What Guatemala.com does

Guatemala.com is a Guatemalan digital media company founded in 2016 and headquartered in Guatemala City, operating a comprehensive Spanish-language content platform serving as the primary online destination for Guatemala-related news, events, tourism, dining, sports, and cultural content. The platform is architected across multiple subdomains — eventos.guatemala.com for event listings, aprende.guatemala.com for educational content, directorio.guatemala.com for business listings, videos.guatemala.com for video, boletin.guatemala.com for newsletter subscriptions, and GuatemalaPlus (guatemalaplus.com) for live TV streaming — creating a vertically integrated media ecosystem under the Guatemala.com brand.

The company monetizes primarily through digital advertising and brand sponsorships (with named enterprise sponsors Coca-Cola and MAX/Warner Bros. Discovery), supplemented by transaction-based event ticketing through third-party platforms such as Vivelo, and content licensing revenue from the Shark Tank Guatemala television program produced in partnership with Sony Pictures. Shark Tank Guatemala, which premiered in 2025 with a second season announced for April 2026, represents the company's expansion into original television production and positions it as the first Central American edition of the global Shark Tank franchise. Complementary programs include Shark Tank Sessions (a free monthly entrepreneurship education series) and the Aprende and Historias content verticals for educational and long-form storytelling content.

Guatemala.com targets three primary customer segments: Guatemalan residents and citizens seeking localized news, entertainment, and event information; tourists and visitors researching travel and cultural content; and Guatemalan entrepreneurs and startups seeking visibility through the Shark Tank platform and Sessions programming. The company operates with a headcount in the 11-50 range, is privately held with no disclosed institutional investors, and is chaired by Carlos Cabrera. Distribution extends across the main web platform, social media (Facebook, Instagram, Twitter, LinkedIn), email newsletters, and a dedicated WhatsApp channel, with television distribution via Guatemala TV through the Sony Pictures partnership.

Name

Guatemala.com

Legal name

Guatemala.com

Website

https://guatemala.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Guatemala.com is a Guatemalan digital media platform operating a multi-subdomain Spanish-language portal for news, events, tourism, food, sports, and cultural content, monetized via advertising, event ticketing, and Shark Tank Guatemala television licensing with Sony Pictures.

Ownership category

akta.pro rank

Product category

Digital Media & Online News Portal

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Television Broadcasting Stations (4833)

akta.pro primary industry

Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)

akta.pro secondary industries

Community Hosting & Membership Platforms (MPACAJAF), Creator Publishing & Membership Platforms (Writer-Centric) (MPACAIAD), Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI)

Keywords

• Digital media platform
• Online news portal
• Event listings directory
• Local tourism guide
• Television content production

Headquarters

HQ city

Guatemala City

HQ country

Guatemala

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Advertising Revenue: Primary revenue stream from digital advertising, sponsored content, and brand partnerships. The platform features advertiser integrations across its multiple content sections and event listings.
2. Event Ticketing: Secondary revenue through event ticket sales and promotional partnerships for events listed on eventos.guatemala.com, including venue partnerships with locations like Centro Cultural Miguel Ángel Asturias.
3. Content Licensing and Television: Revenue from television content production and licensing, including Shark Tank Guatemala in partnership with Sony Pictures, generating programming for Guatemala TV channel.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Guatemala.com operates a comprehensive Spanish-language digital media platform serving as a one-stop destination for Guatemala-related content. The platform aggregates and publishes news, events, tourism, dining, sports, business directories, educational content, and video content across multiple subdomains, and produces original television programming including Shark Tank Guatemala in partnership with Sony Pictures.

Product overview

Guatemala.com is a comprehensive digital media platform serving as a one-stop destination for Guatemala-related content. The platform operates as a multi-section portal featuring the core news and information portal (Guatemala.com) alongside specialized sub-platforms including Eventos Guatemala.com for event discovery, a Food & Restaurant Guide for dining coverage, a Tourism Guide for travel information, Sports Coverage for athletic news, a Business Directory, and Guatemala.com TV for streaming content. The platform also produces and distributes Shark Tank Guatemala, a locally adapted television reality show in partnership with Sony Pictures, and hosts Shark Tank Sessions, a free monthly entrepreneurship education program. Additional offerings include educational content (Aprende), storytelling features (Historias), and a newsletter subscription service. The platform positions itself as the first country in Central America to host a Shark Tank edition and connects users with local businesses, events, and cultural experiences throughout Guatemala.

Differentiator

Problem solved

Functional benefit

Products and services

• Guatemala.com News Portal Primary digital news and information portal covering current events, society, politics, culture, sports, entertainment, and lifestyle topics for Guatemalan audiences in Spanish.
• Eventos Guatemala.com

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Sony PicturescoreStrategic or Co-development Partner · 1 January 2024Strategic partnership with Sony Pictures to develop and produce Shark Tank Guatemala, the first Central American edition of the international Shark Tank franchise. Guatemala.com serves as the primary platform for the show, which airs on Guatemala TV, with Sony Pictures providing the franchise license and production support.
• Coca-ColacoreGTM or Marketing PartnerMajor sponsor (padrino) of Guatemala.com content platform, with Coca-Cola branding appearing across the website and content sections as a primary advertiser and supporter.
• MAX (Warner Bros. Discovery)coreGTM or Marketing PartnerNamed sponsor (padrino) of Guatemala.com, with MAX streaming service branding appearing on the platform as a supporting partner for multimedia content.
• INGUAT (Instituto Guatemalteco de Turismo)minorGTM or Marketing PartnerPartnership with Guatemala's official tourism board for cultural event coverage and tourism content promotion, including photo credits for events like the Graciela Iturbide exhibition.
• Centro Cultural Miguel Ángel AsturiasminorChannel Partner/ Reseller/ DistributorVenue partner for premium film events including the Cordillera de Fuego premiere. Located at 24 Calle 3-81 Zona 1, providing theatrical space for cultural screenings.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Eventbrite: Global event ticketing and discovery platform with a presence in Guatemala. Adjacent incumbent to Guatemala.com's eventos.guatemala.com listings and ticketing operations.
• Tripadvisor: Global tourism and restaurant discovery platform covering Guatemalan destinations. Competes for travel-planning traffic and tourism advertising against Guatemala.com's Guías and Comida verticals.
• CNN Español: Major Spanish-language news platform reaching Guatemalan audiences via web and app. Represents broad incumbent competition for premium advertisers and breaking-news attention versus Guatemala.com's local coverage edge.

Direct peers

• Soy502: Leading Guatemalan digital news outlet covering current events, sports, and entertainment. Direct competitor for Guatemalan audience attention, ad dollars, and SEO traffic versus Guatemala.com's news portal.
• ElPeriódico (Guatemala): Major Guatemalan newspaper operating a substantial digital edition. Competes with Guatemala.com's Actualidad and Deportes verticals for news and sports coverage and digital advertising.
• Publinews Guatemala: Free digital-first newspaper targeting Guatemalan commuters and online readers. Competes for the same advertising-supported news audience that drives traffic to Guatemala.com.
• Republica.gt: Guatemalan online news and opinion outlet covering politics, society, and current events, overlapping with Guatemala.com's news and sociedad sections in audience and advertiser base.
• Prensa Libre: Guatemala's flagship newspaper with a large digital newsroom, competing head-on with Guatemala.com for news readership and advertising spend across web and mobile.

Others

• INGUAT (Instituto Guatemalteco de Turismo): Official Guatemala tourism board that operates tourism content and promotion. Already a minor partner with Guatemala.com and adjacent in the tourism guide vertical.

Regional players

• Visit Guatemala (Guatemala Travel): Tourism-oriented content platform focused on Guatemala and Central America. Overlaps with Guatemala.com's tourism guide and food verticals for tourists and travel-planning queries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Guatemalacom
• Instagraminstagram.com/guatemala
• Xx.com/guatemala_com
• LinkedInlinkedin.com/company/guatemala

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guatemala.com