 54mm thermal paper with ASCII character set, 8 dots/mm resolution, max speed 200mm/s, 42 characters per line, and paper cutting function.
• LON-Bus Components (MVE, MVL, LM, MPCC1) LON-Bus infrastructure components for building and industrial automation including MVE series digital I/O modules, MVL expansion modules, LM series DIN rail modules, MPCC1 multi-port condition controller; supports 2-wire twisted-pair transmission at 78 kbps up to 2.7 km.
• SISSYpro SCADA System SCADA, remote control, display and logging system for condition and facility monitoring; first-value annunciator system with ≥1ms resolution for rapid fault localization, supporting Ethernet, LON-bus and IEC 61850/60870-5-104 protocols.
• EtherCAT Technology Modules Industrial Ethernet technology for high-speed communication including 19-inch EtherCAT mainboards and digital/analog I/O cards for fast data exchange in industrial automation.
• Clean Room Door Lock and Airlock Control Systems Electronic door-lock and airlock control systems for clean room facilities in pharmaceutical, food, and electronics sectors, including explosion-protected areas; acquired via the 2017 HME acquisition.

Quantifiable outcome

• Millisecond (≥1ms) fault resolution for precise event detection
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core and regional.

• HME Hermann Müller ElektronikcoreStrategic or Co-development Partner · 1 December 2017Acquired end of 2017. HME developed electronic systems for control and monitoring of door locks and airlock systems for leading clean room technology companies since the 1980s. Products complement Unitro's portfolio with high market and development potential in pharmaceutical, food, and electronics sectors, including explosive-proof environments. Future integration into Facility Monitoring concept and Industry 4.0 context. Hermann Müller provides ongoing consulting to ensure continuity for existing HME customers.
• Proton Automation GmbHcoreChannel Partner/ Reseller/ DistributorRegional sales partner for Switzerland responsible for sales and support of Unitro products in the Swiss market. Located in Switzerland with contact details available on Unitro website.
• Protection & Control Group (EGPANDC)regionalChannel Partner/ Reseller/ DistributorSales representative for Egypt, Syria, Jordan, Libya, and Sudan markets. Contact: Abdel-Moaty M. Gaafar, providing local sales and support for Unitro products in the Middle East and North Africa region.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• ABB: Global automation, electrification, and substation automation incumbent with extensive IEC 61850-based fault management products — competes with UNITRO at the high end of utility procurement.
• Siemens: Diversified industrial automation and substation automation vendor with SICAM and broader portfolio, competing in fault management, SCADA, and IEC 61850 — overlapping only with UNITRO's customer base in energy and industry.
• AMETEK: Diversified electronic instrument manufacturer that includes annunciator and process alarm products in its portfolio, competing broadly in industrial measurement and control for utilities and process plants.
• Phoenix Contact: Large industrial automation and connection specialist with significant substation automation and IEC 61850 product lines, offering overlapping capabilities to UNITRO from a much broader portfolio.
• WAGO Kontakttechnik: Industrial interconnection and automation specialist with building automation and I/O offerings that overlap with UNITRO's LON-Bus and remote control product lines from a substantially larger installed base.
• Schneider Electric: Global energy management and automation vendor with EcoStruxure and IEC 61850 substation automation products that compete with UNITRO in utility-grade fault monitoring at a much larger scale.

Regional players

• Dräger: German specialist in safety, gas detection, and clean room/laboratory containment with adjacent exposure to pharmaceutical and clean room verticals — relevant as a benchmark for UNITRO's HME-acquired door lock and airlock business.

Direct peers

• Schweitzer Engineering Laboratories (SEL): Specialist in protection, automation, and communication for substations with deep IEC 61850 expertise — directly comparable to UNITRO's WA series and fault management positioning in the utility segment.
• Ronan Engineering: US-based specialist manufacturer of annunciator and alarm management systems for process industries and utilities, the closest direct comp in fault indicating technology with shared standards-compliance angle (ISA-18.1).
• Bachmann Electronic: German specialty controller and automation vendor with comparable mid-size Mittelstand profile, focused on wind, hydro, and industrial automation — similar customer intimacy and customization model to UNITRO.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/UNITROStrmelde1
• LinkedInlinkedin.com/company/unitro-fleischmann

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unitro